Comprehensive Guide: The Triad Technique for Assessing YouTube Revenue Streams

There have been lots of user queries similar to the one above about how to check YouTube income lately. Honestly, YouTube has made it easy for users to track their revenue analytics on the platform, thus making it easy for creators to track how much they make and other revenue data.

So, if you don’t know how to check YouTube income, don’t worry, this article will teach you the simple steps to check your YouTube. Plus, you’ll find out how your YouTube earnings are calculated. Just stick with us.

1. Post quality videos
2. Upload videos regularly
3. Promote your Videos

• Hot FAQs on YouTube channel earnings check

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Follow the steps below to check your YouTube earnings

The process of checking YouTube income is pretty straightforward. So, regardless of what device you’re using to check, we’ve briefly explained the step-by-step instructions to carry out your YouTube income check within a few clicks.

Check on a computer

To check YouTube income on your PC or Mac, you just have to do the following;

Step1 Open the browser app on your computer and sign in to your YouTube Studio .

Step2 Click Analytics from the left side of the screen.

Step3 On the Analytics screen, select Revenue from the top side of the screen to check your YouTube income.

There, you’ll find your YouTube income and other necessary data that you might need.

Check on a Mobile Device

The process of checking YouTube income on an Android or iOS device is also straightforward, and you can use either the YouTube app or the YouTube Studio app to perform the operation. The steps below explain the procedure;

YouTube App

Step1 Make sure you have the latest version of the YouTube app on your phone. If not, you can install it from Google Play Store or App Store.

Step2 Log in to your YouTube account and tap on the Profile icon at the top side. Then, select Your Channel.

Step3 Tap the Analytics icon from the middle menu. Your YouTube channel income and other data will be displayed on your phone screen.

YouTube Studio App

Step1 Launch the YouTube Studio app on your Android or iPhone.

Step2 Tap Analytics from the bottom menu and select Revenue from the top of the screen.

The information that you’ll find in the YouTube revenue analytics includes the following;

• RPM (Revenue Per Mile); This is the metric that displays how much a creator has earned per 1000 video views.
• Playback-based CPM; This shows the average gross revenue per 1000 playbacks where an AD or more is displayed.
• Monthly Estimated Revenue; This report shows how much a YouTuber has earned from his/her channel in the last six months.
• Revenue Sources: Just as the name suggests, this shows you the data of how much is earned from each revenue source used on your YouTube channel.
• Transaction Revenue; The transaction revenue metric is a breakdown of how much a creator has earned from membership and merch.
• Top Earnings; It shows the data of the video with the highest estimated revenue.
• Ad Type; This displays the percentage of revenue earned from the different types of ads.

Part 2: How your YouTube earnings are calculated

Having known how to check YouTube income, if you’re still wondering how your earnings are calculated, here, we’ve discussed all the necessary information you need to know about how YouTube earnings are calculated.

YouTube earnings are calculated based on different factors. From CPC to CPM, estimated gross earnings per view, and more. Keep reading to find out more about how these factors affect your YouTube earnings;

CPM (Cost Per Mile): CPM is the amount an advertiser pays for every one thousand views of their ads. This means if an advertiser is paying you $10CPM, you’ll earn $10 on every 1000 views of their ads.

CPC (Cost Per Click): Most people think CPC is the same as CPM, but no they are not. Cost Per Click is the amount an advertiser pays for every viewer that clicks on their ads. If an advertiser is willing to pay $10, then you’ll earn $10 on every ad click.

Estimated Gross Earning Per Subscriber: You’ll notice whenever you watch a YouTube video, the creator always emphasizes you click the Subscribe button to get a notification on every new video he/she uploads. Well, they do this because the more subscribers they get, the more likely their videos appear in search results.

Also, if you have a huge Subscriber base, your videos tend to get more views, thereby increasing ad views, ad clicks, and your earnings.

All the factors explained above will determine how your YouTube earnings are calculated. However, keep in mind that you’ll receive only 55% of the total dollar advertisers pays while YouTube keeps the remaining 45%. If you get an average of $5 from an advertiser on every 1000 ad view, you’ll earn $5 x 55% which is approximately $2.75.

You can also calculate your YouTube channel total earnings by using the YouTube calculator .

Part 3: How do you increase your YouTube earnings?

1. Post quality videos

If your video is of low quality, then viewers might not find it interesting. For this reason, it’s important you post quality videos, and you need the Wondershare Filmora software for such an operation.

Filmora is one of the best video editing software that is trusted by millions of users globally because of its high efficiency. It supports lots of advanced tools that anyone can utilize to edit and spice up their videos. From adding transitions to applying effects, and more. It even offers a high-quality built-in preset that users can utilize for free to give their video the best quality they can ever think of.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step1 Install Filmora software on your computer.

Step2 Use the Import button to upload the video you created for your YouTube channel. You can also drag-n-drop it to the interface of the software.

Step3 Drag-n-drop the video you uploaded to the Timeline.

Step4 To remove unwanted background from your video, click Effects from the top side of the screen. Select AI Portrait from the left side of the screen and select a preferred AI Portrait effect that you’ll like to use in the video.

Step5 Next, drag-n-dop the chosen AI Portrait effect to the timeline. After that, adjust the AI Portrait effect from the timeline. You can also add multiple effects by dragging and dropping them to the timeline.

Step6 Double-click the AI Portrait effect from the Timeline. From the pop-up that appears, adjust the settings according to your requirements.

Step7 You can add Subscribe watermark by clicking the >> icon at the top of the screen, then select Element.

Choose the ‘Social Media Show Element 07’ Effects. Drag-n-drop the selected effect to the Timeline.

Step8 Preview the edited video. If you’re satisfied with the output, click the Export button at the top bar and choose Burn DVD from the drop-down list.

Step9 Enter file name in the box next to Label. Then, navigate to Folder Path and choose where you want the file to be saved. Afterward, click Export to Finish.

2. Upload videos regularly

Starting a YouTube channel can be quite hard from start, but make it a priority to upload at least two quality videos every week. Yes, the more quality videos you post, the more you attract the viewer to like your videos, and the higher your chances of getting new subscribers, thereby increasing your YouTube earnings.

3. Promote your Videos

Promoting your YouTube videos is a great way to increase your YouTube earnings. Once you post a new video on YouTube, you can share it to your other social media profiles or websites to increase views and attract new folks to watch the video. The more views you get the more money you’ll make.

Part 4: Hot FAQs on YouTube channel earnings check

Let’s take a look at some frequently asked questions from users like you.

1. Is monetizing on YouTube different from Google AdSense?

YouTube monetization involves making money from videos you upload on your YouTube channel. And Google AdSense is a means of monetizing your YouTube channel.

2. Why should you consider monetizing on YouTube creator?

Monetizing YouTube as a creator is a great way to earn passive income just by uploading videos. Research shows that an average YouTuber has the potential of earning $10,000 in revenue per year.

3. Which category is best for YouTube earnings?

The average CPM you earn from videos you upload on YouTube all depends on the niche of your video. The following are the best 5 categories best for YouTube earnings in 2022;

Make Money Online - $13.52

Social Media Marketing - $12.41

Finance & Investing - $12.25

Educational Videos - $9.89

Photography & Film Making - $7.31

Final Words

Checking YouTube income is not a big deal. This article has covered every necessary detail you need to know about checking your YouTube income on a PC or mobile phone. Also, if you don’t understand how YouTube earnings are calculated, we touched on that, and don’t hesitate to employ the tips discussed to increase your YouTube earnings.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Navigating Google Trends for Inspiration in Video Making

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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