Creating an Athletic Channel on Apple Hardware

How to Create a Sports YouTube Channel on Mac?

Richard Bennett

Dec 14, 2023• Proven solutions

It is no secret that there is a huge audience of sports, including e-sports and gaming, on YouTube who appreciates high-quality content. These viewers are searching for sports YouTubers who create insightful and entertaining content that isn’t only rich in terms of content but production as well. It means that sports channels on YouTube have to rely on special video editing effects to ensure they are delivering what their viewers expect.

That being said, it is usually not easy for aspiring sports YouTubers to start since they have little to no experience when it comes to creating premium sports videos for YouTube. This article will help you out in terms of starting a new YouTube sports channel, especially if you are a mac user.

• Section1. Necessary Elements of a YouTube Sports Channel
• Section2. Must Use Feature for Making a Sports YouTube Channel
• Section3. Which Video Editing Software Has these Features?

Section 1. Necessary Elements of a YouTube Sports Channel

If you want to start a YouTube sports channel, you need to keep in mind that sports videos are fundamentally different from other types of videos. This requires you to have a strong grasp not only on content but video editing as well. Here are some of the top elements that every YouTube sports channel needs.

1.Insightful Producer Perspective

First of all, you should try to have a clear and comprehensive understanding of the sport you are going to talk about on your channel. If you are just an amateur or a casual fan, you will need to do more preparation as a sports YouTuber.

2.Brief and Clear Delivery

The second most important thing is to communicate your perspective in an entertaining, brief, and interactive manner so your viewers remain engaged and keep coming back to your channel. If you fail to communicate properly, your viewers will go somewhere else to watch what they are looking for.

3.Advanced Video Editing

Apart from the content, you need to make yourself familiar with using advanced video editing features such as picture-in-picture, screen recording, and audio recording. These allow you to provide a high-quality viewing experience to your YouTube channel audience.

4.Branded Intro & Outro

You need to set yourself apart with the impactful branding of your sports YouTube channel. It means that the software you are using on your Mac needs to have smart editing features including the ability to add cool intros and outros that become the trademark of your sports channel.

You May Also Like:

• YouTuber Skillshare: Essential Video Cutting Skills For YouTubers>>>
• What is the Best MP4 Cutter for YouTubers On Mac?>>>

Section 2. Must Use Feature for Making a Sports YouTube Channel

There are many features that you may need in your sports content creation. High video quality will bring more views and attract more fans to your YouTube channel. Here are some features you may use in making sports videos.

1. Making a Sports YouTube Channel - Screen Recording

One of the top features that you must use in your sports content creation is screen recording. It is a vital feature for all sports YouTubers and it is used extensively for multiple reasons:

• It gives content creators the ability to give demonstrations in a clear and convenient manner that is easily understandable.
• Screen recording also allows them to create how-to and tutorial videos for games and other sports.
• They can also use this feature to record a video clip that may not be easy to include in the final video.

This feature will give your audience the opportunity to understand your point clearly without having to visualize everything in their heads. Everything you say would be right in front of them in the form of screen recording and they can easily get your perspective.

2. Making a Sports YouTube Channel- Picture in Picture

Another key feature that is widely used by YouTube sports channels is picture-in-picture, especially those who engage in live commentary while the game or match is still being played. As a Mac YouTube channel producer, you must use this feature to gain the following advantages:

• Picture in Picture allows you to stay visible to your audience while commentating or giving your opinion on a game.
• It also provides you with the ability to divert more focus on the game so the bigger part of the screen is dedicated to sports.
• You can also switch between the smaller and bigger video sections when necessary, for example during a break or interval.
• It gives you the opportunity to make your YouTube channel more personalized with your own take on picture-in-picture.

Picture in picture is a great feature for sports YouTubers on Mac as it keeps the video entertaining and personalized. Without using a picture-in-picture feature, you will find it difficult to compete with other sports YouTube channels.

3. Making a Sports YouTube Channel - Audio Recording

There are times when you cannot use the native audio of the sports video and need to add your own. It means that you need to record your own audio file and add it to the video before uploading it to your YouTube channel. This feature allows you to:

• Edit the audio of your sports video to make it more customizable according to your target audience.
• Remove the audio that might cause copyright issues and add your own to ensure your content remains original.
• Add your own remarks, commentary, and opinions in the video in full or in parts to make it more engaging and interactive.
• Make videos where you just need background music and don’t need the original audio such as montages, tributes, etc.

Clear and crisp audio recording is necessary to ensure that the video you upload on your sports YouTube channel is of high quality. Low-quality audio will damage the whole experience and leave a bad taste in the mouth of your viewers.

You May Also Like: Edit Audios in Wondershare Filmora For Mac

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Section 3. What Video Editing Software Has these Features?

There are many video editing software applications that enable you to use the above-mentioned features. However, if you are just starting out and want to become a producer of your own YouTube sports channel using Mac, here are some of your options:

1. WonderShare Filmora X - Make sports channel editing easier

If you are just getting ready to do a YouTube sports channel and do not have any experience, Filmora is a good choice. There is no video editing software that provides better value.

This software contains most of the features and functions needed to create sports videos, such as audio and screen recording along with pip capability, and picture-in-picture. You can also use Filmora X to add cool branded intros and outros to customize your sports videos.

2.iMovie - Build-in software for Mac users

If you don’t want to rely on third-party software, the default built-in video editing software on Mac provides you with the basic editing features you may need.

3.Adobe Premiere Elements - Professional software to edit sport videos

If you want professional-grade software and don’t really care about the price, you can get Adobe Premiere Elements. Keep in mind that it is a highly advanced software for professionals and you may not need a wide variety of features offered here.

WPS Office Premium ( File Recovery, Photo Scanning, Convert PDF)–Yearly

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 14, 2023• Proven solutions

It is no secret that there is a huge audience of sports, including e-sports and gaming, on YouTube who appreciates high-quality content. These viewers are searching for sports YouTubers who create insightful and entertaining content that isn’t only rich in terms of content but production as well. It means that sports channels on YouTube have to rely on special video editing effects to ensure they are delivering what their viewers expect.

That being said, it is usually not easy for aspiring sports YouTubers to start since they have little to no experience when it comes to creating premium sports videos for YouTube. This article will help you out in terms of starting a new YouTube sports channel, especially if you are a mac user.

• Section1. Necessary Elements of a YouTube Sports Channel
• Section2. Must Use Feature for Making a Sports YouTube Channel
• Section3. Which Video Editing Software Has these Features?

Section 1. Necessary Elements of a YouTube Sports Channel

If you want to start a YouTube sports channel, you need to keep in mind that sports videos are fundamentally different from other types of videos. This requires you to have a strong grasp not only on content but video editing as well. Here are some of the top elements that every YouTube sports channel needs.

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This bundle includes Studio 200 for vMix from Virtualsetworks, HTTP Matrix 1.0 automation scheduler, and 4 introductory training videos from the Udemy vMix Basic to Amazing course.

1.Insightful Producer Perspective

First of all, you should try to have a clear and comprehensive understanding of the sport you are going to talk about on your channel. If you are just an amateur or a casual fan, you will need to do more preparation as a sports YouTuber.

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2.Brief and Clear Delivery

The second most important thing is to communicate your perspective in an entertaining, brief, and interactive manner so your viewers remain engaged and keep coming back to your channel. If you fail to communicate properly, your viewers will go somewhere else to watch what they are looking for.

3.Advanced Video Editing

Apart from the content, you need to make yourself familiar with using advanced video editing features such as picture-in-picture, screen recording, and audio recording. These allow you to provide a high-quality viewing experience to your YouTube channel audience.

4.Branded Intro & Outro

You need to set yourself apart with the impactful branding of your sports YouTube channel. It means that the software you are using on your Mac needs to have smart editing features including the ability to add cool intros and outros that become the trademark of your sports channel.

You May Also Like:

• YouTuber Skillshare: Essential Video Cutting Skills For YouTubers>>>
• What is the Best MP4 Cutter for YouTubers On Mac?>>>

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Section 2. Must Use Feature for Making a Sports YouTube Channel

There are many features that you may need in your sports content creation. High video quality will bring more views and attract more fans to your YouTube channel. Here are some features you may use in making sports videos.

1. Making a Sports YouTube Channel - Screen Recording

One of the top features that you must use in your sports content creation is screen recording. It is a vital feature for all sports YouTubers and it is used extensively for multiple reasons:

• It gives content creators the ability to give demonstrations in a clear and convenient manner that is easily understandable.
• Screen recording also allows them to create how-to and tutorial videos for games and other sports.
• They can also use this feature to record a video clip that may not be easy to include in the final video.

This feature will give your audience the opportunity to understand your point clearly without having to visualize everything in their heads. Everything you say would be right in front of them in the form of screen recording and they can easily get your perspective.

2. Making a Sports YouTube Channel- Picture in Picture

Another key feature that is widely used by YouTube sports channels is picture-in-picture, especially those who engage in live commentary while the game or match is still being played. As a Mac YouTube channel producer, you must use this feature to gain the following advantages:

• Picture in Picture allows you to stay visible to your audience while commentating or giving your opinion on a game.
• It also provides you with the ability to divert more focus on the game so the bigger part of the screen is dedicated to sports.
• You can also switch between the smaller and bigger video sections when necessary, for example during a break or interval.
• It gives you the opportunity to make your YouTube channel more personalized with your own take on picture-in-picture.

Picture in picture is a great feature for sports YouTubers on Mac as it keeps the video entertaining and personalized. Without using a picture-in-picture feature, you will find it difficult to compete with other sports YouTube channels.

3. Making a Sports YouTube Channel - Audio Recording

There are times when you cannot use the native audio of the sports video and need to add your own. It means that you need to record your own audio file and add it to the video before uploading it to your YouTube channel. This feature allows you to:

• Edit the audio of your sports video to make it more customizable according to your target audience.
• Remove the audio that might cause copyright issues and add your own to ensure your content remains original.
• Add your own remarks, commentary, and opinions in the video in full or in parts to make it more engaging and interactive.
• Make videos where you just need background music and don’t need the original audio such as montages, tributes, etc.

Clear and crisp audio recording is necessary to ensure that the video you upload on your sports YouTube channel is of high quality. Low-quality audio will damage the whole experience and leave a bad taste in the mouth of your viewers.

You May Also Like: Edit Audios in Wondershare Filmora For Mac

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Section 3. What Video Editing Software Has these Features?

There are many video editing software applications that enable you to use the above-mentioned features. However, if you are just starting out and want to become a producer of your own YouTube sports channel using Mac, here are some of your options:

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1. WonderShare Filmora X - Make sports channel editing easier

If you are just getting ready to do a YouTube sports channel and do not have any experience, Filmora is a good choice. There is no video editing software that provides better value.

This software contains most of the features and functions needed to create sports videos, such as audio and screen recording along with pip capability, and picture-in-picture. You can also use Filmora X to add cool branded intros and outros to customize your sports videos.

WPS Office Premium ( File Recovery, Photo Scanning, Convert PDF)–Yearly

2.iMovie - Build-in software for Mac users

If you don’t want to rely on third-party software, the default built-in video editing software on Mac provides you with the basic editing features you may need.

3.Adobe Premiere Elements - Professional software to edit sport videos

If you want professional-grade software and don’t really care about the price, you can get Adobe Premiere Elements. Keep in mind that it is a highly advanced software for professionals and you may not need a wide variety of features offered here.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 14, 2023• Proven solutions

It is no secret that there is a huge audience of sports, including e-sports and gaming, on YouTube who appreciates high-quality content. These viewers are searching for sports YouTubers who create insightful and entertaining content that isn’t only rich in terms of content but production as well. It means that sports channels on YouTube have to rely on special video editing effects to ensure they are delivering what their viewers expect.

That being said, it is usually not easy for aspiring sports YouTubers to start since they have little to no experience when it comes to creating premium sports videos for YouTube. This article will help you out in terms of starting a new YouTube sports channel, especially if you are a mac user.

• Section1. Necessary Elements of a YouTube Sports Channel
• Section2. Must Use Feature for Making a Sports YouTube Channel
• Section3. Which Video Editing Software Has these Features?

Section 1. Necessary Elements of a YouTube Sports Channel

If you want to start a YouTube sports channel, you need to keep in mind that sports videos are fundamentally different from other types of videos. This requires you to have a strong grasp not only on content but video editing as well. Here are some of the top elements that every YouTube sports channel needs.

1.Insightful Producer Perspective

First of all, you should try to have a clear and comprehensive understanding of the sport you are going to talk about on your channel. If you are just an amateur or a casual fan, you will need to do more preparation as a sports YouTuber.

2.Brief and Clear Delivery

The second most important thing is to communicate your perspective in an entertaining, brief, and interactive manner so your viewers remain engaged and keep coming back to your channel. If you fail to communicate properly, your viewers will go somewhere else to watch what they are looking for.

3.Advanced Video Editing

Apart from the content, you need to make yourself familiar with using advanced video editing features such as picture-in-picture, screen recording, and audio recording. These allow you to provide a high-quality viewing experience to your YouTube channel audience.

You need to set yourself apart with the impactful branding of your sports YouTube channel. It means that the software you are using on your Mac needs to have smart editing features including the ability to add cool intros and outros that become the trademark of your sports channel.

You May Also Like:

• YouTuber Skillshare: Essential Video Cutting Skills For YouTubers>>>
• What is the Best MP4 Cutter for YouTubers On Mac?>>>

Section 2. Must Use Feature for Making a Sports YouTube Channel

There are many features that you may need in your sports content creation. High video quality will bring more views and attract more fans to your YouTube channel. Here are some features you may use in making sports videos.

1. Making a Sports YouTube Channel - Screen Recording

One of the top features that you must use in your sports content creation is screen recording. It is a vital feature for all sports YouTubers and it is used extensively for multiple reasons:

• It gives content creators the ability to give demonstrations in a clear and convenient manner that is easily understandable.
• Screen recording also allows them to create how-to and tutorial videos for games and other sports.
• They can also use this feature to record a video clip that may not be easy to include in the final video.

This feature will give your audience the opportunity to understand your point clearly without having to visualize everything in their heads. Everything you say would be right in front of them in the form of screen recording and they can easily get your perspective.

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2. Making a Sports YouTube Channel- Picture in Picture

Another key feature that is widely used by YouTube sports channels is picture-in-picture, especially those who engage in live commentary while the game or match is still being played. As a Mac YouTube channel producer, you must use this feature to gain the following advantages:

• Picture in Picture allows you to stay visible to your audience while commentating or giving your opinion on a game.
• It also provides you with the ability to divert more focus on the game so the bigger part of the screen is dedicated to sports.
• You can also switch between the smaller and bigger video sections when necessary, for example during a break or interval.
• It gives you the opportunity to make your YouTube channel more personalized with your own take on picture-in-picture.

Picture in picture is a great feature for sports YouTubers on Mac as it keeps the video entertaining and personalized. Without using a picture-in-picture feature, you will find it difficult to compete with other sports YouTube channels.

3. Making a Sports YouTube Channel - Audio Recording

There are times when you cannot use the native audio of the sports video and need to add your own. It means that you need to record your own audio file and add it to the video before uploading it to your YouTube channel. This feature allows you to:

• Edit the audio of your sports video to make it more customizable according to your target audience.
• Remove the audio that might cause copyright issues and add your own to ensure your content remains original.
• Add your own remarks, commentary, and opinions in the video in full or in parts to make it more engaging and interactive.
• Make videos where you just need background music and don’t need the original audio such as montages, tributes, etc.

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Clear and crisp audio recording is necessary to ensure that the video you upload on your sports YouTube channel is of high quality. Low-quality audio will damage the whole experience and leave a bad taste in the mouth of your viewers.

You May Also Like: Edit Audios in Wondershare Filmora For Mac

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Section 3. What Video Editing Software Has these Features?

There are many video editing software applications that enable you to use the above-mentioned features. However, if you are just starting out and want to become a producer of your own YouTube sports channel using Mac, here are some of your options:

1. WonderShare Filmora X - Make sports channel editing easier

If you are just getting ready to do a YouTube sports channel and do not have any experience, Filmora is a good choice. There is no video editing software that provides better value.

This software contains most of the features and functions needed to create sports videos, such as audio and screen recording along with pip capability, and picture-in-picture. You can also use Filmora X to add cool branded intros and outros to customize your sports videos.

2.iMovie - Build-in software for Mac users

If you don’t want to rely on third-party software, the default built-in video editing software on Mac provides you with the basic editing features you may need.

3.Adobe Premiere Elements - Professional software to edit sport videos

If you want professional-grade software and don’t really care about the price, you can get Adobe Premiere Elements. Keep in mind that it is a highly advanced software for professionals and you may not need a wide variety of features offered here.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 14, 2023• Proven solutions

It is no secret that there is a huge audience of sports, including e-sports and gaming, on YouTube who appreciates high-quality content. These viewers are searching for sports YouTubers who create insightful and entertaining content that isn’t only rich in terms of content but production as well. It means that sports channels on YouTube have to rely on special video editing effects to ensure they are delivering what their viewers expect.

That being said, it is usually not easy for aspiring sports YouTubers to start since they have little to no experience when it comes to creating premium sports videos for YouTube. This article will help you out in terms of starting a new YouTube sports channel, especially if you are a mac user.

• Section1. Necessary Elements of a YouTube Sports Channel
• Section2. Must Use Feature for Making a Sports YouTube Channel
• Section3. Which Video Editing Software Has these Features?

Section 1. Necessary Elements of a YouTube Sports Channel

If you want to start a YouTube sports channel, you need to keep in mind that sports videos are fundamentally different from other types of videos. This requires you to have a strong grasp not only on content but video editing as well. Here are some of the top elements that every YouTube sports channel needs.

1.Insightful Producer Perspective

First of all, you should try to have a clear and comprehensive understanding of the sport you are going to talk about on your channel. If you are just an amateur or a casual fan, you will need to do more preparation as a sports YouTuber.

2.Brief and Clear Delivery

The second most important thing is to communicate your perspective in an entertaining, brief, and interactive manner so your viewers remain engaged and keep coming back to your channel. If you fail to communicate properly, your viewers will go somewhere else to watch what they are looking for.

3.Advanced Video Editing

Apart from the content, you need to make yourself familiar with using advanced video editing features such as picture-in-picture, screen recording, and audio recording. These allow you to provide a high-quality viewing experience to your YouTube channel audience.

4.Branded Intro & Outro

You need to set yourself apart with the impactful branding of your sports YouTube channel. It means that the software you are using on your Mac needs to have smart editing features including the ability to add cool intros and outros that become the trademark of your sports channel.

You May Also Like:

• YouTuber Skillshare: Essential Video Cutting Skills For YouTubers>>>
• What is the Best MP4 Cutter for YouTubers On Mac?>>>

Section 2. Must Use Feature for Making a Sports YouTube Channel

There are many features that you may need in your sports content creation. High video quality will bring more views and attract more fans to your YouTube channel. Here are some features you may use in making sports videos.

1. Making a Sports YouTube Channel - Screen Recording

One of the top features that you must use in your sports content creation is screen recording. It is a vital feature for all sports YouTubers and it is used extensively for multiple reasons:

• It gives content creators the ability to give demonstrations in a clear and convenient manner that is easily understandable.
• Screen recording also allows them to create how-to and tutorial videos for games and other sports.
• They can also use this feature to record a video clip that may not be easy to include in the final video.

This feature will give your audience the opportunity to understand your point clearly without having to visualize everything in their heads. Everything you say would be right in front of them in the form of screen recording and they can easily get your perspective.

2. Making a Sports YouTube Channel- Picture in Picture

Another key feature that is widely used by YouTube sports channels is picture-in-picture, especially those who engage in live commentary while the game or match is still being played. As a Mac YouTube channel producer, you must use this feature to gain the following advantages:

• Picture in Picture allows you to stay visible to your audience while commentating or giving your opinion on a game.
• It also provides you with the ability to divert more focus on the game so the bigger part of the screen is dedicated to sports.
• You can also switch between the smaller and bigger video sections when necessary, for example during a break or interval.
• It gives you the opportunity to make your YouTube channel more personalized with your own take on picture-in-picture.

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Picture in picture is a great feature for sports YouTubers on Mac as it keeps the video entertaining and personalized. Without using a picture-in-picture feature, you will find it difficult to compete with other sports YouTube channels.

3. Making a Sports YouTube Channel - Audio Recording

There are times when you cannot use the native audio of the sports video and need to add your own. It means that you need to record your own audio file and add it to the video before uploading it to your YouTube channel. This feature allows you to:

• Edit the audio of your sports video to make it more customizable according to your target audience.
• Remove the audio that might cause copyright issues and add your own to ensure your content remains original.
• Add your own remarks, commentary, and opinions in the video in full or in parts to make it more engaging and interactive.
• Make videos where you just need background music and don’t need the original audio such as montages, tributes, etc.

Clear and crisp audio recording is necessary to ensure that the video you upload on your sports YouTube channel is of high quality. Low-quality audio will damage the whole experience and leave a bad taste in the mouth of your viewers.

You May Also Like: Edit Audios in Wondershare Filmora For Mac

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-sports?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Section 3. What Video Editing Software Has these Features?

There are many video editing software applications that enable you to use the above-mentioned features. However, if you are just starting out and want to become a producer of your own YouTube sports channel using Mac, here are some of your options:

1. WonderShare Filmora X - Make sports channel editing easier

If you are just getting ready to do a YouTube sports channel and do not have any experience, Filmora is a good choice. There is no video editing software that provides better value.

This software contains most of the features and functions needed to create sports videos, such as audio and screen recording along with pip capability, and picture-in-picture. You can also use Filmora X to add cool branded intros and outros to customize your sports videos.

Home Use license is dedicated for personal, non-commercial use only.
If Action! is used for commercial gain or to further any commercial purpose,
a Commercial Use license is required. Multi-license (volume discount) is intended for single

company, user or members of the same household. Action! - screen and game recorder</a>

2.iMovie - Build-in software for Mac users

If you don’t want to rely on third-party software, the default built-in video editing software on Mac provides you with the basic editing features you may need.

3.Adobe Premiere Elements - Professional software to edit sport videos

If you want professional-grade software and don’t really care about the price, you can get Adobe Premiere Elements. Keep in mind that it is a highly advanced software for professionals and you may not need a wide variety of features offered here.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Screensaver Factory, Create stunning professional screensavers within minutes. Create screensavers for yourself, for marketing or unlimited royalty-free commercial distribution. Make screensavers from images, video and swf flash, add background music and smooth sprite and transition effects. Screensaver Factory is very easy to use, and it enables you to make self-installing screensaver files and CDs for easy setup and distribution. Screensaver Factory is the most advanced software of its kind.

Infographic - Hottest Social Media Trends That Will Take Over 2023

Infographic - Social Media Trends

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

Click here

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

The landscape of the social media has been constantly changing over the course of the previous decade. New technologies and features like AI (artificial intelligence), AR (augmented reality) have made possible things we couldn’t even imagine at the turn of the century.

Scroll down to find out this infographic made by Filmora . And get to know more about the hottest social media trends in 2018 and feel free to let us know what you think in the comments section. Hit share and tell your friends and colleagues about the future of the Internet.

In 2017, 90% of all content shared by Internet users is video, and this trend will continue in 2018 because all of the most popular social networks are investing in video features because they believe it can help them generate better user engagement. Furthermore, the ephemeral content, the type of content that is available for less than 24 hours, is on the rise, which means that Instagram or Snapchat stories must be considered as a channel for brand promotion in the next year and in years to come.

Chatbots represent a significant force on the market since 80% of chatbots can be utilized for providing non-stop services. Some estimations say that up to 30% of all chat conversations on the Internet will be with chatbots as soon as 2018. Despite the rapid automatization of the Internet, influencers still play a large role in online marketing, and they will continue to do so because they can produce a ten-time rise in conversion rates. Over 90% of people who at one point used influencer marketing think that it is an effective marketing technique that almost certainly provides results.

One force on the market that needs to be reckoned with are Smartphones. The amount of time an average internet user spends on social networks from their Smartphone is significantly larger than the amount of time spent on those same networks from a desktop computer. This means that optimizing online content for Smartphones will become even more important in 2018, than it already is.

Live Streaming Takes the Center Stage. Some studies have shown that 80% of customers would prefer to watch a live video streamed by a brand than to read a post. To make things even more interesting, it is estimated that by 2020 80% of Internet traffic will be generated by video content and the video streaming market could easily become $70,5 billion industry by 2021 if its growth continues at this pace.

As of today Generation Z already has $44 billion of buying power and this number will continue to grow as the time passes. For that reason, brands and companies will have to adjust their offers to meet the demands of this rising force on the market.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett