2024’S Guide to Profit: YouTube Monetization with Joshi

YouTubers don’t only create fun vlogs, but they generate serious income from it, too. One such YouTuber is Sourav Joshi - quite popular in his niche.

If you’re curious about Sourav Joshi vlog income, this blog is the right place to get this secret information. From biography to monthly income to popular videos, you’re going to learn almost everything about Sourav and his YouTube channel.

And if you’re into producing content for YouTube, read on to find bonus tips.

1. Exclusive Personality
2. Engaging and Interactive Content
3. Most Viewed Vlogs/Videos

• Pro Tips: How to be a YouTuber and Make Videos Like Sourav Joshi

Part 1: Who is Sourav Joshi?

An Indian YouTuber, Sourav started his first channel “Sourav Joshi Arts” on the Platform in September, 2015. You can find drawings of famous people, including Abraham Lincoln on his arts channel.

Later in February, 2019, Sourav started his vlogging channel “Sourav Joshi Vlogs.” And no doubt, he has been successful in his journey and has established himself as a popular YouTuber.

Sourav Joshi Biography

Name	Sourav Joshi
Real Name	Sourav Joshi
Net Worth (2022)	$1 Million
Monthly Income & Salary	$30,000 - 45,000
Yearly Income	Rs. 2.5 - 3 Crore
Age	22 years
Gender	Male
Nationality	Indian
Height	5 feet 7 inche
Profession	YouTuber, Content Creator
YouTube Channel	Sourav Joshi ArtsSourav Joshi Vlogs
Awards & Recognition	Silver & Gold Play Button

Being creative and unique can help you go big on YouTube. With his art videos and fun vlogs, Saurav has proved it, too. Let’s explore how much Saurav Joshi earn from YouTube.

Part 2: Sourav Joshi YouTube Earnings and Stats

Now that you know who Sourav Joshi is and what he does to earn dollars from YouTube, see how YouTube calculates income.

Sourav Joshi YouTube Income

As an established YouTuber, Sourav makes money from affiliate marketing, sponsorships, paid partnerships, and Google AdSense.

Want to know Sourav Joshi’s income from YouTube? He’s known to earn $30,000 to $45,000 monthly, and has a current net worth, $1 million.

Sourav receives 320-350 million views monthly on his two YouTube videos that helped him elevate his net worth.

Sourav Joshi YouTube Stats

Monthly Earnings	Rs. 35-50 lakh, $30,000 to $45,000
Yearly Earnings	Rs. 2.5 - 3 Crore
Total Video Uploads	Sourav Joshi Vlogs - 1K VideosSourav Joshi Arts - 676 Videos
Subscribers	Sourav Joshi Vlogs - 17.2MSourav Joshi Arts - 3.75M
Video Views	Sourav Joshi Vlogs - 6,378,282,781Sourav Joshi Arts - 177,342,864
Last 30-Day Views	Sourav Joshi Vlogs - 316.365M

How Famous Sourav Joshi is?

The views on his videos show him as a popular Indian YouTuber. Not only this, he has made a record of 100 days 100 trending videos on the platform.

Sourav’s channel was the fastest growing one during the Covid-19 lockdown. Even his Instagram bio says “Most subscribed vlogger of India.”

The vlogger enjoys 3.7M followers on Instagram.

Part 3: Why is Sourav Joshi Trending on YouTube?

With two successful channels, net worth in million, luxury cars, and collaboration with music albums, Sourav is a well-known YouTuber among kids and adults.

The reasons for his success and popularity are:

Exclusive Personality

It’s no secret that with dedication and hard work Sourav has managed to create himself a successful YouTuber.

He also gives off humble vibes. Looking at his content, you’ll see and feel adoration he has for his brother and cousin brother. He seems like a genuine and fun guy, too.

Engaging and Interactive Content

Since he’s got two channels, both are great in terms of content. On his art channel, he’s drawn images of known people, such as Bollywood actor Tiger Shroff, Indian Cricketer MS Dhoni, and many more.

More so, on his vlog channel, he created daily-life vlogs which most people can relate to. From travel videos to surprises for family, you can see enjoyable content on Sourav’s vlog channel.

Most Viewed Vlogs/Videos

As an artist, Sourav has created some stunning portraits of popular people. But one video where he drew hair got the most views.

His “How I Draw Hairs | Step by Step” got around 13,353, 361 views.

How I Draw Hairs | Step by step

In this 8-minute video clip, you can see him draw hair with absolute perfection, making the final product look 100% realistic.

During the lockdown, Sourav vlogs got massive popularity. One such vlog was “Golgappa CHALLENGE WITH PIYUSH.”

Golgappa CHALLENGE WITH PIYUSH 馃槏馃構

This 13-minute vlog was fun, and viewers can see Sourav enjoying with his younger brother, too.

People love watching vlogs, especially when they’re relatable to their personal lives. Many viewers can relate to “Highway Pe Faas Gye” vlog while enjoying it.

Highway Pe Faas Gye 馃槄 Popat Hi Popat

This is one of the most-viewed vlogs by Sourav with 23,431,594 views.

Pro Tips: How to be a YouTuber and Make Videos Like Sourav Joshi

A fun 11-minute video requires a lot of efforts, including top-tier video editing. If you’re impressed with the work of Sourav, try Filmora to edit your next video.

Wondershare Filmora is an intuitive software that offers a series of features and templates, so you can edit and make your videos impressive, following only a few simple steps which can help you do the right job.

Step1 Import your Footage

The first step is to click on “import” to access the folder where you can browse the video clips you need to edit.

Step2 Drag your Footage to Timeline

Drag and drop your files from the media library to be used as the background in the first round. Then, drag and drop another video to be used on the top of that background in the second round.

Step3 Work on Speed and Duration Settings

In the duration settings, you can adjust the video duration. If there’s need for adding more video clips together, repeat the same process on several tracks, sharing the same frame.

Step4 Fix Size and Positioning of your Video

For this step, you can use editing interface, so you can work on your video’s position. Drag the sliders to the interface and change the size, position, and direction of your footage.

Step5 See Advance Editing Option

When it comes to making a video 10x impressive, use Filmora’s advance editing sounds like a great move.

Simply access the editing panel by double-clicking the video. After this, you can perform the following:

Motion effects

Adjustment of video tone

Color correction of the video

Options for audio

Apply masks to your video, they feature different shape and positions, so adjust them accordingly.

Step6 Use More Features from Library

The software comes with a vast library packed with stunning effects, elements, transitions, and stock video. Don’t hesitate to use them and make your video more visually interesting.

Effects

Find “effects” on the top menu, click, and choose from the list.

Stock Video

“Stock video” button is also located on the top menu. Click on it to find more eye-pleasing content for your footage.

Elements

Go to the top menu and find “elements.” You can add these elements to ensure your video appear interesting and engaging.

Transitions

Using various video clips in a single video? Use transitions, located on the top menu, to smooth out everything.

Step7 Save and Export your Footage

Once you’re satisfied with the end result, it’s time to save and export the video for actual usage.

Wrap Up

Becoming a content creator and earning in dollars seems like a dream job. But not everyone understands that it needs a lot of effort and patience to reach this level of success on YouTube.

Although the journey is unpredictable, it doesn’t hurt to try. See Sourav Joshi for an example. His art or creativity paved a way for him and made him a successful YouTuber in such a young age.

You can try creating a video for YouTube. And use Filmora to make your videos impressive and aesthetically pleasing.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Part 1: Who is Sourav Joshi?

An Indian YouTuber, Sourav started his first channel “Sourav Joshi Arts” on the Platform in September, 2015. You can find drawings of famous people, including Abraham Lincoln on his arts channel.

Later in February, 2019, Sourav started his vlogging channel “Sourav Joshi Vlogs.” And no doubt, he has been successful in his journey and has established himself as a popular YouTuber.

Sourav Joshi Biography

Name	Sourav Joshi
Real Name	Sourav Joshi
Net Worth (2022)	$1 Million
Monthly Income & Salary	$30,000 - 45,000
Yearly Income	Rs. 2.5 - 3 Crore
Age	22 years
Gender	Male
Nationality	Indian
Height	5 feet 7 inche
Profession	YouTuber, Content Creator
YouTube Channel	Sourav Joshi ArtsSourav Joshi Vlogs
Awards & Recognition	Silver & Gold Play Button

Being creative and unique can help you go big on YouTube. With his art videos and fun vlogs, Saurav has proved it, too. Let’s explore how much Saurav Joshi earn from YouTube.

Part 2: Sourav Joshi YouTube Earnings and Stats

Now that you know who Sourav Joshi is and what he does to earn dollars from YouTube, see how YouTube calculates income.

Sourav Joshi YouTube Income

As an established YouTuber, Sourav makes money from affiliate marketing, sponsorships, paid partnerships, and Google AdSense.

Want to know Sourav Joshi’s income from YouTube? He’s known to earn $30,000 to $45,000 monthly, and has a current net worth, $1 million.

Sourav receives 320-350 million views monthly on his two YouTube videos that helped him elevate his net worth.

Sourav Joshi YouTube Stats

Monthly Earnings	Rs. 35-50 lakh, $30,000 to $45,000
Yearly Earnings	Rs. 2.5 - 3 Crore
Total Video Uploads	Sourav Joshi Vlogs - 1K VideosSourav Joshi Arts - 676 Videos
Subscribers	Sourav Joshi Vlogs - 17.2MSourav Joshi Arts - 3.75M
Video Views	Sourav Joshi Vlogs - 6,378,282,781Sourav Joshi Arts - 177,342,864
Last 30-Day Views	Sourav Joshi Vlogs - 316.365M

How Famous Sourav Joshi is?

The views on his videos show him as a popular Indian YouTuber. Not only this, he has made a record of 100 days 100 trending videos on the platform.

Sourav’s channel was the fastest growing one during the Covid-19 lockdown. Even his Instagram bio says “Most subscribed vlogger of India.”

The vlogger enjoys 3.7M followers on Instagram.

Part 3: Why is Sourav Joshi Trending on YouTube?

With two successful channels, net worth in million, luxury cars, and collaboration with music albums, Sourav is a well-known YouTuber among kids and adults.

The reasons for his success and popularity are:

Exclusive Personality

It’s no secret that with dedication and hard work Sourav has managed to create himself a successful YouTuber.

He also gives off humble vibes. Looking at his content, you’ll see and feel adoration he has for his brother and cousin brother. He seems like a genuine and fun guy, too.

Engaging and Interactive Content

Since he’s got two channels, both are great in terms of content. On his art channel, he’s drawn images of known people, such as Bollywood actor Tiger Shroff, Indian Cricketer MS Dhoni, and many more.

More so, on his vlog channel, he created daily-life vlogs which most people can relate to. From travel videos to surprises for family, you can see enjoyable content on Sourav’s vlog channel.

Most Viewed Vlogs/Videos

As an artist, Sourav has created some stunning portraits of popular people. But one video where he drew hair got the most views.

His “How I Draw Hairs | Step by Step” got around 13,353, 361 views.

How I Draw Hairs | Step by step

In this 8-minute video clip, you can see him draw hair with absolute perfection, making the final product look 100% realistic.

During the lockdown, Sourav vlogs got massive popularity. One such vlog was “Golgappa CHALLENGE WITH PIYUSH.”

Golgappa CHALLENGE WITH PIYUSH 馃槏馃構

This 13-minute vlog was fun, and viewers can see Sourav enjoying with his younger brother, too.

People love watching vlogs, especially when they’re relatable to their personal lives. Many viewers can relate to “Highway Pe Faas Gye” vlog while enjoying it.

Highway Pe Faas Gye 馃槄 Popat Hi Popat

This is one of the most-viewed vlogs by Sourav with 23,431,594 views.

Pro Tips: How to be a YouTuber and Make Videos Like Sourav Joshi

A fun 11-minute video requires a lot of efforts, including top-tier video editing. If you’re impressed with the work of Sourav, try Filmora to edit your next video.

Wondershare Filmora is an intuitive software that offers a series of features and templates, so you can edit and make your videos impressive, following only a few simple steps which can help you do the right job.

Step1 Import your Footage

The first step is to click on “import” to access the folder where you can browse the video clips you need to edit.

Step2 Drag your Footage to Timeline

Drag and drop your files from the media library to be used as the background in the first round. Then, drag and drop another video to be used on the top of that background in the second round.

Step3 Work on Speed and Duration Settings

In the duration settings, you can adjust the video duration. If there’s need for adding more video clips together, repeat the same process on several tracks, sharing the same frame.

Step4 Fix Size and Positioning of your Video

For this step, you can use editing interface, so you can work on your video’s position. Drag the sliders to the interface and change the size, position, and direction of your footage.

Step5 See Advance Editing Option

When it comes to making a video 10x impressive, use Filmora’s advance editing sounds like a great move.

Simply access the editing panel by double-clicking the video. After this, you can perform the following:

Motion effects

Adjustment of video tone

Color correction of the video

Options for audio

Apply masks to your video, they feature different shape and positions, so adjust them accordingly.

Step6 Use More Features from Library

The software comes with a vast library packed with stunning effects, elements, transitions, and stock video. Don’t hesitate to use them and make your video more visually interesting.

Effects

Find “effects” on the top menu, click, and choose from the list.

Stock Video

“Stock video” button is also located on the top menu. Click on it to find more eye-pleasing content for your footage.

Elements

Go to the top menu and find “elements.” You can add these elements to ensure your video appear interesting and engaging.

Transitions

Using various video clips in a single video? Use transitions, located on the top menu, to smooth out everything.

Step7 Save and Export your Footage

Once you’re satisfied with the end result, it’s time to save and export the video for actual usage.

Wrap Up

Becoming a content creator and earning in dollars seems like a dream job. But not everyone understands that it needs a lot of effort and patience to reach this level of success on YouTube.

Although the journey is unpredictable, it doesn’t hurt to try. See Sourav Joshi for an example. His art or creativity paved a way for him and made him a successful YouTuber in such a young age.

You can try creating a video for YouTube. And use Filmora to make your videos impressive and aesthetically pleasing.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Boosting Your Channels’ Viewer Loyalty: Essential Tactics Unveiled

6 Ways To Increase Audience Retention on YouTube

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

You May Also Like: How to analyse your and your competitors’ YouTube Channel >>
How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Audience retention is one of your most important stats on YouTube. It is even more important than your view count. Your view count really only tells you how many people are finding and clicking on your videos, not whether they are actually watching them. Audience retention refers to how much of a video a viewer watches before clicking away, which is very useful information to have. If you know when people are leaving your videos then you know what you need to work on.

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How to structure a YouTube video >>

• Part 1: What is Audience Retention?
• Part 2: How to See Your Audience Retention Report in YouTube?
• Part 3: What is a Good Audience Retention Rate on YouTube?
• Part 4: 6 Ways to Increase YouTube Audience Retention

Part 1: What is Audience Retention?

To put it in simple terms, YouTube audience retention is about how much of each video your viewers watch. It’s usually expressed as a percentage, so if your viewer gets half way through, they will have a retention of 50 per cent.

For YouTube analytics, audience retention is taken as a mean of the retention figures for each of your viewers. For example, if you post a ten-minute video and half your viewers get to the five-minute mark, that’s a retention of 50 per cent. If the other half watch it right to the end, that’s a retention of 100 per cent. The mean of these two figures is 75 per cent, and that’s what YouTube will use as your audience retention figure.

This retention rate affects how highly your video is ranked on YouTube, with videos boasting higher audience retention rates appearing higher in the search results than those which do not. This is because both YouTube and Google are highly focussed on customer satisfaction, and a long watch time means a very happy customer was watching that video. For this reason, it’s well worth considering how to increase YouTube audience retention as it demonstrates that you’re making great content as well as helping you get more viewers.

Part 2: How to See Your Audience Retention Report in YouTube?

YouTube will produce reports to help you keep track of your audience retention. There are two types of audience retention reports; absolute and relative. Absolute allows you to view a graph of your video’s retention and see when people might be clicking away, or if they are skipping to later parts of your video. If you lose a lot of viewers in the first 15 seconds of your videos then that is a clear indication that your content is not what the viewers who find your videos really want. The relative report is where your video is compared to the average retention of similar videos.

Note that by ‘similar videos’, YouTube means videos of a similar length. There is no way to compare your videos only to other videos in your genre. The relative report will always be somewhat skewed because your videos will be measured against very different content.

To see an audience retention report log into your YouTube account and go to yourCreator Studio. There, selectAudience RetentionunderAnalytics.

Part 3: What is a Good Audience Retention Rate on YouTube?

When you’re considering how to increase YouTube audience retention, it can be good to have a goal in mind. Obviously 100 per cent is going to be the Holy Grail of retention rates, but how many videos are actually going to achieve that? It only takes for one person to ‘accidentally’ click on your video and rapidly click away, or for someone to have to stop for outside reasons, to drag your average down.

According to the YouTube community, a good goal to aim for is around 50 per cent, but as there is a lot which can affect your retention rate, that number may be different for you. Low view numbers sometimes get higher retention rates because it’s mainly subscribers watching, whereas channels with millions of views may suffer due to more people abandoning. Rather than setting yourself a golden number, focus instead on increasing your retention rate from wherever it is now, and celebrate your own success instead of measuring yourself against others.

Part 4: 6 Ways to Increase YouTube Audience Retention

If you’re serious about learning how to increase YouTube audience retention, here are five of the best ideas for you:

1. Compare your videos

Investigating your audience retention report will highlight the videos where you achieved maximum success. Think about what you did here, and work to replicate that technique. Perhaps you were talking about a product, or maybe your structured your video slightly differently. It’s up to you to dissect your video and find out what it was that kept people watching for longer, so that you can repeat this success in the future. You can also use some influencer marketing platform such as InflueNex to take a look at the videos in your similar channels, and learn the popular videos on their channels.

2. Get on with it

Research shows that YouTube viewers have an incredibly short attention span. Depending on who you believe, you could have as much as six seconds or as little as just three to grab their attention and compel them to carry on watching. If you want to improve your audience retention, coming in with an engaging, attention grabbing statement right at the start is crucial to your success. Nobody wants to waste their time watching someone waffle on for ages about their granny or their favorite hobbies, so get right down to it straight away, by telling them what’s in store.

3. Make it visually engaging

Perhaps all you’ve got is a presentation to make. You’re not a gamer, you’re not showing clips of your cat and you’re not doing a makeup tutorial, so surely all you need is a camera, good lighting and your face, right? Wrong. Viewers like to see the visual content changing, and videos which have a range of scenes are usually far more successful than those where it’s just a person talking to camera. Think about how you can insert cutaways, pop up text, different footage and other graphics to keep it interesting for your viewers.

4. Make it shorter

This one is a no brainer really. If you make a one-minute video, how hard is it going to be to keep viewers watching to the end compared to a 20-minute marathon. However, going too short can be negative too, unless you really do have something very quick and simple to showcase. Long videos work well for YouTubers in the gaming niche, in particular, because viewers want to know the end result, but for most of us, these sorts of viewing statistics are hard to reach.

If you consider a viewer who watches three minutes of your content, would you rather they watched three minutes of a ten-minute video and then clicked away bored, or would you rather they finished an entire video that was only three minutes long? Both in terms of audience retention and of your own reputation, having a viewer finish a short video is much more valuable to you than losing someone half way through a long one. That person probably enjoyed your content to the end and will more than likely watch another one of your videos. Conversely, the one you lost half way through was bored enough to stop watching and will probably not bother viewing any other videos of yours in future.

5. Keep them hooked

Think carefully about your YouTube video structure. Ideally, you will tell them at the very start that you’ve got something amazing to share with them later on. This could be a tip, a tutorial, a new product reveal or even something funny. Whatever it is, tell them they’re going to love it from the start, and keep reminding them to watch from the end to get this gift. That doesn’t mean you shouldn’t give them great content all the way through, just that you should save a carrot for the end of the ride to reward those loyal viewers.

So, now you know how to increase YouTube audience retention, what are you going to do about it? Have a go at modifying your videos to boost the numbers who will watch to the end and let us know how you got on.

6. Use an Excellent Video Editor

Content is the king. It is necessary to use a powerful video editor to help you edit videos. With an excellent video editor like Filmora, you can custom stunning videos effortlessly.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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