Boosting Your Video Income on Youtube - Essentials

YouTube is a widely beloved platform that appeals to individuals of all age groups. If you understand how to harness its potential, YouTube can become a source of income. Generating income from YouTube videos becomes simple through YouTube video monetization. If you’re keen on monetizing your YouTube account, this article is your guide. You can turn it into a part-time gig or a full-time profession, potentially earning a solid income.

To earn well, your content must align with what viewers truly desire. Read this article to learn about how you can monetize YouTube videos, its rules, and requirements.

YouTube Monetization Helper Create the conditions for effective YouTube monetization with Wondershare Filmora!

Free Download Free Download Learn More

Part 1. How to Get Monetized on YouTube: Rules and Requirements

How to Monetize YouTube Channel

Begin making money from your YouTube videos through the YouTube Partner Program. You can create earnings from your YouTube channel by connecting it to your Google account. Monetize your website using Google AdSense.

Google AdSense generates substantial website revenue. If viewers interact with the ads in your videos, you earn money. Adding AdSense to your YouTube channel makes your videos monetizable.

Some videos cannot be monetized, however. Content must meet specific requirements to qualify for YouTube’s program. Criteria include content quality, community guidelines, and copyright compliance. Your YouTube channel can generate income once your videos meet these standards.

Monetizing YouTube Videos: What Are The Requirements?

You can monetize your YouTube videos by joining the YouTube Partner Program. Everyone can create a YouTube account, but YPP requires certain requirements. Every time you create content, you must consider these requirements.

Prior to applying for the program, your channel must first accomplish the following:

• One thousand subscribers
• A total of 4,000 watch hours in the past year

Building your audience and creating great content will help you meet these requirements. Joining the YPP, and making sure your YouTube channel complies with YouTube’s rules and policies, is the more complicated aspect.

Those advertising on YouTube want to avoid being linked to low-quality content. Therefore, YouTube Partner Program members are encouraged to create unique, valuable videos.

When you upload content to YouTube, you’ll need to keep these things in mind. Those who plan on monetizing their videos should thoroughly read these documents. You also need to set up a Google AdSense account, which tracks and pays for your YouTube ads.

Part 2. 10 Proven Ways to Monetize Your YouTube Channel

10 Methods to Monetize YouTube Videos

You can monetize your YouTube videos in 10 different ways, including:

• Google Adsense
• Paid Sponsorship
• YouTube Premium
• Memberships
• Merchandise
• Invest in crowd-funding
• Stickers, chats, and thanks
• YouTube Shorts
• YouTube Brandconnect
• YouTube Shopping

1. Google AdSense

YouTube channel monetization is the most popular method. By adding AdSense to your videos, you can generate revenue from the ads displayed. You must adhere to our advertiser-friendly guidelines when creating your videos. The monetization of all videos may not be possible, therefore. YouTube and AdSense work seamlessly together. With no technical knowledge required, your monetization strategy can be set up and managed easily.

2. Paid Sponsorships

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. Both the creator and the brand benefit from sponsorships provided by brands.

The rewards of sponsorship can be immense, but sponsorships are hard to come by. You can pitch relevant brands to partner with your influential channel if your channel has a large following.

3. YouTube Premium

Joining the YouTube Partner Program qualifies you for YouTube Premium. In addition, it can increase your earnings. YouTube Premium members get paid when they watch your content as a creator. The number of Premium members has now surpassed 20 million. It is possible that this may occur quite frequently. YouTube Premium will automatically pay you if someone watches your content.

4. Memberships

Creating membership tiers on your channel allows you to offer different perks to different levels of subscription. Using memberships has the main benefit of providing a more steady income stream. Ad revenue is a more traditional method of monetization. This feature is enabled by channels with at least 1,000 subscribers, and the creator sets fees.

5. Merchandise

You can sell merchandise on YouTube videos with over 10,000 subscribers using a merch shelf. By selling branded merchandise to your YouTube fans, you can generate additional revenue.

It’s especially useful for YouTube creators without their own website who want to sell merchandise. Currently, there are over 45 platforms or retailers worldwide that support merch, so growing your brand is easy.

6. Invest in crowd-funding

It’s not just for startups anymore; you can use crowdfunding to fund content creation on YouTube as well. You can find people to support your work through third-party applications like Patreon in exchange for perks. You can now place sponsor buttons on your YouTube videos, which allows you to crowdfund. With this, you can offer rewards in exchange for monthly funding like with Patreon.

7. Stickers, chats, and thanks

During live streams and premieres, creators can engage their fans with Super Chat and Super Stickers. In the live chat, fans can purchase Super Chats to display their message prominently. A Super Sticker is an animated image displayed during a live chat session. The Super Thanks feature enables creators to earn income from their videos. Additional appreciation may be expressed by those who wish to do so

8. YouTube Shorts

Using the YouTube app, short, vertical videos can be uploaded straight to YouTube using a smartphone. In the same way as Instagram Stories are uploaded to the social media site. The length of YouTube shorts is limited to 60 seconds. In 2021 and 2022, a $100 million fund will be distributed for YouTube Shorts. With this initial stage, YouTube Shorts began to monetize in May 2021. A YouTube Short will only be compensated if it meets the fund’s criteria.

9. YouTube BrandConnect

Brands and YouTube creators can work together on content campaigns through YouTube BrandConnect. In terms of product recommendations, audiences trust creators. It is also possible to partner with YouTube channels through BrandConnect

10. YouTube Shopping

YouTube shopping gives you the chance to promote your own products or those of other brands. It is possible to connect your store (such as Shopify) to YouTube. Add your products to videos, shorts, live streams, etc., as well as tag other brands’ products.

Part 3. Wondershare Filmora: A Video Editing Software to Help Edit YouTube Videos

Wondershare Filmora is your creative ally when it comes to enhancing and editing YouTube videos. Video editing software like Filmora allows you to produce visually engaging and captivating content. Creating the conditions for effective YouTube monetization.

Filmora is cross-platform compatible. Making it accessible for all creators, so you can work on your videos wherever you are. With Filmora, you can enhance your video content no matter what platform you’re using.

Edit YouTube videos with Filmora’s features

Using Filmora’s features, you can give your videos a professional edge.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Adjustment Layer

Take the Adjustment Layer feature, for instance, which allows you to add general effects to multiple video clips simultaneously, saving you time and effort. This feature can make your video content more engaging, ultimately attracting a larger audience.

Split Screen

You can create eye-catching split-screen videos with Filmora’s Split Screen Video Editor. Simply click a button to create split-screen videos using premade templates. Enhancing the visual appeal and dynamic of your videos for easy monetization on YouTube.

Motion Tracking

Motion Tracking is another exciting feature that Filmora brings to the table. It enables you to track the movement of objects within your videos and pin graphics and media files to follow the motion magically. This not only adds a touch of professionalism to your videos but also keeps your audience engaged.

Video Effects

Filmora offers a treasure trove of creative possibilities with its Video Effects, including transitions, filters, titles, and motion elements that you won’t find elsewhere. These exclusive features will help you infuse your videos with creativity and style.

Mask and Blend

And let’s not forget the Mask and Blend feature, which allows you to create unique video effects by masking and blending video clips. With only a few clicks, you can create distinct video effects that will set your content apart.

Wondershare Filmora empowers you to take your YouTube videos to the next level. making them more visually appealing, engaging, and ultimately better suited for monetization.

Try Filmora out Free! Click here!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

For those aspiring to turn their passion into a source of income, YouTube is a treasure trove of opportunities. This comprehensive 2024 guide has shed light on the path to monetizing your YouTube channel. With Google AdSense, paid sponsorships, and YouTube Premium, you’ve learned the ropes of the YouTube Partner Program.

With Wondershare Filmora‘s user-friendly tools, your videos will stand out on a professional level. As a result, your YouTube dreams will become a reality in 2024 with dedication and these insights.

Free Download Free Download Learn More

Part 1. How to Get Monetized on YouTube: Rules and Requirements

How to Monetize YouTube Channel

Begin making money from your YouTube videos through the YouTube Partner Program. You can create earnings from your YouTube channel by connecting it to your Google account. Monetize your website using Google AdSense.

Google AdSense generates substantial website revenue. If viewers interact with the ads in your videos, you earn money. Adding AdSense to your YouTube channel makes your videos monetizable.

Some videos cannot be monetized, however. Content must meet specific requirements to qualify for YouTube’s program. Criteria include content quality, community guidelines, and copyright compliance. Your YouTube channel can generate income once your videos meet these standards.

Monetizing YouTube Videos: What Are The Requirements?

You can monetize your YouTube videos by joining the YouTube Partner Program. Everyone can create a YouTube account, but YPP requires certain requirements. Every time you create content, you must consider these requirements.

Prior to applying for the program, your channel must first accomplish the following:

• One thousand subscribers
• A total of 4,000 watch hours in the past year

Building your audience and creating great content will help you meet these requirements. Joining the YPP, and making sure your YouTube channel complies with YouTube’s rules and policies, is the more complicated aspect.

Those advertising on YouTube want to avoid being linked to low-quality content. Therefore, YouTube Partner Program members are encouraged to create unique, valuable videos.

When you upload content to YouTube, you’ll need to keep these things in mind. Those who plan on monetizing their videos should thoroughly read these documents. You also need to set up a Google AdSense account, which tracks and pays for your YouTube ads.

Part 2. 10 Proven Ways to Monetize Your YouTube Channel

10 Methods to Monetize YouTube Videos

You can monetize your YouTube videos in 10 different ways, including:

• Google Adsense
• Paid Sponsorship
• YouTube Premium
• Memberships
• Merchandise
• Invest in crowd-funding
• Stickers, chats, and thanks
• YouTube Shorts
• YouTube Brandconnect
• YouTube Shopping

1. Google AdSense

YouTube channel monetization is the most popular method. By adding AdSense to your videos, you can generate revenue from the ads displayed. You must adhere to our advertiser-friendly guidelines when creating your videos. The monetization of all videos may not be possible, therefore. YouTube and AdSense work seamlessly together. With no technical knowledge required, your monetization strategy can be set up and managed easily.

2. Paid Sponsorships

Sponsorship involves paying a content creator to use, demonstrate, or test a brand’s product in a video. Both the creator and the brand benefit from sponsorships provided by brands.

The rewards of sponsorship can be immense, but sponsorships are hard to come by. You can pitch relevant brands to partner with your influential channel if your channel has a large following.

3. YouTube Premium

Joining the YouTube Partner Program qualifies you for YouTube Premium. In addition, it can increase your earnings. YouTube Premium members get paid when they watch your content as a creator. The number of Premium members has now surpassed 20 million. It is possible that this may occur quite frequently. YouTube Premium will automatically pay you if someone watches your content.

4. Memberships

Creating membership tiers on your channel allows you to offer different perks to different levels of subscription. Using memberships has the main benefit of providing a more steady income stream. Ad revenue is a more traditional method of monetization. This feature is enabled by channels with at least 1,000 subscribers, and the creator sets fees.

5. Merchandise

You can sell merchandise on YouTube videos with over 10,000 subscribers using a merch shelf. By selling branded merchandise to your YouTube fans, you can generate additional revenue.

It’s especially useful for YouTube creators without their own website who want to sell merchandise. Currently, there are over 45 platforms or retailers worldwide that support merch, so growing your brand is easy.

6. Invest in crowd-funding

It’s not just for startups anymore; you can use crowdfunding to fund content creation on YouTube as well. You can find people to support your work through third-party applications like Patreon in exchange for perks. You can now place sponsor buttons on your YouTube videos, which allows you to crowdfund. With this, you can offer rewards in exchange for monthly funding like with Patreon.

7. Stickers, chats, and thanks

During live streams and premieres, creators can engage their fans with Super Chat and Super Stickers. In the live chat, fans can purchase Super Chats to display their message prominently. A Super Sticker is an animated image displayed during a live chat session. The Super Thanks feature enables creators to earn income from their videos. Additional appreciation may be expressed by those who wish to do so

8. YouTube Shorts

Using the YouTube app, short, vertical videos can be uploaded straight to YouTube using a smartphone. In the same way as Instagram Stories are uploaded to the social media site. The length of YouTube shorts is limited to 60 seconds. In 2021 and 2022, a $100 million fund will be distributed for YouTube Shorts. With this initial stage, YouTube Shorts began to monetize in May 2021. A YouTube Short will only be compensated if it meets the fund’s criteria.

9. YouTube BrandConnect

Brands and YouTube creators can work together on content campaigns through YouTube BrandConnect. In terms of product recommendations, audiences trust creators. It is also possible to partner with YouTube channels through BrandConnect

10. YouTube Shopping

YouTube shopping gives you the chance to promote your own products or those of other brands. It is possible to connect your store (such as Shopify) to YouTube. Add your products to videos, shorts, live streams, etc., as well as tag other brands’ products.

Part 3. Wondershare Filmora: A Video Editing Software to Help Edit YouTube Videos

Wondershare Filmora is your creative ally when it comes to enhancing and editing YouTube videos. Video editing software like Filmora allows you to produce visually engaging and captivating content. Creating the conditions for effective YouTube monetization.

Filmora is cross-platform compatible. Making it accessible for all creators, so you can work on your videos wherever you are. With Filmora, you can enhance your video content no matter what platform you’re using.

Edit YouTube videos with Filmora’s features

Using Filmora’s features, you can give your videos a professional edge.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Adjustment Layer

Take the Adjustment Layer feature, for instance, which allows you to add general effects to multiple video clips simultaneously, saving you time and effort. This feature can make your video content more engaging, ultimately attracting a larger audience.

Split Screen

You can create eye-catching split-screen videos with Filmora’s Split Screen Video Editor. Simply click a button to create split-screen videos using premade templates. Enhancing the visual appeal and dynamic of your videos for easy monetization on YouTube.

Motion Tracking

Motion Tracking is another exciting feature that Filmora brings to the table. It enables you to track the movement of objects within your videos and pin graphics and media files to follow the motion magically. This not only adds a touch of professionalism to your videos but also keeps your audience engaged.

Video Effects

Filmora offers a treasure trove of creative possibilities with its Video Effects, including transitions, filters, titles, and motion elements that you won’t find elsewhere. These exclusive features will help you infuse your videos with creativity and style.

Mask and Blend

And let’s not forget the Mask and Blend feature, which allows you to create unique video effects by masking and blending video clips. With only a few clicks, you can create distinct video effects that will set your content apart.

Wondershare Filmora empowers you to take your YouTube videos to the next level. making them more visually appealing, engaging, and ultimately better suited for monetization.

Try Filmora out Free! Click here!

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Conclusion

For those aspiring to turn their passion into a source of income, YouTube is a treasure trove of opportunities. This comprehensive 2024 guide has shed light on the path to monetizing your YouTube channel. With Google AdSense, paid sponsorships, and YouTube Premium, you’ve learned the ropes of the YouTube Partner Program.

With Wondershare Filmora‘s user-friendly tools, your videos will stand out on a professional level. As a result, your YouTube dreams will become a reality in 2024 with dedication and these insights.

Navigating Online Public Opinion for Video Content Concepts

How to Use Google Trends to Come up with Video Ideas [Easy Guide]

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is always something to make a video about. It’s a big world where new things happen every day, in every YouTube niche . One of the best ways to climb to the top of YouTube’s search engine results is to be among the first creators to make a video about a trending topic.

But how do you know what’s trending? If you’re in a huge genre like beauty or technology then it’s not impossible to keep track of the latest news and trends, but you probably hear about things as other people start making videos and as websites start publishing articles. How do you get on top of trends just as they’re becoming trends?

Google Trends, of course!

Google Trends is a completely free tool you can use to determine what’s trending on YouTube or in Google’s search engine. Here’s how you can use Google Trends to figure out what’s trending in your niche and make a video before there’s tons of competition.

Part 1: Seeing The Big Picture

You’ll need to be signed into your Google account to use Google Trends.

Start off at trends.google.com and you’ll see what’s trending in general – usually big news stories or things like sports finals. The data is laid out like this: at the top there are three ‘Featured Insights’. These are three of the most popular trending topics paired with graphs of their recent search traffic. Underneath these there will be a list of stories that are currently trending. You can click on them to see charts of their search data and links to where the stories are being covered online.

Unless you do news or political commentary on your channel these probably aren’t topics you want to cover, but if you like to insert some topical references into your other videos then it’s still good to be aware of these things.

To get information more relevant to your channel you’re going to have to do some filtering.

Part 2: Getting Results That Matter to You

In the Google Trend home page, scroll down to the ‘Recently Trending’ section and click on ‘More Trending Searches’.

Then click from ‘Daily Search Trends’ to ‘Realtime Search Trends’.

On top you will see two drop-down menus, one is for the category and one is for location.

Under All categories select the general theme your channel falls under.

Your options are business, entertainment, health, Sci/Tech, sports, and top stories.

It might be the case that your channel doesn’t fall under any of these themes, but there could still be related stories for you in other categories. For example, if you have a beauty channel then there could be something that’d interest you under health, entertainment, or even business.

Under the location menu choose the region most of your viewers are from. This might not be the same as where you are from – you could be in Australia and most of your viewers could be in the U.S. If you’re not sure where your viewers are from you can find out in your Creator Studio under Analytics > Demographics.

Once you have narrowed down your results you can just scroll through and pick out a topic related to your channel’s theme that you have something to say about.

For example, if you have a gaming channel and you’re looking for a non-gameplay topic to make a video on, you would look under Sci/Tech. If I look under that category today (May 29, 2017) and specify that I want topics trending in the United States then these are my top 5 results:

The first two happen to be about gaming. If you, as a gamer, had any strong reaction to either of these topics – whether it’s that you feel like you’re knowledgeable about them, or that you’re excited by something that’s coming up, or that something made you groan – then that would be a sign that you should make a video. Capitalizing on a trend while also covering a topic you have a lot to say about is always a good move.

Having something to say doesn’t have to mean having a strong opinion. If you just find something interesting and want to pass the information along to your viewers then that’s great too.

Clicking on these results will give you more specific data including how often the topic has been searched recently and links to recent news articles. These can give you a better idea of why it is trending and help you come up with what you want to say.

Part 3: Battle of the Keywords

Once you have a topic in mind for your next video – whether it came from Google Trends or your own noggin – think about what the most important keyword for that topic might be.

A keyword is a word or short phrase that people type into a search engine like Google or YouTube. In order for people to find your videos, you’ll have to include a keyword in your video’s title.

Once you have a keyword in mind, type it into the Explore bar at the top of your page in Google Trends.

What happens after you click enter is pretty much magic. Say I want to make a video on how to use Filmora. The first thing I’ll type into that Explore bar is ‘Filmora’.

You can see near the top that this chart represents searches for the topic over the last 5 years, which isn’t necessarily useful (although it is sort of cool that you can see when Filmora was ‘born’). I’m going to narrow that down to results from the U.S in the last week.

There, now I can see how the popularity of Filmora as a search term has spiked on specific days and times (if you hover over a spike it tells you the time and day) and plan to post my video at a time that capitalizes on these trends.

Next, what other words do I want to include in my video title? Is this a review, a tutorial, or a how-to? By clicking on my search term Filmora, I can edit it to read ‘filmora review’. Then I can click + Compare and type in ‘filmora tutorial’ and ‘how to use Filmora’. Google Trends will create a chart comparing the popularity of those 3 terms.

I also ‘zoomed out’ to 90 days – if I’d only looked at how they compared over the last week my results could have been skewed.

It’s pretty clear from the chart that ‘filmora review’ is the strongest of those 3 search terms. The title of my video should definitely start with the words Filmora Review because that is what most people are searching for when they want information about Filmora. Putting your most important keyword/search term first in your video titles will help them rank better in the viewer’s search results.

Although, when you do a comparison like this you should also go to YouTube and search for each potential keyword/phrase individually. It might turn out that there is a ton of strong competition for the most popular search term, and not as much for the second or third most popular. Here’s a search for ‘Filmora Review’ on YouTube:

If my view of YouTube looks different from yours it’s because I’m using the VidIQ plugin for Chrome . It’s free and it gives you all kinds of extra info about videos and channels.

The second-highest ranked result is only 2 months old and isn’t from a huge channel. Although there is competition for this keyword, ranking for it is not impossible. It also helps that software reviews are a topic where people will always be looking for the latest information/newest videos.

If the search results for your keyword are dominated by monster channels with millions of subs, and you can’t think of an angle you can use to crack into those top results (i.e. having newer information people will be looking for, which the more established videos are lacking), then maybe try the search with your second best keyword and see if there’s a better opportunity for you to rank there.

One of the biggest benefits of identifying trends and making videos about them quickly is that you can get in before there’s a lot of competition for the first few pages of search results on YouTube or Google, and before larger channels start making videos of their own on the same topic.

Want to make coming up with YouTube video ideas a habit? This post here will help you develop a process to generate more ideas and properly evaluate them.

Making Better YouTube Videos with Filmora

As one of the most widely used video editing software among YouTubers, Filmora provides plentiful editing tools, such as cut, trim, video stabilization , noise removal , chroma key compositing , and color grading. Besides, there are royalty-free music track and sound effects available in the built-in Audio library, and title templates and presets, as well as elements and effects. Download the free trial version below and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: