Choosing Channels: TikTok vs YouTube Shorts Insights

Create Your YouTube Shorts with Wondershare Filmora

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Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

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Social media platform is a solace to many users. You get entertained and also have a chance to share your videos with the world. Among the popular apps are TikTok and Shorts. TikTok got to the market earlier but has so far found a new competitor in the field. Shorts video has now fully emerged from YouTube and has almost the same playing ground. But it is still unclear whether YouTube Shorts and TikTok are comparable. While TikTok has over 2 billion downloads, YouTube, on the other hand, already has a massive audience for the tough tussle.

Both TikTok and Shorts give both creators and viewers the chance to share short videos for entertainment and promotional purposes. However, they are different in various aspects. Both the apps have their disadvantages and advantages, depending on a user’s preference. Dive into the next section to discover whether TikTok’s impact is about to be threatened by YouTube Shorts.

In this article

01 Are YouTube Shorts and Tiktok the same thing?

02 YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

03 How to make quality videos for the apps you choose?

Are YouTube Shorts and Tiktok the same thing?

Shorts and TikTok are not the same in various ways. TikTok first emerged in the market way before Shorts. TikTok was initially known as musically; and later revamped fully as TikTok in 2016. It immediately gained a massive audience worldwide. This is what brought about competition from other apps, trying to replicate TikTok. Apps like Instagram and Facebook added some functionality to their platform to no match. Finally, YouTube pulled it off in 2020, rolling its version of Short videos but in beta version. These two apps have adequate similarities and differences.

They are both for short-form videos and allow creators to add music from audio libraries. You can also earn some good bucks with these two apps. However, they differ in some aspects. As Shorts can only be 15-seconds long, TikTok can go as long as three minutes. You can also view TikTok directly from its app while for Shorts, you need a separate app, YouTube.

YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

Let’s focus on the TikTok and Shorts video by perusing the similarities and differences deeply.

- Similiarity

Check out in which aspects TikTok and Shorts are similar to each other.

1) Monetization

Both platforms provide creators with tools to earn money from their content. TikTok’s first move was to pay selected influencers about $500 for joining the app and creating content. Creators make money from TikTok by promoting products and services of their audience as well as launching their careers through the app. Likewise, brands also get to creators through the “TikTok Creator Marketplace” platform for promotions.

You can also earn on YouTube Shorts from Google AdSense. This is an in-built video monetization that creators use for showing ads on their videos. Earnings will accumulate every month-end for withdrawal.

2) Analytics

Both YouTube and Shorts offer analytics like adding comments, likes, shares, and many more. Likewise, you can view your videos on either desktop or mobile platforms. With both platforms, you get an endless number of videos to watch and discover by scrolling. Also, both apps focus on short videos to entertain viewers.

3) Subscribe directly to creators

You can directly get in touch with both YouTube shorts and TikTok creators. This gives an open leeway to discover new creators to follow and subscribe to. All you need to do is go to the creators’ videos in both feeds and hit the “Follow” or “Subscribe” button. Henceforth, you’ll start seeing what they post and keep in touch with their signs of progress.

4) Privacy

Both apps have taken consideration into privacy issues. They allow creators to set their videos to either private or public. By this, your audience will only view what is set as “Public”. You can deter this by setting your content to “Private” or choosing who can view your content. This is a good aspect to let only those who wish to view certain clips as per your wish.

5) Edit video

There’s much that your video can portray. In both apps, you choose what to give to your audience. Both platforms enable you edit your video before posting. You can alter the speed by increasing or decreasing it for slow motion. Also, you can set timers to help with the filming process among other functionalities.

- Difference

1) Instant messaging app

Generally, YouTube is not a traditional social media platform. Even though YouTube Shorts allows users to create videos, it is not a platform that users can engage in communication via instant messaging app. On the other hand, TikTok lets you directly message other users as you share experiences. This makes TikTok a one-stop social media exchange point where you easily interact with your peers and get instant feedback. You can also create group chats and keep the fun going.

2) In dependability

TikTok Shorts videos also differ from the concept of stand along and built-in features. TikTok is a standalone app that doesn’t depend on another app for its normal operations. Users can independently create content directly from the app. On the contrary, Shorts is a built-in app on YouTube and users have to access it via the YouTube platform. This may be a plus for YouTube but it could eventually turn away those who want to work independently from the app.

3) Interface

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

- What More Should You Consider When Choosing - Your Personal Need

Settling on YouTube Shorts and TikTok largely depends on your preferences. But being that TikTok has been in the limelight for a longer time, it has mastered users’ and creators’ preferences, bringing more to the table than YouTube Shorts.

Both TikTok and Shorts have an immense user base. But being a standalone app, TikTok still has a chance of scaling the heights. Remember that Shorts is still in the “Beta” version and has not fully exploded even though it’s a built-in app on YouTube.

TikTok stands a chance of being chosen by many users as it is an independent platform. Users can connect with friends through news feed content or messaging. When it comes to editing tools, the app’s extensive library lets you add presets to your taste. It constantly keeps creators at bay, rolling new filters and effects for the unique creation of content. Additionally, TikTok engages users via its “Q&A” feature where users can pose any hot questions to creators for answers. And beauty is that creators can respond to such comments with a video. More so, you can use the “Discovery” tab to view trending hashtags and sounds, which YouTube Shorts lack.

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

How to make quality videos for the apps you choose?

Even though TikTok and YouTube Shorts both let you edit your videos, you can stile up your game with other editing apps like Filmora. This app will save your time and effort while giving you compelling video outcomes. Filmora comprises advanced features such as social import to let you import video clips and photos from social media platforms. Filmora is available on both Windows and Mac, widely accessible on a vast array of devices.

• Video effects: Easily discover creative filters, transitions, and other motion elements.
• Split Screen: This feature lets you uniquely create fun videos by multiplying or splitting the screen.
• Color match: Apply color correction settings on various clips at once.
• Remove noise: Filmora lets you remove background noise, giving you quality video output.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Settling on Shorts or Tiktok will largely depend on your preferences and personal needs. If you are looking for short video promotion on YouTube Shorts and Tiktok , you may need to consider different things. Yes, Shorts has some upper hand over TikTok like the ability to edit your videos after being published, a dislike button, and a scheduling tool that lets you schedule when your video goes live. TikTok is still above the cut being that it has been here long before Shorts. More so, it offers advanced editing features for quality video output. Above all, it works independently, a feature that most users adore as compared to the encasing of Shorts within YouTube.

Try It Free Try It Free

Social media platform is a solace to many users. You get entertained and also have a chance to share your videos with the world. Among the popular apps are TikTok and Shorts. TikTok got to the market earlier but has so far found a new competitor in the field. Shorts video has now fully emerged from YouTube and has almost the same playing ground. But it is still unclear whether YouTube Shorts and TikTok are comparable. While TikTok has over 2 billion downloads, YouTube, on the other hand, already has a massive audience for the tough tussle.

Both TikTok and Shorts give both creators and viewers the chance to share short videos for entertainment and promotional purposes. However, they are different in various aspects. Both the apps have their disadvantages and advantages, depending on a user’s preference. Dive into the next section to discover whether TikTok’s impact is about to be threatened by YouTube Shorts.

In this article

01 Are YouTube Shorts and Tiktok the same thing?

02 YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

03 How to make quality videos for the apps you choose?

Are YouTube Shorts and Tiktok the same thing?

Shorts and TikTok are not the same in various ways. TikTok first emerged in the market way before Shorts. TikTok was initially known as musically; and later revamped fully as TikTok in 2016. It immediately gained a massive audience worldwide. This is what brought about competition from other apps, trying to replicate TikTok. Apps like Instagram and Facebook added some functionality to their platform to no match. Finally, YouTube pulled it off in 2020, rolling its version of Short videos but in beta version. These two apps have adequate similarities and differences.

They are both for short-form videos and allow creators to add music from audio libraries. You can also earn some good bucks with these two apps. However, they differ in some aspects. As Shorts can only be 15-seconds long, TikTok can go as long as three minutes. You can also view TikTok directly from its app while for Shorts, you need a separate app, YouTube.

YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

Let’s focus on the TikTok and Shorts video by perusing the similarities and differences deeply.

- Similiarity

Check out in which aspects TikTok and Shorts are similar to each other.

1) Monetization

Both platforms provide creators with tools to earn money from their content. TikTok’s first move was to pay selected influencers about $500 for joining the app and creating content. Creators make money from TikTok by promoting products and services of their audience as well as launching their careers through the app. Likewise, brands also get to creators through the “TikTok Creator Marketplace” platform for promotions.

You can also earn on YouTube Shorts from Google AdSense. This is an in-built video monetization that creators use for showing ads on their videos. Earnings will accumulate every month-end for withdrawal.

2) Analytics

Both YouTube and Shorts offer analytics like adding comments, likes, shares, and many more. Likewise, you can view your videos on either desktop or mobile platforms. With both platforms, you get an endless number of videos to watch and discover by scrolling. Also, both apps focus on short videos to entertain viewers.

3) Subscribe directly to creators

You can directly get in touch with both YouTube shorts and TikTok creators. This gives an open leeway to discover new creators to follow and subscribe to. All you need to do is go to the creators’ videos in both feeds and hit the “Follow” or “Subscribe” button. Henceforth, you’ll start seeing what they post and keep in touch with their signs of progress.

4) Privacy

Both apps have taken consideration into privacy issues. They allow creators to set their videos to either private or public. By this, your audience will only view what is set as “Public”. You can deter this by setting your content to “Private” or choosing who can view your content. This is a good aspect to let only those who wish to view certain clips as per your wish.

5) Edit video

There’s much that your video can portray. In both apps, you choose what to give to your audience. Both platforms enable you edit your video before posting. You can alter the speed by increasing or decreasing it for slow motion. Also, you can set timers to help with the filming process among other functionalities.

- Difference

1) Instant messaging app

Generally, YouTube is not a traditional social media platform. Even though YouTube Shorts allows users to create videos, it is not a platform that users can engage in communication via instant messaging app. On the other hand, TikTok lets you directly message other users as you share experiences. This makes TikTok a one-stop social media exchange point where you easily interact with your peers and get instant feedback. You can also create group chats and keep the fun going.

2) In dependability

TikTok Shorts videos also differ from the concept of stand along and built-in features. TikTok is a standalone app that doesn’t depend on another app for its normal operations. Users can independently create content directly from the app. On the contrary, Shorts is a built-in app on YouTube and users have to access it via the YouTube platform. This may be a plus for YouTube but it could eventually turn away those who want to work independently from the app.

3) Interface

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

- What More Should You Consider When Choosing - Your Personal Need

Settling on YouTube Shorts and TikTok largely depends on your preferences. But being that TikTok has been in the limelight for a longer time, it has mastered users’ and creators’ preferences, bringing more to the table than YouTube Shorts.

Both TikTok and Shorts have an immense user base. But being a standalone app, TikTok still has a chance of scaling the heights. Remember that Shorts is still in the “Beta” version and has not fully exploded even though it’s a built-in app on YouTube.

TikTok stands a chance of being chosen by many users as it is an independent platform. Users can connect with friends through news feed content or messaging. When it comes to editing tools, the app’s extensive library lets you add presets to your taste. It constantly keeps creators at bay, rolling new filters and effects for the unique creation of content. Additionally, TikTok engages users via its “Q&A” feature where users can pose any hot questions to creators for answers. And beauty is that creators can respond to such comments with a video. More so, you can use the “Discovery” tab to view trending hashtags and sounds, which YouTube Shorts lack.

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

How to make quality videos for the apps you choose?

Even though TikTok and YouTube Shorts both let you edit your videos, you can stile up your game with other editing apps like Filmora. This app will save your time and effort while giving you compelling video outcomes. Filmora comprises advanced features such as social import to let you import video clips and photos from social media platforms. Filmora is available on both Windows and Mac, widely accessible on a vast array of devices.

• Video effects: Easily discover creative filters, transitions, and other motion elements.
• Split Screen: This feature lets you uniquely create fun videos by multiplying or splitting the screen.
• Color match: Apply color correction settings on various clips at once.
• Remove noise: Filmora lets you remove background noise, giving you quality video output.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Settling on Shorts or Tiktok will largely depend on your preferences and personal needs. If you are looking for short video promotion on YouTube Shorts and Tiktok , you may need to consider different things. Yes, Shorts has some upper hand over TikTok like the ability to edit your videos after being published, a dislike button, and a scheduling tool that lets you schedule when your video goes live. TikTok is still above the cut being that it has been here long before Shorts. More so, it offers advanced editing features for quality video output. Above all, it works independently, a feature that most users adore as compared to the encasing of Shorts within YouTube.

Try It Free Try It Free

Social media platform is a solace to many users. You get entertained and also have a chance to share your videos with the world. Among the popular apps are TikTok and Shorts. TikTok got to the market earlier but has so far found a new competitor in the field. Shorts video has now fully emerged from YouTube and has almost the same playing ground. But it is still unclear whether YouTube Shorts and TikTok are comparable. While TikTok has over 2 billion downloads, YouTube, on the other hand, already has a massive audience for the tough tussle.

Both TikTok and Shorts give both creators and viewers the chance to share short videos for entertainment and promotional purposes. However, they are different in various aspects. Both the apps have their disadvantages and advantages, depending on a user’s preference. Dive into the next section to discover whether TikTok’s impact is about to be threatened by YouTube Shorts.

In this article

01 Are YouTube Shorts and Tiktok the same thing?

02 YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

03 How to make quality videos for the apps you choose?

Are YouTube Shorts and Tiktok the same thing?

Shorts and TikTok are not the same in various ways. TikTok first emerged in the market way before Shorts. TikTok was initially known as musically; and later revamped fully as TikTok in 2016. It immediately gained a massive audience worldwide. This is what brought about competition from other apps, trying to replicate TikTok. Apps like Instagram and Facebook added some functionality to their platform to no match. Finally, YouTube pulled it off in 2020, rolling its version of Short videos but in beta version. These two apps have adequate similarities and differences.

They are both for short-form videos and allow creators to add music from audio libraries. You can also earn some good bucks with these two apps. However, they differ in some aspects. As Shorts can only be 15-seconds long, TikTok can go as long as three minutes. You can also view TikTok directly from its app while for Shorts, you need a separate app, YouTube.

YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

Let’s focus on the TikTok and Shorts video by perusing the similarities and differences deeply.

- Similiarity

Check out in which aspects TikTok and Shorts are similar to each other.

1) Monetization

Both platforms provide creators with tools to earn money from their content. TikTok’s first move was to pay selected influencers about $500 for joining the app and creating content. Creators make money from TikTok by promoting products and services of their audience as well as launching their careers through the app. Likewise, brands also get to creators through the “TikTok Creator Marketplace” platform for promotions.

You can also earn on YouTube Shorts from Google AdSense. This is an in-built video monetization that creators use for showing ads on their videos. Earnings will accumulate every month-end for withdrawal.

2) Analytics

Both YouTube and Shorts offer analytics like adding comments, likes, shares, and many more. Likewise, you can view your videos on either desktop or mobile platforms. With both platforms, you get an endless number of videos to watch and discover by scrolling. Also, both apps focus on short videos to entertain viewers.

3) Subscribe directly to creators

You can directly get in touch with both YouTube shorts and TikTok creators. This gives an open leeway to discover new creators to follow and subscribe to. All you need to do is go to the creators’ videos in both feeds and hit the “Follow” or “Subscribe” button. Henceforth, you’ll start seeing what they post and keep in touch with their signs of progress.

4) Privacy

Both apps have taken consideration into privacy issues. They allow creators to set their videos to either private or public. By this, your audience will only view what is set as “Public”. You can deter this by setting your content to “Private” or choosing who can view your content. This is a good aspect to let only those who wish to view certain clips as per your wish.

5) Edit video

There’s much that your video can portray. In both apps, you choose what to give to your audience. Both platforms enable you edit your video before posting. You can alter the speed by increasing or decreasing it for slow motion. Also, you can set timers to help with the filming process among other functionalities.

- Difference

1) Instant messaging app

Generally, YouTube is not a traditional social media platform. Even though YouTube Shorts allows users to create videos, it is not a platform that users can engage in communication via instant messaging app. On the other hand, TikTok lets you directly message other users as you share experiences. This makes TikTok a one-stop social media exchange point where you easily interact with your peers and get instant feedback. You can also create group chats and keep the fun going.

2) In dependability

TikTok Shorts videos also differ from the concept of stand along and built-in features. TikTok is a standalone app that doesn’t depend on another app for its normal operations. Users can independently create content directly from the app. On the contrary, Shorts is a built-in app on YouTube and users have to access it via the YouTube platform. This may be a plus for YouTube but it could eventually turn away those who want to work independently from the app.

3) Interface

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

- What More Should You Consider When Choosing - Your Personal Need

Settling on YouTube Shorts and TikTok largely depends on your preferences. But being that TikTok has been in the limelight for a longer time, it has mastered users’ and creators’ preferences, bringing more to the table than YouTube Shorts.

Both TikTok and Shorts have an immense user base. But being a standalone app, TikTok still has a chance of scaling the heights. Remember that Shorts is still in the “Beta” version and has not fully exploded even though it’s a built-in app on YouTube.

TikTok stands a chance of being chosen by many users as it is an independent platform. Users can connect with friends through news feed content or messaging. When it comes to editing tools, the app’s extensive library lets you add presets to your taste. It constantly keeps creators at bay, rolling new filters and effects for the unique creation of content. Additionally, TikTok engages users via its “Q&A” feature where users can pose any hot questions to creators for answers. And beauty is that creators can respond to such comments with a video. More so, you can use the “Discovery” tab to view trending hashtags and sounds, which YouTube Shorts lack.

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

How to make quality videos for the apps you choose?

Even though TikTok and YouTube Shorts both let you edit your videos, you can stile up your game with other editing apps like Filmora. This app will save your time and effort while giving you compelling video outcomes. Filmora comprises advanced features such as social import to let you import video clips and photos from social media platforms. Filmora is available on both Windows and Mac, widely accessible on a vast array of devices.

• Video effects: Easily discover creative filters, transitions, and other motion elements.
• Split Screen: This feature lets you uniquely create fun videos by multiplying or splitting the screen.
• Color match: Apply color correction settings on various clips at once.
• Remove noise: Filmora lets you remove background noise, giving you quality video output.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Settling on Shorts or Tiktok will largely depend on your preferences and personal needs. If you are looking for short video promotion on YouTube Shorts and Tiktok , you may need to consider different things. Yes, Shorts has some upper hand over TikTok like the ability to edit your videos after being published, a dislike button, and a scheduling tool that lets you schedule when your video goes live. TikTok is still above the cut being that it has been here long before Shorts. More so, it offers advanced editing features for quality video output. Above all, it works independently, a feature that most users adore as compared to the encasing of Shorts within YouTube.

Try It Free Try It Free

Social media platform is a solace to many users. You get entertained and also have a chance to share your videos with the world. Among the popular apps are TikTok and Shorts. TikTok got to the market earlier but has so far found a new competitor in the field. Shorts video has now fully emerged from YouTube and has almost the same playing ground. But it is still unclear whether YouTube Shorts and TikTok are comparable. While TikTok has over 2 billion downloads, YouTube, on the other hand, already has a massive audience for the tough tussle.

Both TikTok and Shorts give both creators and viewers the chance to share short videos for entertainment and promotional purposes. However, they are different in various aspects. Both the apps have their disadvantages and advantages, depending on a user’s preference. Dive into the next section to discover whether TikTok’s impact is about to be threatened by YouTube Shorts.

In this article

01 Are YouTube Shorts and Tiktok the same thing?

02 YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

03 How to make quality videos for the apps you choose?

Are YouTube Shorts and Tiktok the same thing?

Shorts and TikTok are not the same in various ways. TikTok first emerged in the market way before Shorts. TikTok was initially known as musically; and later revamped fully as TikTok in 2016. It immediately gained a massive audience worldwide. This is what brought about competition from other apps, trying to replicate TikTok. Apps like Instagram and Facebook added some functionality to their platform to no match. Finally, YouTube pulled it off in 2020, rolling its version of Short videos but in beta version. These two apps have adequate similarities and differences.

They are both for short-form videos and allow creators to add music from audio libraries. You can also earn some good bucks with these two apps. However, they differ in some aspects. As Shorts can only be 15-seconds long, TikTok can go as long as three minutes. You can also view TikTok directly from its app while for Shorts, you need a separate app, YouTube.

YouTube Shorts & TikTok: Which one Should You Choose for Personal Usage?

Let’s focus on the TikTok and Shorts video by perusing the similarities and differences deeply.

- Similiarity

Check out in which aspects TikTok and Shorts are similar to each other.

1) Monetization

Both platforms provide creators with tools to earn money from their content. TikTok’s first move was to pay selected influencers about $500 for joining the app and creating content. Creators make money from TikTok by promoting products and services of their audience as well as launching their careers through the app. Likewise, brands also get to creators through the “TikTok Creator Marketplace” platform for promotions.

You can also earn on YouTube Shorts from Google AdSense. This is an in-built video monetization that creators use for showing ads on their videos. Earnings will accumulate every month-end for withdrawal.

2) Analytics

Both YouTube and Shorts offer analytics like adding comments, likes, shares, and many more. Likewise, you can view your videos on either desktop or mobile platforms. With both platforms, you get an endless number of videos to watch and discover by scrolling. Also, both apps focus on short videos to entertain viewers.

3) Subscribe directly to creators

You can directly get in touch with both YouTube shorts and TikTok creators. This gives an open leeway to discover new creators to follow and subscribe to. All you need to do is go to the creators’ videos in both feeds and hit the “Follow” or “Subscribe” button. Henceforth, you’ll start seeing what they post and keep in touch with their signs of progress.

4) Privacy

Both apps have taken consideration into privacy issues. They allow creators to set their videos to either private or public. By this, your audience will only view what is set as “Public”. You can deter this by setting your content to “Private” or choosing who can view your content. This is a good aspect to let only those who wish to view certain clips as per your wish.

5) Edit video

There’s much that your video can portray. In both apps, you choose what to give to your audience. Both platforms enable you edit your video before posting. You can alter the speed by increasing or decreasing it for slow motion. Also, you can set timers to help with the filming process among other functionalities.

- Difference

1) Instant messaging app

Generally, YouTube is not a traditional social media platform. Even though YouTube Shorts allows users to create videos, it is not a platform that users can engage in communication via instant messaging app. On the other hand, TikTok lets you directly message other users as you share experiences. This makes TikTok a one-stop social media exchange point where you easily interact with your peers and get instant feedback. You can also create group chats and keep the fun going.

2) In dependability

TikTok Shorts videos also differ from the concept of stand along and built-in features. TikTok is a standalone app that doesn’t depend on another app for its normal operations. Users can independently create content directly from the app. On the contrary, Shorts is a built-in app on YouTube and users have to access it via the YouTube platform. This may be a plus for YouTube but it could eventually turn away those who want to work independently from the app.

3) Interface

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

- What More Should You Consider When Choosing - Your Personal Need

Settling on YouTube Shorts and TikTok largely depends on your preferences. But being that TikTok has been in the limelight for a longer time, it has mastered users’ and creators’ preferences, bringing more to the table than YouTube Shorts.

Both TikTok and Shorts have an immense user base. But being a standalone app, TikTok still has a chance of scaling the heights. Remember that Shorts is still in the “Beta” version and has not fully exploded even though it’s a built-in app on YouTube.

TikTok stands a chance of being chosen by many users as it is an independent platform. Users can connect with friends through news feed content or messaging. When it comes to editing tools, the app’s extensive library lets you add presets to your taste. It constantly keeps creators at bay, rolling new filters and effects for the unique creation of content. Additionally, TikTok engages users via its “Q&A” feature where users can pose any hot questions to creators for answers. And beauty is that creators can respond to such comments with a video. More so, you can use the “Discovery” tab to view trending hashtags and sounds, which YouTube Shorts lack.

With TikTok, users can add video captions from the bottom left of the screen. It also comprises a large library of editing precepts like filters, greenscreen effects, among others. YouTube Shorts, on the other hand, is rich in a library of music. Users can access popular songs and directly switch to YouTube for trending videos as well.

How to make quality videos for the apps you choose?

Even though TikTok and YouTube Shorts both let you edit your videos, you can stile up your game with other editing apps like Filmora. This app will save your time and effort while giving you compelling video outcomes. Filmora comprises advanced features such as social import to let you import video clips and photos from social media platforms. Filmora is available on both Windows and Mac, widely accessible on a vast array of devices.

• Video effects: Easily discover creative filters, transitions, and other motion elements.
• Split Screen: This feature lets you uniquely create fun videos by multiplying or splitting the screen.
• Color match: Apply color correction settings on various clips at once.
• Remove noise: Filmora lets you remove background noise, giving you quality video output.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Conclusion

Settling on Shorts or Tiktok will largely depend on your preferences and personal needs. If you are looking for short video promotion on YouTube Shorts and Tiktok , you may need to consider different things. Yes, Shorts has some upper hand over TikTok like the ability to edit your videos after being published, a dislike button, and a scheduling tool that lets you schedule when your video goes live. TikTok is still above the cut being that it has been here long before Shorts. More so, it offers advanced editing features for quality video output. Above all, it works independently, a feature that most users adore as compared to the encasing of Shorts within YouTube.

The Essential Toolkit for YouTube Video Editors Everywhere

How To Edit YouTube Videos

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube videos have a certain look and feel that many viewers have come to expect and enjoy. Much of the aesthetics of YouTube videos developed as a result of the biggest YouTubers having to quickly and efficiently edit videos together on a daily basis. Below is our list of some of the most common video editing techniques used by famous YouTubers.

Table of Contents: Ultimate Guide to YouTube Video Editing INTRODUCTION START BIGOPENING TITLE INTRODUCTION CUTS JUMP CUTASSOCIATIVE CUT TRANSFORM ZOOMCAMERA SHAKECOLOR/LEVEL ADJUSTMENT TRANSITIONS WIPEZOOM VISUAL ELEMENTS CALL-TO-ACTION VISUALS TIME MANIPULATION TIMELAPSESLOW MOTION AUDIO CENSORSOUND EFFECTSBACKGROUND MUSICMUTING BACKGROUND MUSICVOICE-OVERCompressor

Part 1: Introduction

1. Start Big

“I’m doing something really exciting… within the first ten seconds of this video. That way you stay here.” – Liza Koshy (How To Be A YouTuber 101!! | Lizzza)

In the same way that a teaser or trailer builds anticipation for a full film, many YouTubers start with a preview of the most high-energy part of their video.

In Jake Paul’s prank vlog (above), Jake shows his brother, Logan, chasing and beating him up as Jake screams for help at the top of his lungs. The already high-energy scene is even more intensified by the epic music playing in the background. This seven-second clip, which resurfaces halfway through the video, is enough to entice many viewers to continue watching. It very effectively leaves enough room for viewers to wonder, “How did Logan’s room actually look in the end?” “What was Logan’s initial reaction before he started chasing Jake?” By creating curiosity gaps like these, you can incentivize your viewers to close these gaps by watching longer.

2. Opening Title Introduction

Just as TV episodes begin with opening credits and theme music, quite similarly, some YouTubers start their YouTube videos with an intro.

Greg from “How To Drink” has an effective twenty-second intro (above). In this video, he shows you who he is and what his videos are generally about. Since these two things don’t change so much for him from video to video, he can start many of his videos off with this same intro.

Below is a video tutorial about how to add text and titles to video in Filmora, hope that helps you in creating your own YouTube video texts and titles.

For more information on intros, check out our post on How to Make a YouTube Intro?

Part 2: Cuts

1. Jump Cut

A jump cut is a simple and straightforward type of video editing cutting technique that “jumps” from one section of a clip to a later section of a clip, cutting out whatever happened in the middle. Some of the middle parts you might want to remove may include mistakes, long silent pauses, and filler words (umm, like, etc.).

Although the use of jump cuts to remove these parts had been discouraged for a long time in the film world, its extensive use by so many YouTubers has established it as its own style that many viewers have come to expect and enjoy. The jumpiness that comes from jump cuts can be effective in keeping your audience’s attention in a shock-inducing manner.

Jump cuts can also be used to show a passage of time in a creative way or make objects magically appear on-screen.

Zack King (above) makes a toy taxi magically appear in his hands using this video editing technique. Filmora allows you to do jump cut easily, you can watch the tutorial below and learn more jump cut tips and tricks .

2. Associative Cut

Not everyone in your audience may recognize the cultural or historical references you make in your videos. It can, therefore, be helpful (and also quite enjoyable) to show the original clip of the reference you are making.

In the same vlog that Jake Paul gets chased down by his brother (above), twenty-eight seconds into the video, Jake expresses his desire to go fast in his car. Right after he says “I want to go fast,” Jake cuts into a scene from the movie Talladega Nights. In that scene, Ricky Bobby, Will Ferrell’s character, also says that he wants to go fast.

Part 3: Transform

1. Zoom

Many YouTubers digitally adjust the zoom of their talking head shots in order to create additional emphasis or suspense. When zoom is used very slowly and smoothly, this technique can be effective in building up suspense and drawing a viewer deeper into the speaker’s message. When a drastic zoom is used suddenly, it can be effective in emphasizing a particular spoken line.

RiceGum is one YouTuber who uses zoom video editing effects extensively in his talking head videos. Want to pan and zoom your video footage too? Check our guide to getting Ken Burns Effect on Videos .

2. Camera Shake

Camera shake is a video effect that makes the original clip appear like it was filmed during a violent earthquake. Many YouTubers use this effect to emphasize their voice when they are talking about something erratic or out of control.

3. Color/Level Adjustment

A lot of comedy YouTubers change the color and levels of their videos in order to emphasize different moods. One common thing YouTubers do when they talk about anything slightly sad is to gradually fade out the colors in their talking head shots. In a cheesy way, the black and white look can emphasize a feeling of emptiness. For his “sad” reactions, PewDiePie often jump cuts into a black and white, slowed down clip of his sad face while playing some sad music in the background. To emphasize a darker message, some YouTubers increase the amount of shadows in their video. In the video below, while his daughter is delivering a darker message from 0:32 to 0:50, La Guardia Cross gradually adds more shadows around his daughter’s face through what appears to be a vignette effect.

Part 4: Transitions

1. Wipe

Many YouTubers transition from one scene into the next using a wipe transition. In a wipe transition, the next clip that you want to transition into slides into the frame horizontally or vertically until it completely covers the first clip. For additional wiping effect, many YouTubers also use a fast, high pitched “woosh” sound effect with this transition.

2. Zoom

The zoom transition is quite similar to the wipe transition, except it uses a zoom effect. Many of the top YouTubers combine this transition with a lower-pitched “woosh” sound effect.

Part 5: Visual Elements

In other genres of film, the only appropriate visual elements filmmakers can tastefully add to their footage seem to be clean looking, seamlessly integrated text and motion graphics. YouTube, on the other hand, is another world with much more room to get outrageous. Many of the top YouTubers add a lot of visual elements (emojis , images, filters, explosions) to their videos to emphasize their jokes, play-on-words, historical or cultural references, and mood.

1. Call-To-Action Visuals

Whether they’re prompting you to subscribe, like, comment, or check out their purchasable merchandise, many YouTubers include visuals to strengthen their calls-to-action.

Part 6: Time Manipulation

1. Timelapse

“The staple of any Casey Neistat vlog is the timelapse, which he uses both to further the narrative or set the time of day.” -@omgurheadsgone

A lot of cameras now come with a timelapse/hyperlapse function, requiring no further video editing. To achieve the kind of timelapses that Casey Neistat makes, though, you’ll have to film real-time footage and then manipulate the speed of it in post. Since sped up ambient sound is hardly ever pleasing to the ear, a lot of YouTubers replace the audio with music that enhances the mood of the timelapse.

2. Slow Motion

Slowing down footage is another way YouTubers like to manipulate the passage of time. This technique can draw the audience’s attention into the intricacies of a movement captured on film. But if you stretch your video clip digitally in order to achieve this look, your video may not look so smooth – your software will need to create extra frames of footage based on your existing footage. The solution around this problem is to make sure to record your video at a very high frame rate.

Part 7: Audio

1. Censor

The traditional practice for censoring out explicit language in television has been to replace profanity with a high pitched “bleep” sound effect . YouTubers, however, have popularized the use of animal sound effects to censor out explicit language. Epic Meal Time frequently uses the “caw” of a crow for this purpose.

2. Sound Effects

Whether it is pouring water into a cup or drinking a glass of water, adding louder sound effects can enhance your viewer’s experience of the action that is taking place on camera.

3. Background Music

Music is very effective in helping people feel all kinds of emotions. It is no wonder so many of the top YouTubers make gratuitous use of music in their videos. Some even add background music to every single clip of their entire YouTube video and only drop the music when the following technique (below) is used.

4. Muting Background Music

A lot of YouTubers who talk over background music abruptly mute the music when they want their audience to focus their attention on whatever it is that they have to say at that very moment. Isolating one’s speech in this way can be a very effective way to emphasize something serious or emphasize a punchline to a joke.

5. Voice-Over

Adding additional recorded verbal commentary is another technique used by many of the top YouTubers. This technique can be helpful when the visuals of your footage do not sufficiently communicate the full message you want to get across to your audience.

6. Compressor

A lot of video editing software programs give you the option to add compression to your video’s audio. Compression lessens the dynamic range between the softest and loudest parts of your audio. This technique can help your speech sound more uniform in volume.

For those who want to make their YouTube videos better, I recommend Wondershare Filmora for editing YouTube videos . Filmora video editor allows you to create and edit a YouTube video easily with plentiful templates and effects pre-programmed.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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