Does Instant Subscription Strategy Improve User Engagement?

Does Instant Subscription Strategy Improve User Engagement?

YouTube Sub4Sub: Does It Really Work?

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Sometimes YouTubers with smaller channels feel like their small subscriber counts are holding them back. There is some truth to this. When you have a higher number of subscribers it is easier to get even more. That is why some users try to use methods like Sub4Sub to improve their numbers.

Sub4Sub, or ‘sub for sub’, is the practice of subscribing to somebody else’s channel in exchange for them subscribing to yours. Whether Sub4Sub works is debatable, but it is fairly popular. YouTubers often send messages to other YouTubers asking if they would like to sub for sub, and there are even off-YouTube sites devoted to connecting YouTubers so they can subscribe to each other. A lot of vloggers do not believe in Sub4Sub, though. This is because they doubt whether subscribers gained this way actually help them get more views on their videos.

This article will explain the pros and cons of Sub4Sub.

Does YouTube Sub4Sub Work

1. Does Sub4Sub Work?

The technical answer is ‘yes’. You can get new subscribers quickly using sub for sub and it is in no way against YouTube’s rules. On the other hand, subscribers gained through sub for sub do not watch or share your videos. Users end up with more subscribers, but their channels do not truly grow.

2. Pros of Sub4Sub

A big part of doing well on YouTube is being engaged in your vlogging community. If a YouTuber with a similar topic to yours approaches you with a Sub4Sub request and you engage them in a conversation it could be the beginning of a great friendship. Beyond subscribing to each other you can share tips, comment on each other’s videos, and maybe even collaborate on a video someday.

Sub4Sub can also help some YouTubers with their confidence. It can be discouraging not to see any growth and being embarrassed over their low subscriber counts can result in vloggers deciding to hide that information. They may feel like their content is being judged badly by people who are not even watching their videos based on how few subscribers they have. Building up a higher number using Sub4Sub may allow some YouTubers to move past these concerns and get back to focusing on making good videos.

3. Cons of Sub4Sub

The reality is that if people are pre-judging your videos based on your stats it is not subscribers they are looking at so much as views. Sub4Sub helps you get subscribers, but in most cases those subscribers will never watch any of your videos. They will also never share them or tell their friends to watch them, the way subscribers gained organically will. So while your subscriber count goes up, your view count stays low.

The situation described in the Pros section, where you talk to each other and comment on each other’s videos, is rare. You are more likely to make friends with other YouTubers after you have already watched each other’s videos or after chatting in a forum. It is worth trying to engage a vlogger with a similar topic to yours if they ask you to sub for sub, but most people who ask will have no intention of interacting with you beyond subscribing to each other. Realistically if you are going to use sub for sub to increase your subscriber count by any significant number you will not have time to have actual conversations with everyone you approach, or to watch their videos.

When you agree to exchange subscriptions with somebody there is also the danger that they will decide to unsubscribe from your channel afterwards. This could happen much later when they realize they do not want to be subscribed to so many people and have forgotten which channels were parts of Sub4Sub agreements. Or it could happen within weeks, days, or even hours of you subscribing to them. There are some dishonest YouTubers who use sub for sub to get subscribers while already planning to unsubscribe to anybody who agrees. Their hope is that the other person will not notice or will not bother unsubscribing from them if they do.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

How To Add Captions to YouTube Videos

How To Add Captions to YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

By captioning your YouTube videos you help to make them accessible to more potential viewers. Subtitles are useful to viewers who have hearing impairments, whose first language is different from yours, or who are unable to watch your video with sound. Closed captioning can also be useful for you as a YouTuber because it helps with your SEO, or search engine optimization. Practicing better SEO can get your videos ranked higher in search results. Google and YouTube both index subtitles and transcripts much like they do your video’s description, unless you use automated captions.

This article will first explain how you can turn on subtitles for the videos you watch and then walk you through adding captions to your own videos.

How To Turn On Captions on YouTube

In order for you to be able to view subtitles for a YouTube video the uploader of the video will need to have added them, unless you change your account settings to display automatic captions.

To toggle subtitles on and off click on the Closed Captioning icon in the bottom right of your video player.

If the creator of the video has not added captions then you can enable automatic captions by going into your Account Settings and selecting Playback. Check the box next to Always Show Captions, and then check Show Automatic Captions by Speech Recognition. These captions may be flawed, but you will still be able to see the more accurate user submitted captions on videos that have them. The Always Show Captions feature may be useful not only to the hearing impaired, but to users who do not speak the same language as the video producer.

If you want to change the language of the subtitles click on the settings icon (the one that looks like a gear) next to the closed captioning icon and choose your language next to Subtitles/CC . If the language you want is not there select Auto-Translate and then pick a language. Google Translate will be used to generate subtitles in your chosen language.

Adding YouTube Captions in 4 Steps

1. Go to Video Manager in your Creator Studio and then look at your videos. Decide which one you want to add captions to.

2. Click on the drop-down menu next to the video you want to add captions to and choose Subtitles and CC.

3. Select Add New Subtitles or CC.

4. Choose whether to create your captions, upload a file that has them, transcribe your video, use automatic captioning, or use captioning software.

Create Subtitles or Closed Captions will allow you to create your subtitles on YouTube.

Upload A File allows you to upload a pre-made subtitle file from your computer. Supported file types include SubRip (.srt) and SubViewer (.sbv). You cannot use a word or PDF document for your subtitles.

Transcribe and Set Timings is where you can type a transcript of your video and set timings to sync it to your video. This differs from Create Subtitles or Closed Captions in that your transcript is all typed in to one text field.

Use Automatic Captioning will automatically use speech recognition technology to create captions. You can edit these auto-generated captions later if there are mistakes.

Use Captioning Software or Services is what you choose if you want to use a program or service to create the subtitles for your video.

The easiest way to add subtitles to your videos is to use Automatic Captioning. However, Automatic Captioning is imperfect and may result in your viewers getting a sloppy, skewed, interpretation of your video. Automatic captions are also not indexed by YouTube and Google the way subtitles you create or upload are. This means that they will not have any value to your SEO strategy. If you do not input your own captions or transcript you are missing out on an opportunity for better search engine rankings. Automatic Captions are great if you do not have time to input subtitles and need a temporary solution, though.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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