"Cultivating Growth Selecting the Right Co-Stars for YouTube"
Cultivating Growth: Selecting the Right Co-Stars for YouTube
How to Find YouTube Collaboration Partners?
Richard Bennett
Oct 26, 2023• Proven solutions
The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.
- Tips from Tech YouTuber Roberto Blake
- Tips from YouTube Guru Nick Nimmin
- Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
- Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
Also, check out these tips on how to grow your channel using collab videos .
Tips From Tech YouTuber Roberto Blake
Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:
1. Approach people you already have a relationship with
This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.
2. Think about what your potential partner could have to offer your existing subscribers.
People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.
3. Create quality content consistently.
If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.
Tips From YouTube Guru Nich Nimmin
This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:
1. Use the person’s name when you contact them.
This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.
2. Keep it simple.
When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.
3. Have ideas.
Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.
Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer
Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.
1. Networking is important in finding collab partners.
Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.
2. Don’t stray too far from your other content.
Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.
3. Thank the people you work with in your videos.
If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.
Collab advice starts at around 2:10.
Tips From Lifestyle and Fashion YouTuber MyLifeAsEva
Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.
1. Don’t approach other YouTubers as a ‘fan’.
If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.
2. Ask questions.
If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.
3. Use Twitter.
Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.
Do you have any of your advice on YouTube collaborations?
Excellent YouTube Video Editor Always Save Your Time
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.
- Tips from Tech YouTuber Roberto Blake
- Tips from YouTube Guru Nick Nimmin
- Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
- Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
Also, check out these tips on how to grow your channel using collab videos .
Tips From Tech YouTuber Roberto Blake
Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:
1. Approach people you already have a relationship with
This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.
2. Think about what your potential partner could have to offer your existing subscribers.
People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.
3. Create quality content consistently.
If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.
Tips From YouTube Guru Nich Nimmin
This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:
1. Use the person’s name when you contact them.
This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.
2. Keep it simple.
When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.
3. Have ideas.
Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.
Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer
Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.
1. Networking is important in finding collab partners.
Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.
2. Don’t stray too far from your other content.
Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.
3. Thank the people you work with in your videos.
If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.
Collab advice starts at around 2:10.
Tips From Lifestyle and Fashion YouTuber MyLifeAsEva
Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.
1. Don’t approach other YouTubers as a ‘fan’.
If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.
2. Ask questions.
If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.
3. Use Twitter.
Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.
Do you have any of your advice on YouTube collaborations?
Excellent YouTube Video Editor Always Save Your Time
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.
- Tips from Tech YouTuber Roberto Blake
- Tips from YouTube Guru Nick Nimmin
- Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
- Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
Also, check out these tips on how to grow your channel using collab videos .
Tips From Tech YouTuber Roberto Blake
Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:
1. Approach people you already have a relationship with
This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.
2. Think about what your potential partner could have to offer your existing subscribers.
People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.
3. Create quality content consistently.
If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.
Tips From YouTube Guru Nich Nimmin
This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:
1. Use the person’s name when you contact them.
This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.
2. Keep it simple.
When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.
3. Have ideas.
Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.
Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer
Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.
1. Networking is important in finding collab partners.
Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.
2. Don’t stray too far from your other content.
Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.
3. Thank the people you work with in your videos.
If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.
Collab advice starts at around 2:10.
Tips From Lifestyle and Fashion YouTuber MyLifeAsEva
Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.
1. Don’t approach other YouTubers as a ‘fan’.
If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.
2. Ask questions.
If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.
3. Use Twitter.
Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.
Do you have any of your advice on YouTube collaborations?
Excellent YouTube Video Editor Always Save Your Time
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
The following is a guide to YouTube collaborations - specifically, it’s a list of tips for finding and approaching collab partners. Here are videos from 4 YouTubers who have done successful collabs about how they were able to get other creators to work with them.
- Tips from Tech YouTuber Roberto Blake
- Tips from YouTube Guru Nick Nimmin
- Tips from Freelancer / Lifestyle Vlogger Amy Schmittauer
- Tips from Lifestyle and Fashion YouTuber MyLifeAsEva
Also, check out these tips on how to grow your channel using collab videos .
Tips From Tech YouTuber Roberto Blake
Roberto Blake is a YouTuber who does tech reviews and graphic design tutorials in addition to providing great information about being a creative entrepreneur. He has done several collab videos and has a lot of advice about how to find potential partners. Here are 3 of his biggest tips:
1. Approach people you already have a relationship with
This could mean friends, people you have met at events like VidCon, or people who are subscribed to your channel. It is easier for someone to want to collaborate with you if they feel like they know you.
2. Think about what your potential partner could have to offer your existing subscribers.
People sub to Roberto for tech advice, for example, so it makes sense for him to collaborate with people who have insights into technology. Collaborations should never be all about bringing in new subs – make your videos for the people who already watch your channel.
3. Create quality content consistently.
If you approach somebody about collaborating and they see that you haven’t posted in over a month, or that you don’t have many videos, it might be harder to get them to agree to work with you. The same goes if they watch your videos and don’t think they are at the same quality level as their videos.
Tips From YouTube Guru Nich Nimmin
This is a collab video about collab videos! Nick Nimmin’s channel is all about YouTube, and Brandon’s channel OnePercentBetter has tons of cool self-development animations. It’s Brandon giving the tips in this video, and 3 of his best are:
1. Use the person’s name when you contact them.
This might seem obvious, but it is an easy mistake to make. If you send someone an email where you don’t use their name (maybe you just say ‘hey’) it will seem like you aren’t interested in them. Talking about a video of theirs you like can also help show your interest in them as a creator.
2. Keep it simple.
When you’re approaching someone for the first time, don’t overwhelm them with a long email. Limit yourself to around two paragraphs.
3. Have ideas.
Don’t make your potential partner do the work of pitching ideas to you. Be open to their ideas, but come up with 1 or 2 ideas of your own you can mention when you approach the creator you want to work with. People will be more likely to say ‘yes’ to a specific idea than to the idea of collaborating in general, if they don’t already know you.
Tips From Freelancer / Lifestyle Vlogger Amy Schmittauer
Amy Schmittauer of Savvy Sexy Social does vlogs, lifestyle videos, and provides tips on being a freelancer. After doing several collabs in one week, she posted this video about how collaborations work best and how you should approach people you might want to work with.
1. Networking is important in finding collab partners.
Be nice to other creators when you meet them, offline or online, and build real relationships. Amy got to collaborate with Marques Brownlee (MKBHD) even though she had not met him before because Austin Evans - who she had built a friendship with – vouched for her with him. When you are networking, think beyond what the immediate payoff could be.
2. Don’t stray too far from your other content.
Aim to make your collab videos similar, content-wise, to the other videos on your channel. That way the new viewers you get from having the guest YouTuber in your video will be able to make an informed decision about whether they want to subscribe to you.
3. Thank the people you work with in your videos.
If you appeared in someone else’s video, you would probably appreciate it if they thanked you for being there, told their viewers to go check out your channel, and provided a link for them to do so. So, when you host someone else in one of your videos, that’s the kind of treatment you should give them. If you don’t, then the next person you want to collaborate with will see that and probably won’t want to work with you.
Collab advice starts at around 2:10.
Tips From Lifestyle and Fashion YouTuber MyLifeAsEva
Eva Gutowski (MyLifeAsEva) is a lifestyle, fashion, and DIY YouTuber who has done numerous collaborations and believes in making real friends on YouTube. In the video above she shares some of her experiences and talks about how to come across as a real person when you approach other YouTubers about collaborating.
1. Don’t approach other YouTubers as a ‘fan’.
If you want to be friends and collab partners, talk to other YouTubers as if you are their equal (which you are!). If you want to work with someone it’s probably because you like their videos, and there’s nothing wrong with saying so. Being all ‘omg, I love you, please subscribe to me too!’ isn’t likely to lead to a collab, though.
2. Ask questions.
If you’re just trying to break the ice with someone, it is a good idea to as them a question – potentially about YouTube or one of their videos. This will give them something to engage with, and it’s also a good way to let them know you’re a YouTuber too.
3. Use Twitter.
Twitter is the best place to make YouTube friends, in Eva’s opinion. It’s an easy place to casually introduce yourself and ask questions.
Do you have any of your advice on YouTube collaborations?
Excellent YouTube Video Editor Always Save Your Time
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Staying Legal in the Digital Space: YouTube’s Copyright Guide
The Ultimate Guide to YouTube Copyright
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
One of the trickiest terrains for new YouTubers to navigate is the land of copyright rules.
We get it, it’s confusing and stressful, especially when what you want to focus on is making videos, but instead, you are worried about getting your account terminated or being sued.
Can you or can’t you use that song or that clip from the movie? That’s all you want to know.
In this article, we are going to address the key areas that YouTubers need to understand when it comes to YouTube copyright. What is okay and what isn’t? What may be considered risky or what would be worth taking a chance?
Remember that everything discussed in this article is only best practices and shouldn’t be taken as definitive legal advice.
Now that we are set, let’s dive in:
Part 1: What is Fair Use?
When we talk about YouTube copyright, we have to talk about fair use.
Without fair use, there wouldn’t be any flexibility for creators. There wouldn’t be mashups, parodies, or lip dubs. Without fair use, any video with copyright content such as music in the background or a reference to a scene from a famous movie will require approval from the content owner and can be removed. Because of fair use, you can publish a video with copyrighted material in it and not have to ask anyone.
Think of fair use as exceptions to copyright rules.
Part 2: What YouTube Considers Fair Use
There are a few aspects YouTube looks at when it comes to determining whether creators are using copyrighted content that meets the fair use exceptions.
- Is the copyrighted content being creatively or purposefully used?
- Are there more original content used than copyrighted content in the video?
- Will your video benefit the original copyrighted content?
Part 3: Types of Content That Meet Fair Use
Some acceptable styles of videos that allow you to exercise fair use are:
Critiques and Reviews: You can use clips of a movie that you review or play a chorus from a song that you are analyzing in a video and it will be okay to use because it’s serving a purpose of educating the viewer.
Tutorials and Commentary: A YouTube gamer streaming the video games and making comments throughout, that is within fair use, because it can be said that it is giving the video game exposure. Additionally, anything that can be classified as tutorials can also fall under fair use. If you have a video teaching people how to play a famous song, like The Beatles’ Let It Be , on piano, that’s fine!
Mashups: Mashups tend to be built entirely out of copyrighted material, but when done well this style of videos are very creative and often serve to promote the original work as opposed to replacing it.
There couldn’t be two more different movies than Toy Story and Fight Club, but somehow thanks the the creativity of a YouTube creator, there is a now a mashup of it. Some might call it an abomination, but this type of recycled art takes skills and planning, and it wouldn’t exist without fair use.
Parody: Imitation for comedic or dramatic effect is an artistic pursuit as long as it is done in a transformative manner. What does transformative mean? It means in some way, the original is being examined.
In this example from The Hillywood Show, we see a parody of both BBC’s Sherlock Holmes and Macklemore & Ryan Lewis’s Thrift Shop. The nuisance of the show and song recreated are there, but nobody who enjoys the originals will sit down and appreciate it in the same way. A parody is in no way trying to replace the original, but rather using the subject, structure, and style of the original as a vessel to another creative work.
Part 4: What To Do When You Get a YouTube Copyright Strike
If you are reading this, you may have already gotten a YouTube copyright strike.
This may have surprised you. Don’t be too concerned. If it was a mistake, the copyright strike merely acts as a warning, letting you know that the content in your video is copyrighted material.
However, if you were to get 3 copyright strikes in 90 days, you may be penalized by:
- Having all your accounts and videos removed
- Not being able to create a new channel
So what should you do? Here are the steps to take after you receive a copyright strike:
- Review the copyright strike by going into Creator Studio > Video Manager > Copyright notice
- Click on the “Copyright Strike” link beside the flagged video to see details
- Decide how to respond to the strike:
- Allow the strike to expire after 90 days and complete the YouTube’s copyright school
- Contact the person who reported your video and get the claim retracted
- Dispute the claim with a counter notification
Part 5: 5 Ways to Avoid Copyright Strike
It’s not always clear what YouTube deems fair use, but there are a few things you can do to improve your chances of meeting the qualification.
1. Use non-fictional copyright content instead of creative and fictional copyrighted content. You’ll have a better chance of meeting fair use if you use footages from a news broadcast than you would from a movie or television show.
The intent is clear when using non-fictional copyright content, such as in Bad Lip Reading. They aren’t trying to rebroadcast the Mark Zuckerberg integration, they are parodying it. The easier it is for the public to recognize that the content is from a source, and understand that the creator isn’t trying to take credit for it, the more likely it’ll pass the fair use qualification.
However, if Bad Lip Reading posted the content without lip dubbing, then one can argue that they are taking views away from the original news sources and that wouldn’t be fair use.
2. Make sure your video with copyrighted content isn’t replacing the original one. Only use enough of the source material to get your point across and ensure you are not negatively affecting the original through views and sales.
In this example from Screen Prism, we see scenes from Wes Anderson movies all through the video, however, it is not replacing any of the original films. In fact, you can say that because of this video, people will be motivated to go and watch a Wes Anderson movie, those benefiting the original creator.
3. The copyrighted material is essential to your video. Whether the copyrighted content is needed in order to illustrate a point or if that one moment from a well-recognized movie helps tie together the message, as long as the copyrighted material is serving the video in some significant way, then it will be consider fair use.
4. Give the original creator credit. Just because you give the original creator credit doesn’t mean you can rightfully use their content, however, it does give you a better chance at avoiding copyright strike. Most often, the original creators simply want credit for their work. If they see that you have noted that the content was made by them, it will only give them more exposure.
5. Keep it short. There is no precise number of seconds or ratio of copyrighted to original footage you should have in your video to qualify as fair use. But generally, if the copyrighted clip is short and/or broken up, then it stands a better chance at being approved by YouTube.
Part 6: What to Do When Other YouTubers Are Copying Your Content
As a new YouTuber, it’s a little freaky to think that someone is taking your content and republishing it or using your creations in their video without your permission.
If you ever notice that your content is being copied without your approval — if they have duplicated your video completely or is using your video without giving credit — and it is not benefiting your channel in any way, don’t worry, YouTube is designed to protect you.
Steps to Report Copyright Infringements on YouTube
- View the video that contains your copyrighted material.
- Click on “Report”
- Select “Infringes my rights” in the pop up window and click “infringes my copyright” in the dropdown options.
- Supply additional information to the report form, including the URL of the video infringing your copyrighted content and the URL of your own video.
- Submit report and wait for an email confirmation that the infringing content has been removed.
Part 7: YouTube Copyright Match
In 2018, YouTube launched a new feature called Copyright Match Tool, which automatically finds videos that are very similar or the same as the ones you’ve created. This gives you the power to determine what to do once you know the video exist.
- You can choose to do nothing.
- You can contact the publisher.
- You can report the video to YouTube for removal.
Key Takeaways
I hope this article has clarified what you can and cannot do with copyrighted content. Here is a quick summary of what we touched on in this post:
- Avoid having 3 copyright strikes on your channel at all costs.
- When using copyrighted material, ensure it is essential to the video and you are not overdoing it.
- Make sure that the copyrighted content does not take views and sales away from the original source.
- Strive to use the copyrighted content in a transformative way, as a parody or a commentary, to educate or inform.
- Give the original creator credit or have it benefit the original by giving more publicity.
- Report any creator that is infringing on your content.
Got any questions on YouTube copyright? Leave a comment below and we’ll help you answer it.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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