Amplifying Audio and Visual Quality in Your YouTube Videos

How to Use YouTube Enhancements

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube has integrated a free video editor to facilitate the work of YouTubers and allow them to process their videos prior to uploading. Although nobody can claim these features can live up to the sophisticated features of the professional video editors, YouTube enhancements are useful and cool which offer a simple way to improve the quality of the videos and do not require any technical knowledge on your behalf.

---

If you are looking for a more professional approach in video editing, you should try out Wondershare Filmora(for Windows and Mac) . This is an exceptionally versatile and powerful tool, which will allow you to gain full control over the videos you wish to edit. It is very easy to use, and it will open up a new world of potentials in video editing. There is a free trial that you can benefit from, so as to see if Filmora meets your criteria in full prior to your purchase.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

• Part 1: How to Use YouTube Enhancements
• Part 2: How to Use Wondershare Filmora to Improve Video Qualtiy

How to Use YouTube Enhancements

First of all, you need to locate YouTube Enhancements. As soon as you have logged into your YouTube channel, you should go to the Video Manager. There you choose Edit and YouTube Enhancements, and you are ready to go. There are three distinctive categories that you can use, in order to edit your video. You can choose among Quick Fix, Filters, and Blurring Effects. As you can see, there are features that pretty much cover the basics in video editing under these categories.

Quick Fix promptly addresses issues that have to do with the contrast and saturation, as well as offers the ability to rotate or trim the video. There is nothing sophisticated there, but it is a really easy and practical solution for those who do not wish to waste time editing. It is cool that you can also stabilize your video or allow for Slow Motion or Timelapse effects. This is definitely an improvement for YouTube videos.

Filters feel a lot like those used on Instagram. They are neat and cool, of course, covering many of the demands for sophisticated editing. You can find filters like Lomo-ish, Old Fashioned, Heat Map, Cartoon, Cross Process, Festival and much more on YouTube Enhancements. You can also adjust the lighting and colors, so as to fine-tune your video.

Blurring Effects are perhaps the most advanced on YouTube Enhancements, and they provide the opportunity to maintain your privacy, by removing people’s distinctive details from the video and blurring them or putting mosaic on their face. With this tool, you can also blur objects on the video, which can increase your privacy even more. For instance, you can blur the plates of your car or your address. Last, there are some hilarious effects that you should check out.

Once you are done, there is an option to preview the video that you have edited. In this way, you will know if the editions that you have made are sufficient for you or not. Finally, you can choose either to save the video as a new file or revert to the original video. These options are welcome, as sometimes you just do not get what you have expected and you do not want to replace the video you have already uploaded.

How to Use Wondershare Filmora to improve YouTube videos

These are the steps that you need to follow, so as to proceed with high-quality video editing on Filmora:

• Open Wordershare Filmora
• Choose if you want 16:9 or 4:3 aspect ratio
• Tap Import so as to upload the files
• Drag and drop them, in order to place them in the right order

• Click Edit and adjust the settings (rotation, contrast, saturation, brightness, hue, auto de-noise and speed)

• Click OK, and you are done with the improvement of Video Quality

If you wish to fine-tune the images of the videos and place special filters, you can go ahead as follows:

• Tap the Effect button
• Drag the effect you want to use on the timeline (you can choose from a wide variety of effects, including Bokeh and Light Leaks, Old Film, etc.)

After having finished with the video editing process, you can preview the video and see if it is of acceptable quality standards. You can do that by clicking on the Play button. Then you can click on the Create button and save the video where you want, in the format of your choosing. It is also possible for you to burn the video on a DVD or share it online using YouTube or Facebook.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Boost Your Chances: Strategic Keywords for YouTubers

Improve Your YouTube Video Performance with Wondershare Filmora

An easy and powerful video editor for YouTube Video

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

Try It Free Try It Free

With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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With more than 1 billion hours of video watched every day, YouTube is the world’s second-largest search engine. That means you should optimize your videos for YouTube, so they rank well on Google and show up in YouTube searches.

YouTube keywords are the words you include in your video title, description, and anywhere that will help YouTube’s algorithm know what your video is about and what it entails. Keep reading to learn more about YouTube keyword research.

In this article

Why Do We Need to Research YouTube Keywords?

How to Research Keywords on YouTube?

Why Do We Need to Research YouTube Keywords?

Researching YouTube keywords is essential to your success. Here are three reasons why you might want to consider YouTube keyword research.

Helps You Know What Your Audience Is Searching for

Keyword research allows you to understand what people search for when they are on YouTube. In turn, this helps you know what your potential customers are seeking. You’ll then include these terms on your content to increase the chances of your audience finding you on YouTube.

It Helps You Rank Higher

You can use YouTube videos to promote brand awareness and market your product. Having high-ranking videos is a cost-effective way to push your target audience through the sales funnel.

When creating YouTube videos, you need to ensure you are reaching your target audience. And that is why researching keywords is crucial.

Once you have performed YouTube keyword research and determined the most suitable keywords for your topic, you can now use them to create target content for your audience. In turn, this will help you increase the number of subscribers on your YouTube channel. Your chances of your video showing up on YouTube will increase, which will bring traffic to your business.

It’s the Cheapest Way to Market Your Products or Services

Video marketing is expensive, and that is why you have to find every possible edge for your video marketing if you want to lower your costs and increase your ROI. For this reason, keyword research will ensure your audience finds you without spending loads of money that you could have used on services like Google Ads.

Because keyword research allows your target audience to find you, this means more opportunities for you. Most of the users will share entertaining videos.

How to Research Keywords on YouTube?

There are several ways of conducting keyword research for YouTube to find out what people are searching for and determine the content in your video. They include:

1. Using YouTube Search

Although this method doesn’t provide all available search options, it’s still good for getting an idea of the type of keyword with which you’re dealing.

You can start your research by typing the keywords into YouTube’s search bar and reviewing the displayed results. It might be helpful to check out similar videos or video playlists. If your search seems too wide, you can enter several keywords at once (separated by commas), which will help you find better results.

2. Using Google’s Keyword Planner Tool

This tool is helpful for keyword difficulty and monthly searches volume assessment. If you only want to know the number of organic visits a given keyword gets, Google Keyword Planner might be helpful. The tool allows you to create lists consisting of related keywords and provides information about CPC (cost per click) and potential traffic in general.

3. Using YouTube Suggestions

What makes YouTube unique is its ability to suggest content based on your location, subscription, and watch history. You can use this method to find keyword ideas if you have subscribed to relevant channels. Also, you can rely on YouTube suggestions to find out whether a topic is popular or not.

4. Using YouTube Analytics

YouTube has a built-in Keyword Tool that is extremely helpful for researching the best keywords to use in your video titles, descriptions, and tags. This method allows you to see video search keywords with which users are finding your content. It is possible to review top organic keywords together with the respective engagement metrics, including bounce rate and average view duration.

5. Using Third-Party YouTube Keyword Tools

Last but not least, there are several third-party tools available on the market that provide both keyword difficulty and organic traffic estimation data for YouTube keywords. Some of these tools also offer similar features, including recommendations based on your existing subscriptions. Let’s look at some of the popular YouTube tools that you can use.

vidIQ

Designed to boost YouTube views, vidIQ is an effective SEO tool. The tool recommends keywords, descriptions, and titles that will help you to get more views and subscribers.

Performing vidIQ keyword research that relates to your video is a breeze. With just a few clicks, you will know what people are searching for and create content that they want to watch.

The tool allows you to enable inline keywords to know the tags your competitors use on search results. Use them to help you generate ideas relevant to your content. vidIQ also suggests ideal keywords like YouTube.

TubeBuddy

You can also use TubeBuddy to find and evaluate a range of YouTube keywords. You can do TubeBuddy keyword research on its mobile app or browser extension. The tool also shows how often people click on the results and how often users search a keyword.

Keyword Keg

Using the YouTube suggest API, Keyword Keg shows you the terms users search most and the monthly number of searches. You’ll also see what other people are paying for CPC (cost per click). You can use this data to determine the best keywords for your YouTube videos.

Qusetion: Are keywords and Tags the Same Thing?

Answer: The main difference between tags and keywords is where you will place them. Keywords describe the content in your video to help search engines and YouTube’s algorithm find your video. Tags describe what the content in your video is about and how it’s connected.

Make Great YouTube Videos with Filmora

Having high-quality videos can make you stand out from your competitors. Filmora is a video editing software that allows you to create amazing YouTube videos. It has powerful editing tools that will enhance the quality of your videos.

You can also add over 800 cool effects and filters to your videos to make them fun to watch. With just a single click, you can add opacity and speed ramp effects as well as infinite zoom effects.

Additionally, you can adjust the dynamic range and white balance of Your YouTube videos. Furthermore, you can fine-tune the audio of your video to make it crisp and eliminate camera shake.

The best part is: Filmora is compatible with macOS X 10.12 or later and Windows 7, 8, and 10. It also supports all popular standard HD videos, audio, and image file formats.

Conclusion

Now that you know the importance of YouTube keyword research and how to perform keyword research, your target audience can find you easily.

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