Blueprint: Making Inspiring Lifestyle Broadcasts

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Boost Engagement Through Best Thumbnail Practices

What’s the Best YouTube Thumbnail Size?

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Making better YouTube thumbnails will help you get more views, and knowing the best YouTube thumbnail size is part of that. There are millions of videos on YouTube, so if you want the audience to click on yours, then you need to make a great first impression.

1. What’s the ideal YouTube thumbnail Size and Dimension?
2. Tips for Perfect Thumbnails
3. Making Better Thumbnails for YouTube

1. What’s the ideal YouTube thumbnail Size and Dimension?

An essential thing that every YouTube video developer needs to know is about the selection of the right side of the thumbnail for any video. As per the guidelines circulated by Google itself, the most appropriate size for the thumbnail image is 1280x720 pixels, where the recommended minimal pixel width is 640 pixels. Generally, the 16:9 ratio is considered as an ideal choice for Most of YouTube previews and players.

Here is one interesting thing that you need to know; the thumbnail of videos appears smaller during searches, but it naturally grows to the full size of a video during suggestions. Now the fact is that upscaling of images often loses the quality of content, whereas it is much easier to downscale larger images into smaller ones. Hence, the best idea is to use large size images so that this search and suggestion based scaling needs can be well accomplished.

You May Also Like:
Top 12 Best Free YouTube Thumbnail Makers >>
How to Download YouTube Thumbnail in 3 Ways [Online/Win/Mac] >>

2. Tips for Perfect Thumbnails

So, if you are ready to add thumbnails to your videos, then it is time to learn a few essential tips to do this task with improved impact. You need to ignore the blurry details and boost the eye-catching ones. Here are a few essential tips for developing the best videos with an impressive selection of thumbnail images:

YouTube’s Default Thumbnails

When you upload your video on YouTube, the platform itself gives you suggestions about thumbnails, and they are directly picked up from your own video. Although the idea is good and original, these thumbnails use to be of low quality with blur details. Hope! You don’t want to lose your audience with this bad selection.

Custom Thumbnails

This is probably the best choice for your customized videos, and the interesting thing is that here you can control everything manually with lots of useful effects.

First of all, you need to open your video on YouTube and then scrub a useful still from your video that you wish to use as a thumbnail.

Now, you need to take a screenshot of this particular instance of your video file. The best part is that most of the operating systems allow users to enjoy several shortcuts to complete this task. For example:

Mac users need to press Command+Shift+4 and then simply highlight the area that you want to include in your screenshot with the help of a frame. The system will automatically save your selected area to your desktop in the form of an image.

Window users are advised to access Windows Key with Print Screen option to get their desired screenshot.

Once you are ready with your video specific still image, then simply get it uploaded on YouTube using the edit video page.

3. Making Better Thumbnails for YouTube

The best part is to access some photo editing software tool to edit your image the way you like. You can use an advanced tool like Photoshop or a free online tool like Canva.

• Focus on Size:

It is always advised to create thumbnail images with standard video file size; the most commonly used standard size range is 1980x1080 or 1280x720. Images having a size smaller than this range may often appear blurry.

• Add Text:

The best idea is to use text-based editing for your thumbnail images and preferably add the title of your video to this image. It will naturally attract more viewers.

• Borders matter:

Professionals recommend adding borders around thumbnail images but do not try to make it too thick rather, try to make it noticeable with fine details.

• Background editing:

Most of the expert video thumbnail developers prefer to change the impact of thumbnail background by simply replacing the background color with solid colors. It will definitely attract more viewers and will bring major attention to the major subject.

• Test it before uploading:

Before uploading your customized thumbnail to your YouTube channel, prefer to check its final view. Zoom in to check the appearance of the thumbnail image on the larger screen, and it should also look fine when sized down.

Now that you know the best YouTube thumbnail size and how to design better thumbnails, do you think you’ll revisit the thumbnails of your existing YouTube videos?

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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