Elevate Your YouTube Presence: Strategic Tagging and Titling Techniques

How to Optimize YouTube Tags/Title/Description for More Views

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making awesome video content is just the first hurdle to overcome. Getting people to watch them is the next and a much bigger obstacle in your path. Just as a blogger must work hard to get people to read their blog, so a YouTuber needs to find ways to get more views on their videos.

For any piece of content on the internet, discoverability is key to exposure. After all, nobody will watch your video or read your blog if they can’t find it, right? A blogger would do this by lacing their content with SEO - search engine optimization. But how can a YouTuber do the same? The answer lies in something known as YouTube tags optimization. In this article, we will let you know how to add, edit and optimize YouTube tags easily for more views, and some tips on YouTube title and description.

Quick Jump Menu

• What are YouTube tags and why they are so important
• How to come up with YouTube tags and optimize them
• How to Tag YouTube and Add Title, Description
• How to Improve YouTube video Metadata: Tags, Title, Description
• Tips for Tagging YouTube and Writing Title, Description

---

Before we get started, I want to recommend the best video editing software for YouTubers - Wondershare Filmora , an easy to use while powerful video editor that allows you not only to cut, split, crop, resize, reverse your videos, but also offers you multiple video effects specially designed for Fashion, Beauty, Gaming, Travel, Education, etc. Check the video to know more fantastic features:

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

Part 1: What are YouTube tags and why they are so important

YouTube tags are used when you upload a video on YouTube. You need to specify the type of video. In other words, you need to describe your video with keywords. But you might think about why you need to add these words. YouTube can’t figure out what my videos are about? Unfortunately, YouTube can’t though its algorithm is much more advanced than before.

You must know the competition between videos is furious since 500 hours of video per minute are uploaded on YouTube . In this case, it is important to let the YouTube algorithm know your video by adding related tags to have a higher ranking. So the better tags we choose, the higher chance to rank in the top 1, which means you will get more views!

Using YouTube meta tags wisely can broaden your reach and help new people discover your content. However, don’t be tempted to insert irrelevant tags just because you know they are high traffic. You will be found out and penalized as a result. Just as you did with your description, research your keywords, place the most important ones first and use as many as you can.

What are the three YouTube tag types?

YouTube has three different types of tags and each of them has a specific purpose. The tags are-

Specific – The specific tag types are keywords-oriented. These keywords specifically pertain to the content of your video. In this tag type, the particular video is highlighted with the keyword tags. Often while typing the keywords in your mind, YouTube suggests phrases and keywords according to the content of your video. You may apply the suggestions and also add more general or common versions of the same keywords.

Compound – The compound tags are usually using more than two words. Many a time it is seen that users prefer tagging the complete title of the video. If you are using your video title as the compound tag, ensure that you do not include the prepositions like or, as, and, etc. This is because YouTube allows just 500 characters in the title and ignore the prepositions. It is always advised to use all the 500 characters YouTube has allowed without wasting the characters on prepositions as it will automatically be ignored.

Generic – The generic tags are the ones that describe the entire video in one or two words. These tags are used in all the videos of yours. These tags are used across your channel for all the videos you post. It is important to have such general constant tags.

Part 2: How to add YouTube tags and optimize them

The more relevant tags you add, the better it is. The best part is YouTube doesn’t restrict the number of tags but adding all is not possible and adding something irrelevant doesn’t make sense. So, your YouTube video tags must be the smart ones for more views. Educated tagging is what is required.

1. Brand-Specific Tags Addition - Every business wants their brand name to show up in the search results on YouTube and Google. Self-referencing your video or tagging your brand name in a number of variations is a smart way of letting others know your brand.

2. Using YouTube Auto Suggest – Play with the search option on YouTube and check out the YouTube suggestions when you search. Try to recognize the common videos that pop up while searching for something important and relevant to yours. Try searching for random keywords according to your YouTube search experience.

3. Use the YouTube Keyword Search Tool – Lastly, you may use the YouTube keyword suggestion tool. It helps you to extract the relevant keywords from the videos of your competitors and create suggestions according to the basic term provided by you.

4. Use Specific Tags - After using tools, you need to narrow down your tags specifically, like tags “learn 3D paper cutting”. The search volume may not be huge, but these kinds of tags can let YouTube know your video very well. Give it a try!

5. Check competitor’s Tags - When you check tags from other brands, it is not suggested to copy them all. What you need to do is find what you are missing and try to cover that area. However, only third-party tools can help you do that. In the market, VidIQ is highly used. It has a free version. Most of all data including tags can be found for higher views.

YouTube Tags Bonus Tips

Here you can learn some tips when optimizing tags. You can use singular and plural tags. Sometimes remember to add some misspelling tags because users tend to mistype some words, so it’s better to cover this kind of tag. You can get more information on misspelled words . More tips are listed below.

• Build on what you learned in your keyword research and use high traffic keywords as tags
• Use as many tags as possible, but without being spammy
• Build related playlists using particular tags
• Be generic; ‘big’, ‘funny’ and ‘sweet’ are fine, but ‘luscious’, ‘delightful’ and ‘splendid’ don’t make the best tags
• Put the most important tags first
• Mix single word tags with ‘long tail’ tags, e.g. ‘how to’

Part 3: How to Tag YouTube and Add Title, Description

For a New Video

• Step 1. The first thing you need to do is to sign in to your YouTube account .
• Step 2. Then click the Upload button that’s found on the top right corner of the window.

• Step 3. Then select the video that you want to upload. You will be asked to add a title, description, and tags.

• Step 4. After uploading, you can still edit the YouTube title, description, and tags.

For a Published Video

There are times when you want to change the title, description or tag of an already published video. The good news is that YouTube allows you to re-edit them whenever you want to.

• Step 1. Log into your YouTube account
• Step 2. Click the account name found at the top right-hand corner of the screen. Then you will have a dropdown menu. Select Video Manager to show a list of your uploaded videos.

• Step 3. Click the Edit button that’s found right next to the video that you want to modify. In the Video Information, you can now change the title, description or any of the tags. Click on the Save Changes button when you are done.

Part 4: How to Improve YouTube Video Title and Description

Metadata on YouTube is where both the viewers and the platform itself can find out what your video is all about. It helps people search for your video, helps YouTube to categorize it correctly and, when done well, can broaden the reach of your content. YouTube meta consists of three main parts: tags, title and description. Here’s how you can use each of these three elements to create powerful metadata for your video:

1. Title

YouTube titles play a big part in the ranking factors for search. That means you’ve got to think about what the people most likely to want to see your video will type into the search bar, as well as the words that accurately describe your video.

For example, if you have a clip of your cat Fluffy climbing a tree, calling your video ‘Fluffy climbs a tree’ is not the best idea. Nobody knows who Fluffy is; it could be your rabbit, dog, daughter or feather duster for all the YouTube community knows, and nobody is going to be searching for it.

A better title would be ‘cat climbs a tree, but you could even improve on that. How about ‘funny cat climbs a tree’, which would capture all those people looking for funny cat videos. Or, even better, ‘funny Persian cat climbs a tree’, also capturing those people who adore Persian cats.

You can see how building awesome YouTube titles can happen organically like this, but it’s also worth doing your homework too. We have collected a handful of YouTube Keyword tools for you to improve your YouTube meta, so check out the suggestions and work forwards from there.

Best practices

• Research your keywords and include high traffic keywords at the start of the title
• Keep titles under 70 characters
• Branding, episode number, and other non-essential info should be at the end of the title
• Review your YouTube titles from time to time and update with new keywords as search trends change
• Avoid clickbait titles or misleading titles as this will affect your view time and subsequently your ranking in search

2. Description

Your description is a much longer piece of YouTube meta, so you can really go to town with your YouTube keywords here. You’ve got up to 5,000 characters to fill in, and we strongly advise that you aim to use every single one. This really is a golden opportunity, not only to get people motivated to watch all of your video, but also to be indexed correctly through well researched YouTube keywords.

You may have noticed that, on the search page itself, only a small part of the description actually shows up; 120 characters of it to be precise. This doesn’t affect indexing, but it does mean you have to plan your YouTube description carefully to really hook people into clicking through from just the first sentence or two.

Best practices

• Make the first sentence or two compelling and captivating to get people to click
• Research the best YouTube keywords to use to ensure your video is correctly indexed
• At the end of your YouTube description, include a call to action to direct viewers on what to do next (subscribe, click through to the website, look at a product, watch more videos, etc.)
• If your video is long, consider placing time codes in your description to help users jump to their areas of interest
• Add links to products showcased, your social channels, or website as you wish
• Don’t forget to credit any music you’ve used here

Part 5: Tips for Tagging YouTube and Writing Title, Description

So, now we’ve got the basics down, let’s move on to some top tips for getting your metadata just right:

• 1. Do not spam

Irrelevant keywords will not do you any favors in the long run. Using a popular search term such as ‘funny cat’ when actually it’s a video of you unboxing your product will simply irritate your viewers. You’ll get more views, but for shorter durations, and that will hurt not only your ranking but also your reputation. The people you want to draw in with your YouTube meta should be those who are genuinely interested in your videos, as these are the people who will share, comment and interact with you.

• 2. Don’t put tags in the description

YouTube has given you a place to put your tags, and that’s not in the description area of your meta. Placing tags in the description area is known as tag stuffing and can lead to videos being removed or penalized.

• 3. Update regularly

YouTube meta is not a static thing. Trends change, search statistics fluctuate, and the needs of your viewers alter as time goes on. For this reason, you should look to update your meta from time to time, at least once every six months or so. Re-research your keywords and optimize for today’s trending search terms.

You May Also Like: YouTube SEO Complete Guide

Conclusion

Take some time to perfect your meta on YouTube and see how many more views it helps you get. Let us know if you have any other tips for developing powerful metadata, and how optimizing your meta has worked for you!

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Fresh Inspirations for Streaming Topics

Daily Vlogging Ideas: What to Talk about While Vlogging?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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