Building Engagement: The Role of YouTube Shorts Template Design

YouTube Shorts are short, 60-second videos that can be shared across all social media platforms. They’re a great way to quickly and easily share your message with your audience. As a result, many creators are turning to YouTube Shorts Templates to help them create professional-looking videos that stand out.

YouTube Shorts Templates can create a wide variety of videos, from product demos and how-tos to vlogs and comedy skits. They can help you create polished and engaging videos without the need for expensive equipment or a lot of editing experience.

This article will explore everything you need to know about YouTube Shorts Templates, including how to use them, tips for creating great videos, and examples of how other creators use them to boost their views and reach.

Overview of YouTube Shorts

YouTube Shorts is a new feature launched by YouTube in September 2020, which allows users to create short, 15-second videos that can be shared across all social media platforms. According to the statistics of EarthWeb , YouTube Shorts has seen tremendous growth in popularity since its launch, with billions of views every day.

According to YouTube, in the U.S. alone, the watch time for Shorts has grown over 4x since November 2020, and by December 2021, daily active users of Shorts exceeded 200M. As per YouTube’s official blog, In India, Shorts watch time has grown by over 20x since its launch, and by the end of 2021, India had over 150M daily active users.

In addition to the strong growth in views and engagement, YouTube Shorts has also become a powerful tool for creators to reach new audiences and grow their channels.

According to a study by Influencer Marketing Hub, YouTube Shorts have a higher engagement rate than traditional YouTube videos, with Shorts receiving an average of 3x more comments and likes than regular videos. The study also shows that Shorts videos have a higher completion rate of 60% compared to traditional videos with 40%.

As a result of the popularity of YouTube Shorts, many creators are now turning to YouTube Shorts Templates to help them create professional-looking videos that stand out. YouTube Shorts Templates can create a wide variety of videos, from product demos and how-tos to vlogs and comedy skits. They can help you create polished and engaging videos without the need for expensive equipment or a lot of editing experience.

How To Get Profit from Short Videos

There are a few ways to monetize your YouTube Shorts videos and turn them into a source of profit. One way is through YouTube’s built-in monetization options, such as displaying ads on your videos, sponsorships, and affiliate marketing. Another way is to use your Shorts videos’ popularity to promote your products or services.

You can also use YouTube Shorts to drive traffic to your website, where you can sell products or services. Collaborating with brands and promoting their products in your videos can also be a great way to monetize your content. It’s important to remember that building a sizable audience and creating high-quality content is key to monetizing your YouTube Shorts.

Benefits of Using Templates to Create YouTube Shorts

There are several benefits to using templates to create YouTube Shorts, including:

• Time-saving: Templates provide a pre-designed structure for your video, which saves you time and effort in creating a polished and professional-looking video.
• Consistency: Templates can help you maintain a consistent look and feel for your videos, which helps to build your brand and make your videos easily recognizable.
• Cost-effective: Templates can be cost-effective, eliminating the need for expensive equipment or editing software.
• Increased engagement: Templates can help you create engaging videos that capture your audience’s attention and increase the likelihood of them watching and engaging with your content.
• Access to a wider audience: Templates can help increase your views and reach, which can help you grow your channel and reach a wider audience.
• Easy to use: Templates are easy to use, even if you have yet to gain any prior video editing experience.

Using templates allows you to quickly create high-quality, professional-looking videos while also saving money and reaching a wider audience.

How to Make YouTube Shorts Using a Video Editor With Templates

Creating YouTube Shorts using a video editor with templates is a great way to save time and effort while still producing polished, professional-looking videos. One great video editor that can be used for this purpose is Filmora. Filmora has desktop and mobile versions, so you can create YouTube Shorts using any device.

Video Templates Feature of Filmora

With Wondershare Filmora , users can access a variety of templates for YouTube Shorts, which can be easily customized to fit the style and theme of their videos. These templates include various themes such as travel, vlogs, product demos, and more.

Wondershare Filmora also provides a wide range of editing tools, such as text, music, and effects, to help users create engaging and visually appealing videos. Filmora’s templates are an easy and efficient way to create visually appealing and engaging YouTube Shorts that stand out from the rest.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Free Download For macOS 10.14 or later

Step-by-Step Guide to Create YouTube Shorts With Templates Using Filmora for Desktop

Creating professional-looking YouTube Shorts can be time-consuming and daunting, especially if you have limited experience with video editing. However, using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your desktop.

Step 1. Start Wondershare Filmora on your computer. On the “Templates” tab, you will find a variety of component templates to choose from.

Step 2. Select the template you want to use and place it on the timeline point.

Step 3. Add your videos, pictures, and audio files to the designated placeholders in the template to replace the sample ones.

Step 4. Trim, edit the clip or add other effects, texts and stickers as you like.

Step 5. Click the “Export“ button on the upper part to save your clip.

When creating YouTube Shorts, it is important to remember that these videos are vertical. You can easily find vertical video templates in Filmora’s template library. So select the one that best fits your needs and style.

Step-by-Step Guide to Use YouTube Shorts Video Templates With Filmora for Mobile

Creating professional-looking YouTube Shorts on mobile devices is now more accessible than ever. This step-by-step guide will show you how to use Filmora’s video templates feature to create visually appealing YouTube Shorts on your mobile device.

Step 1. Install the Filmora app on your device, then open it.

Step 2. Tap the “Template“ button on the screen’s bottom right.

Step 3. Select the template you wish to use.

Step 4. Press the “Make Video“ button to download the chosen template.

Step 5. Add the necessary footage to edit the template, then tap “Next.”

Step 6. You can preview the video and make any necessary changes.

Step 7. Tap the “Export“ button to save the completed video.

If you want to learn more about using Filmora’s video templates feature to create YouTube Shorts on your mobile device, we recommend watching this video tutorial:

YouTube Shorts Video Template Resources in Filmora

Filmora offers a wide variety of video templates that can be used to create YouTube Shorts. These templates include various themes such as an event, sports, fashion, lifestyle, and more. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short.

1. Event YouTube Shorts Template

Event YouTube Shorts Templates are an interactive way for creators to showcase their events dynamically and engagingly. These templates come with pre-designed elements such as animations, backgrounds, and text styles that are perfect for highlighting the key moments and creating excitement among the audience. It’s an effective way to make the event more engaging and interactive for the audience.

2. Sports YouTube Shorts Video Template

Sports YouTube Shorts video templates are pre-designed, customizable video templates for creating short, engaging sports-related content for YouTube’s Shorts feature. These templates often include scoreboards, team logos, and highlights footage and can be easily customized with your text, images, and videos. They are ideal for sports teams, athletes, and content creators looking to quickly and easily create professional-looking videos.

3. Fashion YouTube Shorts Template

Fashion YouTube Shorts templates are pre-designed video templates that can be used to create visually appealing and engaging content for fashion-related YouTube Shorts. These templates often include elements such as fashion models, clothing and accessory displays, and trendy backgrounds and can be easily customized to suit the creator’s specific needs and aesthetic. They can be used to create various types of videos, including fashion lookbooks, product reviews, and styling tutorials.

4. Life Style Shorts Template

Lifestyle YouTube Shorts templates often include elements such as different lifestyle scenes, like traveling, cooking, home decor, and DIY projects, and can be easily customized to suit the creator’s specific needs and aesthetic. They can create various videos, including travel vlogs, recipe videos, and DIY tutorials.

Conclusion

YouTube Shorts are a great way to connect with your audience and promote your brand. Using a video editor like Filmora, you can easily create high-quality YouTube Shorts using templates. Filmora offers various video templates that can be used to create YouTube Shorts, including templates for events, sports, fashion, and lifestyle.

Filmora templates are fully customizable, meaning you can change the text, images, and colors to match your brand. These templates can be found in Filmora’s library, making it easy for users to find the perfect template for their YouTube Short. With the help of Filmora, you can easily create professional-looking YouTube Shorts that stand out and capture your audience’s attention.

Craft a Memorable YouTube Channel Brand for More Viewers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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