From Device Capture to Viral Content: YouTube’s Upload Guide

How to Upload Shorts Video on YouTube? [2024]

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Quite recently, YouTube launched Shorts to compete with Tik Tok. At the time of this writing, the users in India have access to the fully functional version of the app. Although YouTube Shorts is available for both Android and iOS platforms, its functions are limited as the application is still in its Beta phase for the remaining part of the globe.

With that said, the following sections explain the step-by-step process on how to upload a short video on YouTube Shorts both from your smartphone and a PC.

Part 1: How to Upload Short Video on YouTube from PC?

The fact is, if you are using a computer to upload short videos to YouTube, the process is identical to publishing your other, regular footage. However, there are a few guidelines that your clips must comply with so that the streaming platform could specifically identify them as YouTube Shorts. These norms include:

• Your videos must not be more than 60 seconds long in duration
• They must be shot in portrait orientation, ideally in the 9:16 aspect ratio
• The title or the description must contain ‘#Shorts’ (without quotes) in it

Once you have a video recorded using the first two guidelines from the above list, you can use the instructions given below to upload the media on YouTube:

Step 1: Select a Short Video to Upload

Launch your favorite web browser on your PC, go to YouTube, make sure to sign in to your YouTube account, click the Create (Camera) icon from the top-right corner of the web page, click SELECT FILES on the Upload videos window, and locate, select, and upload a short video from your PC to the portal.

Step 2: Mark the Video as Short

On the Details window that appears, add #Shorts in the Title or Description field, optionally pick a thumbnail from the suggested images present under the Thumbnail section (or upload a custom picture from your PC), select your preferred radio button from under the Audience section, make the other necessary changes if need be, and click NEXT. When the Video elements window comes up, choose your preferred options and elements, click NEXT.

Step 3: Publish the Short Video

On the Visibility window, choose your preferred radio button from under the Save or publish section or select Schedule to set a different time when the short video should be published automatically. Finally, click SAVE to publish the clip as a short video on YouTube from your computer.

To sum up, uploading YouTube Shorts video from desktop has nothing different from uploading regular YouTube video besides the requirements listed at the beginning of this article. If you prefer to edit videos for YouTube Shortson a computer, I recommend you to try our video editor Filmora , which is an ideal solution for YouTubers. Download the free trial version below and get started.

Try It Free

For Win 7 or later (64-bit)

Secure Download

Try It Free

For macOS 10.12 or later

Secure Download

---

Part 2: How to Upload Short Video on YouTube Mobile App?

The process of uploading YouTube Shorts from the mobile app is fairly simple compared to the method used on a computer. While using the app, you can either upload an existing video or shoot a new one from within the program itself then and there, add music and text, and upload it right away. Both these methods are explained below in detail:

Note: The guidelines for creating and uploading short videos to YouTube remain the same, regardless of the platform or device you use.

Method 1: Upload an Existing Short Video

Note: Make sure to have the target video on the smartphone and that you have downloaded, installed, and signed in to the YouTube app before proceeding.

Step 1: Select a Video to Upload

On your Android or iOS smartphone, launch the YouTube app, tap the + (Create) icon from the bottom, tap Create a Short from the Create box that pops up from the bottom, tap Upload from the bottom-right corner of the next screen, and select and upload a short, 60 seconds video recorded in portrait orientation from your device’s storage to the app.

Step 2: Add Details

On the next screen, tap NEXT, user the Music and Text icons at the bottom-left corner to add a background music and caption to the video respectively, and tap NEXT from the top-right corner. On the next screen, enter a name for the video in the Title field along with the #Shorts tag, and tap Select audience to choose your preferred audience.

Step 3: Upload the Video

Finally tap UPLOAD from the top-right corner to upload the short video on YouTube.

Method 2: Record a Short Video and Upload

Step 1: Record Shorts Video

Previously, I have introduced how to record and upload YouTube Shorts videos , so I will keep the content concise here.

Please note you will not see the Create a Short option if you are outsides of India.

In the YouTube app, tap the + (Add) button and select Create a Short. Please note you will not see the Create a Short option if you are outsides of India.

Next, use the Speed and Timer icons to set the speed of the video and the countdown timer duration before the app starts recording the video when you press the Record button respectively.

Now tap the Record button from the bottom to start recording a video and stop to stop the recording. Make sure to shoot the footage in the portrait mode (ideally in the 9:16 aspect ratio). Tap NEXT from the bottom-right corner to proceed to the next step.

Step 2: Add Text and Music to the Short Video

On the next window, use the Music and Text buttons from the bottom-left corner to add a background music and caption to the video, and tap NEXT from the top-right corner.

Step 3: Upload and Post the Short Video

On the Add details window, enter a name for the video along with the #Shorts tag in the Create a title field, tap Select audience to select the target audience, and tap UPLOAD from the top-right corner to upload the short video on YouTube.

Conclusion

Learning the process of how to post short videos on YouTube is fairly simple as long as you have the video recorded in the portrait orientation, it is up to 60 seconds long, and contains the ‘#Shorts’ tag (without quotes) in the title or description. The good thing is, if you don’t have access to the YouTube app on your smartphone, the method for how to upload short video on YouTube explained in the first section can be followed while using your desktop computer.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Infographic Insight: What’s Hot on ‘23 Social Sphere

Infographic - Social Media Trends

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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