Deciphering YouTube’s New Earning Standards

YouTube monetization policy has been improved in recent times. Small creators can now find joy in learning that YouTube is making it easier for them to monetize their content. The game-changing updates on YouTube’s new monetization policy in 2023 make the platform friendly for budding content creators. Anyone who has been discouraged from starting a YouTube because of the lofty thresholds can now breathe a sigh of relief. This guide to YouTube monetization policy and requirements provides information and guidance on the latest changes creators need to be aware of.

YouTube Monetization Editor A cross-platform for making shorts using top YouTuber’s strategies!

Free Download Free Download Learn More

Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

Free Download Free Download Learn More

Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

Vimeo and YouTube: Analyzing Their Unique Features

Vimeo vs YouTube: Which is Better?

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

Lots of people nowadays use videos to share with people all around the world. Two of the main platforms are YouTube and Vimeo. This article tells you the difference between both so that you can decide which the best platform is for you. Whether you are a marketer, video producer or gamer you will find the information useful to find your target audience easily.

Also read:

Full Review of Vimeo

Vimeo Basic, Vimeo Plus or Vimeo Pro: Which is Right for You?

Please watch the video below for more information:

Detailed View of YouTube and Vimeo

1 Communities

YouTube: When it comes to users YouTube comes out on top with over a billion views each and every month. You are able to interact with your viewers by using the comments and people are able to follow you so that they are notified of new videos and comments. As there is already a huge following on YouTube it’s easy to get a good following if you have great content. It’s harder to control public content which is a downside to using YouTube and there is very little customer support. With the comments being moderated rarely it can cause a distraction from your video. Businesses tend to internally block YouTube video’s which means you won’t get the viewings from people on their lunch breaks.

Vimeo: With higher quality content and no advertisements video owners can quickly build a valid following and gain comments from people that are contributing high value information. You have more detailed analytics which makes it easier to see where you are going wrong should you not have the following you want and you are able to use your own domain. With Google owning YouTube you are unlikely to get the same exposure you would, however the followers tend to be valid giving you a real idea of where you are going right or wrong. Because of the higher quality followers you are less likely to get negative or abusive comments when you use Vimeo, however it is a paid subscription with each tier giving you more space to upload.

2 Membership

YouTube: YouTube on the other hand is free for all to use because the main focus is getting their equity through advertisements. There is however the option to take out a subscription which is known as YouTube Red. This lets you watch as many video’s as you want without having to view the ads and also gets you the ability to download so you don’t have to go online to view your favourite videos, a music app and original programming facilities.

Vimeo: There are 4 different membership options with Vimeo allowing you to tailor it to your needs; there is the basic, plus, pro and business. The higher the cost, the greater level of support and storage capacity you will get. There is a free membership available but you will only be able to use up to 500MB each week.

3 Advertising

YouTube: What makes YouTube free is the fact they get their money from the advertisements they put not only on their sites but before video’s that people have to watch a set amount of seconds for before they can view their video of choice. This is great news if you are a marketer as it will allow you to reach out to viewers on video’s that are relevant to your brand/product/service, however for those that are viewing the sheer amount of ads can be off-putting.

Vimeo: As a paid subscription service and even the limited free package, you won’t have to view or show viewers ads, which means that your videos are more likely to be seen in their entirety not abandoned due to advertisements.

4 Updating video

YouTube: If you upload videos to YouTube you do not have the same benefits as the only way to amend a video is to take it down, delete it and re-upload a new one. This unfortunately takes with it any statistics such as views that you have gained. If you do choose YouTube for your videos then do make sure you check everything vigorously before you upload it as there’s no way to change it.

Vimeo: Occasionally an uploaded video may need some changes made. This could be due to changes to the offer you have or you have noticed something else that needs amending. With Vimeo if you need to update a video you can do so without losing the statistics it has already gained, which is great news if you notice an error later down the line or need to add or take something away.

Conclusion

When it comes down to making the final decision between using YouTube or Vimeo you will need to look at the type of audience you want to attract. With Vimeo you are more likely to attract creators and film makers, whereas with YouTube you will have a bigger audience to target which gives you a better chance of a higher rank on search engines.

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Also read: