Earning Potential in Gaming Videos

Gone is when playing video games was strictly for entertainment. These days, you can record and share your gaming skills on YouTube and earn a fortune. A good example is Techno Gamerz. This YouTube channel has over 29 million subscribers, and it’s believed to be among the fastest-growing channels in India. In fact, the channel recently crossed the 1 billion views mark.

Now, this begs the query; what is the Techno Gamerz income on YouTube? This article discusses everything you need to know about the young YouTube gamer, from his monthly and yearly payments to his net worth.

Meta Description: This article discusses the brains behind the popular Techno Gamerz YouTube channel. You’ll learn about the Techno Gamerz income, age, gender, nationality, and more.

Part 1: Summary Box on Techno Gamerz

Name	Ujjwal Chaurasia
Net worth in USD (2022)	$2 million
Monthly income and salary	RS.15 Lakh+
Yearly income and salary	1.5 Crore
Age	20 years (born January 12, 2002)
Gender	Male
Nationality	Indian
Height	5.5 inches
Profession	YouTuber
YouTube channel	Techno Gamerz
Awards and recognition	Diamond, Gold, and Silver play buttons

Up to this point, you should have a brief overview of who Techno Gamerz is and what he does to earn such staggering figures on YouTube. So, the next section discusses his income in detail and what makes this YouTuber so famous. Keep reading!

Part 2: Techno Gamerz YouTube Earning and Stats

Ujjwal Chaurasia, alias Techno Gamerz, was born and grew up in New Delhi, India. The charismatic vlogger first joined YouTube on August 13, 2017, and uploaded his first gaming video on January 2018. Initially, Ujjwal used his elder brother’s phone to post gaming tutorial videos. This obviously limited his input on YouTube as he also had to set aside time for studying.

But after seeing potential in what Techno Gamerz was doing, his brother encouraged him to post more often. His first viral video was for Dragon Ball Z, a downloading tutorial. This video garnered a massive 250K views, boosting his channel’s profile. The young YouTube star has never looked back since then.

Meantime, you must be asking yourself how YouTube generates income in India. It’s simple; via AdSense! YouTube’s RPM (Revenue Per Mile) metric per 1,000 views varies between countries. In India, the video-sharing platform pays $0.50 per 1,000 views. This means that Indian YouTube teachers and influencers can earn $500 after garnering 1 million views.

But nothing is cast in stone on YouTube. Most Indian channels can earn between $800 and $2,500 after reaching 1 million views. However, this depends on where you get the most views from. For example, if at least half of your views are from the US, you’ll earn at least $1,500. Techno Gamerz YouTube income per 1,000 views is approximately $1.21.

Remember that there are some conditions to meet before you start earning money on YouTube. First, the channel must be active for at least a year and have a minimum of 1,000 subscribers. That’s not all; you’ll need nothing less than 4,000 watch hours to be on YouTube’s payroll.

With that said, below are some YouTube stats about the Techno Gamerz monthly income, number of views, and more:

Estimated Monthly earnings in USD/Indian rupees	$167K
Estimated Yearly earnings in USD/Indian rupees	$8.6 million
Total video uploads	858
Type of videos	Gaming tutorials
Subscribers	29 million
Video views	7.5 billion
Last 30 days’ views	7 million

As expected, Ujjwal Chaurasia has a massive following on other social media platforms, especially on Instagram. Here, the 20-year-old has more than 2 million followers and over 250K likes on “ujjwalgamer.” He usually posts selfies, pictures, and a few gaming contents on Instagram. Ujjwal’s engagement rate on Instagram is around 12.5%.

He also has another Instagram account called “Techno_Gamerz ,” which has over 1M followers and over 120K likes. Ujjwal uses this account to keep his followers abreast of what’s happening on his YouTube channel and give hints of future releases. He also posts subscriber milestones. His Twitter account is “Ujjwal Chaurasia ,” with over 116K followers and around 290 posts.

Ujjwal is also venturing into music lately, specifically Hip Hop. He partnered with one of India’s most prominent producers, Sez on the Beat, to release Game On. This music tells a tale of how Chaurasia started from zero subscribers to more than 10 million. Currently, this single boasts over 62 million views.

Part 3: Why Is Techno Gamerz Trending on YouTube?

The Techno Gamerz earnings are certainly no fluke. Many YouTube careers come crashing down before they even start. You’ll even need to congratulate yourself for earning just $100 on YouTube. So, what makes Techno Gamers a darling to many YouTubers?

1. Engaging and interactive videos

YouTube is a very competitive video-sharing platform, and Techno Gamerz knows this fact quite well. Techno Gamerz adds funny and interactive commentary to his YouTube gaming videos to make them more interactive. Many YouTubers also love his confidence and composure in front of the camera.

2. Captivating story and continuity

One major thing you’ll see about all of Techno Gamerz’s videos is continuity. The YouTuber churns out new content every couple of days, keeping his fans entertained at all times. Also, Techno Gamerz always does a recap on his previous episodes to ensure that viewers can keep up with the pace. He even admitted in an interview that it’s critical for his audience to follow the storyline, making watching series like GTA V more interesting.

3. Single and multiplayer tutorials

Techno Gamerz’s tutorials consist of single and multiplayer games. He says that single-player games bring out his character’s awesomely powerful and superior side. He also admitted that he loves multiplayer games’ unpredictable and challenging nature.

Something about Techno Gamerz’s most loved videos

As said before, Dragon Ball Z was the YouTuber’s first upload on the platform. Then in January 2018, he went ahead to upload PUBG videos, but his breakthrough came when he switched to GTA. Up to now, he has posted 140+ GTA 5 episodes, which are famous for their unique storylines. Interestingly, each of his GTA videos has 5+ million views.

But to be one of the most popular YouTubers, you’ll need diversity. Techno Gamerz has this in abundance. His “Grandpa and Granny Two Hunters” video has 10+ million views. It’s a horror game where Techno Gamerz plays the scary granny with insane tricks.

His other videos, “BeamNG” and “Just Draw,” have more than 12 million and 13 million views, respectively. GTA V is the most loved by his audience, with over 30 million views.

Bonus Tip: How To Be a YouTuber and Make Videos Like Techno Gamerz

Evidently, you need to create compelling videos to increase your chances of getting over 1 million views and matching the Techno Gamerz salary. So, what makes a great YouTube video? The perfect YouTube videos should have a catchy intro, voice overlays, picture-in-picture effects, background audio, and more. You can also include elements like timers, subtitles, and effect overlays.

Thankfully, Wondershare Filmora comes with all these features and many more. It’s a macOS/iPadOS/Windows program that allows you to record Techno Gamerz-like videos with a live microphone commentary. After recording the video, add it to the editing timeline to customize it with stunning plugin effects, texts, transitions, subtitles, background music, and more. You also can explore features like motion tracking, key framing, speed ramping, and split screen if it’s a fast-paced video like GTA.

Let’s learn how to create and edit a YouTube video on Filmora 11:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start a new video project

Install and run Filmora 11 on your computer and choose the 16:9 aspect ratio for YouTube videos. Then, start a New Project.

Step2 Import the YouTube video tutorial

Now click the Import Media button to open a video file from your local storage. You can add multiple media files before moving them to the storyboard.

Step3 Edit your gaming video

Start by trimming your video to remove the noisy or unwanted parts. To trim and split a video, place the playhead where you want to cut and press the Split button. Repeat the same procedure to cut out a clip and delete it.

Your YouTube gaming tutorial also needs subtitles to stand out from the crowd. Select the YouTube video clip and click the Speech-to-Text button. Once the Speech-to-Text feature is active, select the translation language to start creating subtitles. Remember, you can edit and download the subtitle tracks as a .txt or .srt file.

Step4 Convert the video and upload it on YouTube

If you’re satisfied with the edited video, click the Export button, then select MP4, WebM, or MP4 AV1 as the target format. Now name your video, choose a folder path, and export it. Remember that you can also directly upload videos on YouTube by clicking the YouTube tab.

Hot FAQs on Techno Gamerz

1. Who earns more between Techno Gamerz and Carry Minati?

Techno Gamerz is not alone in Indian YouTube vlogging. CarryMinati is another top YouTuber in India, with 36.90 million followers. This YouTuber earns more than 25 Lakhs per month with annual revenue of at least 3 Crore Rupees. According to reports, Carry Minati (Ajey Nagar) has over $5 million in net worth.

2. How much does Techno Gamerz earn from one video?

It depends on the number of views. According to reports, this popular Indian YouTuber earns over $1.21 per 1,000 views. He has over 7.5 billion views currently.

3. What does Techno Gamerz do for a living?

Techno Gamerz’s primary source of income is YouTubing. This is where the 20-year-old earns most of his dollars.

Final Words

YouTubing can pay top money as long as you do it professionally. But it may need a lot of hard work and patience to start earning on YouTube. Also, invest in a powerful, all-in-one video editor for vloggers like Filmora 11. So, are you ready to start making the Techno Gamerz monthly income from YouTube? Give it a try!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Up to this point, you should have a brief overview of who Techno Gamerz is and what he does to earn such staggering figures on YouTube. So, the next section discusses his income in detail and what makes this YouTuber so famous. Keep reading!

Part 2: Techno Gamerz YouTube Earning and Stats

Ujjwal Chaurasia, alias Techno Gamerz, was born and grew up in New Delhi, India. The charismatic vlogger first joined YouTube on August 13, 2017, and uploaded his first gaming video on January 2018. Initially, Ujjwal used his elder brother’s phone to post gaming tutorial videos. This obviously limited his input on YouTube as he also had to set aside time for studying.

But after seeing potential in what Techno Gamerz was doing, his brother encouraged him to post more often. His first viral video was for Dragon Ball Z, a downloading tutorial. This video garnered a massive 250K views, boosting his channel’s profile. The young YouTube star has never looked back since then.

Meantime, you must be asking yourself how YouTube generates income in India. It’s simple; via AdSense! YouTube’s RPM (Revenue Per Mile) metric per 1,000 views varies between countries. In India, the video-sharing platform pays $0.50 per 1,000 views. This means that Indian YouTube teachers and influencers can earn $500 after garnering 1 million views.

But nothing is cast in stone on YouTube. Most Indian channels can earn between $800 and $2,500 after reaching 1 million views. However, this depends on where you get the most views from. For example, if at least half of your views are from the US, you’ll earn at least $1,500. Techno Gamerz YouTube income per 1,000 views is approximately $1.21.

Remember that there are some conditions to meet before you start earning money on YouTube. First, the channel must be active for at least a year and have a minimum of 1,000 subscribers. That’s not all; you’ll need nothing less than 4,000 watch hours to be on YouTube’s payroll.

With that said, below are some YouTube stats about the Techno Gamerz monthly income, number of views, and more:

Estimated Monthly earnings in USD/Indian rupees	$167K
Estimated Yearly earnings in USD/Indian rupees	$8.6 million
Total video uploads	858
Type of videos	Gaming tutorials
Subscribers	29 million
Video views	7.5 billion
Last 30 days’ views	7 million

As expected, Ujjwal Chaurasia has a massive following on other social media platforms, especially on Instagram. Here, the 20-year-old has more than 2 million followers and over 250K likes on “ujjwalgamer.” He usually posts selfies, pictures, and a few gaming contents on Instagram. Ujjwal’s engagement rate on Instagram is around 12.5%.

He also has another Instagram account called “Techno_Gamerz ,” which has over 1M followers and over 120K likes. Ujjwal uses this account to keep his followers abreast of what’s happening on his YouTube channel and give hints of future releases. He also posts subscriber milestones. His Twitter account is “Ujjwal Chaurasia ,” with over 116K followers and around 290 posts.

Ujjwal is also venturing into music lately, specifically Hip Hop. He partnered with one of India’s most prominent producers, Sez on the Beat, to release Game On. This music tells a tale of how Chaurasia started from zero subscribers to more than 10 million. Currently, this single boasts over 62 million views.

Part 3: Why Is Techno Gamerz Trending on YouTube?

The Techno Gamerz earnings are certainly no fluke. Many YouTube careers come crashing down before they even start. You’ll even need to congratulate yourself for earning just $100 on YouTube. So, what makes Techno Gamers a darling to many YouTubers?

1. Engaging and interactive videos

YouTube is a very competitive video-sharing platform, and Techno Gamerz knows this fact quite well. Techno Gamerz adds funny and interactive commentary to his YouTube gaming videos to make them more interactive. Many YouTubers also love his confidence and composure in front of the camera.

2. Captivating story and continuity

One major thing you’ll see about all of Techno Gamerz’s videos is continuity. The YouTuber churns out new content every couple of days, keeping his fans entertained at all times. Also, Techno Gamerz always does a recap on his previous episodes to ensure that viewers can keep up with the pace. He even admitted in an interview that it’s critical for his audience to follow the storyline, making watching series like GTA V more interesting.

3. Single and multiplayer tutorials

Techno Gamerz’s tutorials consist of single and multiplayer games. He says that single-player games bring out his character’s awesomely powerful and superior side. He also admitted that he loves multiplayer games’ unpredictable and challenging nature.

Something about Techno Gamerz’s most loved videos

As said before, Dragon Ball Z was the YouTuber’s first upload on the platform. Then in January 2018, he went ahead to upload PUBG videos, but his breakthrough came when he switched to GTA. Up to now, he has posted 140+ GTA 5 episodes, which are famous for their unique storylines. Interestingly, each of his GTA videos has 5+ million views.

But to be one of the most popular YouTubers, you’ll need diversity. Techno Gamerz has this in abundance. His “Grandpa and Granny Two Hunters” video has 10+ million views. It’s a horror game where Techno Gamerz plays the scary granny with insane tricks.

His other videos, “BeamNG” and “Just Draw,” have more than 12 million and 13 million views, respectively. GTA V is the most loved by his audience, with over 30 million views.

Bonus Tip: How To Be a YouTuber and Make Videos Like Techno Gamerz

Evidently, you need to create compelling videos to increase your chances of getting over 1 million views and matching the Techno Gamerz salary. So, what makes a great YouTube video? The perfect YouTube videos should have a catchy intro, voice overlays, picture-in-picture effects, background audio, and more. You can also include elements like timers, subtitles, and effect overlays.

Thankfully, Wondershare Filmora comes with all these features and many more. It’s a macOS/iPadOS/Windows program that allows you to record Techno Gamerz-like videos with a live microphone commentary. After recording the video, add it to the editing timeline to customize it with stunning plugin effects, texts, transitions, subtitles, background music, and more. You also can explore features like motion tracking, key framing, speed ramping, and split screen if it’s a fast-paced video like GTA.

Let’s learn how to create and edit a YouTube video on Filmora 11:

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Start a new video project

Install and run Filmora 11 on your computer and choose the 16:9 aspect ratio for YouTube videos. Then, start a New Project.

Step2 Import the YouTube video tutorial

Now click the Import Media button to open a video file from your local storage. You can add multiple media files before moving them to the storyboard.

Step3 Edit your gaming video

Start by trimming your video to remove the noisy or unwanted parts. To trim and split a video, place the playhead where you want to cut and press the Split button. Repeat the same procedure to cut out a clip and delete it.

Your YouTube gaming tutorial also needs subtitles to stand out from the crowd. Select the YouTube video clip and click the Speech-to-Text button. Once the Speech-to-Text feature is active, select the translation language to start creating subtitles. Remember, you can edit and download the subtitle tracks as a .txt or .srt file.

Step4 Convert the video and upload it on YouTube

If you’re satisfied with the edited video, click the Export button, then select MP4, WebM, or MP4 AV1 as the target format. Now name your video, choose a folder path, and export it. Remember that you can also directly upload videos on YouTube by clicking the YouTube tab.

Hot FAQs on Techno Gamerz

1. Who earns more between Techno Gamerz and Carry Minati?

Techno Gamerz is not alone in Indian YouTube vlogging. CarryMinati is another top YouTuber in India, with 36.90 million followers. This YouTuber earns more than 25 Lakhs per month with annual revenue of at least 3 Crore Rupees. According to reports, Carry Minati (Ajey Nagar) has over $5 million in net worth.

2. How much does Techno Gamerz earn from one video?

It depends on the number of views. According to reports, this popular Indian YouTuber earns over $1.21 per 1,000 views. He has over 7.5 billion views currently.

3. What does Techno Gamerz do for a living?

Techno Gamerz’s primary source of income is YouTubing. This is where the 20-year-old earns most of his dollars.

Final Words

YouTubing can pay top money as long as you do it professionally. But it may need a lot of hard work and patience to start earning on YouTube. Also, invest in a powerful, all-in-one video editor for vloggers like Filmora 11. So, are you ready to start making the Techno Gamerz monthly income from YouTube? Give it a try!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

How to Direct Encouraging Content for Daily Living Vids

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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