Enhancing Your Game Time with YouTube Live Broadcasts for 2024

Enhancing Your Game Time with YouTube Live Broadcasts for 2024

Kevin Lv12

Enhancing Your Game Time with YouTube Live Broadcasts

How to Live Stream on YouTube Gaming?

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

live-on-youtube-gaming-with-obs-1

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

live-on-youtube-gaming-with-obs-2

**Step 4:**Now you need to copy the stream key.

live-on-youtube-gaming-with-obs-3

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

live-on-youtube-gaming-with-obs-4

**Step 6:**It is time to make your desktop a video source.

live-on-youtube-gaming-with-obs-5

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

live-on-youtube-gaming-with-obs-6

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

live-on-youtube-gaming-with-obs-7

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

live-stream-on-youtube-with-elgato-game-capture-hd-1

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

live-stream-on-youtube-with-elgato-game-capture-hd-2

Step 4: It is time to sign in with your Google Account.

live-stream-on-youtube-with-elgato-game-capture-hd-3

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

live-stream-on-youtube-with-elgato-game-capture-hd-4

**Step 6:**Soon you will be able to access you account from Elgato platform.

live-stream-on-youtube-with-elgato-game-capture-hd-5

**Step 7:**It is time to make adjustments for streaming settings.

live-stream-on-youtube-with-elgato-game-capture-hd-6

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

live-stream-on-youtube-with-elgato-game-capture-hd-7

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

live-stream-on-youtube-with-elgato-game-capture-hd-8

**Step 3:**One can also prefer to archive his streaming.

live-stream-on-youtube-with-elgato-game-capture-hd-9

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

live-stream-on-youtube-with-elgato-game-capture-hd-10

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

live-stream-on-youtube-with-elgato-game-capture-hd-11

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

live-on-youtube-gaming-with-obs-1

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

live-on-youtube-gaming-with-obs-2

**Step 4:**Now you need to copy the stream key.

live-on-youtube-gaming-with-obs-3

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

live-on-youtube-gaming-with-obs-4

**Step 6:**It is time to make your desktop a video source.

live-on-youtube-gaming-with-obs-5

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

live-on-youtube-gaming-with-obs-6

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

live-on-youtube-gaming-with-obs-7

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

live-stream-on-youtube-with-elgato-game-capture-hd-1

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

live-stream-on-youtube-with-elgato-game-capture-hd-2

Step 4: It is time to sign in with your Google Account.

live-stream-on-youtube-with-elgato-game-capture-hd-3

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

live-stream-on-youtube-with-elgato-game-capture-hd-4

**Step 6:**Soon you will be able to access you account from Elgato platform.

live-stream-on-youtube-with-elgato-game-capture-hd-5

**Step 7:**It is time to make adjustments for streaming settings.

live-stream-on-youtube-with-elgato-game-capture-hd-6

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

live-stream-on-youtube-with-elgato-game-capture-hd-7

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

live-stream-on-youtube-with-elgato-game-capture-hd-8

**Step 3:**One can also prefer to archive his streaming.

live-stream-on-youtube-with-elgato-game-capture-hd-9

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

live-stream-on-youtube-with-elgato-game-capture-hd-10

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

live-stream-on-youtube-with-elgato-game-capture-hd-11

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

live-on-youtube-gaming-with-obs-1

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

live-on-youtube-gaming-with-obs-2

**Step 4:**Now you need to copy the stream key.

live-on-youtube-gaming-with-obs-3

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

live-on-youtube-gaming-with-obs-4

**Step 6:**It is time to make your desktop a video source.

live-on-youtube-gaming-with-obs-5

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

live-on-youtube-gaming-with-obs-6

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

live-on-youtube-gaming-with-obs-7

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

live-stream-on-youtube-with-elgato-game-capture-hd-1

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

live-stream-on-youtube-with-elgato-game-capture-hd-2

Step 4: It is time to sign in with your Google Account.

live-stream-on-youtube-with-elgato-game-capture-hd-3

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

live-stream-on-youtube-with-elgato-game-capture-hd-4

**Step 6:**Soon you will be able to access you account from Elgato platform.

live-stream-on-youtube-with-elgato-game-capture-hd-5

**Step 7:**It is time to make adjustments for streaming settings.

live-stream-on-youtube-with-elgato-game-capture-hd-6

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

live-stream-on-youtube-with-elgato-game-capture-hd-7

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

live-stream-on-youtube-with-elgato-game-capture-hd-8

**Step 3:**One can also prefer to archive his streaming.

live-stream-on-youtube-with-elgato-game-capture-hd-9

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

live-stream-on-youtube-with-elgato-game-capture-hd-10

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

live-stream-on-youtube-with-elgato-game-capture-hd-11

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

1. Live Stream on YouTube Gaming with OBS

You need to follow these simple Step s to use OBS for YouTube Live Streaming:

**Step 1:**First of all you need to login to your YouTube account. You might be aware of the fact that same YouTube account is used for YouTube gaming needs.

**Step 2:**Once entered inside your account then you need to visit the Go live streaming options and then from drop down menu simply choose Stream Now option.

live-on-youtube-gaming-with-obs-1

**Step 3:**It is time to fill the details on screen; put impressive words for your live stream description so that it can grab attention of more viewers. Then select category as ‘Gaming’.

live-on-youtube-gaming-with-obs-2

**Step 4:**Now you need to copy the stream key.

live-on-youtube-gaming-with-obs-3

**Step 5:**Now open your OBS tool and then select YouTube as your active game streaming service. Users here need to paste that copied streaming key of Step 5 into the space provided on OBS settings page.

live-on-youtube-gaming-with-obs-4

**Step 6:**It is time to make your desktop a video source.

live-on-youtube-gaming-with-obs-5

**Step 7:**Once all these settings are completed then you need to hit the start streaming option.

live-on-youtube-gaming-with-obs-6

**Step 8:**The service may take few seconds to bring your live on YouTube and after this small duration you will be connected to your channel with your streamed content. Then change your url from youtube.com to gaming.youtube.com

live-on-youtube-gaming-with-obs-7

**Step 9:**You are all set to be live on your YouTube gaming profile.

2. Live Stream on YouTube with Elgato Game Capture HD

A: Basic Settings for Elgato Game Capture HD

The Step s below will help you to get ready for streaming with all basic settings that are required by Elgato Game Capture HD tool.

**Step 1:**First of all, you need to open your browser, search for Elgato Game Capture HD software on its official website and then download it for your system. Get it installed.

**Step 2:**Once installation process is complete then launch your software.

live-stream-on-youtube-with-elgato-game-capture-hd-1

**Step 3:**Now you need to hit the add button on screen and select YouTube from drop down menu.

live-stream-on-youtube-with-elgato-game-capture-hd-2

Step 4: It is time to sign in with your Google Account.

live-stream-on-youtube-with-elgato-game-capture-hd-3

**Step 5:**After sign up process, allow the Elgato Game Capture tool to make connection with your YouTube account.

live-stream-on-youtube-with-elgato-game-capture-hd-4

**Step 6:**Soon you will be able to access you account from Elgato platform.

live-stream-on-youtube-with-elgato-game-capture-hd-5

**Step 7:**It is time to make adjustments for streaming settings.

live-stream-on-youtube-with-elgato-game-capture-hd-6

B: Test your Bandwidth and make adjustments for Stream settings

It is essential to check speed of your internet connection during live streaming because if it goes slow then your content will become annoying to viewers and it will decay the reputation of your channel. So prefer to use following Step s to complete the basic settings and to test your internet connection.

**Step 1:**Open your browser and then visit the speedtest.net platform. You can also use other similar kind of websites to ensure the speed of your internet. Note that you will find a Bit Rate dial in the live streaming section, here you can make adjustments for bit rates to bring it to desired level.

live-stream-on-youtube-with-elgato-game-capture-hd-7

**Step 2:**It is also possible to make customized settings for frame rate and resolution as per need of your stream content.

live-stream-on-youtube-with-elgato-game-capture-hd-8

**Step 3:**One can also prefer to archive his streaming.

live-stream-on-youtube-with-elgato-game-capture-hd-9

**Step 4:**As soon as you have completed all above settings then you need to hit the stream button on screen.

live-stream-on-youtube-with-elgato-game-capture-hd-10

**Step 5:**Soon your software will ask you to select the event that you want to stream, choose your desired event and then press Ok. Soon you will be live on YouTube.

live-stream-on-youtube-with-elgato-game-capture-hd-11

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Tactical Transformations in Small Business Videography

[Infographic] Social Video Marketing Tips for Small Business

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

video marketing tips for small business in 2017

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

video marketing tips for small business in 2017

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

video marketing tips for small business in 2017

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

In the 21st century, the question is no longer whether or not it is possible to reach millions of potential clients, but what is the fastest and the most efficient way to do it. The moving digital images have enabled us to produce content of the highest quality and to create far-reaching video marketing campaigns that leave the viewers breathless. Some estimations say that by the end of this decade videos will claim the majority of the Internet traffic, which means that video promotion is the future of advertising.

Video content such as Explainer videos, Demonstration videos or Testimonial videos have proven to be an effective tool for improving an overall performance of companies because they build trust. 98% of people say that they first watch explainer videos to find out more about a company, before choosing to use its services. Let’s dive into the futuristic world of social video marketing.

Don’t miss out on more startling facts about Social Video Marketing featured in our Infographics because they will give you an insight into the future of online marketing. Scroll down and learn all you need to know about the latest trends that will make your company a smashing success.

video marketing tips for small business in 2017

Reasons to Use Videos for Product or Brand Promotion

The modern market demands a strategy that will present your brand and its services in a flattering light because if your public image doesn’t seem trustworthy, your potential business partners might opt to use the services of your competitors. Including an Explainer video on the homepage of your company’s website may increase conversion rates up to 80%, because it will enable you to share the values that are essential for your brand with each and every visitor to your website.

Furthermore, we all know how important Google Search Rankings are for the online visibility of products, companies and anything else on the Internet. Videos can increase your’ company’s chances to land on the first page in the Google searches by 53%, which means that your concerns about search rankings on Google can be reduced by producing engaging and fun to watch promotional videos.

Digital video content can be easily uploaded to video sharing platforms and distributed across social networks, and if the videos are engaging enough, even 76% of users will share your branded content. Well-crafted, skillfully written and produced videos will catch the eye of the public which is exactly what companies that want to grow more popular need.

The Perks of Unique Content

Thinking that all videos are the same, is perhaps the biggest misconception you can have about social video marketing. The type of the video you’ll need to produce in order to attract the attention to your company’s services is directly related to the content you want to feature in that video. Demonstration videos are perfectly suited for display of the product’s capabilities, while customer testimonials will enable you to share first-hand experiences of your loyal customers with the rest of the world.

Everyone wants to hear a tale well told, and choosing the Internet as a place where your videos will be shown is the right choice, since 39% of company executives will call the service provider after watching a video that tells the story of your brand. Business relies on trust, which makes establishing a strong connection to your target group all the more important, and moving images are much more likely to establish that connection than written content. Furthermore, an average Internet user spends 16 minutes per day watching online video ads, make sure that at least one minute belongs to you, through unique and thought-provoking content.

Social Media as Means of Reaching Larger Audiences

If no one knows about your brand, then it is hard to sell the services you are offering, regardless of how world-changing they are. Social media has allowed us to have our voices heard around the world, which is the reason why all companies that aim to increase their sales should use it to distribute their video content.

YouTube has recently reported that mobile video consumption has increased by 100% each year in the last several years. This fact proves that reaching people wherever they are is no longer a dream. Keep in mind that a single minute of video is worth 1.8 million words to your clients because it keeps your messages short and effective.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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  • Title: Enhancing Your Game Time with YouTube Live Broadcasts for 2024
  • Author: Kevin
  • Created at : 2024-05-25 15:10:03
  • Updated at : 2024-05-26 15:10:03
  • Link: https://youtube-videos.techidaily.com/enhancing-your-game-time-with-youtube-live-broadcasts-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Enhancing Your Game Time with YouTube Live Broadcasts for 2024