Transform Your Channels’ Image: A Pathway to More Subscribers and Followers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Elevate Video Reach with Peak Watch Hours

Create High-Quality Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Creators have one thing in mind when posting their content online. To be viewed by numerous followers and potential subscribers. For this, you need to run your channels tactfully. There are days when people throng the social media to watch upcoming content and videos. Perhaps you can make your best bets on such days. And is there any best day to post YouTube video?

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

In this article

01 Why is it important to post your YouTube video on the best days?

02 Best Days to Post on YouTube - General Practices

03 Best Days to Post on YouTube - Individual channel

Why is it important to post your YouTube video on the best days?

You are better off with best days to post on YouTube to increase the chances of getting more views. You want to make the biggest catch, and putting in a little effort will help you yield good results.

1) Your content never dies

The major advantage of posting on best days is that they hit the wall right from the onset of posting. You won’t need a lot of time to invest in expensive equipment. Remember, when viewers see your content immediately, they are posted, there are high chances of them sharing along with friends.

2) You’ll grow your audience worldwide

Growing a worldwide audience is every content creator’s dream. Posting your videos on the best days will open doors to new visitors who perhaps haven’t heard about you. It is even better to include captions so that people of all walks get your message deeply.

3) You’ll appear more on Google searches

Posting at the right time will help Google identify your content and make it appear on Google searches. Google uses an algorithm to check on many concepts of video posting. It means that posting your videos to YouTube on the best days will spike the graph and automatically get noticed by Google.

4) Your audience will promote you

Remember, when viewers go on searches, they look for something important to them. So, coming across your content at the right time will make an instant catch. They only want to fulfill their needs at that specific time. Hence will buy or promote you as long as what you sell is what they are looking for.

5) Increased subscribers

People want to associate themselves with new content. Anyone would be thrilled to hit the button on content that just popped up when they are online at their relaxed moments. You never know; you may just hit that 1,000 subscribers list by posting your videos on the best days.

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

Weekdays are very busy days for everyone. People feel relaxed and ready to catch up on social media’s trending in the evening. So, posting in the evenings on weekdays may instantly help you get some increased views.

- Target Thursdays and Fridays

Depending on your YouTube content, you can target school-age children these days. If your content is about kid’s stuff and other online learning skills, then pushing it just before the weekend could give you some good visits. Kids tend to have various activities over the weekend and so, the best time for them to embark on online learning is just before the weekend kicks off.

- Weekends

Weekends will suit content that needs to sell products to the middle-class. Since they are busy the whole week with other duties, they probably find time over the weekend to chill and check out what’s happening around them and the world at large.

- End year

When it comes to the best months to post on YouTube, the end-year period tends to be the best. Usually, this is when companies and individuals are winding up on their busy schedules of the year. They want to get improvements and tips to start the next year. It is wise to spend more time online, giving the necessary tips and probably hooking up some potential customers.

Best Days to Post on YouTube - Individual channel

Stop guessing and find the facts right. Hitting on the road at the right time can get you as many viewers as possible. YouTube makes getting the facts right quite easy. Just use YouTube studio to know when your viewers are online.

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Find the hours with the darkest purple bars
You’ll realize that there are dark bars and light ones. The latter represent when few viewers are on your channel. Avoid posting during such times and focus when you have many viewers on site. Also, try to post a few hours before the peak time.

Focus on the days with the darkest bars
Apart from specific times of the day, you can focus on days of the week when your viewers are on your channel. You will mostly realize that the best days of the week to post to your channel are on weekends. It is quite typical as it’s the days when viewers are more relaxed and can find new things online. However, you can monitor your statistics and learn the number of days per week you need to emphasize more on posting your videos.

Post videos a day before the peak day
You can also dwell on the narrative; the early bird catches the worm. You can make an early catch since you know the day when your viewers will throng’ your channel, but you don’t know the time. Post videos a day before your channel goes busy. By this, you won’t leave any viewers outside your new postings.

A few hours before prime time
Another trick is to get your videos posted in good time. Once you have known the best hour of the day when viewers are likely to be active, make your video available a few hours before then. They’ll then get it rolling once they land into the channel for the newest updates. If not, you may miss out on views you would have gotten by making your video go public earlier.

Upload your videos in private a few hours before publishing
Yes, mistakes do happen, and you don’t want to be caught up in the mix of errors. You can increase perfection by uploading your videos for some hours before publishing them. It will give you a good time to check it out privately and iron out any concerns. You don’t want your video going viral with tons of mishaps.

Create High-Quality Video with Filmora to Ensure Video Engagement

Besides knowing the best days to post on YouTube, you have to give your audience quality for their time. Composing the best video is the killer for this course. Learn how to get high-quality videos with Filmora. It is a widely used video editing tool that comes in hand with lots of templates and effects. These features enable you to compose high-end videos in 4K and HD resolution. The effect of quality videos is that they’ll help you get many views because users will understand your video first. Filmora has an intuitive interface that will give you an easy time.

• Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
• Easily do motion tracking from the main interface.
• It supports 4K and HD editing ability./li>
• Use the speed control feature to make your clips up to ten times faster or slower.
• Make magical moves with the Reverse feature. You can flip your videos and play them backward.
• Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
• Get quality sound with the noise removal feature.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You don’t have to guess the best days to upload to YouTube anymore. You can use YouTube algorithm Studio to calculate and give you the exact hours and days when your viewers are at bay. But again, this will only be effective if you have already gathered a substantial number of viewers. It will, therefore, not work for you if you are starting on YouTube. Usually, there isn’t enough data yet for the system to know the best time to publish, and neither know how your content performs in general.

● But all in all, you can use general practices to know when to post your content. Most likely, combine your efforts and don’t dwell on specific hours or days. Use both combined to reach as many audiences as possible.

Try It Free Try It Free

Creators have one thing in mind when posting their content online. To be viewed by numerous followers and potential subscribers. For this, you need to run your channels tactfully. There are days when people throng the social media to watch upcoming content and videos. Perhaps you can make your best bets on such days. And is there any best day to post YouTube video?

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

In this article

01 Why is it important to post your YouTube video on the best days?

02 Best Days to Post on YouTube - General Practices

03 Best Days to Post on YouTube - Individual channel

Why is it important to post your YouTube video on the best days?

You are better off with best days to post on YouTube to increase the chances of getting more views. You want to make the biggest catch, and putting in a little effort will help you yield good results.

1) Your content never dies

The major advantage of posting on best days is that they hit the wall right from the onset of posting. You won’t need a lot of time to invest in expensive equipment. Remember, when viewers see your content immediately, they are posted, there are high chances of them sharing along with friends.

2) You’ll grow your audience worldwide

Growing a worldwide audience is every content creator’s dream. Posting your videos on the best days will open doors to new visitors who perhaps haven’t heard about you. It is even better to include captions so that people of all walks get your message deeply.

3) You’ll appear more on Google searches

Posting at the right time will help Google identify your content and make it appear on Google searches. Google uses an algorithm to check on many concepts of video posting. It means that posting your videos to YouTube on the best days will spike the graph and automatically get noticed by Google.

4) Your audience will promote you

Remember, when viewers go on searches, they look for something important to them. So, coming across your content at the right time will make an instant catch. They only want to fulfill their needs at that specific time. Hence will buy or promote you as long as what you sell is what they are looking for.

5) Increased subscribers

People want to associate themselves with new content. Anyone would be thrilled to hit the button on content that just popped up when they are online at their relaxed moments. You never know; you may just hit that 1,000 subscribers list by posting your videos on the best days.

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

Weekdays are very busy days for everyone. People feel relaxed and ready to catch up on social media’s trending in the evening. So, posting in the evenings on weekdays may instantly help you get some increased views.

- Target Thursdays and Fridays

Depending on your YouTube content, you can target school-age children these days. If your content is about kid’s stuff and other online learning skills, then pushing it just before the weekend could give you some good visits. Kids tend to have various activities over the weekend and so, the best time for them to embark on online learning is just before the weekend kicks off.

- Weekends

Weekends will suit content that needs to sell products to the middle-class. Since they are busy the whole week with other duties, they probably find time over the weekend to chill and check out what’s happening around them and the world at large.

- End year

When it comes to the best months to post on YouTube, the end-year period tends to be the best. Usually, this is when companies and individuals are winding up on their busy schedules of the year. They want to get improvements and tips to start the next year. It is wise to spend more time online, giving the necessary tips and probably hooking up some potential customers.

Best Days to Post on YouTube - Individual channel

Stop guessing and find the facts right. Hitting on the road at the right time can get you as many viewers as possible. YouTube makes getting the facts right quite easy. Just use YouTube studio to know when your viewers are online.

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Find the hours with the darkest purple bars
You’ll realize that there are dark bars and light ones. The latter represent when few viewers are on your channel. Avoid posting during such times and focus when you have many viewers on site. Also, try to post a few hours before the peak time.

Focus on the days with the darkest bars
Apart from specific times of the day, you can focus on days of the week when your viewers are on your channel. You will mostly realize that the best days of the week to post to your channel are on weekends. It is quite typical as it’s the days when viewers are more relaxed and can find new things online. However, you can monitor your statistics and learn the number of days per week you need to emphasize more on posting your videos.

Post videos a day before the peak day
You can also dwell on the narrative; the early bird catches the worm. You can make an early catch since you know the day when your viewers will throng’ your channel, but you don’t know the time. Post videos a day before your channel goes busy. By this, you won’t leave any viewers outside your new postings.

A few hours before prime time
Another trick is to get your videos posted in good time. Once you have known the best hour of the day when viewers are likely to be active, make your video available a few hours before then. They’ll then get it rolling once they land into the channel for the newest updates. If not, you may miss out on views you would have gotten by making your video go public earlier.

Upload your videos in private a few hours before publishing
Yes, mistakes do happen, and you don’t want to be caught up in the mix of errors. You can increase perfection by uploading your videos for some hours before publishing them. It will give you a good time to check it out privately and iron out any concerns. You don’t want your video going viral with tons of mishaps.

Create High-Quality Video with Filmora to Ensure Video Engagement

Besides knowing the best days to post on YouTube, you have to give your audience quality for their time. Composing the best video is the killer for this course. Learn how to get high-quality videos with Filmora. It is a widely used video editing tool that comes in hand with lots of templates and effects. These features enable you to compose high-end videos in 4K and HD resolution. The effect of quality videos is that they’ll help you get many views because users will understand your video first. Filmora has an intuitive interface that will give you an easy time.

• Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
• Easily do motion tracking from the main interface.
• It supports 4K and HD editing ability./li>
• Use the speed control feature to make your clips up to ten times faster or slower.
• Make magical moves with the Reverse feature. You can flip your videos and play them backward.
• Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
• Get quality sound with the noise removal feature.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You don’t have to guess the best days to upload to YouTube anymore. You can use YouTube algorithm Studio to calculate and give you the exact hours and days when your viewers are at bay. But again, this will only be effective if you have already gathered a substantial number of viewers. It will, therefore, not work for you if you are starting on YouTube. Usually, there isn’t enough data yet for the system to know the best time to publish, and neither know how your content performs in general.

● But all in all, you can use general practices to know when to post your content. Most likely, combine your efforts and don’t dwell on specific hours or days. Use both combined to reach as many audiences as possible.

Try It Free Try It Free

Creators have one thing in mind when posting their content online. To be viewed by numerous followers and potential subscribers. For this, you need to run your channels tactfully. There are days when people throng the social media to watch upcoming content and videos. Perhaps you can make your best bets on such days. And is there any best day to post YouTube video?

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

In this article

01 Why is it important to post your YouTube video on the best days?

02 Best Days to Post on YouTube - General Practices

03 Best Days to Post on YouTube - Individual channel

Why is it important to post your YouTube video on the best days?

You are better off with best days to post on YouTube to increase the chances of getting more views. You want to make the biggest catch, and putting in a little effort will help you yield good results.

1) Your content never dies

The major advantage of posting on best days is that they hit the wall right from the onset of posting. You won’t need a lot of time to invest in expensive equipment. Remember, when viewers see your content immediately, they are posted, there are high chances of them sharing along with friends.

2) You’ll grow your audience worldwide

Growing a worldwide audience is every content creator’s dream. Posting your videos on the best days will open doors to new visitors who perhaps haven’t heard about you. It is even better to include captions so that people of all walks get your message deeply.

3) You’ll appear more on Google searches

Posting at the right time will help Google identify your content and make it appear on Google searches. Google uses an algorithm to check on many concepts of video posting. It means that posting your videos to YouTube on the best days will spike the graph and automatically get noticed by Google.

4) Your audience will promote you

Remember, when viewers go on searches, they look for something important to them. So, coming across your content at the right time will make an instant catch. They only want to fulfill their needs at that specific time. Hence will buy or promote you as long as what you sell is what they are looking for.

5) Increased subscribers

People want to associate themselves with new content. Anyone would be thrilled to hit the button on content that just popped up when they are online at their relaxed moments. You never know; you may just hit that 1,000 subscribers list by posting your videos on the best days.

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

Weekdays are very busy days for everyone. People feel relaxed and ready to catch up on social media’s trending in the evening. So, posting in the evenings on weekdays may instantly help you get some increased views.

- Target Thursdays and Fridays

Depending on your YouTube content, you can target school-age children these days. If your content is about kid’s stuff and other online learning skills, then pushing it just before the weekend could give you some good visits. Kids tend to have various activities over the weekend and so, the best time for them to embark on online learning is just before the weekend kicks off.

- Weekends

Weekends will suit content that needs to sell products to the middle-class. Since they are busy the whole week with other duties, they probably find time over the weekend to chill and check out what’s happening around them and the world at large.

- End year

When it comes to the best months to post on YouTube, the end-year period tends to be the best. Usually, this is when companies and individuals are winding up on their busy schedules of the year. They want to get improvements and tips to start the next year. It is wise to spend more time online, giving the necessary tips and probably hooking up some potential customers.

Best Days to Post on YouTube - Individual channel

Stop guessing and find the facts right. Hitting on the road at the right time can get you as many viewers as possible. YouTube makes getting the facts right quite easy. Just use YouTube studio to know when your viewers are online.

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Find the hours with the darkest purple bars
You’ll realize that there are dark bars and light ones. The latter represent when few viewers are on your channel. Avoid posting during such times and focus when you have many viewers on site. Also, try to post a few hours before the peak time.

Focus on the days with the darkest bars
Apart from specific times of the day, you can focus on days of the week when your viewers are on your channel. You will mostly realize that the best days of the week to post to your channel are on weekends. It is quite typical as it’s the days when viewers are more relaxed and can find new things online. However, you can monitor your statistics and learn the number of days per week you need to emphasize more on posting your videos.

Post videos a day before the peak day
You can also dwell on the narrative; the early bird catches the worm. You can make an early catch since you know the day when your viewers will throng’ your channel, but you don’t know the time. Post videos a day before your channel goes busy. By this, you won’t leave any viewers outside your new postings.

A few hours before prime time
Another trick is to get your videos posted in good time. Once you have known the best hour of the day when viewers are likely to be active, make your video available a few hours before then. They’ll then get it rolling once they land into the channel for the newest updates. If not, you may miss out on views you would have gotten by making your video go public earlier.

Upload your videos in private a few hours before publishing
Yes, mistakes do happen, and you don’t want to be caught up in the mix of errors. You can increase perfection by uploading your videos for some hours before publishing them. It will give you a good time to check it out privately and iron out any concerns. You don’t want your video going viral with tons of mishaps.

Create High-Quality Video with Filmora to Ensure Video Engagement

Besides knowing the best days to post on YouTube, you have to give your audience quality for their time. Composing the best video is the killer for this course. Learn how to get high-quality videos with Filmora. It is a widely used video editing tool that comes in hand with lots of templates and effects. These features enable you to compose high-end videos in 4K and HD resolution. The effect of quality videos is that they’ll help you get many views because users will understand your video first. Filmora has an intuitive interface that will give you an easy time.

• Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
• Easily do motion tracking from the main interface.
• It supports 4K and HD editing ability./li>
• Use the speed control feature to make your clips up to ten times faster or slower.
• Make magical moves with the Reverse feature. You can flip your videos and play them backward.
• Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
• Get quality sound with the noise removal feature.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

● You don’t have to guess the best days to upload to YouTube anymore. You can use YouTube algorithm Studio to calculate and give you the exact hours and days when your viewers are at bay. But again, this will only be effective if you have already gathered a substantial number of viewers. It will, therefore, not work for you if you are starting on YouTube. Usually, there isn’t enough data yet for the system to know the best time to publish, and neither know how your content performs in general.

● But all in all, you can use general practices to know when to post your content. Most likely, combine your efforts and don’t dwell on specific hours or days. Use both combined to reach as many audiences as possible.

Try It Free Try It Free

Creators have one thing in mind when posting their content online. To be viewed by numerous followers and potential subscribers. For this, you need to run your channels tactfully. There are days when people throng the social media to watch upcoming content and videos. Perhaps you can make your best bets on such days. And is there any best day to post YouTube video?

Probably yes! People will settle on social media sites when they are more relaxed and off heavy duties on the weekdays. Let’s now dive into posting your videos and attaining some good leads.

In this article

01 Why is it important to post your YouTube video on the best days?

02 Best Days to Post on YouTube - General Practices

03 Best Days to Post on YouTube - Individual channel

Why is it important to post your YouTube video on the best days?

You are better off with best days to post on YouTube to increase the chances of getting more views. You want to make the biggest catch, and putting in a little effort will help you yield good results.

1) Your content never dies

The major advantage of posting on best days is that they hit the wall right from the onset of posting. You won’t need a lot of time to invest in expensive equipment. Remember, when viewers see your content immediately, they are posted, there are high chances of them sharing along with friends.

2) You’ll grow your audience worldwide

Growing a worldwide audience is every content creator’s dream. Posting your videos on the best days will open doors to new visitors who perhaps haven’t heard about you. It is even better to include captions so that people of all walks get your message deeply.

3) You’ll appear more on Google searches

Posting at the right time will help Google identify your content and make it appear on Google searches. Google uses an algorithm to check on many concepts of video posting. It means that posting your videos to YouTube on the best days will spike the graph and automatically get noticed by Google.

4) Your audience will promote you

Remember, when viewers go on searches, they look for something important to them. So, coming across your content at the right time will make an instant catch. They only want to fulfill their needs at that specific time. Hence will buy or promote you as long as what you sell is what they are looking for.

5) Increased subscribers

People want to associate themselves with new content. Anyone would be thrilled to hit the button on content that just popped up when they are online at their relaxed moments. You never know; you may just hit that 1,000 subscribers list by posting your videos on the best days.

Best Days to Post on YouTube - General Practices

How then do you know the best day to upload on YouTube? You can use general practices to pinpoint when your viewers are online or when your channel is at its peak.

- Weekday evenings

Weekdays are very busy days for everyone. People feel relaxed and ready to catch up on social media’s trending in the evening. So, posting in the evenings on weekdays may instantly help you get some increased views.

- Target Thursdays and Fridays

Depending on your YouTube content, you can target school-age children these days. If your content is about kid’s stuff and other online learning skills, then pushing it just before the weekend could give you some good visits. Kids tend to have various activities over the weekend and so, the best time for them to embark on online learning is just before the weekend kicks off.

- Weekends

Weekends will suit content that needs to sell products to the middle-class. Since they are busy the whole week with other duties, they probably find time over the weekend to chill and check out what’s happening around them and the world at large.

- End year

When it comes to the best months to post on YouTube, the end-year period tends to be the best. Usually, this is when companies and individuals are winding up on their busy schedules of the year. They want to get improvements and tips to start the next year. It is wise to spend more time online, giving the necessary tips and probably hooking up some potential customers.

Best Days to Post on YouTube - Individual channel

Stop guessing and find the facts right. Hitting on the road at the right time can get you as many viewers as possible. YouTube makes getting the facts right quite easy. Just use YouTube studio to know when your viewers are online.

First, go to YouTube Studio
Check in the “YouTube Studio” > “Analytics” > “Audience” option. Remember that your channel should have enough views for this option to give you relevant data.

Find the hours with the darkest purple bars
You’ll realize that there are dark bars and light ones. The latter represent when few viewers are on your channel. Avoid posting during such times and focus when you have many viewers on site. Also, try to post a few hours before the peak time.

Focus on the days with the darkest bars
Apart from specific times of the day, you can focus on days of the week when your viewers are on your channel. You will mostly realize that the best days of the week to post to your channel are on weekends. It is quite typical as it’s the days when viewers are more relaxed and can find new things online. However, you can monitor your statistics and learn the number of days per week you need to emphasize more on posting your videos.

Post videos a day before the peak day
You can also dwell on the narrative; the early bird catches the worm. You can make an early catch since you know the day when your viewers will throng’ your channel, but you don’t know the time. Post videos a day before your channel goes busy. By this, you won’t leave any viewers outside your new postings.

A few hours before prime time
Another trick is to get your videos posted in good time. Once you have known the best hour of the day when viewers are likely to be active, make your video available a few hours before then. They’ll then get it rolling once they land into the channel for the newest updates. If not, you may miss out on views you would have gotten by making your video go public earlier.

Upload your videos in private a few hours before publishing
Yes, mistakes do happen, and you don’t want to be caught up in the mix of errors. You can increase perfection by uploading your videos for some hours before publishing them. It will give you a good time to check it out privately and iron out any concerns. You don’t want your video going viral with tons of mishaps.

Create High-Quality Video with Filmora to Ensure Video Engagement

Besides knowing the best days to post on YouTube, you have to give your audience quality for their time. Composing the best video is the killer for this course. Learn how to get high-quality videos with Filmora. It is a widely used video editing tool that comes in hand with lots of templates and effects. These features enable you to compose high-end videos in 4K and HD resolution. The effect of quality videos is that they’ll help you get many views because users will understand your video first. Filmora has an intuitive interface that will give you an easy time.

• Edit your videos with minimal effect. You can easily merge, crop, tilt, and perform more with Filmora.
• Easily do motion tracking from the main interface.
• It supports 4K and HD editing ability./li>
• Use the speed control feature to make your clips up to ten times faster or slower.
• Make magical moves with the Reverse feature. You can flip your videos and play them backward.
• Create stunning video colors in your video using the color tuning feature. You can adjust the white balance and the dynamic range of colors.
• Get quality sound with the noise removal feature.

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Conclusion

● You don’t have to guess the best days to upload to YouTube anymore. You can use YouTube algorithm Studio to calculate and give you the exact hours and days when your viewers are at bay. But again, this will only be effective if you have already gathered a substantial number of viewers. It will, therefore, not work for you if you are starting on YouTube. Usually, there isn’t enough data yet for the system to know the best time to publish, and neither know how your content performs in general.

● But all in all, you can use general practices to know when to post your content. Most likely, combine your efforts and don’t dwell on specific hours or days. Use both combined to reach as many audiences as possible.

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