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Crafting Successful Videos on YouTube for Beginners
Crafting Successful Videos on YouTube for Beginners
The 12-step YouTube SEO Guide for Beginners Who Want More Views
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
Shanoon Cox
Oct 26, 2023• Proven solutions
The joy of creating on YouTube is often dampened by the disappointment of underperforming videos. You have published your content and it’s not getting the views you had hoped.
Well, let’s change that!
In this guide, I’m going to walk you through YouTube SEO from the very start to the very end.
Nothing complicated. No paid programs or expensive apps needed. We are going back to basics and get your videos discovered.
Ready?
Let’s Go!
Part 1: Research Your Topic and Competitors
Come up with a video idea . Can’t come up with one? Let me help. I heard you can make a mean scrambled egg, why don’t you show the world how you do it?
Excellent! Let’s go with that idea.
Wait, don’t go making the video yet. First, we have to do some research. We need to know what videos already exist out there.
Step 1: Find Related Videos
Do a quick search on YouTube to see what videos already exist on your topic.
Uh oh… your video will be competing against celebrities like Gordon Ramsay and Jamie Oliver.
Okay, don’t panic! There is a fantastic quote, credited to bestselling author, Jon Acuff , that goes:
While researching your competition, you will feel overwhelmed, but remember, you are at the beginning, and Gordon Ramsay and Jamie Oliver are not even at their middle, they are way passed the finish line. You still have a long journey to go, so don’t get discouraged, get inspired!
Watch those videos and understand what they are all about.
Understand that people watch YouTube for 3 key reasons:
- To be entertained
- To learn something new
- To be inspired
A video that can hit all 3 marks is going to be positioned for success. Don’t fret too much about the competition, as long as your content is good, you will see improvement.
So if you think this scrambled egg idea can hit those 3 marks, then I encourage you to go to the next step. If you don’t, let’s regroup and brainstorm some more YouTube video ideas .
Step 2: Find Keywords
Now that we’ve decided that we are sticking with the video idea, we are ready to do some keyword research. Keywords are the words and phrases people type in the YouTube search bar to discover videos.
Come up with as many relevant keywords as you can. Start by entering a keyword into the YouTube search bar. This will tell you what are the most popular searches associated with that keyword:
Once you have an idea of what people are searching for related to your topic, you’ll want to find more relevant keywords. I like to use the free app, Ubersuggest to do that.
This app gives you a whole list of long-tail keywords, which are 3-4-word phrases which is specific to what your video is about.
Some you will use to dig deeper in and other you will deem irrelevant to your videos. A good way of determining the value of a keyword is by the stats the application shows.
How to Read Keyword Suggestions
Once you have a list of keywords, you will see some numbers on the right-hand side. Here is what each one is about:
- Search volume is the number used to identify the popularity of the keyword. The higher the number the more people are searching for it.
- CPC is the value accredited by YouTube, determining how much advertisers are paying to target audiences who search for that keyword and click on the link.
- Competition is the number used to qualify how many other content are using that keyword.
The two categories that matter most to us right now is Search Volume and Competition. We want keywords with high search volume and low competition rate.
In the example above, you can see that the keyword “avocado scrambled eggs” has a Search Volume of 1,000 and a competition rate of 0.0. This is a good keyword to target, if you can incorporate an avocado to your dish… which of course you can!
Step 3: Write Title
I know you might want to deal with the Title, Description, and Tags after you’ve filmed and edited your video. But if you want to apply a YouTube SEO-focused strategy, then these should be addressed before you even pick up a camera as it can greatly dictate the content you end up creating.
A good YouTube title sparks curiosity, evokes emotional reaction, and promises value to your viewers.
Of course you can title your video simply: Making Scrambled Eggs
But does it spark curiosity? Not really… most people can make scrambled eggs.
Does it evoke any emotion? Maybe hunger… but even then, not really…
Finally, does it promise value? Well, assuming that most people can at least crack an egg into a pan, then hardly.
Your scrambled egg is special! Your video is special! We need to evoke that in the title — and as long as you are not writing any clickbait and deliver on what the title suggest, you can do this.
So, how about this: Are My Amazing Scrambled Eggs Better Than Gordon Ramsay’s?
Hmmm… Well, is it? We know that the Gordon Ramsay’s video has almost 30M views. Many people have already tried cooking it, I’m sure. There is only one way to find out, by encouraging others to try it over Gordon’s.
You don’t need to go for a somewhat contentious title like this, but that’s the idea, you want something that gets people curious, make them feel a certain way, and in the end, make them better for having watched your video.
See how a good title can guide the rest of your video?
Step 4: Write Description
You aren’t going to be writing the description for the viewers necessarily, you are going to be writing it for YouTube’s algorithms. The better YouTube understands what your video is about, the better they can show it to people searching for it.
This means you need to include the keywords you were researching at the beginning of your description, as YouTube will be using them to identify the content of your video. 1 or 2 keywords that best represent your video is enough. Don’t stuff the title with too many keywords or you’ll risk sounding like a robot.
But also use the description for practical uses too, if you have additional information such as supportive links, outline of the video’s content, a list of materials, step-by-step guide, or a recipe that you think your human viewers will find useful, you should input that in the description as well.
Step 5: Write Tags
Thank goodness we did the keyword research in Step 2, because coming up with tags is not as easy as it looks.
Pull 15 keywords from the list and keep it somewhere safe.
Note: The keywords you used in the title should be found in your tags, and since they are the most important ones, you should place them first.
Organize your keywords in the tag as such:
Have the specific keywords at the top, followed by more general keywords, and then branded ones:
Specific: How to make scrambled eggs
General: Scrambled eggs
Branded: Gordon Ramsay scrambled eggs
Part 2: Make The Best Darn Video Possible
It doesn’t matter how relevant your keywords are or how epic your title is, if you video sucks (i.e. your viewers click in and leave right away), YouTube will not show it in search.
Even if you haven’t created any videos yet, you can follow these next steps to ensure you are following the best practices to structure your video.
Step 6: Plan and Film the Hook
The first few seconds is where the largest percentage of your earned viewership will drop off. Odds are 20% of your viewers won’t even get past the first 10 seconds .
What you need is a hook, an intro that ensures this video is what they want to watch and let’s them know what they can expect.
Step 7: Film B-Roll
One static camera shot of you talking or cooking or giving a tutorial can cause your viewers to lose attention.
In order to keep your viewers interest, you will need b-roll, or supplemental footage you can cut to give you video more life.
While jump cuts (cuts made on a sequential clip of the same subject or in the same camera position) are fine, having additional footage to cut to will make your video feel more fluid.
So when you are filming your scrambled egg video, make sure you get some footage of you cracking the egg, scrambling it, and serving it on the plate.
Step 8: Encourage Viewers to Engage in Video
Liking, disliking, subscribing, and commenting on your video will all help your performance indirectly.
While YouTube wouldn’t rank your video higher simply because you have more likes subscribers, or comments, engagement from viewers help your video get discovered. If you get a like or comment from a YouTuber with a lot of subscribers, your video may be visible to those who are following that YouTuber for a while.
The best way to get engagement from your audience is to encourage them to like and subscribe or ask them a question or start a dialogue.
For example, in this scrambled egg video you are making, at the end you can ask, “So what do you think, is this better than Gordon Ramsay?”
Who knows, who will respond.
Step 9: Design a Thumbnail
You could have made a brilliant video, but if you have a poor quality thumbnail that is unattractive, then the overall performance of your video will suffer — and good SEO can only do so much after that.
Your viewers will absolutely judge your video by its cover so it’s important to put some thought into it and not solely rely on the three random thumbnail choices that YouTube picks for you.
Take a look at your competition. If they all look the same, do something different. Add text or a human face (preferably yours) to evoke emotion, as viewers are more likely to click into a video if they see an expressive image.
Don’t want to pay money for a photo editing software such as Photoshop?
You can use an online service called Canva or download GIMP , an open-source photo editor much like Photoshop, but far less powerful. These will help you get the job done as you are starting out.
Want to know more thumbnail maker? Check our picks of the best free YouTube thumbnail makers .
Part 3: Publishing With Attention to Optimization
Well done finishing the video! You are almost there… but not there yet.
Come on, keep going!
Step 10: Fill Out Your Videos Assets
The video is done, the thumbnail is designed, and you have all your title, description, and tags ready to go. This step is easy, upload the video, and fill out the assets, and give yourself a pat on the back.
Step 11: Add Transcripts
In addition to making your content accessible for people who don’t want to or can’t listen to the audio in your video, adding subtitles and closed captions will help YouTube understand the spoken content in your video.
While YouTube does have an automatic subtitle generator, it’s not reliable enough to be used for identifying the keywords you use in your video.
You can choose to write out the whole transcript of your video yourself, but if you are press on time, which of course you are, you can simply go and edit the automatic transcript already available in your video. By the way, you can also use some automatic transcription software.
Step 12: Add Video to Playlist
Finally the last thing you need to do for your video is to add it to a playlist. Even though it might be the first video in the playlist, it helps YouTube identify your video if you organize it in a playlist. As you accumulate more content, having videos in playlists makes content easier to find and keeps relevant videos together.
When viewers searches, having your videos in playlists increases the chance of it being discovered.
So if your first video is about scrambled eggs, maybe you next video can be about the awesome butter toasts.
I guess, you are on your way to making a pretty badass breakfast playlist. I personally can’t wait to see it!
If you treat SEO as an afterthought, only after your video is created, you are not using it to its full potential. If you follow these 12 steps during the course of your production, you will find that SEO doesn’t simply help your video perform at the end, but contributes in all the other phases of creating your video as well.
Besides considering YouTube SEO, you should make a good YouTube video as well. Filmora is a powerful video editing software that features lots of templates and effects. Get the free trial version below and have a try today.
Do you have any questions about SEO? Please leave us a comment below.
Shanoon Cox
Shanoon Cox is a writer and a lover of all things video.
Follow @Shanoon Cox
A Deep Dive Into YouTube’s Income Models
Video site YouTube, owned by Google, is one of the biggest money makers for the internet giant. YouTube has changed how content creators share their work, becoming a multi-billion dollar business.
So how does YouTube pay you? It’s simple. YouTube pays you when you watch videos, view ads, search, etc. YouTube also pays you when you are a part of a video’s revenue.
In this article, we’re going to walk you through our 4-step process to outline to illustrate exactly how youtube pays you. First, let’s see the minimum eligibility requirements to join Youtube Partner Program.
- Emma Chamberlain - $12 million
- Roman Atwood – $14.5 million
- JJ Olatunji (AKA KSI) – $15 million
- Stevin John (AKA Blippi) – $16 million
- Sean McLoughlin (AKA Jacksepticeye) – $16 million
- David Dobrik – $20 million
- Anastasia Radzinskaya (AKA Like Nastya) – $20 million
- Rhett McLaughlin and Link Neal – $20 million
- Lilly Singh – $20 million
- Preston Arsement – $20 million
- James Charles – $22 million
- Evan Fong – $25 million
- Jimmy Donaldson (AKA MrBeast) – $25 million
- Daniel Middleton – $35 million
- Mark Fischbach (AKA Markiplier) – $35 million
- Felix Kjellberg (AKA PewDiePie) – $40 million
- Logan Paul – $45 million
- Dude Perfect - $50 million
- Jake Paul – $60 million
- Ryan Kaji – $100 million
Part 1: When does youtube pay you [threshold to meet]
As a YouTuber, do you feel like you’re always struggling to reach some “threshold” where YouTube finally starts rewarding your efforts with some financial reward? You came to the right place; here’s a list of Youtube minimum criteria to reach the threshold.
1. 1K subscribers
The first requirement to monetize your channel is to increase your subscribers to at least 1000.
2. Follow all the YouTube channel monetization policies
These policies are a collection of documents containing all the policies, guidelines, and terms that apply to the YouTube Partner Program and advertising programs.
3. Availability in your region
It would be best if you were in the listed countries where Youtube Partner Program is available.
4. Strike free channel
Remember to avoid any strikes if you are planning to monetize your channel.
5. 4,000 watch hours
To qualify as a creator with a sustainable audience, you’ll need at least 4,000 public watch hours within 12 months in your channel.
6. AdSense account
You’ll need to ensure that you have a Google Adsense account set up and ready to go. Without an Adsense account, the video isn’t eligible to be monetized.
Part 2: How Do You Get Paid on YouTube?
We know that making money from YouTube can be challenging but not impossible. We’ll help you figure out how to get paid. Whether you want to create your videos and monetize them or you want to take advantage of the huge pool of talent. We’ll show you what the impact of the Youtube Partner program is on the revenue of YouTube channel owners:
Video length
One of the most noteworthy characteristics of a YouTube video is its length. A longer video provides a greater amount of information, which means a greater likelihood of the viewer actually watching it to completion.
Ad Quality
The two main qualities that differentiate high-quality YouTube ads are relevance and timeliness. It would be best if you tailored the ad to what’s happening within the video to be relevant. For instance, an ad about a new study may be relevant if the video is about health or science. The ad should also be timely. If you’re looking to get more revenue out of your channel, the quality of your ads should be high.
Number of clicks each ad receives
The number of times your video ad is shown is an important factor in how much it makes. You can increase your ads’ revenue potential by increasing the ad’s number of clicks. Advertisers use this metric to gauge the effectiveness of their campaigns, which is why optimizing the number of clicks your ads get is so important.
Ad Blockers
And there are two problems with ad blocking. The first is that it cuts off revenue. The second problem is that it reduces user engagement. Ad blocking decreases the amount of time that users spend watching videos. Youtube videos that rely on advertising to generate revenue may decrease their income.
Bonus: See how much you can get by YouTube Pay Calculator
Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for certain niches. It can also help you set realistic expectations for the average earnings you can expect.
A YouTube pay calculator is a simple way to estimate how much money you can make from your YouTube channel. These calculators will help you better understand how much money your youtube channel is making. Based on your view count, engagement and various other factors, it can help you to calculate your earnings from a YouTube Video or Channel.
Drag the YouTube Video Views Slider right or left based on your daily video views. It’s important to set your Estimated Click-Through Rate based on your channels. All that combined, you can view your monthly estimated earnings potential in seconds.
This tool only requires your channel URL. Copy and paste the URL and click ‘Check.’ You’ll get a short report of your channel that includes your total subscribers, the last 90 days’ progress, and an estimated earning per video.
The Youtube money calculator will show you the exact profit you are earning per day and will let you track your earnings daily, weekly and monthly. You can use the youtube money calculator to see if you should stop or continue your videos. You will also get to know how to improve your income.
How does YouTube send you money? Illustrate the mechanism
To receive money from Youtube, you must have an AdSense account linked with google and your Youtube channel. Let us find out how YouTube sends you money. Follow the steps mentioned below:
- Connect your AdSense account to your Google account and YouTube channel
- Make sure monetization is enabled.
- Check out the different kinds of video and ad formats you can monetize.
The videos and the ads you’ll put on your channel will get you money from Youtube in your AdSense account. When you have earned $10 in ads using your AdSense account linked to your Google account, Google will send you a confirmation email. Once all the verification has been done, Youtube will send you money in your AdSense account.
Part 3: Top YouTube Earners in 2022
When you think about the top YouTube earners, most name recognition is due to big-name influencers like PewDiePie and T-Series. Both these Youtubers, and the rest of the big names like Emma Chamberlain, Ryan Higa, Markiplier, and Hannah Hart, have significantly impacted the world of YouTube by becoming some of the best at what they do.
Now you must be wondering who the richest YouTubers are. We rounded up the top of the richest YouTubers in 2022. Read on to see which YouTube celebrities are worth the most.
20. Emma Chamberlain – $12 million
Emma Chamberlain, a vlogger and a social media personality, has a net worth of $12 million. Her personality has amassed over 11.8 million subscribers and over 1.5 billion views.
19. Roman Atwood – $14.5 million
Roman Atwood became famous with prank videos on his YouTube channel back in 2009. He started another channel, “RomanAtwoodVlogs”, which now has over 15.5 million subscribers and 5.5 billion views. Total of all his endeavors is a staggering net worth of $14.5 million.
18. JJ Olatunji (AKA KSI) – $15 million
KSI is number 18 on our list, with a net worth of $15 million. In 2009, he created a new channel under the name moniker KSI. Now his channel has about 23.7 million subscribers and over 5.8 billion views.
17. Stevin John (AKA Blippi) – $16 million
Blippihis is a fun character for kids who make educational videos for them. His channel is available in several languages and has over 16.4 million subscribers, leaving Stevin with a net worth of $16 million.
16. Sean McLoughlin (AKA Jacksepticeye) – $16 million
This Irish YouTube personality has a vlogging and video games channel. This year, he has over 28 million subscribers and makes about $300,000 per month, making his net worth around $16 million.
15. David Dobrik – $20 million
David, a viral social media star, has gathered 18.2 million subscribers and over 8 billion views. His combined followers from different social media platforms are over 45 million. David’s other business endeavors and social media success explain his worth of $20 million.
14. Anastasia Radzinskaya (AKA Like Nastya) – $20 million
Nastya is an eight-year-old Russian girl who, in just a few years, has become one of the known children’s YouTubers in the world. Nowadays, she has over 110 million subscribers combining her six channels with over 42 billion views. In 2017, she partnered with Yoolato to monetize the content. It was worth it – Radzinskaya is now worth a massive $20 million.
13. Rhett McLaughlin and Link Neal – $20 million
They are Best known as the comedy duo Rhett and Link, one of the best comedy channels on youtube. Their YouTube channel has made them a combined $20 million fortune thanks to the success of their TV show Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views.
12. Lilly Singh – $20 million
Lilly Singh has comedic sketches featuring other YouTubers and celebrities in her YouTube videos. She released his first YouTube video in 2010, and his comedy sketches have attracted more than 14 million subscribers. Her total worth is $20 million.
11. Preston Arsement – $20 million
Preston Arsement has made it to Forbes magazine as one of the most paid internet entrepreneurs of 2022. His channel PrestonPlayz has attracted 21 million subscribers; now, he has a net worth of $20 million.
10. James Charles – $22 million
James Charles is a makeup artist who started by making YouTube videos about makeup tutorials and has since made a career. His makeup collection and clothing line business, along with youtube tutorials, made him a fortune of $22 million.
9. Evan Fong – $25 million
Evan Fong started the channel VanossGaming, which produces gaming videos on YouTube. His channel was launched in 2011 and now has over 25 million subscribers and over 7 billion views. His career as a star in computer animated series and directory in games made him an estimated worth of $25 million.
8. Jimmy Donaldson (AKA MrBeast) – $25 million
Jimmy’s YouTube career started in 2012 at the age of 13. With over 100 million subscribers and more than 22.5 billion views on his multiple channels, this social media king is in a league of his own. MrBeast, who can afford to give away $1 million in a single video, has a net worth of $25 million.
7. Daniel Middleton – $35 million
Daniel Middleton has made millions from his gaming YouTube channel DanTDM. He’s got 26 million subscribers and 10 billion views. This man also amassed a fortune of more than $35 million and set many world records in the most popular games.
6. Mark Fischbach (AKA Markiplier) – $35 million
Mark’s channel is one of the top 100 most subscribed Youtube channels. His career as a writer, actor, director and producer made him a fortune of $35 million.
5.Felix Kjellberg (AKA PewDiePie) – $40 million
Pewdiepie channel is often among the most subscribed channels on YouTube, and today it has around a whopping 111 million subscribers and over 28.2 billion views. Despite some setbacks, he still earned a staggering net worth of $40 million.
4. Logan Paul – $45 million
Logan is one of the most popular YouTubers of today’s generation. His channel of 23.6 million subscribers, along with successful merchandise and boxing career, make a total worth of $45 million.
3. Dude Perfect - $50 million
Dude Perfect is an entertainment, sports, and comedy brand that creates high-quality entertainment content that makes a whopping net worth of $50 million. Their channel boasts over 58 million YouTube subscribers.
2. Jake Paul – $60 million
Logan’s little brother Jake Paul started his content creation career at 16. His Youtube channel got hit early, and now he boasts over 20.4 million subscribers and 8.1 billion views.
1. Ryan Kaji – $100 million
You don’t normally meet a 10-year-old with a $100 million fortune, but Ryan Kaji is a rare exception. Ryan’s toy reviews have attracted more than two million subscribers and more than 50.7 billion views.
Part 4: Alternative ways to earn more money from YouTube
Some people think they can’t make money from YouTube…but that’s not true. You can make good money from YouTube, even as a newbie. It just takes some persistence and hard work to make that happen. We’ll show you some alternative ways to make more money on YouTube.
Make Good Content Continuously
Making good content that people love to watch repeatedly is a great way to earn more money. The key is improving the content continuously every week, month, or year.
Creating content that is both entertaining and informative helps people to make decisions. An audience can get a lot of information from the video, but if it is not of good quality, it will not have a good impression.
Bonus: Spice up your videos with Wondershare Filmora
A powerful video editing software can help you a lot. With an impactful editor software like Filmora, it allows you to add titles, music, and transition effects to give your video more visual appeal.
The current most popular video editing software application on the market is, hands down, Wondershare Filmora. Editing is incredibly easy with Filmora. Even the most inexperienced user can create a compelling, professional-looking video with Filmora in minutes. With Filmora’s video creation tools, anyone can easily edit, add effects, change text, and even make voiceovers. Filmora’s intuitive interface is a dream for non-experts as well. Some of its unique features include:
Stock Media
A royalty-free stock media, smart templates, and visual effects plug-ins will help you add more variety to your videos.
AI Portrait
Remove backgrounds from photographs with great accuracy, plus includes 80+ artificial intelligence portraits and photo editing stickers.
Green Screen
The green screen doesn’t just change your background but creates special effects, too.
Keyframing
It helps your videos look more energetic with smooth animation.
Color Correction
Add or make your own stunning 3D LUTs with color correction.
Join Affiliate
Affiliate marketing is a relatively easy way to turn YouTube viewers into customers. You can join many successful affiliate programs, but if you’re looking for the most money, go for the ones that offer a recurring commission.
Get Brand sponsorships
If you’re wondering if getting brand sponsorships for Youtube is worth the money, the answer is a resounding yes. Sponsorships on Youtube generate tons of views and even more engagement than ads do.
But brands tend to sponsor only content deemed relevant to the brand. So if you want to be a sponsored content creator, you must get to know your audience first and then build out your social media strategy around the products you sell and the messages you want to communicate.
Hot FAQs on YouTube channel monetization
1. What if I don’t meet the program threshold?
While trying to meet the threshold, focus on making content that will stand out from the competition and build your channel.
2. If I meet the threshold, do I automatically get into the YouTube Partner Program (YPP)?
No, the Youtube team will review every channel that passes the threshold. You cannot apply to join the YPP if your account has any active Community Guidelines strike. Plus, your channel must follow Youtube policies and guidelines.
3. How much money does 1 million views make?
For every one million views a YouTube video gets, a YouTuber can make upwards of $5000, based on Forbes’s estimated pay rate of $5. However, these are estimates, and the amount YouTubers earn from Youtube varies wildly.
Final Words
This article is a pretty good overview of the “how” of YouTube monetization, though we would also add that it can take a while to build up a following on YouTube if you’re starting. You’ll want to ensure that you put enough time and effort into your videos.
Your content must be unique so your viewers will want to stick around and engage with you. And lastly, if you’re looking to monetize your YouTube channel, focus on building your channel and growing your audience.
Free Download For Win 7 or later(64-bit)
Free Download For macOS 10.14 or later
Part 1: When does youtube pay you [threshold to meet]
As a YouTuber, do you feel like you’re always struggling to reach some “threshold” where YouTube finally starts rewarding your efforts with some financial reward? You came to the right place; here’s a list of Youtube minimum criteria to reach the threshold.
1. 1K subscribers
The first requirement to monetize your channel is to increase your subscribers to at least 1000.
2. Follow all the YouTube channel monetization policies
These policies are a collection of documents containing all the policies, guidelines, and terms that apply to the YouTube Partner Program and advertising programs.
3. Availability in your region
It would be best if you were in the listed countries where Youtube Partner Program is available.
4. Strike free channel
Remember to avoid any strikes if you are planning to monetize your channel.
5. 4,000 watch hours
To qualify as a creator with a sustainable audience, you’ll need at least 4,000 public watch hours within 12 months in your channel.
6. AdSense account
You’ll need to ensure that you have a Google Adsense account set up and ready to go. Without an Adsense account, the video isn’t eligible to be monetized.
Part 2: How Do You Get Paid on YouTube?
We know that making money from YouTube can be challenging but not impossible. We’ll help you figure out how to get paid. Whether you want to create your videos and monetize them or you want to take advantage of the huge pool of talent. We’ll show you what the impact of the Youtube Partner program is on the revenue of YouTube channel owners:
Video length
One of the most noteworthy characteristics of a YouTube video is its length. A longer video provides a greater amount of information, which means a greater likelihood of the viewer actually watching it to completion.
Ad Quality
The two main qualities that differentiate high-quality YouTube ads are relevance and timeliness. It would be best if you tailored the ad to what’s happening within the video to be relevant. For instance, an ad about a new study may be relevant if the video is about health or science. The ad should also be timely. If you’re looking to get more revenue out of your channel, the quality of your ads should be high.
Number of clicks each ad receives
The number of times your video ad is shown is an important factor in how much it makes. You can increase your ads’ revenue potential by increasing the ad’s number of clicks. Advertisers use this metric to gauge the effectiveness of their campaigns, which is why optimizing the number of clicks your ads get is so important.
Ad Blockers
And there are two problems with ad blocking. The first is that it cuts off revenue. The second problem is that it reduces user engagement. Ad blocking decreases the amount of time that users spend watching videos. Youtube videos that rely on advertising to generate revenue may decrease their income.
Bonus: See how much you can get by YouTube Pay Calculator
Calculating your potential earnings from YouTube is a great way to see if it is worth your time to start a channel and create videos for certain niches. It can also help you set realistic expectations for the average earnings you can expect.
A YouTube pay calculator is a simple way to estimate how much money you can make from your YouTube channel. These calculators will help you better understand how much money your youtube channel is making. Based on your view count, engagement and various other factors, it can help you to calculate your earnings from a YouTube Video or Channel.
Drag the YouTube Video Views Slider right or left based on your daily video views. It’s important to set your Estimated Click-Through Rate based on your channels. All that combined, you can view your monthly estimated earnings potential in seconds.
This tool only requires your channel URL. Copy and paste the URL and click ‘Check.’ You’ll get a short report of your channel that includes your total subscribers, the last 90 days’ progress, and an estimated earning per video.
The Youtube money calculator will show you the exact profit you are earning per day and will let you track your earnings daily, weekly and monthly. You can use the youtube money calculator to see if you should stop or continue your videos. You will also get to know how to improve your income.
How does YouTube send you money? Illustrate the mechanism
To receive money from Youtube, you must have an AdSense account linked with google and your Youtube channel. Let us find out how YouTube sends you money. Follow the steps mentioned below:
- Connect your AdSense account to your Google account and YouTube channel
- Make sure monetization is enabled.
- Check out the different kinds of video and ad formats you can monetize.
The videos and the ads you’ll put on your channel will get you money from Youtube in your AdSense account. When you have earned $10 in ads using your AdSense account linked to your Google account, Google will send you a confirmation email. Once all the verification has been done, Youtube will send you money in your AdSense account.
Part 3: Top YouTube Earners in 2022
When you think about the top YouTube earners, most name recognition is due to big-name influencers like PewDiePie and T-Series. Both these Youtubers, and the rest of the big names like Emma Chamberlain, Ryan Higa, Markiplier, and Hannah Hart, have significantly impacted the world of YouTube by becoming some of the best at what they do.
Now you must be wondering who the richest YouTubers are. We rounded up the top of the richest YouTubers in 2022. Read on to see which YouTube celebrities are worth the most.
20. Emma Chamberlain – $12 million
Emma Chamberlain, a vlogger and a social media personality, has a net worth of $12 million. Her personality has amassed over 11.8 million subscribers and over 1.5 billion views.
19. Roman Atwood – $14.5 million
Roman Atwood became famous with prank videos on his YouTube channel back in 2009. He started another channel, “RomanAtwoodVlogs”, which now has over 15.5 million subscribers and 5.5 billion views. Total of all his endeavors is a staggering net worth of $14.5 million.
18. JJ Olatunji (AKA KSI) – $15 million
KSI is number 18 on our list, with a net worth of $15 million. In 2009, he created a new channel under the name moniker KSI. Now his channel has about 23.7 million subscribers and over 5.8 billion views.
17. Stevin John (AKA Blippi) – $16 million
Blippihis is a fun character for kids who make educational videos for them. His channel is available in several languages and has over 16.4 million subscribers, leaving Stevin with a net worth of $16 million.
16. Sean McLoughlin (AKA Jacksepticeye) – $16 million
This Irish YouTube personality has a vlogging and video games channel. This year, he has over 28 million subscribers and makes about $300,000 per month, making his net worth around $16 million.
15. David Dobrik – $20 million
David, a viral social media star, has gathered 18.2 million subscribers and over 8 billion views. His combined followers from different social media platforms are over 45 million. David’s other business endeavors and social media success explain his worth of $20 million.
14. Anastasia Radzinskaya (AKA Like Nastya) – $20 million
Nastya is an eight-year-old Russian girl who, in just a few years, has become one of the known children’s YouTubers in the world. Nowadays, she has over 110 million subscribers combining her six channels with over 42 billion views. In 2017, she partnered with Yoolato to monetize the content. It was worth it – Radzinskaya is now worth a massive $20 million.
13. Rhett McLaughlin and Link Neal – $20 million
They are Best known as the comedy duo Rhett and Link, one of the best comedy channels on youtube. Their YouTube channel has made them a combined $20 million fortune thanks to the success of their TV show Good Mythical Morning, which currently has around 17.5 million subscribers and over 7.8 billion views.
12. Lilly Singh – $20 million
Lilly Singh has comedic sketches featuring other YouTubers and celebrities in her YouTube videos. She released his first YouTube video in 2010, and his comedy sketches have attracted more than 14 million subscribers. Her total worth is $20 million.
11. Preston Arsement – $20 million
Preston Arsement has made it to Forbes magazine as one of the most paid internet entrepreneurs of 2022. His channel PrestonPlayz has attracted 21 million subscribers; now, he has a net worth of $20 million.
10. James Charles – $22 million
James Charles is a makeup artist who started by making YouTube videos about makeup tutorials and has since made a career. His makeup collection and clothing line business, along with youtube tutorials, made him a fortune of $22 million.
9. Evan Fong – $25 million
Evan Fong started the channel VanossGaming, which produces gaming videos on YouTube. His channel was launched in 2011 and now has over 25 million subscribers and over 7 billion views. His career as a star in computer animated series and directory in games made him an estimated worth of $25 million.
8. Jimmy Donaldson (AKA MrBeast) – $25 million
Jimmy’s YouTube career started in 2012 at the age of 13. With over 100 million subscribers and more than 22.5 billion views on his multiple channels, this social media king is in a league of his own. MrBeast, who can afford to give away $1 million in a single video, has a net worth of $25 million.
7. Daniel Middleton – $35 million
Daniel Middleton has made millions from his gaming YouTube channel DanTDM. He’s got 26 million subscribers and 10 billion views. This man also amassed a fortune of more than $35 million and set many world records in the most popular games.
6. Mark Fischbach (AKA Markiplier) – $35 million
Mark’s channel is one of the top 100 most subscribed Youtube channels. His career as a writer, actor, director and producer made him a fortune of $35 million.
5.Felix Kjellberg (AKA PewDiePie) – $40 million
Pewdiepie channel is often among the most subscribed channels on YouTube, and today it has around a whopping 111 million subscribers and over 28.2 billion views. Despite some setbacks, he still earned a staggering net worth of $40 million.
4. Logan Paul – $45 million
Logan is one of the most popular YouTubers of today’s generation. His channel of 23.6 million subscribers, along with successful merchandise and boxing career, make a total worth of $45 million.
3. Dude Perfect - $50 million
Dude Perfect is an entertainment, sports, and comedy brand that creates high-quality entertainment content that makes a whopping net worth of $50 million. Their channel boasts over 58 million YouTube subscribers.
2. Jake Paul – $60 million
Logan’s little brother Jake Paul started his content creation career at 16. His Youtube channel got hit early, and now he boasts over 20.4 million subscribers and 8.1 billion views.
1. Ryan Kaji – $100 million
You don’t normally meet a 10-year-old with a $100 million fortune, but Ryan Kaji is a rare exception. Ryan’s toy reviews have attracted more than two million subscribers and more than 50.7 billion views.
Part 4: Alternative ways to earn more money from YouTube
Some people think they can’t make money from YouTube…but that’s not true. You can make good money from YouTube, even as a newbie. It just takes some persistence and hard work to make that happen. We’ll show you some alternative ways to make more money on YouTube.
Make Good Content Continuously
Making good content that people love to watch repeatedly is a great way to earn more money. The key is improving the content continuously every week, month, or year.
Creating content that is both entertaining and informative helps people to make decisions. An audience can get a lot of information from the video, but if it is not of good quality, it will not have a good impression.
Bonus: Spice up your videos with Wondershare Filmora
A powerful video editing software can help you a lot. With an impactful editor software like Filmora, it allows you to add titles, music, and transition effects to give your video more visual appeal.
The current most popular video editing software application on the market is, hands down, Wondershare Filmora. Editing is incredibly easy with Filmora. Even the most inexperienced user can create a compelling, professional-looking video with Filmora in minutes. With Filmora’s video creation tools, anyone can easily edit, add effects, change text, and even make voiceovers. Filmora’s intuitive interface is a dream for non-experts as well. Some of its unique features include:
Stock Media
A royalty-free stock media, smart templates, and visual effects plug-ins will help you add more variety to your videos.
AI Portrait
Remove backgrounds from photographs with great accuracy, plus includes 80+ artificial intelligence portraits and photo editing stickers.
Green Screen
The green screen doesn’t just change your background but creates special effects, too.
Keyframing
It helps your videos look more energetic with smooth animation.
Color Correction
Add or make your own stunning 3D LUTs with color correction.
Join Affiliate
Affiliate marketing is a relatively easy way to turn YouTube viewers into customers. You can join many successful affiliate programs, but if you’re looking for the most money, go for the ones that offer a recurring commission.
Get Brand sponsorships
If you’re wondering if getting brand sponsorships for Youtube is worth the money, the answer is a resounding yes. Sponsorships on Youtube generate tons of views and even more engagement than ads do.
But brands tend to sponsor only content deemed relevant to the brand. So if you want to be a sponsored content creator, you must get to know your audience first and then build out your social media strategy around the products you sell and the messages you want to communicate.
Hot FAQs on YouTube channel monetization
1. What if I don’t meet the program threshold?
While trying to meet the threshold, focus on making content that will stand out from the competition and build your channel.
2. If I meet the threshold, do I automatically get into the YouTube Partner Program (YPP)?
No, the Youtube team will review every channel that passes the threshold. You cannot apply to join the YPP if your account has any active Community Guidelines strike. Plus, your channel must follow Youtube policies and guidelines.
3. How much money does 1 million views make?
For every one million views a YouTube video gets, a YouTuber can make upwards of $5000, based on Forbes’s estimated pay rate of $5. However, these are estimates, and the amount YouTubers earn from Youtube varies wildly.
Final Words
This article is a pretty good overview of the “how” of YouTube monetization, though we would also add that it can take a while to build up a following on YouTube if you’re starting. You’ll want to ensure that you put enough time and effort into your videos.
Your content must be unique so your viewers will want to stick around and engage with you. And lastly, if you’re looking to monetize your YouTube channel, focus on building your channel and growing your audience.
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- Title: Crafting Successful Videos on YouTube for Beginners
- Author: Kevin
- Created at : 2024-05-25 14:53:49
- Updated at : 2024-05-26 14:53:49
- Link: https://youtube-videos.techidaily.com/crafting-successful-videos-on-youtube-for-beginners/
- License: This work is licensed under CC BY-NC-SA 4.0.
