Charting the Course for Your Niche in the YouTube World

How to Find A Niche Market on YouTube

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

What is a Niche?

A niche is what makes your channel unique.

When you are finding a niche for your YouTube channel, you are looking for a subset of a genre, subject, or topic to make videos about.

A niche can be broad like a channel about traveling.

Or more focused such as a channel only about traveling for food.

Then it can be hyper-focused such as a channel only about traveling for street food.

When people talk about “niching down,” they mean getting more focused on an area of a broader topic.

Best YouTube Video Editor - Wondershare Filmora

Wondershare Filmora is the tool that you require at this moment if you are a YouTuber who wants to create engaging videos and earn some money, with endless features and effects, it would make your videos go viral as the engagement rate tends to increase with better quality. You can fine-tune and add music to your videos with Filmora and every single tab on Wondershare Filmora is equipped with great video editing tools such as video cutter, fine tuner, stabilize video, etc that you can make use of. Filmora is the best tool for YouTubers around the globe as it has helped a lot of new as well as professionals YouTubers in scaling their channels.

Why Do You Need a Niche on YouTube?

1. Discoverability

Having a niche differentiates your channel from all the other ones on YouTube. There is no denying the crowded space on the video platform. Every minute, 300 hours of video is uploaded to YouTube . If you were simply copying other YouTubers, it will be challenging to grow, as your content will be in the shadows of all the other ones.

2. Consistency

By having a consistent niche, your channel will be more coherent for those who discovered your awesome content and wants more related videos. If you don’t have a clear focus on your YouTube channel, it will be confusing for your potential fans.

For example, if you created a great video about painting, but your channel also contains videos with you playing video games, doing movie commentaries, and cooking recipes, then the viewer who discovered your painting video wouldn’t subscribe to you because she has no interest in the other topics your channel covers.

3. Credibility

In a specialized niche, you can own it and become an expert on the topic. Increasing your credibility will allow you to build trust much faster with your audience and therefore, grow at a much faster rate.

Finding Your Niche on YouTube

What Is Your Objective On YouTube?

Do you want to make money? Do you want to fuel a passion? Do you want to educate the masses?

Your intentions on YouTube can be a numbers game: you want to get views, subscribers, and make money.

Or perhaps your intentions on YouTube can be to make content for a specific audience so that you can build a community.

Moreover, you might be using YouTube as the platform to showcase your personal brand and develop a reputation that you can bring to the real world.

Once you have a clear objective for what you want to achieve on YouTube, then you can consider the tactical direction to take your channel in: finding a niche and creating content for it.

What is Your Passion?

Building a YouTube channel is a grind and if you are not passionate about the topics you are covering in your niche, you may not have the motivation needed to churn out videos day after day, week after week.

Answering what you are passionate about isn’t enough to form your niche around, but it is definitely a critical part. Start by finding your passion.

Think of the things that you can do for hours without getting bored. Think of the hobbies you have where you put in hours and hours to improve. Think about all the research you’ve done on a given topic for no other reason than satisfying your own curiosity. These can all help you understand what you are most passionate about.

Knowing your passion opens an avenue for you to travel down in discovering your niche. But the journey isn’t over yet… there are few more questions to ask:

What Are Your Expertises?

Over the course of your life, you have gained experiences and skills — and you might not even know it. Stop for a moment and take inventory of everything that you feel you know better than the average person.

While the term “expert” is subjective, consider this, what can you pick up and do without a guide or a manual, or what can you tell me without Googling or researching?

If you can sit at a piano and start playing beautiful music, you have expertise in it. If you can tell me off the top of your head what train and bus to take to get across town, you are an expert in your city. Your expertise is what you confidently know.

What Do People Know You For?

If you are having trouble finding your expertise, ask those who are close to you: What am I best known for?

If your friends tell you that you are known for being athletic, then that might be an area to explore. If your classmates tell you that you are always punctual, you might be an expert in time management.

Sometimes it takes someone else to tell you what your strengths and weaknesses are.

Once you’ve recognized what you are an expert on, you can expand on it.

Ask yourself these questions about your expertise:

- Can I teach people what I know?

- Will I want to learn more about this topic?

- Does this knowledge solve problems or improve life?

Once answered, you are that much closer to identifying your niche. But there is still another major question:

What Are Your Audience’s Wants and Needs?

If you are passionate about and an expert on a topic, but the topic is not interesting or useful to anyone then you are going to have a tough time getting views on YouTube.

When it comes down to it, your content needs to do at least 1 of 3 things, but if you strive to have all 3, you’ll have the recipe for a successful video:

- Educate

- Entertain

- Inspire

Educate Your Audience

Your audience wants to learn how to solve a problem or answer a question. If your content can teach, it will be valuable because it has real-world applications. (example: How-tos, product reviews, etc.)

Entertain Your Audience

Your audience wants to be entertained. Remember, when a viewer is watching your content, they are choosing it over all the books, movies, and music in the world. You have their attention, so don’t be boring. (example: Daily vlogs, commentary, etc.)

Inspire Your Audience

Your audience might be looking for a community to support them as they attempt a new goal. YouTube is a great platform to encourage others to do their best and achieve more. (example: 30-day challenges, motivational talks, etc.)

Don’t pick a niche simply because of general interest in a topic. If your niche comes to you in a flash and you go: “That’s a good idea,” before you set up your YouTube channel and commit to this video project, sit down, do some research, write out a script, and actually film the initial video. Go through the process and know what you are getting into.

Once you have a niche, it’s all about coming up with ideas for your video. If you want to become an idea machine, read this blog: How to Come Up With Better YouTube Video Ideas

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

YouTube-to-IGTV Migration: Step-by-Step Guide

How to Convert YouTube to IGTV Videos? [3 Ways]

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

---

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

---

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

---

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Mar 27, 2024• Proven solutions

Publishing video content on social media platforms like Instagram or IGTV can help influencers and brands reach new customers. The only trouble is that both Instagram and IGTV have very precise video upload requirements, so each video you want to share on your IGTV channel must be saved in MP4 file format and in a 9:16 aspect ratio.

YouTube videos, on the other hand, are mostly horizontally oriented. If you attempt to upload a YouTube video to IGTV and wondering how to achieve it, just keep reading. Because in this article, we are going to show you how you can convert a horizontal YouTube video into IGTV vertical one in 3 different ways.

• Part 1: Re-post YouTube Video to IGTV with Filmora
• Part 2: Use YouTube to IGTV Online Converter
• Part 3: Convert YouTube Video to IGTV with FXP

---

Part 1: Convert YouTube Videos to IGTV Vertical Videos with Filmora

If you don’t already have the original file of the video you’d like to upload to your IGTV channel, you can download a video from YouTube , but keep in mind that you can’t use any content without permission from its owner.

Once you have the file, you can create a new project in Filmora and then after the project loads you should click on the File menu and select the Project Settings option. Pick one of the 9:16 video resolution options provided by the editor and click OK to confirm the changes.

Click on the Import button to add a YouTube video to your project and then place it on the timeline. Your video will be displayed in the Preview Panel, and you’ll be able to see that the video is positioned at the center of the panel and that its top and bottom are black.

Go to the Effects tab and click on the Background Blur submenu if you want to blur the empty areas of the frame. Add the Basic Blur effect to the timeline and drag one of its sides to position it over the entire video.

In case you are working with a video that already has a 16:9 aspect ratio, you can create a project that has the same aspect ratio, and then just use the Rotate slider in the Transform menu, to change turn a landscape video into a portrait video. The scaling tool is helpful to enlarge the frames in a vertical aspect ratio.

Filmora lets you create vertical videos in just a few quick steps, which makes it a perfect choice for influencers and marketers who want to share video content on YouTube and IGTV.

Latest News: In Filmora V10.5 and later versions, there is a new feature called Auto-Reframe. This feature allows users to convert one video for different social media platforms based on the aspect ratio changing, and its features of detecting the moving object. Click the Analyze button, and Filmora will convert this 16:9 YouTube video to vertical 9:16 IGTV video automatically. And I can adjust frames to follow Yasmine’s movement to fine-tune the result.

You can watch the video below to find out more information about the Auto-Reframe tool.

Part 2: Use Kapwing to Convert YouTube to IGTV Online

YouTubers who already have lots of videos on their channel can use online video editing platforms, like Kapwing to edit the content they want to post on IGTV. This online video editor offers a number of video editing tools that let you polish your videos before posting them on social media.

Click on the Resize tool and simply copy and paste the URL of a YouTube into the appropriate bar and the platform will automatically import a video and display it on the screen once the content is finally fetched.

Pick the Story (Snap/Insta) or IGTV 9:16 option and then proceed to choose the background color for your IGTV video, increase or decrease the zoom level or change the position of the video. Click on the Create button when ready and wait for Kapwing to process your video. All videos you create with the free version of this online video editor are going to be watermarked and you have to pay a six-dollar fee for each watermark-free video you edit with Kapwing or you can opt for a $20 monthly subscription fee that enables you to export an unlimited amount of videos without watermarks each month.

A growing number of IGTV users choose to rotate their videos, instead of resizing them, so if you already have a YouTube video with a 16:9 aspect ratio you can just rotate it and get a video with a 9:16 aspect ratio. Click on the Rotate option and then rotate it 90 degrees clockwise or counterclockwise and click on the Create button. If you opt for this method of creating a vertical video for IGTV, your video will remain the same size, but the viewers will have to hold their phones horizontally in order to view it properly.

You may also like: How to Convert MKV to MP4 without Losing Quality [Free Converters Provided] >>

Part 3: Changing the Aspect Ratio of a YouTube Video with Final Cut Pro

Editing videos with professional video editing software products like Final Cut Pro or Premiere Pro requires a certain amount of skill. There is more than just one way to change the aspect ratio of a video in Final Cut Pro, but probably the best one is to set the project resolution to 2160X3840 or any other lower resolution that matches the 9:16 aspect ratio. During the video editing process, you will have to resize all of the footage you want to include in the final version of the video. Planning your shots and composing them differently than you would compose horizontally oriented shots can potentially save you a little time on resizing and repositioning the video clips you’re working with.

If you’ve already exported a video and uploaded it to your YouTube channel, you can open that video in Final Cut Pro and just rotate it using the Transform tools. However, the viewers will have to hold their phones in a horizontal position while watching the video if you choose this method of creating a 9:16 aspect ratio in Final Cut Pro.

Conclusion

Posting YouTube videos on your IGTV channel is still a somewhat complicated process because you can’t share posts directly from one platform to the other. Moreover, you can’t upload videos that last more than ten minutes to IGTV, unless you have a verified account. Even so, the IGTV platform can help you extend the reach of your videos and increase the revenue you’re generating from the content you’re sharing on social media. Do you know another way of changing a YouTube video’s aspect ratio before re-posting it on IGTV? Leave a comment and let us know.

You may also like: YouTube to WAV File: 4 Best Free Convert Solutions >>

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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