Essential Tips for Locating YouTube’s Content Creation Hub

Where Is Youtube Video Manager? [All You Need to Know]

Richard Bennett

Mar 27, 2024• Proven solutions

If you are a YouTuber and uploads video to your channel then you must need to see the statistics and analytics of your uploads. Sometimes you might want to alter some of the settings in the video that you already have uploaded.

So if you are looking for ways how to manage your videos and your YouTube overall then look no further. The solution lies in the YouTube studio. This is where all your video and their settings can be managed whether using a desktop PC or any smartphone.

So if you are wondering the sole purpose of YouTube studio and how to manage your productions using video manager then stay with us!

You will Learn :

• How YouTube Studio Can Manage Your Uploads?
• What Does A Video Manager Do?
• How to Find Video Manager on YouTube?
• How To Access Video Manager On YouTube Using A Desktop PC?
• How To Access YouTube Manager In YouTube Using Mobile Phones？
• How to Access YouTube Manager on YouTube Using An iPad?

Best Video Editing Software for YouTubers

Making a video with Filmora is simple, as this movie maker enables its users to import virtually any type of footage in just a couple of clicks.

There are one hundred tracks available so you can combine audio and video files effortlessly or add visual effects to them.

Filmora also offers full support for 4K videos,fgxcsd which means that you can use it to edit footage captured with GoPro and other action cameras.

In addition to huge effects and transitions libraries, the Filmora also features a rich selection of royalty-free music and audio effects that you can use to create soundtracks for all of your videos.

Filmora is free to download now. And due to its small Installation package, it’s easy and quick to install.

How YouTube Studio Can Manage Your Uploads?

The primary purpose of the YouTube studio is to manage your YouTube channel overall.

Accessing YouTube studio will let you see the statistics regarding how many people have viewed your videos, replies of any of the comment you made on your videos, and much more. This is where you can access one of the most significant options of Video Manger where you can completely customize the video setting accordingly any time after the uploading of your YouTube video.

What Does A Video Manager Do?

In the YouTube studio option, you will find another great tab of a video manager which will let you edit your productions, add, edit or delete annotation or even caption and perform zillions of similar related options to personalize and manage your video accordingly even after your video has been uploaded.

This gives one a huge margin to change the initial settings of the uploaded video if they came across any error or lacking in the video.

But you may wonder how to actually access the video manager in your YouTube channel to avail such a vast variety of options to customize your video setting and making it into a masterpiece to gain views to a greater extent by viewing, analyzing and improvising the analytics of your productions.

How to Find Video Manager on YouTube?

You can go access video manager on your desktop application of YouTube. Although you might need to download YouTube studio if you are looking for a video manager YouTube app. YouTube studio has abundant options in it, including a video manager. So once you download this application in your smartphone, be it iPhone or Android, you can have complete access to all the management features under the video manager option.

Read More to Get : How to Reverse Search a Video >>

How To Access Video Manager On YouTube Using A Desktop PC?

If you need to modify and organize your productions from a single place or just need customization in a particular video to adjust its setting then you can do it with a single click.

Video manager gives you full liberty to tweak the settings of your uploads, making use of tools for video optimization or making bulk update alterations.

So, without further ado, let’s dig into the step by step guide to how to get to YouTube video manager using desktop PC.

Step 1: Sign in to your YouTube account by entering your correct credentials.

Step 2: You will be redirected to the homepage of your YouTube channel.

Step 3: At the top right corner of your YouTube main page, there will be your channel profile icon having a circular shape.

Step 4: Click on that icon.

Step 5: You will be served with abundant options in the dropdown, but you need to click on the YouTube studio (beta) option.

Step 6: This will redirect you to your channel’s dashboard where you will be facilitated with multiple options related to your video uploads, a complete and wholesome package to organize, monitor, improvise and manage your videos in general.

Step 7: At the left pane of the dashboard, you will see Creator Studio Classic at the bottom.

Step 8: Click on Creator Studio Classic.

Step 9: This will redirect you to creator studio. At the left on the window will be a bar full of multiple options where you will see the video manager option right there.

Step 10: Click on the video manager to manage.

Step 11: This will open a drop-down which gives you two options. One of managing your videos and others to organize your playlist or make any modifications as per your likeliness.

Voila! You are here in video manager, having full liberty to make any alteration to the metadata of your YouTube uploads. You are now a single click away to change the video title, its stale or non-captivating caption, adjust comment setting and literally everything right according to your choice.

How To Access YouTube Manager In YouTube Using Mobile Phones?

If you are used to operating your YouTube channel through smartphones like iPhone or any android phone or manage your account activities using a tablet then the process to manage your account remains quite the same.

You don’t need to stress out is you are using a mobile application of YouTube. You can still have complete authority to manage your videos using YouTube video manager mobile, YouTube studio applications.

YouTube studio application is an official tool dedicated to content creator introduced by Google for YouTube. This gives immense ease for the mobile users, either android or iPhone, to manage their videos and update the metadata of their upload by merely using this one application.

All thanks to Google to launch such an amazing and wholesome product, considering the ample number of content creators who use mobile phones to create and manage their productions.

YouTube Studio Application Link for iOS

You can download this video manager YouTube application, named as YouTube studio, on your iPhone by clicking the link given here . You can download this YouTube video manager iPhone application on apple store which is absolutely free of cost.

Downloading this tool will make the managing process of your YouTube channel quite easier and faster. Numerous list of options ranging from monitoring latest stats, create or update your productions’ thumbnail images to changing profile picture, reply to your comments, get notifications or organize your playlist on the go and stay connected from literally anywhere.

Features:

• Organize playlist
• Respond to the comments and also moderate them
• Get notified about important events and activities on your channel
• Update video settings like personalizing thumbnail pictures, adding a description, updating titles and monetization.
• Create and modify your profile images.
• Seek for help content using voice

How To Access YouTube Manager In YouTube Using Android?

Similar to the approach we used in for iPhone users, you can download YouTube studio application on google store by clicking on the link given here .

This application is available free on the internet.

If you are an android user and looking for an application that can manage your YouTube channel with an abundance of options, then The official application developed by Google, YouTube Studio is the answer to your question “how to get to YouTube video manager”. It is a powerful tool to give you all the controls to manage and efficiently organize your YouTube channel with great ease and speed.

Features:

• Filter and get an update with the response on the comments
• Monitor video performance and channel activity using user-friendly analytics
• Manage and organize playlist
• Update video settings like schedule dates, personalizing thumbnail pictures, adding description, updating titles and monetization settings.

How to Access YouTube Manager on YouTube Using An iPad?

You can enjoy all the same features as facilitated in the YouTube Studio app for iOS and Android users. All you need is to download this application by clicking on the link given here .

You may find this tool a little overwhelming at the fresh start. There are multiple options given to the users and given full control and independence to manage the video settings as per your requirement for improvisation purposes.

This may take some time to get yourself familiar with this tool. The more you explore deep into it, the more quickly you will get hold onto it.

Worry not! These experiments won’t do any harm to productions, but only make you expertise in a while.

To learn the fundamentals of YouTube Studio application and video manager, you can refer to this site .

Conclusion

The use of YouTube had outgrown to an extent that it has now become a professional career for many which once used to a merely an entertainment platform and get nothing in return for creating content.

But now with the shift of trend, YouTube is taken seriously as a professional domain to earn through the productions or spread awareness and joy to others through one’s creative content. For your content to make an impact, your channel needs thorough management and organization to view your content’s quality by seeing the stats and manage accordingly.

This is now possible to achieve all this within the snap of fingers with great ease offered by this great tool, Video Manager. With this, you can edit and customize your video’s metadata and improvise your video settings to elevate your channel to the next level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you are a YouTuber and uploads video to your channel then you must need to see the statistics and analytics of your uploads. Sometimes you might want to alter some of the settings in the video that you already have uploaded.

So if you are looking for ways how to manage your videos and your YouTube overall then look no further. The solution lies in the YouTube studio. This is where all your video and their settings can be managed whether using a desktop PC or any smartphone.

So if you are wondering the sole purpose of YouTube studio and how to manage your productions using video manager then stay with us!

You will Learn :

• How YouTube Studio Can Manage Your Uploads?
• What Does A Video Manager Do?
• How to Find Video Manager on YouTube?
• How To Access Video Manager On YouTube Using A Desktop PC?
• How To Access YouTube Manager In YouTube Using Mobile Phones？
• How to Access YouTube Manager on YouTube Using An iPad?

Best Video Editing Software for YouTubers

Making a video with Filmora is simple, as this movie maker enables its users to import virtually any type of footage in just a couple of clicks.

There are one hundred tracks available so you can combine audio and video files effortlessly or add visual effects to them.

Filmora also offers full support for 4K videos,fgxcsd which means that you can use it to edit footage captured with GoPro and other action cameras.

In addition to huge effects and transitions libraries, the Filmora also features a rich selection of royalty-free music and audio effects that you can use to create soundtracks for all of your videos.

Filmora is free to download now. And due to its small Installation package, it’s easy and quick to install.

How YouTube Studio Can Manage Your Uploads?

The primary purpose of the YouTube studio is to manage your YouTube channel overall.

Accessing YouTube studio will let you see the statistics regarding how many people have viewed your videos, replies of any of the comment you made on your videos, and much more. This is where you can access one of the most significant options of Video Manger where you can completely customize the video setting accordingly any time after the uploading of your YouTube video.

What Does A Video Manager Do?

In the YouTube studio option, you will find another great tab of a video manager which will let you edit your productions, add, edit or delete annotation or even caption and perform zillions of similar related options to personalize and manage your video accordingly even after your video has been uploaded.

This gives one a huge margin to change the initial settings of the uploaded video if they came across any error or lacking in the video.

But you may wonder how to actually access the video manager in your YouTube channel to avail such a vast variety of options to customize your video setting and making it into a masterpiece to gain views to a greater extent by viewing, analyzing and improvising the analytics of your productions.

How to Find Video Manager on YouTube?

You can go access video manager on your desktop application of YouTube. Although you might need to download YouTube studio if you are looking for a video manager YouTube app. YouTube studio has abundant options in it, including a video manager. So once you download this application in your smartphone, be it iPhone or Android, you can have complete access to all the management features under the video manager option.

Read More to Get : How to Reverse Search a Video >>

How To Access Video Manager On YouTube Using A Desktop PC?

If you need to modify and organize your productions from a single place or just need customization in a particular video to adjust its setting then you can do it with a single click.

Video manager gives you full liberty to tweak the settings of your uploads, making use of tools for video optimization or making bulk update alterations.

So, without further ado, let’s dig into the step by step guide to how to get to YouTube video manager using desktop PC.

Step 1: Sign in to your YouTube account by entering your correct credentials.

Step 2: You will be redirected to the homepage of your YouTube channel.

Step 3: At the top right corner of your YouTube main page, there will be your channel profile icon having a circular shape.

Step 4: Click on that icon.

Step 5: You will be served with abundant options in the dropdown, but you need to click on the YouTube studio (beta) option.

Step 6: This will redirect you to your channel’s dashboard where you will be facilitated with multiple options related to your video uploads, a complete and wholesome package to organize, monitor, improvise and manage your videos in general.

Step 7: At the left pane of the dashboard, you will see Creator Studio Classic at the bottom.

Step 8: Click on Creator Studio Classic.

Step 9: This will redirect you to creator studio. At the left on the window will be a bar full of multiple options where you will see the video manager option right there.

Step 10: Click on the video manager to manage.

Step 11: This will open a drop-down which gives you two options. One of managing your videos and others to organize your playlist or make any modifications as per your likeliness.

Voila! You are here in video manager, having full liberty to make any alteration to the metadata of your YouTube uploads. You are now a single click away to change the video title, its stale or non-captivating caption, adjust comment setting and literally everything right according to your choice.

How To Access YouTube Manager In YouTube Using Mobile Phones?

If you are used to operating your YouTube channel through smartphones like iPhone or any android phone or manage your account activities using a tablet then the process to manage your account remains quite the same.

You don’t need to stress out is you are using a mobile application of YouTube. You can still have complete authority to manage your videos using YouTube video manager mobile, YouTube studio applications.

YouTube studio application is an official tool dedicated to content creator introduced by Google for YouTube. This gives immense ease for the mobile users, either android or iPhone, to manage their videos and update the metadata of their upload by merely using this one application.

All thanks to Google to launch such an amazing and wholesome product, considering the ample number of content creators who use mobile phones to create and manage their productions.

YouTube Studio Application Link for iOS

You can download this video manager YouTube application, named as YouTube studio, on your iPhone by clicking the link given here . You can download this YouTube video manager iPhone application on apple store which is absolutely free of cost.

Downloading this tool will make the managing process of your YouTube channel quite easier and faster. Numerous list of options ranging from monitoring latest stats, create or update your productions’ thumbnail images to changing profile picture, reply to your comments, get notifications or organize your playlist on the go and stay connected from literally anywhere.

Features:

• Organize playlist
• Respond to the comments and also moderate them
• Get notified about important events and activities on your channel
• Update video settings like personalizing thumbnail pictures, adding a description, updating titles and monetization.
• Create and modify your profile images.
• Seek for help content using voice

How To Access YouTube Manager In YouTube Using Android?

Similar to the approach we used in for iPhone users, you can download YouTube studio application on google store by clicking on the link given here .

This application is available free on the internet.

If you are an android user and looking for an application that can manage your YouTube channel with an abundance of options, then The official application developed by Google, YouTube Studio is the answer to your question “how to get to YouTube video manager”. It is a powerful tool to give you all the controls to manage and efficiently organize your YouTube channel with great ease and speed.

Features:

• Filter and get an update with the response on the comments
• Monitor video performance and channel activity using user-friendly analytics
• Manage and organize playlist
• Update video settings like schedule dates, personalizing thumbnail pictures, adding description, updating titles and monetization settings.

How to Access YouTube Manager on YouTube Using An iPad?

You can enjoy all the same features as facilitated in the YouTube Studio app for iOS and Android users. All you need is to download this application by clicking on the link given here .

You may find this tool a little overwhelming at the fresh start. There are multiple options given to the users and given full control and independence to manage the video settings as per your requirement for improvisation purposes.

This may take some time to get yourself familiar with this tool. The more you explore deep into it, the more quickly you will get hold onto it.

Worry not! These experiments won’t do any harm to productions, but only make you expertise in a while.

To learn the fundamentals of YouTube Studio application and video manager, you can refer to this site .

Conclusion

The use of YouTube had outgrown to an extent that it has now become a professional career for many which once used to a merely an entertainment platform and get nothing in return for creating content.

But now with the shift of trend, YouTube is taken seriously as a professional domain to earn through the productions or spread awareness and joy to others through one’s creative content. For your content to make an impact, your channel needs thorough management and organization to view your content’s quality by seeing the stats and manage accordingly.

This is now possible to achieve all this within the snap of fingers with great ease offered by this great tool, Video Manager. With this, you can edit and customize your video’s metadata and improvise your video settings to elevate your channel to the next level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you are a YouTuber and uploads video to your channel then you must need to see the statistics and analytics of your uploads. Sometimes you might want to alter some of the settings in the video that you already have uploaded.

So if you are looking for ways how to manage your videos and your YouTube overall then look no further. The solution lies in the YouTube studio. This is where all your video and their settings can be managed whether using a desktop PC or any smartphone.

So if you are wondering the sole purpose of YouTube studio and how to manage your productions using video manager then stay with us!

You will Learn :

• How YouTube Studio Can Manage Your Uploads?
• What Does A Video Manager Do?
• How to Find Video Manager on YouTube?
• How To Access Video Manager On YouTube Using A Desktop PC?
• How To Access YouTube Manager In YouTube Using Mobile Phones？
• How to Access YouTube Manager on YouTube Using An iPad?

Best Video Editing Software for YouTubers

Making a video with Filmora is simple, as this movie maker enables its users to import virtually any type of footage in just a couple of clicks.

There are one hundred tracks available so you can combine audio and video files effortlessly or add visual effects to them.

Filmora also offers full support for 4K videos,fgxcsd which means that you can use it to edit footage captured with GoPro and other action cameras.

In addition to huge effects and transitions libraries, the Filmora also features a rich selection of royalty-free music and audio effects that you can use to create soundtracks for all of your videos.

Filmora is free to download now. And due to its small Installation package, it’s easy and quick to install.

How YouTube Studio Can Manage Your Uploads?

The primary purpose of the YouTube studio is to manage your YouTube channel overall.

Accessing YouTube studio will let you see the statistics regarding how many people have viewed your videos, replies of any of the comment you made on your videos, and much more. This is where you can access one of the most significant options of Video Manger where you can completely customize the video setting accordingly any time after the uploading of your YouTube video.

What Does A Video Manager Do?

In the YouTube studio option, you will find another great tab of a video manager which will let you edit your productions, add, edit or delete annotation or even caption and perform zillions of similar related options to personalize and manage your video accordingly even after your video has been uploaded.

This gives one a huge margin to change the initial settings of the uploaded video if they came across any error or lacking in the video.

But you may wonder how to actually access the video manager in your YouTube channel to avail such a vast variety of options to customize your video setting and making it into a masterpiece to gain views to a greater extent by viewing, analyzing and improvising the analytics of your productions.

How to Find Video Manager on YouTube?

You can go access video manager on your desktop application of YouTube. Although you might need to download YouTube studio if you are looking for a video manager YouTube app. YouTube studio has abundant options in it, including a video manager. So once you download this application in your smartphone, be it iPhone or Android, you can have complete access to all the management features under the video manager option.

Read More to Get : How to Reverse Search a Video >>

How To Access Video Manager On YouTube Using A Desktop PC?

If you need to modify and organize your productions from a single place or just need customization in a particular video to adjust its setting then you can do it with a single click.

Video manager gives you full liberty to tweak the settings of your uploads, making use of tools for video optimization or making bulk update alterations.

So, without further ado, let’s dig into the step by step guide to how to get to YouTube video manager using desktop PC.

Step 1: Sign in to your YouTube account by entering your correct credentials.

Step 2: You will be redirected to the homepage of your YouTube channel.

Step 3: At the top right corner of your YouTube main page, there will be your channel profile icon having a circular shape.

Step 4: Click on that icon.

Step 5: You will be served with abundant options in the dropdown, but you need to click on the YouTube studio (beta) option.

Step 6: This will redirect you to your channel’s dashboard where you will be facilitated with multiple options related to your video uploads, a complete and wholesome package to organize, monitor, improvise and manage your videos in general.

Step 7: At the left pane of the dashboard, you will see Creator Studio Classic at the bottom.

Step 8: Click on Creator Studio Classic.

Step 9: This will redirect you to creator studio. At the left on the window will be a bar full of multiple options where you will see the video manager option right there.

Step 10: Click on the video manager to manage.

Step 11: This will open a drop-down which gives you two options. One of managing your videos and others to organize your playlist or make any modifications as per your likeliness.

Voila! You are here in video manager, having full liberty to make any alteration to the metadata of your YouTube uploads. You are now a single click away to change the video title, its stale or non-captivating caption, adjust comment setting and literally everything right according to your choice.

How To Access YouTube Manager In YouTube Using Mobile Phones?

If you are used to operating your YouTube channel through smartphones like iPhone or any android phone or manage your account activities using a tablet then the process to manage your account remains quite the same.

You don’t need to stress out is you are using a mobile application of YouTube. You can still have complete authority to manage your videos using YouTube video manager mobile, YouTube studio applications.

YouTube studio application is an official tool dedicated to content creator introduced by Google for YouTube. This gives immense ease for the mobile users, either android or iPhone, to manage their videos and update the metadata of their upload by merely using this one application.

All thanks to Google to launch such an amazing and wholesome product, considering the ample number of content creators who use mobile phones to create and manage their productions.

YouTube Studio Application Link for iOS

You can download this video manager YouTube application, named as YouTube studio, on your iPhone by clicking the link given here . You can download this YouTube video manager iPhone application on apple store which is absolutely free of cost.

Downloading this tool will make the managing process of your YouTube channel quite easier and faster. Numerous list of options ranging from monitoring latest stats, create or update your productions’ thumbnail images to changing profile picture, reply to your comments, get notifications or organize your playlist on the go and stay connected from literally anywhere.

Features:

• Organize playlist
• Respond to the comments and also moderate them
• Get notified about important events and activities on your channel
• Update video settings like personalizing thumbnail pictures, adding a description, updating titles and monetization.
• Create and modify your profile images.
• Seek for help content using voice

How To Access YouTube Manager In YouTube Using Android?

Similar to the approach we used in for iPhone users, you can download YouTube studio application on google store by clicking on the link given here .

This application is available free on the internet.

If you are an android user and looking for an application that can manage your YouTube channel with an abundance of options, then The official application developed by Google, YouTube Studio is the answer to your question “how to get to YouTube video manager”. It is a powerful tool to give you all the controls to manage and efficiently organize your YouTube channel with great ease and speed.

Features:

• Filter and get an update with the response on the comments
• Monitor video performance and channel activity using user-friendly analytics
• Manage and organize playlist
• Update video settings like schedule dates, personalizing thumbnail pictures, adding description, updating titles and monetization settings.

How to Access YouTube Manager on YouTube Using An iPad?

You can enjoy all the same features as facilitated in the YouTube Studio app for iOS and Android users. All you need is to download this application by clicking on the link given here .

You may find this tool a little overwhelming at the fresh start. There are multiple options given to the users and given full control and independence to manage the video settings as per your requirement for improvisation purposes.

This may take some time to get yourself familiar with this tool. The more you explore deep into it, the more quickly you will get hold onto it.

Worry not! These experiments won’t do any harm to productions, but only make you expertise in a while.

To learn the fundamentals of YouTube Studio application and video manager, you can refer to this site .

Conclusion

The use of YouTube had outgrown to an extent that it has now become a professional career for many which once used to a merely an entertainment platform and get nothing in return for creating content.

But now with the shift of trend, YouTube is taken seriously as a professional domain to earn through the productions or spread awareness and joy to others through one’s creative content. For your content to make an impact, your channel needs thorough management and organization to view your content’s quality by seeing the stats and manage accordingly.

This is now possible to achieve all this within the snap of fingers with great ease offered by this great tool, Video Manager. With this, you can edit and customize your video’s metadata and improvise your video settings to elevate your channel to the next level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If you are a YouTuber and uploads video to your channel then you must need to see the statistics and analytics of your uploads. Sometimes you might want to alter some of the settings in the video that you already have uploaded.

So if you are looking for ways how to manage your videos and your YouTube overall then look no further. The solution lies in the YouTube studio. This is where all your video and their settings can be managed whether using a desktop PC or any smartphone.

So if you are wondering the sole purpose of YouTube studio and how to manage your productions using video manager then stay with us!

You will Learn :

• How YouTube Studio Can Manage Your Uploads?
• What Does A Video Manager Do?
• How to Find Video Manager on YouTube?
• How To Access Video Manager On YouTube Using A Desktop PC?
• How To Access YouTube Manager In YouTube Using Mobile Phones？
• How to Access YouTube Manager on YouTube Using An iPad?

Best Video Editing Software for YouTubers

Making a video with Filmora is simple, as this movie maker enables its users to import virtually any type of footage in just a couple of clicks.

There are one hundred tracks available so you can combine audio and video files effortlessly or add visual effects to them.

Filmora also offers full support for 4K videos,fgxcsd which means that you can use it to edit footage captured with GoPro and other action cameras.

In addition to huge effects and transitions libraries, the Filmora also features a rich selection of royalty-free music and audio effects that you can use to create soundtracks for all of your videos.

Filmora is free to download now. And due to its small Installation package, it’s easy and quick to install.

How YouTube Studio Can Manage Your Uploads?

The primary purpose of the YouTube studio is to manage your YouTube channel overall.

Accessing YouTube studio will let you see the statistics regarding how many people have viewed your videos, replies of any of the comment you made on your videos, and much more. This is where you can access one of the most significant options of Video Manger where you can completely customize the video setting accordingly any time after the uploading of your YouTube video.

What Does A Video Manager Do?

In the YouTube studio option, you will find another great tab of a video manager which will let you edit your productions, add, edit or delete annotation or even caption and perform zillions of similar related options to personalize and manage your video accordingly even after your video has been uploaded.

This gives one a huge margin to change the initial settings of the uploaded video if they came across any error or lacking in the video.

But you may wonder how to actually access the video manager in your YouTube channel to avail such a vast variety of options to customize your video setting and making it into a masterpiece to gain views to a greater extent by viewing, analyzing and improvising the analytics of your productions.

How to Find Video Manager on YouTube?

You can go access video manager on your desktop application of YouTube. Although you might need to download YouTube studio if you are looking for a video manager YouTube app. YouTube studio has abundant options in it, including a video manager. So once you download this application in your smartphone, be it iPhone or Android, you can have complete access to all the management features under the video manager option.

Read More to Get : How to Reverse Search a Video >>

How To Access Video Manager On YouTube Using A Desktop PC?

If you need to modify and organize your productions from a single place or just need customization in a particular video to adjust its setting then you can do it with a single click.

Video manager gives you full liberty to tweak the settings of your uploads, making use of tools for video optimization or making bulk update alterations.

So, without further ado, let’s dig into the step by step guide to how to get to YouTube video manager using desktop PC.

Step 1: Sign in to your YouTube account by entering your correct credentials.

Step 2: You will be redirected to the homepage of your YouTube channel.

Step 3: At the top right corner of your YouTube main page, there will be your channel profile icon having a circular shape.

Step 4: Click on that icon.

Step 5: You will be served with abundant options in the dropdown, but you need to click on the YouTube studio (beta) option.

Step 6: This will redirect you to your channel’s dashboard where you will be facilitated with multiple options related to your video uploads, a complete and wholesome package to organize, monitor, improvise and manage your videos in general.

Step 7: At the left pane of the dashboard, you will see Creator Studio Classic at the bottom.

Step 8: Click on Creator Studio Classic.

Step 9: This will redirect you to creator studio. At the left on the window will be a bar full of multiple options where you will see the video manager option right there.

Step 10: Click on the video manager to manage.

Step 11: This will open a drop-down which gives you two options. One of managing your videos and others to organize your playlist or make any modifications as per your likeliness.

Voila! You are here in video manager, having full liberty to make any alteration to the metadata of your YouTube uploads. You are now a single click away to change the video title, its stale or non-captivating caption, adjust comment setting and literally everything right according to your choice.

How To Access YouTube Manager In YouTube Using Mobile Phones?

If you are used to operating your YouTube channel through smartphones like iPhone or any android phone or manage your account activities using a tablet then the process to manage your account remains quite the same.

You don’t need to stress out is you are using a mobile application of YouTube. You can still have complete authority to manage your videos using YouTube video manager mobile, YouTube studio applications.

YouTube studio application is an official tool dedicated to content creator introduced by Google for YouTube. This gives immense ease for the mobile users, either android or iPhone, to manage their videos and update the metadata of their upload by merely using this one application.

All thanks to Google to launch such an amazing and wholesome product, considering the ample number of content creators who use mobile phones to create and manage their productions.

YouTube Studio Application Link for iOS

You can download this video manager YouTube application, named as YouTube studio, on your iPhone by clicking the link given here . You can download this YouTube video manager iPhone application on apple store which is absolutely free of cost.

Downloading this tool will make the managing process of your YouTube channel quite easier and faster. Numerous list of options ranging from monitoring latest stats, create or update your productions’ thumbnail images to changing profile picture, reply to your comments, get notifications or organize your playlist on the go and stay connected from literally anywhere.

Features:

• Organize playlist
• Respond to the comments and also moderate them
• Get notified about important events and activities on your channel
• Update video settings like personalizing thumbnail pictures, adding a description, updating titles and monetization.
• Create and modify your profile images.
• Seek for help content using voice

How To Access YouTube Manager In YouTube Using Android?

Similar to the approach we used in for iPhone users, you can download YouTube studio application on google store by clicking on the link given here .

This application is available free on the internet.

If you are an android user and looking for an application that can manage your YouTube channel with an abundance of options, then The official application developed by Google, YouTube Studio is the answer to your question “how to get to YouTube video manager”. It is a powerful tool to give you all the controls to manage and efficiently organize your YouTube channel with great ease and speed.

Features:

• Filter and get an update with the response on the comments
• Monitor video performance and channel activity using user-friendly analytics
• Manage and organize playlist
• Update video settings like schedule dates, personalizing thumbnail pictures, adding description, updating titles and monetization settings.

How to Access YouTube Manager on YouTube Using An iPad?

You can enjoy all the same features as facilitated in the YouTube Studio app for iOS and Android users. All you need is to download this application by clicking on the link given here .

You may find this tool a little overwhelming at the fresh start. There are multiple options given to the users and given full control and independence to manage the video settings as per your requirement for improvisation purposes.

This may take some time to get yourself familiar with this tool. The more you explore deep into it, the more quickly you will get hold onto it.

Worry not! These experiments won’t do any harm to productions, but only make you expertise in a while.

To learn the fundamentals of YouTube Studio application and video manager, you can refer to this site .

Conclusion

The use of YouTube had outgrown to an extent that it has now become a professional career for many which once used to a merely an entertainment platform and get nothing in return for creating content.

But now with the shift of trend, YouTube is taken seriously as a professional domain to earn through the productions or spread awareness and joy to others through one’s creative content. For your content to make an impact, your channel needs thorough management and organization to view your content’s quality by seeing the stats and manage accordingly.

This is now possible to achieve all this within the snap of fingers with great ease offered by this great tool, Video Manager. With this, you can edit and customize your video’s metadata and improvise your video settings to elevate your channel to the next level.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Growth Hackers Guide: The Ultimate List of Top Strategies to Retain YouTube Viewers

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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