Chart a Course to Higher Views with Top Optimization Tactics for 2024

Chart a Course to Higher Views with Top Optimization Tactics for 2024

Kevin Lv12

Chart a Course to Higher Views with Top Optimization Tactics

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Streaming Content Artist

In today’s world where businesses are going digital, it is very important to think of how you are going to get your products in front of many customers as possible without having to spend a fortune. That’s where YouTube Clip Maker comes in. It is an effective way for making YouTube videos that you can use for your business advertisements.

If you are a budding YouTuber or just looking at starting to make YouTube videos, you should consider among your editing tools a YouTube Clip Maker. It is an application that has all the tools necessary for you to edit videos in a fast and convenient way and enables you to upload the completed videos to YouTube. It is a simple tool with a friendly-to-use interface for editing videos, it should be a must-have for all users.

Part 1. Best YouTube Clip Maker Filmora

Filmora is a feature-rich audio and video editor that helps beginners with the editing of their audio and video files. The designers did their job with the armature editors in mind. It gives them a simple and easy-to-use layout that makes the work less complicated. Filmora has a built-in feature that lets you record your music and voice and also trim, merge, and cut a split your mp3 files.

Besides all the wonderful features, Filmora lets you make adjustments to speed, pitch, and volume, this makes you improve the clarity of your audio file. The app can be used to customize ringtones and specialized sound effects for your presentation.

drag video to timeline

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

  • Click the icon in the center of the Media Library to add files directly.
  • Go File > Import Media > Import Media Files.
  • Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

**How to Make a Clip from a YouTube Video

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

  • Click the icon in the center of the Media Library to add files directly.
  • Go File > Import Media > Import Media Files.
  • Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

**How to Make a Clip from a YouTube Video

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

  • Click the icon in the center of the Media Library to add files directly.
  • Go File > Import Media > Import Media Files.
  • Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

**How to Make a Clip from a YouTube Video

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Try It Free

For macOS 10.12 or later

Steps on How to Use Filmora

This is an app that is best suited to those starting in video editing and requires the use of an easy-to-use app that can as well deliver quality work. Filmora is an application that was made with the armature editors in mind and is one they should consider while looking for a program to work with. It features some of the essential tools one would require and it is easy to learn how to navigate through it.

Installation Steps

  • Click the icon in the center of the Media Library to add files directly.
  • Go File > Import Media > Import Media Files.
  • Drag and drop to the ‘media library’ directly.

When importing a media file and Filmora asks you to create a proxy file to speed up the editing process. Select “Yes” to have a fast video editing experience.

You can also import video clips using your Touch Bar controls if your computer has Touch Bar.

Record a media file

Apart from the videos shot by your digital devices, you can also directly import media files by recording video from your webcam, screen recording your computer, and a voice-over recording.

Computer screen recording:

Click the “Record” option, and choose “Record PC Screen” to get the built-in Wondershare Screen Recorder. Hit the red button to get started. To finish recording click on F9

Record videos from webcam:

Also, click the “Record” option, and choose “Record from Webcam”. In the recording pop-up window, select the red button, it will start the recording process and is also the button to choose when you want to stop recording. You will then select OK to save the recorded video clip.

Record voice-over:

Choose “Record a voiceover” on the Record menu. It would be better to connect a microphone to your Mac for a better result. Hit the Record button, and it leaves you 3 seconds to get ready.

All media files recorded are automatically saved in the “Media Library”, in case of further editing, you can drag them to the timeline.

Part 2. How to Make YouTube Clip Online

www.youtubetrimmer.com

The application lets you trim your YouTube videos without having to have an account. It provides you with a quick way to either cut the beginning or end of a YouTube video. YouTube Trimmer will let you trim the video in a couple of seconds with just a few clicks. To use the app, you just need to copy and paste the earl and you are on your way to editing. You don’t have to be worried about downloading or installing the application for you to use it.

Steps on How to Use YouTube Trimmer

Step 1:

Import

Copy the YouTube link that you want to work on and paste it into the field indicated on the application.

Step 2:

Trim and Edit

You can drag the video at the edges to trim it. You can also move the playhead with your mouse and manually make cuts by clicking on the cut button.

Step 3:

Export

Once you are done editing and happy with the outcome, select the Export button to start rendering the video. Here you can choose to publish it on YouTube or save it for other uses.

Part 3. YouTube Clip Maker for Android and iPhone

KineMaster

It is a simple-to-use application that lets you create professional-quality videos in very short minutes. It enables you to edit pre-made videos or lets you make fresh ones by combining your video with several visual and sound effects. After you are done with the editing, you can save your video or share it out there.

Steps on How to Use Kinemater

Step 1:Create

It lets you import videos, audio, and images from your device. After which you can cut, rearrange, and transition between your images and videos using the KineMaster’s video layering support. This is highly dependent on your computer’s hardware capabilities.

Step 2:Edit

Adjust your video’s appearance parameters by blending color modes, adding light and sound effects, overlaying graphics, and text, or rather directly drawing on the video by using the handwriting layers.

Step 3:Share

You can export your project up to 4k and 60fps. The app saves directly to your camera’s roll besides letting you share to social media.

**How to Make a Clip from a YouTube Video

First, sign in to YouTube and start playing a video. Under the video click on the Clip, this will create a clip box after which you will select the part of the video that you want to clip. Give the clip a title then click share after which you will be prompted to choose an option for sharing.

**How to Clip Parts of a YouTube Video

Start by sign-in and opening YouTube then proceed by watching a video. If clips are available, you will see a clips icon in the bar at the bottom of the video. Click on the clip icon and select that part of the video you are interested in, give the clip a title, and select Share Clip. Choose whether you want to share the clip or save it for later use.

**What YouTubers Use to Get Clips

YouTubers use several video editors for their work. Some of the most popular editors are iMovie, Final Cut Pro X, and Premier Pro CC. These YouTube editing apps vary in technicalities of use and features whereby you will find that some are easy to use and have varying features. Some of the editors are free while others require payments for one to use.

Also read:

  • Title: Chart a Course to Higher Views with Top Optimization Tactics for 2024
  • Author: Kevin
  • Created at : 2024-05-25 14:48:49
  • Updated at : 2024-05-26 14:48:49
  • Link: https://youtube-videos.techidaily.com/chart-a-course-to-higher-views-with-top-optimization-tactics-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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Chart a Course to Higher Views with Top Optimization Tactics for 2024