A Beginner's Guide to Personal Brand Craftsmanship for 2024

A Beginner's Guide to Personal Brand Craftsmanship for 2024

Kevin Lv12

A Beginner’s Guide to Personal Brand Craftsmanship

How to Find Your Niche and Style - a Starter’s Guide

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.


Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

Download Win Version Download Mac Version


Quick Jump Menu:

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

  • What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

  • Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

  • What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

  • Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

  1. Will a company be likely to sponsor you to use their products?
  2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

  • Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Step-by-Step Guide to Music Insertion in YouTube Editing Tools

How to Add Music to YouTubeVideo with YouTube Video Editor

author avatar

Richard Bennett

Mar 27, 2024• Proven solutions

Adding the right music to your YouTube can significantly increase its entertainment value. Professional video maker will not play a music background while shooting the video; they do it during the editing process. You can remove the background noisy during editing and add your own music sound during editing, but you can also upload the video to YouTube first and then choose the right music for your video in YouTube. In this article, we are going to show you how to add or change music to your YouTube videos in YouTube platform after uploading and how to add music to YouTube Video with royalty free music in Audio Library.

You may also like: How to edit YouTube videos >>


Before we get started, there is a better way on how to add music to YouTube Video. You may use Wondershare Filmora to better manage your video. It allows you to import any track you want in different format including but not limited to MP3, WAV, FLAC and others. They also have a huge and better collection of royalty-free music. Compared to YouTube Video Editor where you have a pretty limited audio mix manager, the Filmora comes with an audio equalizer. You may also detach the music easily or add multiple tracks on a single video. You can also import the video that you created in different format or upload it directly to YouTube.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

There are thousands of royalty free songs that you can use in the YouTube video. You can choose from different genres and moods songs with different duration as well. Here is how to add music to YouTube videos in Video Manager tab.

Step 1 Sign in

The first thing you need to do when you want to know how to add music to YouTube Video is to sign into your account on YouTube. Go to the official site of YouTube and click the sign-in option found at the upper right corner of your screen. You will then be asked to enter your Gmail account and your password. After you managed to sign in, you should be able to see your profile picture on the upper right corner of the page. Click your picture, and you will be able to see the Creator Studio Option. Click that button.

Add Music to YouTube Video 1

Step 2 Choosing the Video

Start Browsing Your Video Channel. You may do this by clicking on the Video Tab on your Profile Page or Clicking the Video Manager option located at the left bar. You will then be redirected to the videos that you uploaded. Choose your video that you want to have background music.

Add Music to YouTube Video 2

Step 3 Choosing the Music

Click the Edit option that is located next to the video that you want to edit. This will open the online video editing tool of YouTube. Located on top of the page are the different commands that you can execute to edit the video; you may enhance, add audio, put annotation, create cards, add subtitle and add copyright. Click the Audio Option. It will lead you to a library of music that you may add to your video.

Add Music to YouTube Video 3

Step 4 Finding the Right Music

The next thing to do on how to add music to YouTube Video is to find an appropriate music for your video. You also need to make sure that the length of the track will perfectly match the length of your video. To do this, Click on the drop down menu that says ‘Top Tracks’ and you will see the different genre of music. In case you already have music in your mind, simply type the title of the song on the search bar and hit enter.

Add Music to YouTube Video 4

Additional Tip: Not satisfied with the track? Try the sound effects by going at YouTube Audio Library . You can create an advance search by customizing the result based on popularity, duration, instrument, mood and genre.

Step 5 Adding the Selected Music

Before you decided to add the music to your video, make sure that it fits the duration of your video. In case you want to know how to add music to YouTube Video, you should do nothing more than to click the ADD TO VIDEO button and it will be automatically integrated into your video.

Step 6 Editing the Music

  • After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Add Music to YouTube Video 5

  • Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
  • The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Additional Reminder: You can’t add multiple audio tracks in one video with youtube video editor, if you want to get an advanced audio editing, check this article How to mix audio tracks into one file for video

Section 2: Using Audio Library

Since YouTube has shut down the Video Editor module in 2017, you can now add music in YouTube Video Editor Module. Though there are plentiful video editing software for YouTube videos , you can also download Free Music and Sound Effects in YouTube Audio Library first and then add it to your video clips. Here is how to add music to YouTube video with YouTube Audio Library.

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

YouTube audio library

Step 2 Download target free music or sound effect

In YouTube Audio Library, you will find some free music sounds and sound effects available. You can search music in the library and filter genre, duration, mood, attribution and instrument properties. Click the download icon to download this royalty free music and sound effect to your computer. And then you can combine the audio and video and make it as a video with music sound. You can download multiple audio files and then add multiple songs to the YouTube video.

YouTube audio library

Step 3 Add Music to Video and Edit the music track

There are numerous video editors that you can add the downloaded music from YouTube Audio Library to the video. You can check our guide abouthow to edit YouTube videos in Windows Movie Maker orhow to add music to video in iMovie . While, as we described before, Filmora video editor is one of the best video editor for YouTubers. And here is how to add music to YouTube videos with Filmora . You can edit the treble, bass, pan and volume. However, it is impossible for you to position the music in a desired spot. If you want to get more control on your audio tracks, please read this article to know how to add audio effects to your video

Importing the video and audio

Importing media files to Filmora is easy. After launching Filmora, import all the files to the media library first and then drag and drop the target video and audio to the timeline. One of the best things of using Filmora to edit YouTube video is there is a built-in Music Library which including some royalty free music sound and sound effects as well.

YouTube audio music

Detach the original audio from video [Optional]

If you want to remove the recorded original audio file from video , just right click the video and then select Audio Detach option and the audio will be separated from the video automatically and then delete the audio.

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

YouTube audio music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Adding the right music to your YouTube can significantly increase its entertainment value. Professional video maker will not play a music background while shooting the video; they do it during the editing process. You can remove the background noisy during editing and add your own music sound during editing, but you can also upload the video to YouTube first and then choose the right music for your video in YouTube. In this article, we are going to show you how to add or change music to your YouTube videos in YouTube platform after uploading and how to add music to YouTube Video with royalty free music in Audio Library.

You may also like: How to edit YouTube videos >>


Before we get started, there is a better way on how to add music to YouTube Video. You may use Wondershare Filmora to better manage your video. It allows you to import any track you want in different format including but not limited to MP3, WAV, FLAC and others. They also have a huge and better collection of royalty-free music. Compared to YouTube Video Editor where you have a pretty limited audio mix manager, the Filmora comes with an audio equalizer. You may also detach the music easily or add multiple tracks on a single video. You can also import the video that you created in different format or upload it directly to YouTube.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

There are thousands of royalty free songs that you can use in the YouTube video. You can choose from different genres and moods songs with different duration as well. Here is how to add music to YouTube videos in Video Manager tab.

Step 1 Sign in

The first thing you need to do when you want to know how to add music to YouTube Video is to sign into your account on YouTube. Go to the official site of YouTube and click the sign-in option found at the upper right corner of your screen. You will then be asked to enter your Gmail account and your password. After you managed to sign in, you should be able to see your profile picture on the upper right corner of the page. Click your picture, and you will be able to see the Creator Studio Option. Click that button.

Add Music to YouTube Video 1

Step 2 Choosing the Video

Start Browsing Your Video Channel. You may do this by clicking on the Video Tab on your Profile Page or Clicking the Video Manager option located at the left bar. You will then be redirected to the videos that you uploaded. Choose your video that you want to have background music.

Add Music to YouTube Video 2

Step 3 Choosing the Music

Click the Edit option that is located next to the video that you want to edit. This will open the online video editing tool of YouTube. Located on top of the page are the different commands that you can execute to edit the video; you may enhance, add audio, put annotation, create cards, add subtitle and add copyright. Click the Audio Option. It will lead you to a library of music that you may add to your video.

Add Music to YouTube Video 3

Step 4 Finding the Right Music

The next thing to do on how to add music to YouTube Video is to find an appropriate music for your video. You also need to make sure that the length of the track will perfectly match the length of your video. To do this, Click on the drop down menu that says ‘Top Tracks’ and you will see the different genre of music. In case you already have music in your mind, simply type the title of the song on the search bar and hit enter.

Add Music to YouTube Video 4

Additional Tip: Not satisfied with the track? Try the sound effects by going at YouTube Audio Library . You can create an advance search by customizing the result based on popularity, duration, instrument, mood and genre.

Step 5 Adding the Selected Music

Before you decided to add the music to your video, make sure that it fits the duration of your video. In case you want to know how to add music to YouTube Video, you should do nothing more than to click the ADD TO VIDEO button and it will be automatically integrated into your video.

Step 6 Editing the Music

  • After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Add Music to YouTube Video 5

  • Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
  • The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Additional Reminder: You can’t add multiple audio tracks in one video with youtube video editor, if you want to get an advanced audio editing, check this article How to mix audio tracks into one file for video

Section 2: Using Audio Library

Since YouTube has shut down the Video Editor module in 2017, you can now add music in YouTube Video Editor Module. Though there are plentiful video editing software for YouTube videos , you can also download Free Music and Sound Effects in YouTube Audio Library first and then add it to your video clips. Here is how to add music to YouTube video with YouTube Audio Library.

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

YouTube audio library

Step 2 Download target free music or sound effect

In YouTube Audio Library, you will find some free music sounds and sound effects available. You can search music in the library and filter genre, duration, mood, attribution and instrument properties. Click the download icon to download this royalty free music and sound effect to your computer. And then you can combine the audio and video and make it as a video with music sound. You can download multiple audio files and then add multiple songs to the YouTube video.

YouTube audio library

Step 3 Add Music to Video and Edit the music track

There are numerous video editors that you can add the downloaded music from YouTube Audio Library to the video. You can check our guide abouthow to edit YouTube videos in Windows Movie Maker orhow to add music to video in iMovie . While, as we described before, Filmora video editor is one of the best video editor for YouTubers. And here is how to add music to YouTube videos with Filmora . You can edit the treble, bass, pan and volume. However, it is impossible for you to position the music in a desired spot. If you want to get more control on your audio tracks, please read this article to know how to add audio effects to your video

Importing the video and audio

Importing media files to Filmora is easy. After launching Filmora, import all the files to the media library first and then drag and drop the target video and audio to the timeline. One of the best things of using Filmora to edit YouTube video is there is a built-in Music Library which including some royalty free music sound and sound effects as well.

YouTube audio music

Detach the original audio from video [Optional]

If you want to remove the recorded original audio file from video , just right click the video and then select Audio Detach option and the audio will be separated from the video automatically and then delete the audio.

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

YouTube audio music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Adding the right music to your YouTube can significantly increase its entertainment value. Professional video maker will not play a music background while shooting the video; they do it during the editing process. You can remove the background noisy during editing and add your own music sound during editing, but you can also upload the video to YouTube first and then choose the right music for your video in YouTube. In this article, we are going to show you how to add or change music to your YouTube videos in YouTube platform after uploading and how to add music to YouTube Video with royalty free music in Audio Library.

You may also like: How to edit YouTube videos >>


Before we get started, there is a better way on how to add music to YouTube Video. You may use Wondershare Filmora to better manage your video. It allows you to import any track you want in different format including but not limited to MP3, WAV, FLAC and others. They also have a huge and better collection of royalty-free music. Compared to YouTube Video Editor where you have a pretty limited audio mix manager, the Filmora comes with an audio equalizer. You may also detach the music easily or add multiple tracks on a single video. You can also import the video that you created in different format or upload it directly to YouTube.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

There are thousands of royalty free songs that you can use in the YouTube video. You can choose from different genres and moods songs with different duration as well. Here is how to add music to YouTube videos in Video Manager tab.

Step 1 Sign in

The first thing you need to do when you want to know how to add music to YouTube Video is to sign into your account on YouTube. Go to the official site of YouTube and click the sign-in option found at the upper right corner of your screen. You will then be asked to enter your Gmail account and your password. After you managed to sign in, you should be able to see your profile picture on the upper right corner of the page. Click your picture, and you will be able to see the Creator Studio Option. Click that button.

Add Music to YouTube Video 1

Step 2 Choosing the Video

Start Browsing Your Video Channel. You may do this by clicking on the Video Tab on your Profile Page or Clicking the Video Manager option located at the left bar. You will then be redirected to the videos that you uploaded. Choose your video that you want to have background music.

Add Music to YouTube Video 2

Step 3 Choosing the Music

Click the Edit option that is located next to the video that you want to edit. This will open the online video editing tool of YouTube. Located on top of the page are the different commands that you can execute to edit the video; you may enhance, add audio, put annotation, create cards, add subtitle and add copyright. Click the Audio Option. It will lead you to a library of music that you may add to your video.

Add Music to YouTube Video 3

Step 4 Finding the Right Music

The next thing to do on how to add music to YouTube Video is to find an appropriate music for your video. You also need to make sure that the length of the track will perfectly match the length of your video. To do this, Click on the drop down menu that says ‘Top Tracks’ and you will see the different genre of music. In case you already have music in your mind, simply type the title of the song on the search bar and hit enter.

Add Music to YouTube Video 4

Additional Tip: Not satisfied with the track? Try the sound effects by going at YouTube Audio Library . You can create an advance search by customizing the result based on popularity, duration, instrument, mood and genre.

Step 5 Adding the Selected Music

Before you decided to add the music to your video, make sure that it fits the duration of your video. In case you want to know how to add music to YouTube Video, you should do nothing more than to click the ADD TO VIDEO button and it will be automatically integrated into your video.

Step 6 Editing the Music

  • After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Add Music to YouTube Video 5

  • Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
  • The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Additional Reminder: You can’t add multiple audio tracks in one video with youtube video editor, if you want to get an advanced audio editing, check this article How to mix audio tracks into one file for video

Section 2: Using Audio Library

Since YouTube has shut down the Video Editor module in 2017, you can now add music in YouTube Video Editor Module. Though there are plentiful video editing software for YouTube videos , you can also download Free Music and Sound Effects in YouTube Audio Library first and then add it to your video clips. Here is how to add music to YouTube video with YouTube Audio Library.

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

YouTube audio library

Step 2 Download target free music or sound effect

In YouTube Audio Library, you will find some free music sounds and sound effects available. You can search music in the library and filter genre, duration, mood, attribution and instrument properties. Click the download icon to download this royalty free music and sound effect to your computer. And then you can combine the audio and video and make it as a video with music sound. You can download multiple audio files and then add multiple songs to the YouTube video.

YouTube audio library

Step 3 Add Music to Video and Edit the music track

There are numerous video editors that you can add the downloaded music from YouTube Audio Library to the video. You can check our guide abouthow to edit YouTube videos in Windows Movie Maker orhow to add music to video in iMovie . While, as we described before, Filmora video editor is one of the best video editor for YouTubers. And here is how to add music to YouTube videos with Filmora . You can edit the treble, bass, pan and volume. However, it is impossible for you to position the music in a desired spot. If you want to get more control on your audio tracks, please read this article to know how to add audio effects to your video

Importing the video and audio

Importing media files to Filmora is easy. After launching Filmora, import all the files to the media library first and then drag and drop the target video and audio to the timeline. One of the best things of using Filmora to edit YouTube video is there is a built-in Music Library which including some royalty free music sound and sound effects as well.

YouTube audio music

Detach the original audio from video [Optional]

If you want to remove the recorded original audio file from video , just right click the video and then select Audio Detach option and the audio will be separated from the video automatically and then delete the audio.

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

YouTube audio music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Adding the right music to your YouTube can significantly increase its entertainment value. Professional video maker will not play a music background while shooting the video; they do it during the editing process. You can remove the background noisy during editing and add your own music sound during editing, but you can also upload the video to YouTube first and then choose the right music for your video in YouTube. In this article, we are going to show you how to add or change music to your YouTube videos in YouTube platform after uploading and how to add music to YouTube Video with royalty free music in Audio Library.

You may also like: How to edit YouTube videos >>


Before we get started, there is a better way on how to add music to YouTube Video. You may use Wondershare Filmora to better manage your video. It allows you to import any track you want in different format including but not limited to MP3, WAV, FLAC and others. They also have a huge and better collection of royalty-free music. Compared to YouTube Video Editor where you have a pretty limited audio mix manager, the Filmora comes with an audio equalizer. You may also detach the music easily or add multiple tracks on a single video. You can also import the video that you created in different format or upload it directly to YouTube.

Download Win VersionDownload Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )


Part 1: How to Add Music to YouTube Video

We’re going to offer you two ways to add music to YouTube video with YouTube built-in video editing features.

Section 1: Using Video Manager

There are thousands of royalty free songs that you can use in the YouTube video. You can choose from different genres and moods songs with different duration as well. Here is how to add music to YouTube videos in Video Manager tab.

Step 1 Sign in

The first thing you need to do when you want to know how to add music to YouTube Video is to sign into your account on YouTube. Go to the official site of YouTube and click the sign-in option found at the upper right corner of your screen. You will then be asked to enter your Gmail account and your password. After you managed to sign in, you should be able to see your profile picture on the upper right corner of the page. Click your picture, and you will be able to see the Creator Studio Option. Click that button.

Add Music to YouTube Video 1

Step 2 Choosing the Video

Start Browsing Your Video Channel. You may do this by clicking on the Video Tab on your Profile Page or Clicking the Video Manager option located at the left bar. You will then be redirected to the videos that you uploaded. Choose your video that you want to have background music.

Add Music to YouTube Video 2

Step 3 Choosing the Music

Click the Edit option that is located next to the video that you want to edit. This will open the online video editing tool of YouTube. Located on top of the page are the different commands that you can execute to edit the video; you may enhance, add audio, put annotation, create cards, add subtitle and add copyright. Click the Audio Option. It will lead you to a library of music that you may add to your video.

Add Music to YouTube Video 3

Step 4 Finding the Right Music

The next thing to do on how to add music to YouTube Video is to find an appropriate music for your video. You also need to make sure that the length of the track will perfectly match the length of your video. To do this, Click on the drop down menu that says ‘Top Tracks’ and you will see the different genre of music. In case you already have music in your mind, simply type the title of the song on the search bar and hit enter.

Add Music to YouTube Video 4

Additional Tip: Not satisfied with the track? Try the sound effects by going at YouTube Audio Library . You can create an advance search by customizing the result based on popularity, duration, instrument, mood and genre.

Step 5 Adding the Selected Music

Before you decided to add the music to your video, make sure that it fits the duration of your video. In case you want to know how to add music to YouTube Video, you should do nothing more than to click the ADD TO VIDEO button and it will be automatically integrated into your video.

Step 6 Editing the Music

  • After you successfully integrate the music to the video, you will see the title of the music under your video. You also have additional tools that you can use. Let us take a look at the Position audio and the slide bar option a little closer.

Add Music to YouTube Video 5

  • Once You Click the Position Audio Button, you will be able to customize and position your integrated music as well as compress the length of the music. To trim the music, simply put your pointer either at the end or the beginning of the music. When you want to move the audio, you may just drag the music.
  • The ‘Only Music’ option located at the left side of the Position Audio can be used to adjust the volume of the music. In case you want to remove the original sound from the video, drag the pointer at the right most.

Step 7 Saving the Changes

When you save the edited video, you can save it as a separate video, or you can overwrite the existing video.

Additional Reminder: You can’t add multiple audio tracks in one video with youtube video editor, if you want to get an advanced audio editing, check this article How to mix audio tracks into one file for video

Section 2: Using Audio Library

Since YouTube has shut down the Video Editor module in 2017, you can now add music in YouTube Video Editor Module. Though there are plentiful video editing software for YouTube videos , you can also download Free Music and Sound Effects in YouTube Audio Library first and then add it to your video clips. Here is how to add music to YouTube video with YouTube Audio Library.

Step 1 Click on Audio Library

This time instead of clicking the Video Manager option, you will have to click on the Create option and choose Audio Library.

YouTube audio library

Step 2 Download target free music or sound effect

In YouTube Audio Library, you will find some free music sounds and sound effects available. You can search music in the library and filter genre, duration, mood, attribution and instrument properties. Click the download icon to download this royalty free music and sound effect to your computer. And then you can combine the audio and video and make it as a video with music sound. You can download multiple audio files and then add multiple songs to the YouTube video.

YouTube audio library

Step 3 Add Music to Video and Edit the music track

There are numerous video editors that you can add the downloaded music from YouTube Audio Library to the video. You can check our guide abouthow to edit YouTube videos in Windows Movie Maker orhow to add music to video in iMovie . While, as we described before, Filmora video editor is one of the best video editor for YouTubers. And here is how to add music to YouTube videos with Filmora . You can edit the treble, bass, pan and volume. However, it is impossible for you to position the music in a desired spot. If you want to get more control on your audio tracks, please read this article to know how to add audio effects to your video

Importing the video and audio

Importing media files to Filmora is easy. After launching Filmora, import all the files to the media library first and then drag and drop the target video and audio to the timeline. One of the best things of using Filmora to edit YouTube video is there is a built-in Music Library which including some royalty free music sound and sound effects as well.

YouTube audio music

Detach the original audio from video [Optional]

If you want to remove the recorded original audio file from video , just right click the video and then select Audio Detach option and the audio will be separated from the video automatically and then delete the audio.

What’s more, you can also use Filmora to remove the background noise and then keep the original audio as well.

Edit the Music

YouTube audio music

In Filmora, you can change the video and audio speed, add fade in and fade out to the music and change the music sound.

Read More to Get: 10 Best Music Video Makers >>

Watch the video below to check how to empower your imagination with Filmora

Download Win VersionDownload Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read:

  • Title: A Beginner's Guide to Personal Brand Craftsmanship for 2024
  • Author: Kevin
  • Created at : 2024-05-25 14:35:11
  • Updated at : 2024-05-26 14:35:11
  • Link: https://youtube-videos.techidaily.com/a-beginners-guide-to-personal-brand-craftsmanship-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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A Beginner's Guide to Personal Brand Craftsmanship for 2024