Capture YouTube in Full - Free Screencast Tutorials You Need Right Now

How To Record Screencast From YouTube For Free

Max Wales

Mar 27, 2024• Proven solutions

Screencasting is a simple task anyone can do it with ease. All that you need to do is download a software program, press the record button and soon all movements on your device screen video will be recorded. Crazy video gamers do the same thing to share their interesting game videos on YouTube channels.

There is a wide range of software tools that can assists you with screencasting needs. Even YouTube itself has the ability to capture device screens without the need for additional software tool. If you are interested to know how it can be done, simply go through the details below.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Recording Screencast Video with YouTube

Step 1: Open YouTube on your computer and sign by using your Google Account. On the top left corner, you will find the Upload button, press it and go to live streaming section and choose events from the drop-down menu. When you are doing this for the very first time, YouTube will ask your phone number to verify the streaming process. You can also click here to get to the Livestreaming page directly.

Step 2: On the create an event page, add a title for your screencast video; set privacy terms and then hit “Go Live Now” option.

Step 3: The Hangout on Air page will get opened. It will allow you to select-deselect webcam recording as well as mic recording.

Step 4: Hit the screen share button from the left toolbox and choose the desktop window that you wish to record. Now press start the Broadcast button to start screen recording. Note that it is a private session that cannot be watched by anyone else.

Step 5: When your video is ready to go to YouTube video dashboard and choose your recent screencast video. Download it to Google Drive and share it with the world.

A better way to record Screencast and Upload to YouTube

For those who are interested in capturing screencast with high-quality videos and need an easy to use the built-in editor to customize these videos; it is good to look for some dedicated screencast tools. Experts recommend using Wondershare Filmora due to its advanced features and interactive software platform.

Top Features

• Filmora is one of the most interactive software tools that works perfectly on Windows and Mac platforms.
• It supports more than 50 media file formats.
• Filmora allows users to record with Webcam and PC simultaneously.
• It is possible to record audio from mic input and internal computer audio as well.
• With Filmora users can record high paced videos at 120fps.
• Add markers to important frames during recording.

There are so many benefits of using Filmora for YouTube screencast video recordings. The biggest trouble with YouTube based recording is that when you try it for the very first time, YouTube will take 24 hours to verify your account for the live streaming. But by using Filmora, you can do this task instantly at any hour of the day. Another great news is that Fillmore Scrn comes with a built-in video editor that allows users to customize videos with ease. Once your videos are ready, you can share them directly to social media platforms including YouTube, Facebook, Twitch, and Vimeo etc.

Let’s watch the video below to check how to record your screen with Filmora and upload the recorded video to YouTube.

Conclusion

With all impressive features, there is no doubt to say that Filmora can serve your screencasting needs in the best possible manner. Whether you are a crazy gamer interested to share your adventure videos with the world or want to create useful tutorials for your audience, Filmora is your best companion for all your needs.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Screencasting is a simple task anyone can do it with ease. All that you need to do is download a software program, press the record button and soon all movements on your device screen video will be recorded. Crazy video gamers do the same thing to share their interesting game videos on YouTube channels.

There is a wide range of software tools that can assists you with screencasting needs. Even YouTube itself has the ability to capture device screens without the need for additional software tool. If you are interested to know how it can be done, simply go through the details below.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Recording Screencast Video with YouTube

Step 1: Open YouTube on your computer and sign by using your Google Account. On the top left corner, you will find the Upload button, press it and go to live streaming section and choose events from the drop-down menu. When you are doing this for the very first time, YouTube will ask your phone number to verify the streaming process. You can also click here to get to the Livestreaming page directly.

Step 2: On the create an event page, add a title for your screencast video; set privacy terms and then hit “Go Live Now” option.

Step 3: The Hangout on Air page will get opened. It will allow you to select-deselect webcam recording as well as mic recording.

Step 4: Hit the screen share button from the left toolbox and choose the desktop window that you wish to record. Now press start the Broadcast button to start screen recording. Note that it is a private session that cannot be watched by anyone else.

Step 5: When your video is ready to go to YouTube video dashboard and choose your recent screencast video. Download it to Google Drive and share it with the world.

A better way to record Screencast and Upload to YouTube

For those who are interested in capturing screencast with high-quality videos and need an easy to use the built-in editor to customize these videos; it is good to look for some dedicated screencast tools. Experts recommend using Wondershare Filmora due to its advanced features and interactive software platform.

Top Features

• Filmora is one of the most interactive software tools that works perfectly on Windows and Mac platforms.
• It supports more than 50 media file formats.
• Filmora allows users to record with Webcam and PC simultaneously.
• It is possible to record audio from mic input and internal computer audio as well.
• With Filmora users can record high paced videos at 120fps.
• Add markers to important frames during recording.

There are so many benefits of using Filmora for YouTube screencast video recordings. The biggest trouble with YouTube based recording is that when you try it for the very first time, YouTube will take 24 hours to verify your account for the live streaming. But by using Filmora, you can do this task instantly at any hour of the day. Another great news is that Fillmore Scrn comes with a built-in video editor that allows users to customize videos with ease. Once your videos are ready, you can share them directly to social media platforms including YouTube, Facebook, Twitch, and Vimeo etc.

Let’s watch the video below to check how to record your screen with Filmora and upload the recorded video to YouTube.

Conclusion

With all impressive features, there is no doubt to say that Filmora can serve your screencasting needs in the best possible manner. Whether you are a crazy gamer interested to share your adventure videos with the world or want to create useful tutorials for your audience, Filmora is your best companion for all your needs.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Screencasting is a simple task anyone can do it with ease. All that you need to do is download a software program, press the record button and soon all movements on your device screen video will be recorded. Crazy video gamers do the same thing to share their interesting game videos on YouTube channels.

There is a wide range of software tools that can assists you with screencasting needs. Even YouTube itself has the ability to capture device screens without the need for additional software tool. If you are interested to know how it can be done, simply go through the details below.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Recording Screencast Video with YouTube

Step 1: Open YouTube on your computer and sign by using your Google Account. On the top left corner, you will find the Upload button, press it and go to live streaming section and choose events from the drop-down menu. When you are doing this for the very first time, YouTube will ask your phone number to verify the streaming process. You can also click here to get to the Livestreaming page directly.

Step 2: On the create an event page, add a title for your screencast video; set privacy terms and then hit “Go Live Now” option.

Step 3: The Hangout on Air page will get opened. It will allow you to select-deselect webcam recording as well as mic recording.

Step 4: Hit the screen share button from the left toolbox and choose the desktop window that you wish to record. Now press start the Broadcast button to start screen recording. Note that it is a private session that cannot be watched by anyone else.

Step 5: When your video is ready to go to YouTube video dashboard and choose your recent screencast video. Download it to Google Drive and share it with the world.

A better way to record Screencast and Upload to YouTube

For those who are interested in capturing screencast with high-quality videos and need an easy to use the built-in editor to customize these videos; it is good to look for some dedicated screencast tools. Experts recommend using Wondershare Filmora due to its advanced features and interactive software platform.

Top Features

• Filmora is one of the most interactive software tools that works perfectly on Windows and Mac platforms.
• It supports more than 50 media file formats.
• Filmora allows users to record with Webcam and PC simultaneously.
• It is possible to record audio from mic input and internal computer audio as well.
• With Filmora users can record high paced videos at 120fps.
• Add markers to important frames during recording.

There are so many benefits of using Filmora for YouTube screencast video recordings. The biggest trouble with YouTube based recording is that when you try it for the very first time, YouTube will take 24 hours to verify your account for the live streaming. But by using Filmora, you can do this task instantly at any hour of the day. Another great news is that Fillmore Scrn comes with a built-in video editor that allows users to customize videos with ease. Once your videos are ready, you can share them directly to social media platforms including YouTube, Facebook, Twitch, and Vimeo etc.

Let’s watch the video below to check how to record your screen with Filmora and upload the recorded video to YouTube.

Conclusion

With all impressive features, there is no doubt to say that Filmora can serve your screencasting needs in the best possible manner. Whether you are a crazy gamer interested to share your adventure videos with the world or want to create useful tutorials for your audience, Filmora is your best companion for all your needs.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Screencasting is a simple task anyone can do it with ease. All that you need to do is download a software program, press the record button and soon all movements on your device screen video will be recorded. Crazy video gamers do the same thing to share their interesting game videos on YouTube channels.

There is a wide range of software tools that can assists you with screencasting needs. Even YouTube itself has the ability to capture device screens without the need for additional software tool. If you are interested to know how it can be done, simply go through the details below.

Note: We resolutely oppose all forms of copyright-infringing downloads. This tutorial is only for downloading YouTube videos/audio materials from your own channel.

The All-in-One Screen Recorder & Video Editor

• Record desktop screen, voiceover, and webcam simultaneously
• Edit recorded clips quickly with a wide range of professional tools
• Built-in plentiful templates and effects
• Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Secure Download

Recording Screencast Video with YouTube

Step 1: Open YouTube on your computer and sign by using your Google Account. On the top left corner, you will find the Upload button, press it and go to live streaming section and choose events from the drop-down menu. When you are doing this for the very first time, YouTube will ask your phone number to verify the streaming process. You can also click here to get to the Livestreaming page directly.

Step 2: On the create an event page, add a title for your screencast video; set privacy terms and then hit “Go Live Now” option.

Step 3: The Hangout on Air page will get opened. It will allow you to select-deselect webcam recording as well as mic recording.

Step 4: Hit the screen share button from the left toolbox and choose the desktop window that you wish to record. Now press start the Broadcast button to start screen recording. Note that it is a private session that cannot be watched by anyone else.

Step 5: When your video is ready to go to YouTube video dashboard and choose your recent screencast video. Download it to Google Drive and share it with the world.

A better way to record Screencast and Upload to YouTube

For those who are interested in capturing screencast with high-quality videos and need an easy to use the built-in editor to customize these videos; it is good to look for some dedicated screencast tools. Experts recommend using Wondershare Filmora due to its advanced features and interactive software platform.

Top Features

• Filmora is one of the most interactive software tools that works perfectly on Windows and Mac platforms.
• It supports more than 50 media file formats.
• Filmora allows users to record with Webcam and PC simultaneously.
• It is possible to record audio from mic input and internal computer audio as well.
• With Filmora users can record high paced videos at 120fps.
• Add markers to important frames during recording.

There are so many benefits of using Filmora for YouTube screencast video recordings. The biggest trouble with YouTube based recording is that when you try it for the very first time, YouTube will take 24 hours to verify your account for the live streaming. But by using Filmora, you can do this task instantly at any hour of the day. Another great news is that Fillmore Scrn comes with a built-in video editor that allows users to customize videos with ease. Once your videos are ready, you can share them directly to social media platforms including YouTube, Facebook, Twitch, and Vimeo etc.

Let’s watch the video below to check how to record your screen with Filmora and upload the recorded video to YouTube.

Conclusion

With all impressive features, there is no doubt to say that Filmora can serve your screencasting needs in the best possible manner. Whether you are a crazy gamer interested to share your adventure videos with the world or want to create useful tutorials for your audience, Filmora is your best companion for all your needs.

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Tips for Constructing Inspirational Day-to-Day Visual Narratives

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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