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In 2024, Demystifying Video SEO on YouTube as a Novice
Demystifying Video SEO on YouTube as a Novice
The 12-step YouTube SEO Guide for Beginners Who Want More Views
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Unleash Your Potential with These 12 Best Flip-Screen Cameras
12 Best Vlogging Cameras with a Flip Screen
Richard Bennett
Nov 01, 2022• Proven solutions
A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)
| Camera | Release Date | Camera Type | Flip Screen Type | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 |  |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S |  |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| CanonEOSM100 |  |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II |  |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 |  |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i |  |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOSM6 |  |
February2017 | Mirrorless | Flip Up | Yes | $ |
| NikonD5600 |  |
November2016 | Compact SLR | Fully Articulated | Yes | $- |
| SonyCyber-Shot DSCRX 100 V |  |
October2016 | Compact | Flip Up | No | $- |
| PanasonicLumixDMC-G85 |  |
September2016 | Mirrorless | Flip Up | Yes | $- |
| CanonEOS80D |  |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II |  |
February2016 | Compact | Flip Up | No | $ |
|
Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
|
Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)
| Camera | Release Date | Camera Type | Flip Screen Type | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II | |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i | |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOSM6 | |
February2017 | Mirrorless | Flip Up | Yes | $ |
| NikonD5600 | |
November2016 | Compact SLR | Fully Articulated | Yes | $- |
| SonyCyber-Shot DSCRX 100 V | |
October2016 | Compact | Flip Up | No | $- |
| PanasonicLumixDMC-G85 | |
September2016 | Mirrorless | Flip Up | Yes | $- |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II | |
February2016 | Compact | Flip Up | No | $ |
|
Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
|
Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)
| Camera | Release Date | Camera Type | Flip Screen Type | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II | |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i | |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOSM6 | |
February2017 | Mirrorless | Flip Up | Yes | $ |
| NikonD5600 | |
November2016 | Compact SLR | Fully Articulated | Yes | $- |
| SonyCyber-Shot DSCRX 100 V | |
October2016 | Compact | Flip Up | No | $- |
| PanasonicLumixDMC-G85 | |
September2016 | Mirrorless | Flip Up | Yes | $- |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II | |
February2016 | Compact | Flip Up | No | $ |
|
Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
|
Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
A flip screen is a very important feature on a camera for vloggers. With a flip screen, you can preview whether or not your shot is composed the way you want it to be, all in real-time. Below is our top list and review of the twelve best vlogging cameras with a flip screen.
WHAT TO LOOK FOR IN A VLOGGING CAMERA
1. Fully articulated screen (flip screen)
2. Good continual autofocus while recording video
3. Good focus priority through face recognition
4. Touch to focus
5. Good low-light performance
6. external mic jack, hot/cold shoe bracket
7. optical image stabilization
8. good battery life
Check out my full list of 10 Things To Look For In A Vlogging Camera to understand the importance of these camera features.
THE 12 BEST VLOGGING CAMERAS WITH A FLIP SCREEN (2018)
| Camera | Release Date | Camera Type | Flip Screen Type | Mic Port | Price | |
|---|---|---|---|---|---|---|
| CanonEOSM50 | |
February2018 | Mirrorless | Fully Articulated | Yes | $- |
| PanasonicLumixDC-GH5S | |
January2018 | Mirrorless | Fully Articulated | Yes | $$$ |
| CanonEOSM100 | |
August2017 | Mirrorless | Flip Up | No | $ |
| CanonEOS6D Mark II | |
June2017 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonEOS RebelSL2 | |
June2017 | Compact SLR | Fully Articulated | Yes | $ |
| CanonEOS RebelT7i | |
February2017 | Mid-size SLR | Fully Articulated | Yes | $- |
| CanonEOSM6 | |
February2017 | Mirrorless | Flip Up | Yes | $ |
| NikonD5600 | |
November2016 | Compact SLR | Fully Articulated | Yes | $- |
| SonyCyber-Shot DSCRX 100 V | |
October2016 | Compact | Flip Up | No | $- |
| PanasonicLumixDMC-G85 | |
September2016 | Mirrorless | Flip Up | Yes | $- |
| CanonEOS80D | |
February2016 | Mid-size SLR | Fully Articulated | Yes | $$ |
| CanonPowerShotG7 X Mark II | |
February2016 | Compact | Flip Up | No | $ |
|
Best daily vlogging camera with a flip screen: Sony Cyber-Shot DSC-RX 100 V If you want to use a compact camera with a flip screen, Sony’s Cyber-shot DSC-RX 100 V is an exceptional daily vlogging camera. This camera’s 20.1 MP Exmor RS BSI CMOS sensor with a maximum of 12800 in ISO sensitivity, can record footage in UHD 4K at 30 or 24 fps. The lens on this camera, a non-interchangeable Carl Zeiss Vario Sonnar T lens, performs well even under low-light conditions. With its fast hybrid AF system with 315 phase-detection points and an anti-motion blur mode, you can expect your shots to be accurately focused. The Sony RX 100 V packs so much power into such a small, portable camera, making it a great daily vlogging device. PROS - Light and easy to carry around - Produces high-res videos CONS - Short battery life - Lacking a touchscreen |
|---|---|
|
Best cheap vlogging camera with a flip screen: Canon EOS M100 The Canon EOS M100 is another great small vlogging camera with a flip screen. This mirrorless camera shoots up to full HD 1080p videos at 60 fps. Its 24.2 MP APS-C CMOS sensor and DIGIC 7 image processor will accurately lock the right focus and produce videos with rich detail. The camera’s ISO sensitivity goes as high as ISO 25600. Even in difficult light conditions, this camera will be able to capture a scene. You can control and navigate through the difficult functions of this camera using its 3-inch touchscreen LCD. This camera has a flip screen that flips upward so that you can see yourself while you vlog. With built-in Wi-Fi and NFC, you can also transfer your videos seamlessly to a computer without any cables. If you don’t want to spend a fortune but still want to produce videos with great picture quality, the Canon EOS M100 is the best entry-level camera for daily vlogging that’s currently on the market. PROS - Affordable - Great connectivity options CONS - Lacks advanced video recording features - No viewfinder |
|
Best entry-level mirrorless camera with a flip screen for vlogging: Canon EOS M100 The Canon EOS M100 is the best entry-level mirrorless camera with a flip screen for vlogging. In case you missed it, check out my review on the Canon EOS M100. |
|
Best mid-range mirrorless camera with a flip screen for vlogging: Canon EOS M50 The Canon EOS M50 is already regarded as one of the best mirrorless cameras for vlogging though it has only been on the market for just a few months. This mirrorless camera comes with the newer DIGIC 8 Image Processor that find a focus for your footage even better than the last generation’s image processor. You can crank up the ISO sensitivity to ISO 51200 with the Canon EOS M50. The Canon EOS M50 can shoot UHD 4K videos at 23.98 fps. You can also capture 720p slow-motion videos at 120 fps. PROS - Has an external microphone port - Has a 2.36m-dot OLED electronic viewfinder CONS - No image stabilization - Battery life could be longer |
|
Best professional mirrorless camera with a flip screen for vlogging: Panasonic Lumix DC-GH5S When Panasonic made its Lumix DC-GH5, it was a hybrid camera that performed equally well in both photo and video. In response to customers’ interest in a video-focused camera, Panasonic released the GH5S. This camera is equipped with a micro four-thirds sensor and can shoot UHD 4K and DCI videos at 60 fps, up to 150 Mbps. If you want to capture slow-motion footage, you can shoot full HD 1080p videos at 240 fps as well. With its 10.28MP multi-aspect ratio MOS sensor, you’ll be able to produce high-quality videos even under very challenging lighting conditions. In a fraction of a second, this camera can also automatically grab focus during your video with its advanced depth-from-focus technology. It is also equipped with a microphone jack so that you can record better audio while shooting with this camera. The GH5S has a fully articulated touchscreen so that you can compose your shot from any angle. PROS - ISO sensitivity goes up to 204800 - High video bit rates CONS - Expensive - The camera body weighs about 1.5 lbs |
|
Best entry-level DSLR camera with a flip screen for vlogging: Canon EOS SL2 If you’re looking for a low priced entry-level vlogging camera with a flip screen, the Canon EOS Rebel SL2 is the best option. You can precisely and quickly grab focus during video recording with its 9-point AF system and dual pixel CMOS AF technology. The camera powers these functions with its DIGIC 7 image processor. You can shoot up to full HD 1080p videos at 60 fps with its 24.2 MP APS-C CMOS sensor and crank the ISO up to ISO 51200 in case you need to shoot under low light conditions. If you want better audio for your vlogs, you can connect an external microphone to the SL2’s microphone jack. PROS - Microphone jack - Wi-Fi connectivity CONS - No 4K video support - Optical image stabilizer could be better |
|
Best mid-range DSLR camera with a flip screen for vlogging: Canon EOS 80D The 80D is the best camera to go with if you’re looking for a mid-range DLSR vlogging camera with a flip screen. It is equipped with a 24.2 MP APS-C CMOS sensor, comes with the DIGIC 6 image processor, and shoots up to full HD 1080p videos at 60 fps. For low lighting conditions, you can set the camera’s ISO to as high as ISO 25600. The 80D is great for autofocusing during video recording as it comes with a 45-point all cross phase detection autofocus system and a dual pixel CMOS AF system. PROS - Feature-rich - Continuous AF feature performs beautifully while recording high-res videos CONS - Just one SD card slot - PC sync connection features could be better |
|
Best professional DSLR camera with a flip screen for vlogging: Canon 6D Mark II The 6D Mark II is currently (at the time of writing this review) the only full-frame DSLR camera that comes with both a fully-articulated screen and a microphone jack. It is equipped with a 26.2 MP full-frame CMOS sensor, comes with the DIGIC 7 image processor, and shoots up to full HD 1080p videos at 60 fps. The 6D is also equipped with the same 45-point all cross-phase detection and dual pixel CMOS autofocusing system as the 80D. If you’re wanting to vlog with a full-frame camera, the 6D Mark II is the best option. PROS - ISO sensitivity goes up to 102400 - Amazing touchscreen controls CONS - No 4K video recording option - No USB 3.0 |
Want to compare even more cameras? Check out…
12 Best Vlogging Cameras (2018)
Top 11 Cheap Vlogging Cameras (2018)
7 Best DSLR Cameras For Vlogging (2018)
8 Best Mirrorless Cameras For Vlogging (2018)
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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