5 Tips to Get More Views with YouTube Optimization [Free Checklist] for 2024

5 Tips to Get More Views with YouTube Optimization [Free Checklist] for 2024

Kevin Lv12

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

5 Tips to Get More Views with YouTube Optimization [Free Checklist]

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

We all want our videos to get a lot of views, and in turn, lead to more subscribers. In order to do so, we have to prepare it for success. If you are hoping to optimize a video after it has already been published to YouTube, then you aren’t going to get the best result, because much of optimization is done before the video is even shot.a

In this article, we will give youa checklist , which you should have with you at the very beginning of creating a YouTube video: the ideation stage. As you go through your process, check off each task. By doing so, you can ensure that you have given the video the best chance to rank high and be discovered.

How to Optimize Your Video to Rank Higher on YouTube?

  1. Keep Your Audience’s Attention
  2. Do Keyword Research
  3. Engage Your Audience
  4. Upload YouTube Video in Proper Length

1. Keep Your Audience’s Attention:

Even though your view count is going up, it doesn’t mean your audience is watching your video. And if they are not, then YouTube is going to consider your video less valuable and therefore, lowering its rank.

Audience Retention is an important metric to keep an eye on after every video you’ve published.

low-audience-retention

Before you start your next project, take a look back at the Audience Retention of your previous videos.

  1. Enter YouTube Studio in your channel
  2. Access to Analytics
  3. Select the video you want to review
  4. Click into engagement
  5. See where a dip in watch time

What is Good Audience Retention?

If you want to see how your Audience Retention is performing, the Average Percentage Viewed will give you a broad perspective. The higher the percentage, the more people are watching your entire video.

If you get above 60% Average Percentage Viewed, you should feel very proud. In our modern world with our short attention span, that is considered good retention.

audience-retention-one

In the example above, we see that on average, a viewer will only see 44% of the video. For the video below, we see that it only has 30% of the video viewed. Overall, the first video is performing better.

audience-retention-two

There is also a dip that happens at the beginning in the second example, which indicates that viewers are skipping forward and about 20% then deciding it’s not worth continuing. It’s good data to help you improve your introduction and the hook.

If there is important information that you are presenting at a given point and in the Audience Retention you see that only a small percentage of your viewers actually see it, then for the next video, you might want to position the details in a different point in the video.

How to Improve Audience Retention

Here are a few ways you can retain your audience’s attention if you noticed a drop in viewership:

- Film a hook (introduce your video to let the audience know what to expect)

- Add b-roll (having supplemental footage to cut to makes your video more interesting to watch)

- Have a co-host (Having someone on screen gives the video more dynamic interactions)

- Edit out the unimportant stuff

- Write a conclusion (having a conclusion prepared will allow you to transition from the content of the video to the call to action without the audience even knowing) See this example by PolyMatter below and notice how seamless their ending is.

If you have a video that is doing a good job retaining the audience, then replicate it. If there isn’t, keep experimenting with new structures. Improving audience retention is not simply important for your ranking, but it will affirm that you are building quality videos.

Knowing how to structure your video will allow you to be strategic as you build out your content.

2. Do Keyword Research:

Many viewers find YouTube videos via search, and if you aren’t using the appropriate keywords, then YouTube won’t be able to identify your content and display it for your viewers.

Where Do Keywords Appear on YouTube?

- Title: Have keywords at the beginning of the title and limit them up to approximately 60 characters so it appears in full in search.

- Tags: Include 10-15 tags from general keywords to more specific.

- Descriptions: Put important information and keywords at the beginning of the description so both searcher and the search engine understands what the video is about.

Why Keywords Matter

keyword arrangement is an integral part of YouTube optimization because the robots behind YouTube don’t associate the value of the actual video content with what the viewer is actually seeking. You should pay attention to the relevance of keywords.

Even when you add closed captions, it doesn’t mean the best keywords are present to the Youtube search engine when we speak.

That is why it is important to know your audience and what words and phrases they are going to use to search for your video.

Here is how you can see what keywords were used to find your video:

  1. Enter YouTube Studio in your channel
  2. Access Analytics
  3. Select Reach
  4. Click into Traffic Source
  5. Click Traffic Source: YouTube Search

traffic-source

If you want to find some new keywords for your upcoming video, you will need to do some research.

1. Enter Keywords You Want to Rank for In YouTube Search: This allows you to see what the most popular phrases are in the YouTube search engine.

search-for-keywords

2. Study the Competitors: See which videos are ranking high for your search term. Use a tool called VidIQ to see the keywords that the top videos are performing.

vidlq-tool

3. Search for Related Keywords and Evaluate Relevancy: A tool called Ubersuggest can help you find related keywords and allow you to identify the search volume, cost per click (aka CPC is used for determining the budget for paid search), and the competitiveness of the word or phrase.

ubersuggest

Search volume: The number of searches with that particular keyword. The higher the number the more popular it is. You should aim to use keywords with a high search volume.

Keyword competition score: This score is usually indicated by a number and it represents how difficult it is for a keyword to rank due to other pages already ranking for that word or phrase. You want to find a keyword with a low competition score.

Pro tip: The best combination is high search volume and low competition score. But if you can’t get that perfect mix, go for the low competitive score, as it will give you a better chance to rank, even if it isn’t searched as often.

4. Come Up With Content Related to Those Keywords: To come up with topic ideas around a keyword, you can use a tool called Answer the Public , which gives you all the most popular questions searched online.

answer-the-public

3. Engage Your Audience:

It’s been highly discussed on forums all over the Internet, and there appears to be a strong correlation between YouTube video ranking and the number of likes, dislikes, and comments the video received.

While YouTube itself might not be using the number of likes and comments to determine where your video rank, having high engagement allows your video to be discovered through other means.

Here is an example of how it would work:

- A YouTuber with 100,000 subscribers views your video and likes it

- Then your video might be visible to a fraction of those 100,000 subscribers.

- Boom! Domino effect!

- More people will see your video and like it, increasing your network of viewers and your watch time, which is one of the main factors that YouTube takes into consideration.

Get engagements with a call to action:

- Don’t be afraid to ask for an engagement at the beginning of the video to avoid fall off on retention.

- Encourage them to leave a comment or start a discussion by asking a question at the end of your video.

- Monitor comments and responds to them so you can build a relationship with your audience over time.

It’s all about creating a community and that is what YouTube encourages.

4. Upload YouTube Video in Proper Length:

YouTube puts a lot of weight on watch time, and in addition to that, it puts more weight on session watch time.

Session watch time is counted when people watch your video and then continue to watch others, it doesn’t have to be your own. The more time people spend watching YouTube videos, as a result of your content, the more likely YouTube will increase your ranking.

Since YouTube puts importance on time spent watching videos, the length of your video will play a key role.

If you have 5 videos and all of them are a minute long, a 100% watch through will only get you 5 minutes total.

However, if you have 1 video that is 20 minutes, and an average viewer only watches half of it, then you have an average watch time of over 10 minutes. That’s more than double what your five short videos can do. This longer video is worth more. However, if that 20-minute video is really boring and people drop off in the first minute, then it’s not any better than 1 of the 5 short videos.

If your format allows, go for a longer video instead of a shorter one. But the most important thing is that you can keep people watching your videos: so use end screen and playlist links to keep them engaged.

End screen: Pick related videos for your audience, so they know exactly what they should watch next. You can even create a background template for your end screens .

related-videos-for-your-audience

Playlist: If you have multiple videos that fit a specific topic, add them to a playlist so the viewer can enjoy them all in one viewing.

add-videos-of-the-same-topic-to-a-playlist

Key Takeaways:

  1. Use Audience Retention to better understand how to structure your video for the best results.
  2. Perform Keyword Research to find the keywords that your competitors are using and your audience is searching for.
  3. Increasing Subscribers gets your video in front of more people the moment it is published.
  4. Encourage Comments and respond to establish a relationship with your viewers.
  5. Ensure that Viewers Continue Watching videos on YouTube after they finish watching yours.

Other Things That Affects Your YouTube Ranking

Except for the above-mentioned factors, there are also other issues that affect the ranking of your YouTube video. YouTube has stated that the number of subscribers doesn’t play a key role in your video ranking.

For example, if a YouTuber has a million subscribers and then overnight they lose 100 thousand, a video they had ranking number 1 will still be ranked number 1.

However, the number of subscribers has a lot of indirect effects on your channel.

- Subscribers know the moment your video is published

- Subscribers will watch your video in the first week (YouTube will rank your video higher if they see a lift in the first week of publishing)

- YouTube put a higher value on subscribers than views and social shares, because it’s harder to fake subscribers

Growing subscribers take time and effort, and even though it shouldn’t be your main focus, there are tactics you can do to gain more subscribers .

Don’t miss a chance to optimize your YouTube video, download, and print out this checklist for your next video project. For more information on SEO(Search Engine Optimization) on YouTube, you can also read the following article.

How to Fast Rank Video Higher with Video SEO >>

10 Best YouTube Keyword Tools to Use with Bonus Tips>>

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Download Filmora9 Win Version Download Filmora9 Mac Version

author avatar

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Become a Livestream King: The Best Webcams for YouTube Stars

Best Webcams for YouTube Livestreaming

author avatar

Max Wales

Mar 27, 2024• Proven solutions

Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.

In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.

Best webcams for YouTube Livestreaming in 2021

The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.

How to choose the right webcam for live streaming on YouTube?

Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.

Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.

Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.

Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

4 Best Webcams for YouTube Live streaming in 2021

There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.

1. Logitech 4K Pro webcam

 Logitech 4K Pro Webcam

OS: Windows, macOS, Chrome OS

Price: $199

This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.

The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.

Pros:

  • Produces incredibly clear and sharp images
  • Superb background replacement options
  • Expansive field of view

Cons:

  • Poor audio recording options
  • Internal software is basic
  • A limited number of programs can capture 4K footage

2. Logitech HD Pro C920

 Logitech C920

OS: macOS, Windows

Price: $99,99

Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.

The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.

Pros:

  • Produces 1080p and 720p resolution videos at 30 and 60 fps
  • Allows users to integrate live images into their live streams
  • Very easy to use

Cons

  • Below average audio recording features
  • Pricey
  • Works only with OBS and XSplit broadcasting software

3. Logitech C922 Pro Stream webcam

 Logitech C922

OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above

Price: $99,99

Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.

The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.

Pros:

  • Offers a solid support for audio recording
  • Delivers stunning picture quality
  • Compatible with a wide range of operating systems

Cons:

  • Limited mounting options
  • Not plug-and-play friendly on Mac devices
  • More expensive than webcams with similar capabilities

4. Microsoft LifeCam Studio

 Microsoft Llifecam Studio

OS: Windows

Price: $99,95

The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.

The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.

Pros:

  • Excellent video recording features.
  • Crystal clear audio
  • Great mounting options

Cons:

  • Available only on Windows OS
  • Demanding system requirements
  • Not optimized for live streaming.

How to live stream from a webcam on YouTube in 2020

Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.

Step 1

Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.

Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.

Step 2

Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.

youtube-livestream-settings.jpg

Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.

Step 3

Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.

youtube-livestream-preview.jpg

Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.

Step 4

Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.

Step 5

After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.

In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.

Best webcams for YouTube Livestreaming in 2021

The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.

How to choose the right webcam for live streaming on YouTube?

Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.

Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.

Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.

Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

4 Best Webcams for YouTube Live streaming in 2021

There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.

1. Logitech 4K Pro webcam

 Logitech 4K Pro Webcam

OS: Windows, macOS, Chrome OS

Price: $199

This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.

The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.

Pros:

  • Produces incredibly clear and sharp images
  • Superb background replacement options
  • Expansive field of view

Cons:

  • Poor audio recording options
  • Internal software is basic
  • A limited number of programs can capture 4K footage

2. Logitech HD Pro C920

 Logitech C920

OS: macOS, Windows

Price: $99,99

Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.

The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.

Pros:

  • Produces 1080p and 720p resolution videos at 30 and 60 fps
  • Allows users to integrate live images into their live streams
  • Very easy to use

Cons

  • Below average audio recording features
  • Pricey
  • Works only with OBS and XSplit broadcasting software

3. Logitech C922 Pro Stream webcam

 Logitech C922

OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above

Price: $99,99

Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.

The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.

Pros:

  • Offers a solid support for audio recording
  • Delivers stunning picture quality
  • Compatible with a wide range of operating systems

Cons:

  • Limited mounting options
  • Not plug-and-play friendly on Mac devices
  • More expensive than webcams with similar capabilities

4. Microsoft LifeCam Studio

 Microsoft Llifecam Studio

OS: Windows

Price: $99,95

The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.

The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.

Pros:

  • Excellent video recording features.
  • Crystal clear audio
  • Great mounting options

Cons:

  • Available only on Windows OS
  • Demanding system requirements
  • Not optimized for live streaming.

How to live stream from a webcam on YouTube in 2020

Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.

Step 1

Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.

Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.

Step 2

Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.

youtube-livestream-settings.jpg

Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.

Step 3

Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.

youtube-livestream-preview.jpg

Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.

Step 4

Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.

Step 5

After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.

In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.

Best webcams for YouTube Livestreaming in 2021

The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.

How to choose the right webcam for live streaming on YouTube?

Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.

Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.

Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.

Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

4 Best Webcams for YouTube Live streaming in 2021

There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.

1. Logitech 4K Pro webcam

 Logitech 4K Pro Webcam

OS: Windows, macOS, Chrome OS

Price: $199

This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.

The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.

Pros:

  • Produces incredibly clear and sharp images
  • Superb background replacement options
  • Expansive field of view

Cons:

  • Poor audio recording options
  • Internal software is basic
  • A limited number of programs can capture 4K footage

2. Logitech HD Pro C920

 Logitech C920

OS: macOS, Windows

Price: $99,99

Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.

The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.

Pros:

  • Produces 1080p and 720p resolution videos at 30 and 60 fps
  • Allows users to integrate live images into their live streams
  • Very easy to use

Cons

  • Below average audio recording features
  • Pricey
  • Works only with OBS and XSplit broadcasting software

3. Logitech C922 Pro Stream webcam

 Logitech C922

OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above

Price: $99,99

Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.

The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.

Pros:

  • Offers a solid support for audio recording
  • Delivers stunning picture quality
  • Compatible with a wide range of operating systems

Cons:

  • Limited mounting options
  • Not plug-and-play friendly on Mac devices
  • More expensive than webcams with similar capabilities

4. Microsoft LifeCam Studio

 Microsoft Llifecam Studio

OS: Windows

Price: $99,95

The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.

The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.

Pros:

  • Excellent video recording features.
  • Crystal clear audio
  • Great mounting options

Cons:

  • Available only on Windows OS
  • Demanding system requirements
  • Not optimized for live streaming.

How to live stream from a webcam on YouTube in 2020

Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.

Step 1

Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.

Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.

Step 2

Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.

youtube-livestream-settings.jpg

Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.

Step 3

Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.

youtube-livestream-preview.jpg

Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.

Step 4

Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.

Step 5

After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Max Wales

Mar 27, 2024• Proven solutions

Broadcasting videos in real time on social media can be a great way to share some of the best moments of your life with your friends or to reach new customers for the products your company offers. YouTube is the world’s biggest video sharing platform that already allows its users to stream live videos through third-party applications such as Wirecast Play or OBS. Less than a month ago, YouTube has finally made possible live streaming directly from a computer’s webcam. The option is currently only available on Chrome browsers, but the company claims that more browsers will start offering this feature soon.

In this article, we are going to provide you with all the information you’ll need to create seamless live streams using a webcam and introduce you to some of the best webcam models in 2021.

Best webcams for YouTube Livestreaming in 2021

The quality of the video recording you intend to broadcast live is essential for the success of your live streams. Most built-in laptop webcams produce low-quality videos, and for that reason using an external webcam that captures high-resolution videos can help you create live streams that attract a lot of attention from YouTube’s community.

How to choose the right webcam for live streaming on YouTube?

Compatability: Even the best webcams on the market are completely useless if they are not compatible with your computer. Finding a webcam that works with a PC or a Mac shouldn’t be too difficult because both Windows and iOS platforms offer support for a wide range of models.

Video Resolution: YouTubers that just want to produce simple live streams don’t have to pay a lot of attention to the video resolution, because their videos don’t show too many details. Vloggers and gamers, on the other hand, should consider using webcams that produce 4K or HD footage since lower-priced options have a hard time realistically depicting colors. The quality of the video output a webcam produces can increase its price significantly, so there’s no reason investing in it if you don’t have the intention of utilizing its features to the fullest.

Sound Quality: Besides the video features, you should also look into the webcam’s audio options, because no one wants to watch a video with a terrible sound. Buying an external microphone is probably the best solution to this issue, but if you can’t afford one, then purchasing a webcam with decent audio recording features is the second best option.

Adjustable Location: Although the angle from which you are recording a stream may not seem important, poorly framed live streams are more likely to go unnoticed. A webcam that is easily adjustable can grant you the freedom of choosing your shots on every live stream you share online and it will enable you to control each and every detail in the video.

Filmora logo filmora product interface

The All-in-One Screen Recorder & Video Editor

  • Record desktop screen, voiceover, and webcam simultaneously
  • Edit recorded clips quickly with a wide range of professional tools
  • Built-in plentiful templates and effects
  • Export to MP4, MOV, MKV, GIF and multiple formats

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

secure downloadSecure Download

4 Best Webcams for YouTube Live streaming in 2021

There are thousands of different webcams you can use to record a live stream, but the models featured below are some of the very best currently available on the market.

1. Logitech 4K Pro webcam

 Logitech 4K Pro Webcam

OS: Windows, macOS, Chrome OS

Price: $199

This is currently the only webcam on the market that supports 4K video recording, which makes it a forerunner of innovation and change. Besides the 4K option, the webcam’s features include a 5X digital zoom, infrared facial recognition and the amazing Right Light with HDR option that helps users record videos even under difficult light conditions.

The webcam can perform basic functions, like Skype calls, without the aid of third-party apps, which means that you can use it to create live streams on YouTube even if you don’t have a broadcasting software. The webcam’s stand is designed to fit almost any surface, so mounting the Logitech 4K Pro webcam to a laptop or monitor is quick and simple. The background replacement feature this Logitech’s webcam model offers can be quite useful if you want to use a different background in your YouTube live stream.

Pros:

  • Produces incredibly clear and sharp images
  • Superb background replacement options
  • Expansive field of view

Cons:

  • Poor audio recording options
  • Internal software is basic
  • A limited number of programs can capture 4K footage

2. Logitech HD Pro C920

 Logitech C920

OS: macOS, Windows

Price: $99,99

Vloggers and all other YouTubers who care about video resolution will love using this webcam. Besides being capable of producing crystal clear videos in 1080p or HD 720 resolution at 30 or 60 fps, Logitech HD Pro C922 is also optimized for live streaming, which makes it a perfect webcam for live streaming on YouTube and all other video sharing platforms.

The webcam is equipped with two omnidirectional microphones that can record clear audio, but they pick up background noises easily, so using an external microphone for your live stream is still a much better option. The automatic low-light correction feature is designed to detect flickering lights in a video or increase visibility when streaming from a dimmed location. A foldable stand makes mounting the webcam easy, and you can also use a tripod if you want to record a live stream from an unusual perspective.

Pros:

  • Produces 1080p and 720p resolution videos at 30 and 60 fps
  • Allows users to integrate live images into their live streams
  • Very easy to use

Cons

  • Below average audio recording features
  • Pricey
  • Works only with OBS and XSplit broadcasting software

3. Logitech C922 Pro Stream webcam

 Logitech C922

OS: Windows, macOS, Xbox, Chrome OS, Android 5.0 or above

Price: $99,99

Professional streamers, who want to capture impeccable live streams, should look no further. Logitech C922 Pro Stream webcam is the premier option for anyone who wants to be regarded as a professional streamer. This Logitech’s webcam lets you capture live streams in 1080p at 30 fps or 720p at 60 fps, while also providing the background removal feature for live streams on Twitch and YouTube. The video compression ensures that your live streams don’t take up too much of your network’s resources.

The webcam’s microphones enable users to record clear audio and reduce the need to use an external mic on every live stream you make. The Logitech C922 Pro Stream webcam delivers stunning performances in low light conditions, and it also has a 78-degree field of view lens. The webcam’s mounting options are somewhat limited, which can have a negative effect on the visual appeal of your YouTube live streams.

Pros:

  • Offers a solid support for audio recording
  • Delivers stunning picture quality
  • Compatible with a wide range of operating systems

Cons:

  • Limited mounting options
  • Not plug-and-play friendly on Mac devices
  • More expensive than webcams with similar capabilities

4. Microsoft LifeCam Studio

 Microsoft Llifecam Studio

OS: Windows

Price: $99,95

The high-precision glass element lens this webcam features produces clear and sharp images. The Microsoft LifeCam Studio webcam has a 1080p HD sensor and it offers 720p HD video chat option. In addition to these remarkable features, the webcam is also equipped with TrueColor technology with face tracking that automatically adjusts the camera’s exposure to the environment and ensures that your live streams are always bright and colorful.

The Microsoft LifeCam Studio has a wide angle lens and an autofocus feature that guarantees that all live streams are always in focus. The webcam is Skype certified which means that it performs best when used with this software. Audio recording features exceed all expectations since the webcam can record natural audio recordings with no background noises. However, the limited compatibility narrows down the spectrum of its potential users.

Pros:

  • Excellent video recording features.
  • Crystal clear audio
  • Great mounting options

Cons:

  • Available only on Windows OS
  • Demanding system requirements
  • Not optimized for live streaming.

How to live stream from a webcam on YouTube in 2020

Although producing your own live stream on YouTube is easy, there are still a few steps you will have to take before you can start streaming from the webcam on your computer. If you don’t have a YouTube channel, you must make one, in order to be able to create your first live steam.

Step 1

Go to youtube.com/webcam , then complete the channel verification process and make sure that your channel doesn’t have any live streaming restrictions in the last 90 days. Head over to your channel, click on the Create a Video or Post icon in the upper right corner of the web page and select the GoLive option.

Afterward, you should give Chrome permission to access your webcam and the microphone you intend on using to record audio.

Step 2

Immediately after, the platform will ask you to give a title to your stream and it will let you choose whether or not you want the stream to be public or unlisted. It may be a good idea to create a few unlisted streams before you go public if you are still trying to figure out how this feature works.

youtube-livestream-settings.jpg

Proceed to select the camera and the microphone you intend to use to record the live stream, and you can also click on the Advanced Settings icon if you want to disable chat during the session or to specify that the live stream includes paid promotions.

Step 3

Once you’ve finished fine-tuning the advanced settings, you should click on the Next button. The platform will offer you to take or upload a thumbnail for your live stream.

youtube-livestream-preview.jpg

Clicking on the Share icon will enable you to share a live stream on social media, copy the link or access the embed code. Using the Share option is a great way to check if your live stream is functioning properly and to make sure that you are all set to begin the streaming session.

Step 4

Start your live stream by hitting the Go Live button. During the stream, you’ll be able to see and reply to comments people posted, the duration of the stream as well as the number of people following your live stream. If you haven’t shared your live stream before you started a new session you can do so while you are live. Click on the End Stream button to finish your webcam live stream on YouTube.

Step 5

After each live streaming session, YouTube will display some important statistics like the total and average watch time for the particular stream, the number of new subscribers or the number of playbacks of your live stream. The stream will be available for review in YouTube’s Creator Studio in the Events menu.

author avatar

Max Wales

Max Wales is a writer and a lover of all things video.

Follow @Max Wales

Also read:

  • Title: 5 Tips to Get More Views with YouTube Optimization [Free Checklist] for 2024
  • Author: Kevin
  • Created at : 2024-05-25 14:34:39
  • Updated at : 2024-05-26 14:34:39
  • Link: https://youtube-videos.techidaily.com/5-tips-to-get-more-views-with-youtube-optimization-free-checklist-for-2024/
  • License: This work is licensed under CC BY-NC-SA 4.0.
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5 Tips to Get More Views with YouTube Optimization [Free Checklist] for 2024