Creating Powerful Teacher Content on YouTube: Top 10 Insights

10 YouTube Tips for Teachers

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is one such component of the internet which has made it possible for teachers to do their work at a level of convenience and efficiency that has never been seen before. As a matter of fact, it is now a necessity rather than a mere convenience for a teacher to start a YouTube channel. This is because both they and their students will benefit in immeasurable ways from the materials on those channels. For instance, when they start a YouTube channel, they will have access to the following benefits:

1. Give lessons and instructions when they are absent
2. Have an efficient way of explaining touch concepts
3. Trigger interesting and unique discussions amongst the students
4. Archive all their work and make them easily accessible for present and future students
5. Flip lessons
6. Help the students in reviewing for upcoming exams
7. Access potential students in other countries
8. Find relevant clips and use them as complimentary materials
9. Personalize feedback to students by sending them private videos on the channel.

These are just some of the few benefits that teachers get when they create a YouTube channel. To the teachers who have never created a channel before, it might sound like a daunting task and so you are likely to get discouraged. However, you should not get discouraged, since included here are some of the tips a teacher can use to start a YouTube channel and reap the immense benefits they bring.

---

Before building your YouTube Channel, you need a good video editing software to edit your videos to make them attractive and be liked by your students. Wondershare Filmora is the very software that we hightly recommend. It is a video editor very easy to use while full of advanced features like green screen, PIP, audio editing and color correction. You can create a beautiful video within minutes.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

10 Tips for teachers creating a YouTube Channel

Below are some of the tips for teachers who aspire to create successful YouTube channels:

1. Understand how YouTube channel work

It is imperative for you to learn and understand the working of YouTube before you think about how to create a YouTube channel. Learn the basics of creating a channel, uploading and editing a video, how to find other related videos and other information that will make it easy for you to successfully create a channel.

2. Define your content

It is equally important to know what kind of content you will upload when you create a YouTube channel. Ideally, the channel should not be a jack of all trade, even if you teach multiple subjects. It should be dedicated either to a particular subject or topics to make it more relevant to your students. Also determine if you will shoot the videos or upload from other sources.

3. Shoot your videos

If you decide to shoot the videos on your own, consider the following:

• Always shoot on landscape
• Ensure there is adequate light and keep the lighting consistent
• Have a shot list, or a guide to show you how you will progress on recording the educational video. This can be compared to a lesson plan in traditional teaching
• Avoid shakes and keep the shots relatively short
• Invest in a good camera and good microphone

4. Edit and upload the videos

After you are done with the shooting, it is imperative to edit the video before finally uploading them to your YouTube channel. You can use Wondershare Fillmora for the editing.

5. Create a playlist

When you create YouTube channel, it is recommended that you have a playlist to guide your students to the right categories and so that it becomes easier for them to find the content they are searching for.

6. Block Video Ads

Be sure to block video ads from your channel because they can be irritating and annoying and they will likely distract the attention of your viewers.

7. Add descriptions

Descriptions will enable your students to know what the video is all about in a glance and without going through the whole content.

8. Block comments

If you allow comments when you create a YouTube Channel, you may receive a lot of spam comments and sometimes the channel will be better off with the comments blocked.

9. Add questions to the videos

You need to include questions on the videos to keep the viewers attentive and have them hooked until the end of the videos.

10. Promote your channel

If you want more people to know your channel and gain more popularity, you can consider promoting your channel through various methods such as the social media and YouTube ads amongst others.

Conclusion

A YouTube channels has become one of the teaching tools teachers all around the world are adding to their arsenal. The channels make it easier and more convenient for teachers to pass knowledge to students in ways that were never possible in the past. It is thus the desire of every teacher to create a YouTube channel to make their work easier. The tips provided above will help the teachers start YouTube channels in the right manner and set them up for success from the word go.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is one such component of the internet which has made it possible for teachers to do their work at a level of convenience and efficiency that has never been seen before. As a matter of fact, it is now a necessity rather than a mere convenience for a teacher to start a YouTube channel. This is because both they and their students will benefit in immeasurable ways from the materials on those channels. For instance, when they start a YouTube channel, they will have access to the following benefits:

1. Give lessons and instructions when they are absent
2. Have an efficient way of explaining touch concepts
3. Trigger interesting and unique discussions amongst the students
4. Archive all their work and make them easily accessible for present and future students
5. Flip lessons
6. Help the students in reviewing for upcoming exams
7. Access potential students in other countries
8. Find relevant clips and use them as complimentary materials
9. Personalize feedback to students by sending them private videos on the channel.

These are just some of the few benefits that teachers get when they create a YouTube channel. To the teachers who have never created a channel before, it might sound like a daunting task and so you are likely to get discouraged. However, you should not get discouraged, since included here are some of the tips a teacher can use to start a YouTube channel and reap the immense benefits they bring.

---

Before building your YouTube Channel, you need a good video editing software to edit your videos to make them attractive and be liked by your students. Wondershare Filmora is the very software that we hightly recommend. It is a video editor very easy to use while full of advanced features like green screen, PIP, audio editing and color correction. You can create a beautiful video within minutes.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

10 Tips for teachers creating a YouTube Channel

Below are some of the tips for teachers who aspire to create successful YouTube channels:

1. Understand how YouTube channel work

It is imperative for you to learn and understand the working of YouTube before you think about how to create a YouTube channel. Learn the basics of creating a channel, uploading and editing a video, how to find other related videos and other information that will make it easy for you to successfully create a channel.

2. Define your content

It is equally important to know what kind of content you will upload when you create a YouTube channel. Ideally, the channel should not be a jack of all trade, even if you teach multiple subjects. It should be dedicated either to a particular subject or topics to make it more relevant to your students. Also determine if you will shoot the videos or upload from other sources.

3. Shoot your videos

If you decide to shoot the videos on your own, consider the following:

• Always shoot on landscape
• Ensure there is adequate light and keep the lighting consistent
• Have a shot list, or a guide to show you how you will progress on recording the educational video. This can be compared to a lesson plan in traditional teaching
• Avoid shakes and keep the shots relatively short
• Invest in a good camera and good microphone

4. Edit and upload the videos

After you are done with the shooting, it is imperative to edit the video before finally uploading them to your YouTube channel. You can use Wondershare Fillmora for the editing.

5. Create a playlist

When you create YouTube channel, it is recommended that you have a playlist to guide your students to the right categories and so that it becomes easier for them to find the content they are searching for.

6. Block Video Ads

Be sure to block video ads from your channel because they can be irritating and annoying and they will likely distract the attention of your viewers.

7. Add descriptions

Descriptions will enable your students to know what the video is all about in a glance and without going through the whole content.

8. Block comments

If you allow comments when you create a YouTube Channel, you may receive a lot of spam comments and sometimes the channel will be better off with the comments blocked.

9. Add questions to the videos

You need to include questions on the videos to keep the viewers attentive and have them hooked until the end of the videos.

10. Promote your channel

If you want more people to know your channel and gain more popularity, you can consider promoting your channel through various methods such as the social media and YouTube ads amongst others.

Conclusion

A YouTube channels has become one of the teaching tools teachers all around the world are adding to their arsenal. The channels make it easier and more convenient for teachers to pass knowledge to students in ways that were never possible in the past. It is thus the desire of every teacher to create a YouTube channel to make their work easier. The tips provided above will help the teachers start YouTube channels in the right manner and set them up for success from the word go.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is one such component of the internet which has made it possible for teachers to do their work at a level of convenience and efficiency that has never been seen before. As a matter of fact, it is now a necessity rather than a mere convenience for a teacher to start a YouTube channel. This is because both they and their students will benefit in immeasurable ways from the materials on those channels. For instance, when they start a YouTube channel, they will have access to the following benefits:

1. Give lessons and instructions when they are absent
2. Have an efficient way of explaining touch concepts
3. Trigger interesting and unique discussions amongst the students
4. Archive all their work and make them easily accessible for present and future students
5. Flip lessons
6. Help the students in reviewing for upcoming exams
7. Access potential students in other countries
8. Find relevant clips and use them as complimentary materials
9. Personalize feedback to students by sending them private videos on the channel.

These are just some of the few benefits that teachers get when they create a YouTube channel. To the teachers who have never created a channel before, it might sound like a daunting task and so you are likely to get discouraged. However, you should not get discouraged, since included here are some of the tips a teacher can use to start a YouTube channel and reap the immense benefits they bring.

---

Before building your YouTube Channel, you need a good video editing software to edit your videos to make them attractive and be liked by your students. Wondershare Filmora is the very software that we hightly recommend. It is a video editor very easy to use while full of advanced features like green screen, PIP, audio editing and color correction. You can create a beautiful video within minutes.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

10 Tips for teachers creating a YouTube Channel

Below are some of the tips for teachers who aspire to create successful YouTube channels:

1. Understand how YouTube channel work

It is imperative for you to learn and understand the working of YouTube before you think about how to create a YouTube channel. Learn the basics of creating a channel, uploading and editing a video, how to find other related videos and other information that will make it easy for you to successfully create a channel.

2. Define your content

It is equally important to know what kind of content you will upload when you create a YouTube channel. Ideally, the channel should not be a jack of all trade, even if you teach multiple subjects. It should be dedicated either to a particular subject or topics to make it more relevant to your students. Also determine if you will shoot the videos or upload from other sources.

3. Shoot your videos

If you decide to shoot the videos on your own, consider the following:

• Always shoot on landscape
• Ensure there is adequate light and keep the lighting consistent
• Have a shot list, or a guide to show you how you will progress on recording the educational video. This can be compared to a lesson plan in traditional teaching
• Avoid shakes and keep the shots relatively short
• Invest in a good camera and good microphone

4. Edit and upload the videos

After you are done with the shooting, it is imperative to edit the video before finally uploading them to your YouTube channel. You can use Wondershare Fillmora for the editing.

5. Create a playlist

When you create YouTube channel, it is recommended that you have a playlist to guide your students to the right categories and so that it becomes easier for them to find the content they are searching for.

6. Block Video Ads

Be sure to block video ads from your channel because they can be irritating and annoying and they will likely distract the attention of your viewers.

7. Add descriptions

Descriptions will enable your students to know what the video is all about in a glance and without going through the whole content.

8. Block comments

If you allow comments when you create a YouTube Channel, you may receive a lot of spam comments and sometimes the channel will be better off with the comments blocked.

9. Add questions to the videos

You need to include questions on the videos to keep the viewers attentive and have them hooked until the end of the videos.

10. Promote your channel

If you want more people to know your channel and gain more popularity, you can consider promoting your channel through various methods such as the social media and YouTube ads amongst others.

Conclusion

A YouTube channels has become one of the teaching tools teachers all around the world are adding to their arsenal. The channels make it easier and more convenient for teachers to pass knowledge to students in ways that were never possible in the past. It is thus the desire of every teacher to create a YouTube channel to make their work easier. The tips provided above will help the teachers start YouTube channels in the right manner and set them up for success from the word go.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

YouTube is one such component of the internet which has made it possible for teachers to do their work at a level of convenience and efficiency that has never been seen before. As a matter of fact, it is now a necessity rather than a mere convenience for a teacher to start a YouTube channel. This is because both they and their students will benefit in immeasurable ways from the materials on those channels. For instance, when they start a YouTube channel, they will have access to the following benefits:

1. Give lessons and instructions when they are absent
2. Have an efficient way of explaining touch concepts
3. Trigger interesting and unique discussions amongst the students
4. Archive all their work and make them easily accessible for present and future students
5. Flip lessons
6. Help the students in reviewing for upcoming exams
7. Access potential students in other countries
8. Find relevant clips and use them as complimentary materials
9. Personalize feedback to students by sending them private videos on the channel.

These are just some of the few benefits that teachers get when they create a YouTube channel. To the teachers who have never created a channel before, it might sound like a daunting task and so you are likely to get discouraged. However, you should not get discouraged, since included here are some of the tips a teacher can use to start a YouTube channel and reap the immense benefits they bring.

---

Before building your YouTube Channel, you need a good video editing software to edit your videos to make them attractive and be liked by your students. Wondershare Filmora is the very software that we hightly recommend. It is a video editor very easy to use while full of advanced features like green screen, PIP, audio editing and color correction. You can create a beautiful video within minutes.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

10 Tips for teachers creating a YouTube Channel

Below are some of the tips for teachers who aspire to create successful YouTube channels:

1. Understand how YouTube channel work

It is imperative for you to learn and understand the working of YouTube before you think about how to create a YouTube channel. Learn the basics of creating a channel, uploading and editing a video, how to find other related videos and other information that will make it easy for you to successfully create a channel.

2. Define your content

It is equally important to know what kind of content you will upload when you create a YouTube channel. Ideally, the channel should not be a jack of all trade, even if you teach multiple subjects. It should be dedicated either to a particular subject or topics to make it more relevant to your students. Also determine if you will shoot the videos or upload from other sources.

3. Shoot your videos

If you decide to shoot the videos on your own, consider the following:

• Always shoot on landscape
• Ensure there is adequate light and keep the lighting consistent
• Have a shot list, or a guide to show you how you will progress on recording the educational video. This can be compared to a lesson plan in traditional teaching
• Avoid shakes and keep the shots relatively short
• Invest in a good camera and good microphone

4. Edit and upload the videos

After you are done with the shooting, it is imperative to edit the video before finally uploading them to your YouTube channel. You can use Wondershare Fillmora for the editing.

5. Create a playlist

When you create YouTube channel, it is recommended that you have a playlist to guide your students to the right categories and so that it becomes easier for them to find the content they are searching for.

6. Block Video Ads

Be sure to block video ads from your channel because they can be irritating and annoying and they will likely distract the attention of your viewers.

7. Add descriptions

Descriptions will enable your students to know what the video is all about in a glance and without going through the whole content.

8. Block comments

If you allow comments when you create a YouTube Channel, you may receive a lot of spam comments and sometimes the channel will be better off with the comments blocked.

9. Add questions to the videos

You need to include questions on the videos to keep the viewers attentive and have them hooked until the end of the videos.

10. Promote your channel

If you want more people to know your channel and gain more popularity, you can consider promoting your channel through various methods such as the social media and YouTube ads amongst others.

Conclusion

A YouTube channels has become one of the teaching tools teachers all around the world are adding to their arsenal. The channels make it easier and more convenient for teachers to pass knowledge to students in ways that were never possible in the past. It is thus the desire of every teacher to create a YouTube channel to make their work easier. The tips provided above will help the teachers start YouTube channels in the right manner and set them up for success from the word go.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Optimizing Channel Branding to Skyrocket Subscriber Numbers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Also read: