In 2024, Crafting Engaging Content with Google Trends Analytics

In 2024, Crafting Engaging Content with Google Trends Analytics

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How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

Google Trends YouTube Ideas

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Google Trends Video Ideas

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

Google Trends Category YouTube Video Ideas

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

Google Trends Keywords YouTube Video

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

Google Trends YouTube Video Keywords

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

Google Trends YouTube Video Ideas Filmora

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

Google Trends Filmora Keywords

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

YouTube search Filmora Keyword

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Launch Free Youtube Events: A Step-by-Step Guide

How to Host a Webinar on YouTube for Free

author avatar

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Promoting products, offering educational content or in-depth tutorials on virtually any subject through webinars will enable you to reach new audiences and offer your services on a worldwide market. There are thousands of webinar software products and online platforms, but most of them are quite expensive and they require you to have a considerable amount of experience with the process of setting up and recording webinars.

An alternative solution is available if your budget is tight, but you’d still like to produce a great webinar. We are going to take you through all the steps you’ll need to take if you’d like to host a webinar for free and help you spread the word about the products and services you’re offering.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

Hosting a Webinar for Free

The world’s largest video sharing platform also features broadcasting options that enable its users to schedule events and thus host webinars free of charge. Previously known as the Google Hangouts on Air, the YouTube Live feature is fairly simple to set up, but before you start your first webinar you will need to choose a landing page and a chatbox. If you already have a website you can simply copy and paste the embed link and create a landing page for your webinar, or you can use landing pages software products such as LeadPages or Unbounce if you don’t have your own online domain. For setting up chatboxes for your webinars we recommend using Chatroll or RumbleTalk platforms, although you’ll have to pay a fee if you choose to chat with your audience using these computer programs. So here’s how you can host your first webinar on YouTube for free.

Step 1. Create a YouTube Event

If you don’t already have an account on YouTube, you’ll have to create one before you can schedule your first live event. After making sure that you are logged in to your YouTube account head over to the Creator Studio, and click on the Live Streaming tab. Select the New Live Event option and proceed to insert the basic information about the event such as the title, date when the event should take place, tags or a short description of the webinar you’re planning.

The Advanced Settings tab will enable you the access to options that will allow you to assign the license and the owner of the webinar. You can also choose the language, set the location or select the category of the event.

Step 2. Copy the Embed Code and Paste it To Your Webinar’s Landing Page

When you adjust all the settings for your upcoming event, you should click on the Share button. This action will grant you access to the video’s embed link, so you can just copy it to your website, or to the landing page you’ve created with the appropriate software.

Step 3. Add the Chatbox to The Webinar’s Landing Page

Communicating with the audience during the webinar is important, and for that reason, embedding the chatbox link on the webinar’s landing page is a crucial step that will allow you to interact with the participants of your webinar. Chatbox platforms for live events such as Chatroll or RumbleTalk offer amazing features, but they cannot be used for free, which means that you’ll have to invest a certain amount of money in order to include a chatbox in your webinar.

Step 4. Publish the Webinar’s Landing Page and Get the URL

Making the event public a week or a few days before it takes place will provide you with enough time to promote it. Include the webinar’s landing page URL in the promotional social media posts and make sure to send out invites for your webinar to your friends and colleagues. Email marketing methods can help you get a larger number of attendees, which is the reason why investing time in the promotion of your webinar can prove to be extremely beneficial.

Step 5. Start your Webinar

Hit the Go Live Now button, when you are ready to start your first webinar and enjoy sharing your skills and knowledge with your audience. Even though YouTube offers a simple way to host webinars for free, it lacks the advanced options that enable you to use the prerecorded footage, keep track of the webinar’s analytics or create virtual whiteboards and polls.

Read More to Get : 10 Best Free Video Hosting Sites for Private/Business Online

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Also read:

  • Title: In 2024, Crafting Engaging Content with Google Trends Analytics
  • Author: Kevin
  • Created at : 2024-05-25 15:31:05
  • Updated at : 2024-05-26 15:31:05
  • Link: https://youtube-videos.techidaily.com/in-2024-crafting-engaging-content-with-google-trends-analytics/
  • License: This work is licensed under CC BY-NC-SA 4.0.