Demystifying YouTube Shorts Content Strategy Guide

YouTube is one of the most leading social media platforms attracting a huge number of people each day. Recently YouTube has launched a new concept known as YouTube shorts which is a short, crisp 60 or fewer seconds of video content. YouTube shorts has been successful in attracting viewers to the platform. Along with the video the platform allows you to write a text which is a YouTube shorts description to give some idea about your video to viewers.

Let’s talk about in YouTube shorts description in detail and learn ways to write on the platform.

In this article

01 What is YouTube Shorts Description?

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

Source: adweek.com

Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

Source: adweek.com

Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

Source: adweek.com

Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

02 Why is YouTube Shorts Description Important?

03 How do you Write a Description on YouTube Shorts?

04 Tips for Writing Effective YouTube Shorts Description

Part 1: What is YouTube Shorts Description?

YouTube shorts description means a simple text or a message written below to your YouTube shorts giving an idea about the uploaded YouTube shorts video to the viewers.

Such a YouTube short description helps viewers in getting some hint about the video and to decide whether the video is what they are looking for or not. Also, we can also add additional information such as relevant links and hashtags to the video.

Source: adweek.com

Part 2: Why is YouTube Shorts Description Important?

YouTube shorts description plays an important role in attracting viewers and growing your channel. There are a few reasons behind is such as

It gives a simple idea and context about your video to viewers.

Attractive and appealing YouTube short descriptions would easily catch the attention of viewers.

It let viewers decide whether the YouTube shorts video is what they are looking for or not.

You can add relevant hashtags to your video in the description as well to gain more views.

Part 3: How do you Write a Description on YouTube Shorts?

Let’s talk about ways to write a YouTube shorts description with easy to follow steps:

Step 1: At first you need to open the YouTube homepage and select a Library in the bottom right corner of the screen.

Step 2: Once you do that now click on any of your Videos.

Step 3: Then after pick a YouTube shorts video where you want to add a description and click on the three dots beside it. You would find a menu where click on edit.

Step 4: Now you can add the relevant YouTube shorts description and tags. Then click on save and you are all done.

So you can follow above mentioned easy step guidance and write the most iconic YouTube shorts description on your channel.

Part 4: Tips for Writing Effective YouTube Shorts Description

There are some of the key points to keep in mind while writing a YouTube shorts description. All these tips would surely help your videos gain more views.

1. Be specific

While writing a YouTube shorts description is very important that you are well aware of which keywords to use. Here your choice of keywords will play a key role in ranking your videos up.

2. Do keyword research

If you are not aware of the right keywords about your YouTube shorts then you could take online help of an online keyword planner. You must be including the right keywords on your YouTube shorts description to make it more searchable.

3. Know where to place your keywords

You should make sure to put your primary keywords on the first three sentences only and the reason is that users always would notice on the initial part of your description.

4. Track the keywords

Always keep an eye on knowing which keywords are working and which are not for you. It would help you decide your YouTube shorts description in that manner and generate more traffic.

5. Find other interests of your audience

Along with your video content have a look at what other things are attracting your audience. You can always check out that and based on that plan and deliver your upcoming YouTube shorts.

Conclusion

Thus YouTube shorts has become already successful in catching the eye of users and allowing the platform to grow. Along with the video, the platform allows users to add YouTube short descriptions to appeal audience in a right and effective manner. We have talked about YouTube shorts description and the importance of it in growing your video channel in detail.

Now it is time for you to pick the right YouTube shorts description for your video and get a maximum number of views on your channel.

Keep Your Shorts Viewer-Friendly: Fixing Image Absence

Video thumbnails are important since they encourage people to click and watch the video. But what if your set YouTube Shorts thumbnail is not showing? YouTube will use a random part of the video as the thumbnail. It may be an unflattering or uninteresting shot. Then, your Shorts video is doomed.

That said, it is a problem you want to solve. Here are 7 FAQs about YouTube Shorts thumbnails. They may help you with fixing this issue.

Q1. Can I Customize YouTube Shorts Thumbnails?

Yes, you can. YouTube did allow short-form video creators to upload custom thumbnails for their Shorts. However, they aren’t that optimized. For instance, some people may not see them on the Shorts shelf. Also, if you share a link to the video somewhere else, the old video thumbnail may show instead of the new one.

Adding a custom thumbnail for YouTube Shorts is the same as adding one for long-form videos on the platform. Follow these steps:

• Open the YouTube mobile app. Click the “Plus” icon at the bottom center > “Create Short.” Upload, edit, and post your video.

• Get to your desktop computer or laptop. Open your channel’s YouTube Studio.

• On the left navigation menu, click “Content.”

• Click the “pencil” icon next to the Shorts you just uploaded. This video should be at the top of the list.
• Navigate to the Thumbnail section. Click “Create Thumbnail.”

Q2. Why Are YouTube Shorts Thumbnails Not Showing?

It’s not you who’s the only one with Shorts thumbnails not showing. Many short-form content creators on the platform are also facing this issue. A YouTuber took to Reddit to complain about how he uploaded custom thumbnails for all his videos. The thumbnails are correct in the editor. However, YouTube still displays a random frame as the thumbnail on the Shorts shelf.

“They ALL have randomly selected different parts of each video I have uploaded & somehow generated a new/unknown thumbnail that was neither what I uploaded as the custom option nor 1 of the 3 that YouTube auto populated.”

YouTuber on Reddit

The reason behind this is the difference in the thumbnail size. Regular YouTube video thumbnails are in the ratio of 16:9. Meanwhile, Shorts uses a ratio of 9:16. The thing is that YouTube does not yet allow you to upload 9:16 thumbnails. Thus, the thumbnail for Shorts may show correctly on the video section but not on the Shorts shelf.

Q3. How to Fix YouTube Shorts Thumbnail Problem?

Unfortunately, there is no reliable fix to this problem yet. YouTubers have tried different things in hopes that YouTube will display the correct thumbnail for their Shorts.

Some YouTubers have tried using different images. Others have experimented with changing the aspect ratio of the thumbnail or using Adobe editor for ratios. Clearing histories and cache, using different browsers, resizing, and changing the images’ resolution have also been done. Sadly, these are all failed attempts.

Q4. How To Boost Views When I Have no Control Over YouTube Shorts Thumbnails?

Attracting viewers on Shorts is the same as attracting viewers on the main YouTube. You use interesting thumbnails and video titles. Since thumbnails are out of the options, selecting great video titles has become even more important.

Here are some pointers. Your title should be at most 40 characters. Also, it should be concise and irresistible. And forget about SEO since no one is searching for YouTube Shorts anyway. People consume what they see in their feeds. So instead, the title should be “snappy.” It should intrigue, entertain, or enlighten the viewers. That will net you some views for your Shorts content.

Q5. How To Get More Views on YouTube Shorts?

Forgoing the intro is the way to go. An intro will just prolong the video when people are in Shorts to find bite-sized videos. So jump right into the video content. You can also start the video with a still frame instead. Using hashtags, captions, and text effects are also recommended. And interacting with your audience through comments and pinned comments will keep them coming back to your Shorts channel.

Of course, ensuring that the video quality is high is key to getting more views. For that, you need a good video editor. You can try Wondershare Filmora , a powerful and easy-to-use video editor.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The best thing is that you don’t need to transfer the video from your phone to your computer and back. Wondershare Filmora is available on mobile. And it’s one of the best tools for enhancing a short-form video.

Short-form video watchers love filters, transitions, and effects. And Filmora gives you access to all of that. It provides you with fun and amazing filters, effects, transitions, and stamps that can add a wow factor to your short-form video.

Q6. Do YouTube Shorts Make Money?

Making money from YouTube Shorts was challenging. The platform pays content creators who are doing well through the Creator Fund. However, as Shorts grew, the payout became smaller.

Luckily, that’s going to change. Starting this year, Shorts will be a part of the YouTube Partner Program. This means that you can make money from the ads that people watch on Shorts. According to YouTube, creators will keep 45% of the revenue. It will be distributed based on your share of total Shorts views.

YouTube also adjusted the requirements to qualify for the YPP. They made it easier for Shorts content creators to get into the program.

Q7. How Do You Make YouTube Shorts Play Normal?

You can watch Shorts like normal YouTube videos where you can rewind when you want to. Follow these steps.

On a Desktop Computer

• Open a Shorts video on YouTube.

• Pause the video.

• Click “Library” on the left panel.

• Select the Shorts you just watched. It should be on the top and first on the list.

On a Mobile Phone

• Open the YouTube app. Watch a Shorts video.

• Like the Shorts video.

• Tap “Library”

• Scroll down to find “Liked Videos.” Click on it.

• Select the Shorts video you just watched. It should be at the top of the list.

Conclusion

Unfortunately, custom thumbnails not showing on Shorts does not have a fix yet. So to attract viewers, you must leverage the things in your control. You must title your videos in a way that will make users click the video. Also, adding effects and filters on the video using an editor like Wondershare Filmora can help.

Users can subscribe to Shorts channels. And if they see that your videos are well-edited and high-quality, they’ll be more likely to do so. Once they are subscribed, they will see and watch your videos more often.

Free Download For macOS 10.14 or later

The best thing is that you don’t need to transfer the video from your phone to your computer and back. Wondershare Filmora is available on mobile. And it’s one of the best tools for enhancing a short-form video.

Short-form video watchers love filters, transitions, and effects. And Filmora gives you access to all of that. It provides you with fun and amazing filters, effects, transitions, and stamps that can add a wow factor to your short-form video.

Q6. Do YouTube Shorts Make Money?

Making money from YouTube Shorts was challenging. The platform pays content creators who are doing well through the Creator Fund. However, as Shorts grew, the payout became smaller.

Luckily, that’s going to change. Starting this year, Shorts will be a part of the YouTube Partner Program. This means that you can make money from the ads that people watch on Shorts. According to YouTube, creators will keep 45% of the revenue. It will be distributed based on your share of total Shorts views.

YouTube also adjusted the requirements to qualify for the YPP. They made it easier for Shorts content creators to get into the program.

Q7. How Do You Make YouTube Shorts Play Normal?

You can watch Shorts like normal YouTube videos where you can rewind when you want to. Follow these steps.

On a Desktop Computer

• Open a Shorts video on YouTube.

• Pause the video.

• Click “Library” on the left panel.

• Select the Shorts you just watched. It should be on the top and first on the list.

On a Mobile Phone

• Open the YouTube app. Watch a Shorts video.

• Like the Shorts video.

• Tap “Library”

• Scroll down to find “Liked Videos.” Click on it.

• Select the Shorts video you just watched. It should be at the top of the list.

Conclusion

Unfortunately, custom thumbnails not showing on Shorts does not have a fix yet. So to attract viewers, you must leverage the things in your control. You must title your videos in a way that will make users click the video. Also, adding effects and filters on the video using an editor like Wondershare Filmora can help.

Users can subscribe to Shorts channels. And if they see that your videos are well-edited and high-quality, they’ll be more likely to do so. Once they are subscribed, they will see and watch your videos more often.

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