Choosing Platforms: YouTube Shorts Vs. TikTok – Best for Minis

YouTube Shorts vs. TikTok: Which One Is Better?

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Aug 21, 2023• Proven solutions

YouTube Shorts is the latest feature designed to mimic TikTok’s creation, but can it go hand in hand with one of the biggest social media apps? Let’s discuss this scenario in detail in this article!

YouTube’s TikTok competitor, YouTube Shorts, is now rocking globally. Seeing the success of Instagram Reels and TikTok, it seems like YouTube didn’t want to lag behind the game. So in September last year, it decided to step into short-form content via YouTube Shorts, a social platform for quick 60-second videos hosted on the YouTube app.

According to the Shorts product lead Todd Sherman, the social media giant aims to unleash new grounds for creativity.

On the other hand, TikTok is a short-form, video-sharing app that assists users to share and make 15-second to 60-seconds videos on any topic.

TikTok contains a separate app for the Chinese market, Douyin, with 300 million-plus active monthly users. The new app’s logo is a merger of the Duyin and Musical.ly logos.

And, we’re going to discuss the comparison of both these giants, i.e., YouTube Shorts vs. TikTok, in terms of which app is better for making short videos.

Part 1: Is YouTube Shorts the New TikTok?

In general, we can’t say that YouTube Shorts is the new TikTok because YouTube Shorts is YouTube’s expansion and have its own identity than TikTok.

YouTube Shorts is playing hand in hand with TikTok as the short-form video platform, but the Shorts integration with the broader ecosystem of YouTube is its key selling point according to Google’s service.

Ironically, while YouTube is laying ways to emulate TikTok’s format, TikTok is experimenting with formats that are closer to YouTube’s traditional focus. This is why TikTok has tripled its maximum video length to three minutes for everyone and has been developing apps slowly on TV platforms like Fire TV and Android TV.

At a glance, YouTube Shorts looks pretty similar to TikTok. However, there are certain TikTok features that even the Shorts product manager Todd Sherman disagrees with is that of the YouTube Shorts. Sherman said the way TikTok works is quite an industry-wide standard than the point of view of any single app.

Even though YouTube is quite late to the short-form content game, it has a strong brand of YouTube behind it.

Thus, saying that “YouTube Shorts is the new TikTok” doesn’t even qualify in terms of the $100 million fund sanctioned for the creators of YouTube Shorts.

Part 2: YouTube Shorts vs. TikTok: What Are the Similarities and Differences?

In this section, we’ve defined the analysis of YouTube Shorts vs. TikTok in the form of both a comparison table and specific points of similarities and differences.

Basis of Comparison	YouTube Shorts	TikTok
Video Length/Duration	Up to 60 seconds	Up to 3 minutes
Aspect Ratio	9:16	9:16
Video Captions/Description	You can find the video title in the exact location as the TikTok caption, but the description is visible only after users click on the three dots.	Video captions are located at the bottom left.
Placement of Analytics	YouTube Studio	TikTok app itself
Dislike Button	Yes	No

Section 1. The Similarities Between YouTube Shorts and TikTok

• Both these platforms are for short-form video content.
• The TikTok and YouTube Shorts both assist creators in adding music from their audio libraries, and users can view all videos beneath the audio library.
• Both offer analytics, including video views, likes, comments, watch time, shares, impressions, and reach. You can view these analytics on a desktop or mobile device for both platforms.
• The Shorts and TikTok feed provide a full-screen immersive experience with the engagement menu shown on the right-hand panel.
• Their feeds scroll in the same manner. Plus, there is an endless number of videos lined up for users to discover and watch. Yet, there’s no auto-scroll on either, and users must scroll manually for the following video to come up.
• Both provide tools that assist creators in earning money from their content creation.
• Users can subscribe or follow creators directly from their videos in both feeds.
• Both offer creators the ability to alter their video content’s speed and help them to set timers with the filming process.
• YouTube Shorts TikTok give creators the ability to upload video content they’ve previously filmed.
• You can add closed captions and overlaying text to both of these platforms.
• They both assist creators in setting a video for the public, so anyone can view it or set it to private.

Section 2. The Differences Between YouTube Shorts and TikTok

• The monetization features of both these platforms are entirely different. Shorts offer their ‘Shorts fund,’ whereas TikTok provides Shoutouts and Digital Gifts.
• Shorts can only be 60-seconds long, whereas TikTok’s can be as long as three minutes (it could soon be stretched to five minutes duration as per their recent test).
• TikTok allows users to add video captions that are present in the bottom left area of TikTok. At the same time, users can add a video title in Shorts which is present in the exact location as a TikTok caption. And, a video description that is only viewable when users click the three dots above the link button and click ‘Description’ can be in YouTube Shorts.
• YouTube has a large music library which gives users an abundance of undiscovered and popular songs to select from, possibly more than the TikTok offerings list.
• TikTok has a vast library of filters, including greenscreen and AR effects, whereas Shorts only provides filters that edit the video’s tone, temperature, brightness, etc.
• Shorts’ ‘private’ video option allows creators to choose or see who watches your video. On the other hand, TikTok’s ‘private’ video option only allows the creator to view the video.
• You can view the TikTok analytics directly in the TikTok app. On the other hand, YouTube Shorts analytics can be visible in YouTube Studio.

Features TikTok has, but YouTube Shorts does not…

• A stitch and duet feature, where users can add other creators’ videos to their accounts.
• A Q&A feature to leave questions for creators to answer with a video. Creators can also reply to their comments.
• A discovery tab that assists users in viewing trending sounds, effects, and hashtags.

Features YouTube Shorts has, but TikTok does not…

• A scheduling tool that assists creators in scheduling the timing of their Shorts going live.
• The option to select whether their videos are for kids or not. Or if they’d like to restrict their videos to viewers under 18.
• You can edit even after publishing.
• The option to “unlist” your Shorts, which means anyone can view it with a link to that video.

Part 3: YouTube Shorts vs. TikTok: Which One Is Better for Short Video Promotion

One of the differences that may determine the success of YouTube Shorts is that it is not a traditional social media app. While TikTok entices users to create, watch, and even share videos with friends within the app, the YouTube Shorts format is pretty different from TikTok.

Since YouTube doesn’t have this simple method of direct messaging and isn’t wholly dependent on creating, sharing, and watching Shorts, it looks that it may have a hard time keeping up with TikTok’s success.

Another drawback of YouTube Shorts in comparing YouTube Shorts vs. TikTok is that Shorts isn’t available through a dedicated app like TikTok. Thus, even though it keeps up the promise of creating, watching, and sharing both long and short-form content, it may turn away those who prefer focused access to quick content. Regardless, with YouTube Shorts now starting to become available to more users, the battle in the viral video market with TikTok is sure to heat up.

Before giving you our opinion on which is the better platform for short video promotion, go through the following conversation first.

Ramona Pringle is an associate professor and a tech expert at Toronto’s Ryerson University. She said in an interview that because YouTube already has figured out video content, the transformation to add short-form video will be natural.

She also mentioned that YouTube Shorts is the platform best placed with the competition from TikTok than all other platforms. However, YouTube doesn’t need to be TikTok as it has its strategies and broad audience base.

Like Pringle, Matt Navarra, a social media consultant based in the U.K., said in an interview that Shorts is a logical evolution and extension of YouTube, which has further given rise to TikTok. But unlike TikTok, Shorts has a few features that it can take benefit from. Among these features is the extensive audio library content, the greater scope for users to remix and create duets and stuff from scratch. Undoubtedly, you can’t deny the experience of YouTube in terms of access to partnerships with the music industry and licensing.

Thus, keeping all these factors in mind, we’d like to conclude that both the YouTube Shorts and TikTok are great and considerable platforms for short video promotion. Still, we’d like to place YouTube Shorts in the upper place due to its global availability. Whereas TikTok is already banned in certain countries.

It also depends upon the audience base of the country as to which platform is in use the most. Suppose it’s TikTok that people primarily use in a particular country or location where the brand wants to advertise itself. In that case, going with TikTok for short video promotion is better and vice versa.

To get more information, click the following video!

TikTok or YouTube? Creators at VidCon 2023 Reveal Their Platform of Choice

Conclusion

So, this is our detailed overview of YouTube Shorts vs. TikTok.

Since YouTube wants its new platform to progress and stand a chance in front of TikTok, they will make Shorts a priority, and thus much more likely to promote it to a broad audience.

As we step further into the year, it is yet to consider which short-form video platform will be popular among the creators, marketers, and consumers.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

How to Make ASMR Videos: All You Need to Know

How to Make ASMR Videos: a Complete Guide

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

While everyone is running on busy schedules at present where notifications, deadlines, alerts make one anxious and shiver the spine, many people are now finding a way to relax. They reveal that ASMR videos, arising new trend in YouTube, really works. The whole point behind the phenomenon is to comfort people, however, you will never believe that it is an emerging new business on the Internet as well!

You can head to YouTube and type the word, “ASMR,” and you will get an ambush of videos typically made by women doing crazy things like running brushes over a microphone and pretending to give you a rubdown. If you are puzzled about how ASMR video works, maybe today’s article can aid you in this.

So, let us know ASMR meaning and all about it. The term ASMR (Autonomous Sensory Meridian Response) might sound technical, but the fact is there is no science or research behind the concept. They are sensation videos that create a tingling feeling making one feel relaxed and feeling asleep. In short, you can call ASMR videos as brain massage therapy that begins from the scalp and moves down the whole body. It isn’t descriptions, but the footage incorporates sounds, feelings, soft whispering, a gentle touch, or crinkling paper. ASMR videos play a vital role in this age of fretfulness due to its capability to relieve relaxation and psychological issues.

ASMR video is a growing trend on YouTube where you can get millions of videos created by ASMR artists.

• Part 1: Top 5 ASMR Artists on YouTube
• Part 2: How to Make ASMR Videos: An Ultimate Guide
• Part 3: Tips on Making Your ASMR Videos stand out

Best 5 ASMR Artists on YouTube

Are there particular artists in the story of ASMR who have made up levels? Yes, there are various ASMR video creators on YouTube from which we have listed the top 5 best ASMR artists who are popular at present.

1. ASMR darling

With more than 2 million subscribers, Taylor Darling, an American YouTuber who makes majestic ASMR videos, stands first in the list. She used more than 100 triggers in her videos to calm and relax you into a varied state of euphoria. Coming to her associations, she is featured in a video by PewDiePie called “My favorite horror game.”

2. ASMR Gibi

Here is Gibi ASMR, our next best ASMR artist, who is a cosplayer as well. Known to engage the audience with various role-plays and cosplay videos, including pop cultural characters, Gibi is from America. She started creating videos and posting them to YouTube from 2016. Along with 2 million subscribers, Gibi has also hosted a web mini-series called “Encounter Culture.”

3. Tingting ASMR

Next comes Tingting ASMR, who has a Chinese origin. She is a YouTube star who began her channel in 2017 and started making top-notch tingle videos covering over a multitude of concepts. She is the ASMR artist who is famous for her relaxation, role-playing, and cosmetology videos. She is also a Twitch streamer who has done many videos on Chinese influencers and tradition.

4. ASMR Maria

With 1.78 million subscribers, Maria Viktorovna from Russia is the GentleWhispering YouTube channel owner. Her ASMR videos are popular in the list while “Oh such a good 3D-sound ASMR video” has gathered 21 million likes and still rocks the browsers. Maria is known for her loyal followers and tingle-inducing experience as well.

5. Madi ASMR

Last but not least, Madi, with the best ASMR videos, is the final person in today’s list. She has 3 million subscribers on YouTube at present. She started her channel on the primary motto to help people sleep and relax. She uses various ideas and triggers, like tapping, brushing, role-plays, sounds, and whispering. She is a certified personal trainer too.

How to Make ASMR Videos: An Ultimate Guide

Are you confused about the first step to take on how to make ASMR videos? To make your work easier, we have come up with an ultimate guide that is all you need now.

1. Before Filming: How to Prepare

It is not that all the ASMR videos are the same, and all ASMR artists follow the same strategy. However, they follow different methodologies and triggers which you need to learn and understand. Before filming, you need to concentrate on the content based on which you are about to make the video. Research the videos made by the best ASMR makers and create content that is liked by the most.

Make sure your voice is melodic and soft, as that is what grabs the listener. Give importance to grooming, where skincare and make-up should be a pleasant one.

2. Shooting Videos

Start with the gadgets that you have on hand. For filming the ASMR video, all you need is an ordinary camera, two good headphones, and microphones to ensure good quality of sound deliverance to the audience. Keep out the noise resources like fans and any other electronic sources out of reach. Additionally, you do not need to look out for other professional tools or studio to film the video; instead, a noise-free room is enough.

3. Editing Videos with Filmora

Once you complete filming your ASMR video, you need to move to edit as you cannot stream it on YouTube or Facebook right away. It requires a finishing where a useful video editing tool plays a vital role. We have Filmora in-store, a highly recommended video editing software to make your job less cumbersome. It is a professional platform loaded with features and easy to use.

Filmora helps fine-tune your adventure, perfect your aesthetic, add lasting effects, and still a lot more. Without audio or video loss, one can edit the filmed ASMR video with a less effort hassle-free. Give Filmora a try today!

Tips on Making Your ASMR Videos Stand Out

Were you much moved by the concept of ASMR videos and artists? Are you eager as well to land a step on this latest trending sensation of ASMR? Here are some ways that can make your ASMR video stand out from the crowd.

1. Come up with a non-original content

If you are a newbie to the ASMR floor, rather than coming up with your original content, surf over the previous videos by ASMR artists. Find the popular topic, like the cranial nerve exam, hair-salon, policeman catching thieves, and doctor role-play. Gain experience from such unique ideas and give it a try before experimenting with your original content to attract a small audience.

2. Be natural

The most critical factor in creating an ASMR video is to be realistic all the time. If you observe the strategy used by ASMR artists, they use objects, tap it, and bring out new sounds that attract the audience. Similarly, you can use items as triggers to make the video enhancing or effective.

3. Be interactive

Want more subscribers towards your channel? The audiences always like the more interactive videos and the artists who have a good relationship with them. Alongside, people with insomnia and loneliness also surf for the ASMR videos that can offer a little relief where being interactive can drive personal attention.

4. Get a friend to accompany you

If it is your first ASMR video, and you are not sure how to proceed, you can get assistance from your friend who has prior experience in it. You can also incorporate them while making a video. Doing so will reduce your insecurity in-camera exposure.

5. Film videos at night

This option might sound crazy, but it’s true as you will not have a distraction like traffic, cars, dogs, people conversations, and loud noise that might affect the video quality.

6. Be proud

ASMR is becoming a growing trend, as said before, and it is a sensational topic. If you have decided to travel in that path, it is fair but think twice before you step into it. Do not feel embarrassed or discouraged if you get any negative comments. Tell yourself that you are making something useful to help someone.

Conclusion

According to researches, such brain tingling phenomenon created by ASMR videos creates a positive physiological effect on its viewers. Hence it is also famously called ASMR sleep. While such tingling activities like tapping, whispers, and slow hand movements might seem crazy, they still profit from paving the way for physical and mental health. Do you shuffle a lot on an occupied working schedule? Then take some time to watch the best ASMR channels and relax. If you are passionate about becoming an ASMR artist like Gibi or Maria, follow the tips we have in store for you, and you are all set-to-go!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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