"Gourmet Gurus  Who You Should Subscribe To"

"Gourmet Gurus Who You Should Subscribe To"

Kevin Lv12

Gourmet Gurus: Who You Should Subscribe To

Top Food YouTubers You Should Follow

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.


FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.


FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.


FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Coming up with new recipes that will impress everyone you know is a simple mission. You just have to go to YouTube and find the dish you’d like to prepare, but there are thousands of food YouTubers which makes it a bit difficult to decide which ones you should follow.

Naturally, you shouldn’t expect anything but the best from the chefs offering advice on how to prepare a certain dish. To help you narrow down the search we’ve compiled a top ten list of food YouTubers, that will hopefully help you discover your new favorite meals. Let’s take a peek at the most influential food channels on YouTube.

Top Food YouTubers

Eating healthy, delicious meals improves the quality of our lives. These YouTube channels may assist you in improving your diet while learning how to prepare dishes that are tasty and nourishing at the same time. Want to know more about the channels or the YouTubers? Try InflueNex YouTube Influencer Marketing Platform to get the details.

1. Rosanna Pansino

This 33-year-old actress and YouTube personality is best known for her baking show titled Nerdy Nummies that has featured celebrities such as Michelle Phan or Bethany Mota. In 2015 Rosanna published a book under the same title, which included recipes and step by step tutorials on how to prepare them.

Her YouTube channel has over 10 million subscribers and 2.395 million total views and yet her popularity is expected to continue to grow. Besides being a great cook, Pansino is also an aspiring actress who appeared in a number of TV shows.

2. Cooking With Dog

After more than a decade and nearly 300 episodes, this unorthodox cooking show is still one of YouTube’s best sources of Japanese dishes. The show is hosted by an anonymous Chef and a dog named Francis. If you are interested in Japanese cuisine you can also check out the website Cooking With Dog the offers meal planners and a list of recipes that include more than 300 dishes.

With 1.4 million subscribers and 185 million views this unusual YouTube food channel now has a cult following, especially because Francis died in 2016.

3. Binging With Babish

Andrew Rea is a young New York-based filmmaker who had a brilliant idea to recreate dishes featured in movies and TV shows, back in 2006. Even the channel’s name is based on a fictional character Oliver Babish from the TV series The West Wing. The viewers of Rea’s food videos can only see his torso and some parts of the kitchen, which adds a touch of mystery to this remarkable channel.

The Binging With Babish YouTube channel has 2.7 million subscribers and it is easily one of the best sources of unusual recipes on YouTube. Andrew Rea has also published a book in October 2017, titled Eat What You Watch: A Cookbook for Movie Lovers, that contains forty recipes from some of the best movies ever made.

4. You Suck at Cooking

The perfect blend of cooking tips and humor have made this YouTube channel famous. Don’t expect to find the secret recipes for the most brilliant dishes ever invented because most videos are aimed at inexperienced cooks who are bored of eating at restaurants.

The channel has been online since 2014, and in such a short period of time it has attracted over 100 million views and it currently has 1.2 million subscribers. The motto ‘No Bullshit, Just Cooking’ sums up perfectly the first-person videos featured on this channel.

5. Tasty

If you would like to find out where do fortune cookies come from or how to make a four flavor cheesecake, you should start following this channel. Tasty is actually run by BuzzFeed’s division that produces all content related to food and beverages. All recipes on this channel are divided into four categories, Tasty Junior, Tasty Happy Hour, Tasty Story, and Mom Vs Chef.

Tasty is present on all major social networks, including Facebook and Instagram. The YouTube channel has 8.2 million subscribers and their most viewed video ‘7 Easy Chicken Diners’ currently has over 10 million views.

6. Jamie Oliver

You probably already know Jamie from his TV show ‘The Naked Chef’ or you’ve read one of his books, but a lot of people don’t know that he has been a YouTuber since 2006. Oliver’s channel was created in 2006, and during the last twelve years, it has amassed over 3.7 million subscribers.

The British chef and restaurateur is a great source of delicious recipes from all around the world but just be prepared that most of the meals Jamie cooks require an advanced culinary skill set.

7. Laura in the Kitchen

The Laura Vitale’s YouTube channel is unquestionably the best place on the Internet to find out more about Italian food. Besides being a YouTuber that has 3.1 million subscribers, Laura is also a host of several TV shows. Laura in the Kitchen show started on YouTube in 2010, and in the last eight years, it has attracted millions of viewers.

Besides preparing dishes from Italian cuisine, Laura is also famous for preparing delicious desserts, milkshakes, and smoothies.

8. SORTEDfood

This channel was started in May 2010 by a group of school friends. Ben Ebbrell, Mike Huttlestone, Jamie Spafford, and Barry Taylor realized that they all have dietary problems, and they decided to do something about it. Today their company has fourteen employees who help them produce and advertise their food videos.

SORTEDfood channel has a worldwide following with over 1.8 million subscribers and their videos are more focused on food tips than on the process of preparing the dishes. Even so, this team of British food enthusiasts is still worth following.

9. Epic Meal Time

You may not want to eat everything you see on this channel, because Harley Morenstein, the show’s host, has built his reputation by preparing high-calorie meals. This Canadian and a group of his friends have started the Epic Meal Time channel in 2010, and in the last eight years, celebrities like Kevin Smith and Arnold Schwarzenegger have made guest appearances.

The show has won a number of awards, which clearly shows that Epic Meal Time combines entertainment with food in a most captivating way.

10. Gordon Ramsay

Gordon Ramsay’s career has been so successful that it is hardly surprising that his YouTube channel has 6.6 million subscribers. Over the last twenty years, Ramsy had his own TV shows, made guest appearances on a number of shows hosted by other celebrities and he managed to acquire restaurants all over the world.

His YouTube channel was created in 2006 and it has more than a billion total views. He is also quite famous for his no-nonsense approach to aspiring cooks that often shatters their illusions of becoming great culinary masters.

Conclusion

If you’re feeling a bit fed up with your diet and you want to shake things up a bit, then YouTube is a great place to start. You can find great recipes and step by step tutorials that will show you how to prepare them. The YouTube channels we featured in this article are among the very best you can find, but there still hundreds of channels you should check out if you’re looking for a particular cuisine. Make sure to let us know who is your favorite food YouTuber in the comments below.


FAQ: Learn More about Food YouTubers

1. What is the best cooking channel on YouTube?

If you prefer American cuisine, Tasty is gorgeous because of its abundant recipes for making burgers, pizza, and steak. If you are crazy about Sushi or Udon noodle, Cooking with Dog is an amazing channel on YouTube. If you are a cakeholic, you must not miss Rosanna Pansino, who can even bake a Tiger King.

2. What should I name my YouTube cooking channel?

Here are some ideas of naming your YouTube cooking channel. You can start with “Cook with XXX (your name),” “XXX (your name) in the Kitchen,” or other funny names like Devilish Baker.

3. How do I start a cooking vlog?

Before starting a cooking vlog, you need to define your brand and get enough equipment. Learn more recipes and practice cooking before shooting.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Becoming a Master at the Art of Engaging Thumbnails

The Ultimate Guide to YouTube Thumbnails that Get Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

  1. How to Make a YouTube Thumbnail
  2. How to Upload a YouTube Thumbnail
  3. YouTube Thumbnail Makers
  4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
  5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

Popular YouTube Thumbnail Layout

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

Download Filmora9 Win Version Download Filmora9 Mac Version

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

  1. Go to your Video Manager in the Creator Studio.
  2. Find the video you want to change the thumbnail for and click Edit next to it.
  3. Click Custom thumbnail on the right of the preview screen.
  4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

  1. How to Make a YouTube Thumbnail
  2. How to Upload a YouTube Thumbnail
  3. YouTube Thumbnail Makers
  4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
  5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

Popular YouTube Thumbnail Layout

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

Download Filmora9 Win Version Download Filmora9 Mac Version

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

  1. Go to your Video Manager in the Creator Studio.
  2. Find the video you want to change the thumbnail for and click Edit next to it.
  3. Click Custom thumbnail on the right of the preview screen.
  4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

  1. How to Make a YouTube Thumbnail
  2. How to Upload a YouTube Thumbnail
  3. YouTube Thumbnail Makers
  4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
  5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

Popular YouTube Thumbnail Layout

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

Download Filmora9 Win Version Download Filmora9 Mac Version

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

  1. Go to your Video Manager in the Creator Studio.
  2. Find the video you want to change the thumbnail for and click Edit next to it.
  3. Click Custom thumbnail on the right of the preview screen.
  4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

  1. How to Make a YouTube Thumbnail
  2. How to Upload a YouTube Thumbnail
  3. YouTube Thumbnail Makers
  4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
  5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

Popular YouTube Thumbnail Layout

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

Download Filmora9 Win Version Download Filmora9 Mac Version

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

  1. Go to your Video Manager in the Creator Studio.
  2. Find the video you want to change the thumbnail for and click Edit next to it.
  3. Click Custom thumbnail on the right of the preview screen.
  4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: "Gourmet Gurus Who You Should Subscribe To"
  • Author: Kevin
  • Created at : 2024-05-25 15:17:37
  • Updated at : 2024-05-26 15:17:37
  • Link: https://youtube-videos.techidaily.com/gourmet-gurus-who-you-should-subscribe-to/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
"Gourmet Gurus Who You Should Subscribe To"