Content Creators’ Dilemma: Which Site Reigns - Vimeo, YouTube?

Vimeo vs YouTube vs Dailymotion: Which Video Platform is Right for You?

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are an upcoming entrepreneur who is looking forward to an effective video marketing strategy then you have to come to a decision regarding the portal you want to use for your marketing. As you should know by now YouTube , Dailymotion and Vimeo are the 3 major players in the field of video marketing. In this article, we are going to give you a comparative analysis of all these video sharing platforms so that you can select the one most suited to your needs.

• Part 1: Detailed Comparison of Vimeo, YouTube, and DailyMotion
• Part 2: Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Compare Vimeo, YouTube, and DailyMotion in 4 Aspects

1. Content

Before deciding which video platform to choose, you need to find out about the content in which each of them specializes.

Youtube: If your content is more related to entertainment then YouTube is the platform to go for.

Vimeo: Vimeo is a closed community specializing in videos by artists from various genres and is considered to be a more creative platform than YouTube.

Dailymotion: Dailymotion has a fair share of both but it resembles the YouTube trend.

2. Audience Size and Membership

Youtube: YouTube’s audience is large, with over 1 billion users that watch hundreds of millions of hours of content – each day! Vimeo has a much smaller for their audience, its 170 million viewers, about 42 million are in the United States.

Vimeo: Vimeo comes with 4 membership options – the Basic which is available for free and the paid Plus, ($59.95/ year) Pro ($199.00 a year), and Business membership ($599.00 a year). The storage level and support for each membership option vary. The free membership is limited to just 500 MB/week. YouTube and Dailymotion on the other hand are totally free, and Youtube gives unlimited hosting. However YouTube Red is a $9.99 subscription service that will allow you to watch ad-free videos and download them for watching offline.

Read this Vimeo introduction >>>

Dailymotion: DailyMotion is the world’s second-largest video-sharing website behind YouTube, statistics claimed by both companies show that YouTube has a significant advantage over DailyMotion in terms of unique site visits, totaling one billion visits per month compared with DailyMotion’s 112 million visits per month.

Know more about Dailymotion >>>

3. Limitation of Videos

Youtube: One of the best parts about this platform is that it doesn’t come with any upload limit.

Dailymotion: Regular users can upload 60 minutes videos of 2 GB limit and the quality of upload is limited to 1280 720p.

Vimeo: With a Basic plan, you can upload 500MB/week, with a Plus plan you can upload 5GB/week and with Pro plan you will be able to upload unlimited videos with a per-file limit of 25 GB.

4. User Experience

To begin with, both Vimeo and YouTube had a very similar kind of user interface. This has gradually evolved over the years and these days the user interface of Vimeo is more attractive than YouTube. Vimeo would give the user fewer adverts, offer easy navigation and of course, allow them to watch the videos on a large video player. Though these days YouTube is also offering a ‘theatre mode’ for the full-screen view along with a skip adoption, yet the quality of its user experience is still isn’t at par with Vimeo. YouTube is still trying its best to satisfy its one billion/month users but still, Vimeo is the winner when it comes to unparalleled user experience.

Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Before uploading your video on any one of these above-mentioned platforms the first thing you have to do is get your videos edited. The Wondershare Filmora is a comprehensive video editor that is ideal for use by beginners. With this software, you will be able to nicely edit a video even if you have no prior knowledge about video editing. This easy to use video editing software is loaded with lots of useful features which can be effectively used by the casual and novice editors. This software is packed with all you need to create good quality videos for your audience on YouTube, Vimeo, or DailyMotion. All you need to do is import the video clips and choose a piece of pre-programmed music and theme for your video. The software would then analyze your video clips and automatically create a video for you.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are an upcoming entrepreneur who is looking forward to an effective video marketing strategy then you have to come to a decision regarding the portal you want to use for your marketing. As you should know by now YouTube , Dailymotion and Vimeo are the 3 major players in the field of video marketing. In this article, we are going to give you a comparative analysis of all these video sharing platforms so that you can select the one most suited to your needs.

• Part 1: Detailed Comparison of Vimeo, YouTube, and DailyMotion
• Part 2: Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Compare Vimeo, YouTube, and DailyMotion in 4 Aspects

1. Content

Before deciding which video platform to choose, you need to find out about the content in which each of them specializes.

Youtube: If your content is more related to entertainment then YouTube is the platform to go for.

Vimeo: Vimeo is a closed community specializing in videos by artists from various genres and is considered to be a more creative platform than YouTube.

Dailymotion: Dailymotion has a fair share of both but it resembles the YouTube trend.

2. Audience Size and Membership

Youtube: YouTube’s audience is large, with over 1 billion users that watch hundreds of millions of hours of content – each day! Vimeo has a much smaller for their audience, its 170 million viewers, about 42 million are in the United States.

Vimeo: Vimeo comes with 4 membership options – the Basic which is available for free and the paid Plus, ($59.95/ year) Pro ($199.00 a year), and Business membership ($599.00 a year). The storage level and support for each membership option vary. The free membership is limited to just 500 MB/week. YouTube and Dailymotion on the other hand are totally free, and Youtube gives unlimited hosting. However YouTube Red is a $9.99 subscription service that will allow you to watch ad-free videos and download them for watching offline.

Read this Vimeo introduction >>>

Dailymotion: DailyMotion is the world’s second-largest video-sharing website behind YouTube, statistics claimed by both companies show that YouTube has a significant advantage over DailyMotion in terms of unique site visits, totaling one billion visits per month compared with DailyMotion’s 112 million visits per month.

Know more about Dailymotion >>>

3. Limitation of Videos

Youtube: One of the best parts about this platform is that it doesn’t come with any upload limit.

Dailymotion: Regular users can upload 60 minutes videos of 2 GB limit and the quality of upload is limited to 1280 720p.

Vimeo: With a Basic plan, you can upload 500MB/week, with a Plus plan you can upload 5GB/week and with Pro plan you will be able to upload unlimited videos with a per-file limit of 25 GB.

4. User Experience

To begin with, both Vimeo and YouTube had a very similar kind of user interface. This has gradually evolved over the years and these days the user interface of Vimeo is more attractive than YouTube. Vimeo would give the user fewer adverts, offer easy navigation and of course, allow them to watch the videos on a large video player. Though these days YouTube is also offering a ‘theatre mode’ for the full-screen view along with a skip adoption, yet the quality of its user experience is still isn’t at par with Vimeo. YouTube is still trying its best to satisfy its one billion/month users but still, Vimeo is the winner when it comes to unparalleled user experience.

Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Before uploading your video on any one of these above-mentioned platforms the first thing you have to do is get your videos edited. The Wondershare Filmora is a comprehensive video editor that is ideal for use by beginners. With this software, you will be able to nicely edit a video even if you have no prior knowledge about video editing. This easy to use video editing software is loaded with lots of useful features which can be effectively used by the casual and novice editors. This software is packed with all you need to create good quality videos for your audience on YouTube, Vimeo, or DailyMotion. All you need to do is import the video clips and choose a piece of pre-programmed music and theme for your video. The software would then analyze your video clips and automatically create a video for you.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are an upcoming entrepreneur who is looking forward to an effective video marketing strategy then you have to come to a decision regarding the portal you want to use for your marketing. As you should know by now YouTube , Dailymotion and Vimeo are the 3 major players in the field of video marketing. In this article, we are going to give you a comparative analysis of all these video sharing platforms so that you can select the one most suited to your needs.

• Part 1: Detailed Comparison of Vimeo, YouTube, and DailyMotion
• Part 2: Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Compare Vimeo, YouTube, and DailyMotion in 4 Aspects

1. Content

Before deciding which video platform to choose, you need to find out about the content in which each of them specializes.

Youtube: If your content is more related to entertainment then YouTube is the platform to go for.

Vimeo: Vimeo is a closed community specializing in videos by artists from various genres and is considered to be a more creative platform than YouTube.

Dailymotion: Dailymotion has a fair share of both but it resembles the YouTube trend.

2. Audience Size and Membership

Youtube: YouTube’s audience is large, with over 1 billion users that watch hundreds of millions of hours of content – each day! Vimeo has a much smaller for their audience, its 170 million viewers, about 42 million are in the United States.

Vimeo: Vimeo comes with 4 membership options – the Basic which is available for free and the paid Plus, ($59.95/ year) Pro ($199.00 a year), and Business membership ($599.00 a year). The storage level and support for each membership option vary. The free membership is limited to just 500 MB/week. YouTube and Dailymotion on the other hand are totally free, and Youtube gives unlimited hosting. However YouTube Red is a $9.99 subscription service that will allow you to watch ad-free videos and download them for watching offline.

Read this Vimeo introduction >>>

Dailymotion: DailyMotion is the world’s second-largest video-sharing website behind YouTube, statistics claimed by both companies show that YouTube has a significant advantage over DailyMotion in terms of unique site visits, totaling one billion visits per month compared with DailyMotion’s 112 million visits per month.

Know more about Dailymotion >>>

3. Limitation of Videos

Youtube: One of the best parts about this platform is that it doesn’t come with any upload limit.

Dailymotion: Regular users can upload 60 minutes videos of 2 GB limit and the quality of upload is limited to 1280 720p.

Vimeo: With a Basic plan, you can upload 500MB/week, with a Plus plan you can upload 5GB/week and with Pro plan you will be able to upload unlimited videos with a per-file limit of 25 GB.

4. User Experience

To begin with, both Vimeo and YouTube had a very similar kind of user interface. This has gradually evolved over the years and these days the user interface of Vimeo is more attractive than YouTube. Vimeo would give the user fewer adverts, offer easy navigation and of course, allow them to watch the videos on a large video player. Though these days YouTube is also offering a ‘theatre mode’ for the full-screen view along with a skip adoption, yet the quality of its user experience is still isn’t at par with Vimeo. YouTube is still trying its best to satisfy its one billion/month users but still, Vimeo is the winner when it comes to unparalleled user experience.

Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Before uploading your video on any one of these above-mentioned platforms the first thing you have to do is get your videos edited. The Wondershare Filmora is a comprehensive video editor that is ideal for use by beginners. With this software, you will be able to nicely edit a video even if you have no prior knowledge about video editing. This easy to use video editing software is loaded with lots of useful features which can be effectively used by the casual and novice editors. This software is packed with all you need to create good quality videos for your audience on YouTube, Vimeo, or DailyMotion. All you need to do is import the video clips and choose a piece of pre-programmed music and theme for your video. The software would then analyze your video clips and automatically create a video for you.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are an upcoming entrepreneur who is looking forward to an effective video marketing strategy then you have to come to a decision regarding the portal you want to use for your marketing. As you should know by now YouTube , Dailymotion and Vimeo are the 3 major players in the field of video marketing. In this article, we are going to give you a comparative analysis of all these video sharing platforms so that you can select the one most suited to your needs.

• Part 1: Detailed Comparison of Vimeo, YouTube, and DailyMotion
• Part 2: Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Compare Vimeo, YouTube, and DailyMotion in 4 Aspects

1. Content

Before deciding which video platform to choose, you need to find out about the content in which each of them specializes.

Youtube: If your content is more related to entertainment then YouTube is the platform to go for.

Vimeo: Vimeo is a closed community specializing in videos by artists from various genres and is considered to be a more creative platform than YouTube.

Dailymotion: Dailymotion has a fair share of both but it resembles the YouTube trend.

2. Audience Size and Membership

Youtube: YouTube’s audience is large, with over 1 billion users that watch hundreds of millions of hours of content – each day! Vimeo has a much smaller for their audience, its 170 million viewers, about 42 million are in the United States.

Vimeo: Vimeo comes with 4 membership options – the Basic which is available for free and the paid Plus, ($59.95/ year) Pro ($199.00 a year), and Business membership ($599.00 a year). The storage level and support for each membership option vary. The free membership is limited to just 500 MB/week. YouTube and Dailymotion on the other hand are totally free, and Youtube gives unlimited hosting. However YouTube Red is a $9.99 subscription service that will allow you to watch ad-free videos and download them for watching offline.

Read this Vimeo introduction >>>

Dailymotion: DailyMotion is the world’s second-largest video-sharing website behind YouTube, statistics claimed by both companies show that YouTube has a significant advantage over DailyMotion in terms of unique site visits, totaling one billion visits per month compared with DailyMotion’s 112 million visits per month.

Know more about Dailymotion >>>

3. Limitation of Videos

Youtube: One of the best parts about this platform is that it doesn’t come with any upload limit.

Dailymotion: Regular users can upload 60 minutes videos of 2 GB limit and the quality of upload is limited to 1280 720p.

Vimeo: With a Basic plan, you can upload 500MB/week, with a Plus plan you can upload 5GB/week and with Pro plan you will be able to upload unlimited videos with a per-file limit of 25 GB.

4. User Experience

To begin with, both Vimeo and YouTube had a very similar kind of user interface. This has gradually evolved over the years and these days the user interface of Vimeo is more attractive than YouTube. Vimeo would give the user fewer adverts, offer easy navigation and of course, allow them to watch the videos on a large video player. Though these days YouTube is also offering a ‘theatre mode’ for the full-screen view along with a skip adoption, yet the quality of its user experience is still isn’t at par with Vimeo. YouTube is still trying its best to satisfy its one billion/month users but still, Vimeo is the winner when it comes to unparalleled user experience.

Tips for Editing Videos on YouTube, DailyMotion, and Vimeo

Before uploading your video on any one of these above-mentioned platforms the first thing you have to do is get your videos edited. The Wondershare Filmora is a comprehensive video editor that is ideal for use by beginners. With this software, you will be able to nicely edit a video even if you have no prior knowledge about video editing. This easy to use video editing software is loaded with lots of useful features which can be effectively used by the casual and novice editors. This software is packed with all you need to create good quality videos for your audience on YouTube, Vimeo, or DailyMotion. All you need to do is import the video clips and choose a piece of pre-programmed music and theme for your video. The software would then analyze your video clips and automatically create a video for you.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Strategic Content Creation: Unleashing Ideas Through Google Trends

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: