Epic Audio Essentials: Top 10 for Trending YT Shorts

The 10 Best Trending Background Music for YouTube Shorts

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

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Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

Even though it has only been a while since YouTube Shorts has been released, it has already become quite popular instantly. For instance, each day YouTube Shorts get a view of more than 6 billion the world over. Though, if you also want to make your YouTube Shorts videos more appealing, then consider adding some interesting background music in them.

Here, I will make you familiar with 10 trending YouTube Shorts music options that you can also consider adding to your videos.

Part 1: What are YouTube Shorts All About?

Recently released, YouTube Shorts is a dedicated feature in the app that lets us view or post short videos of 60 seconds or less. To access this feature, you can just go to the “Shorts” option from the bottom panel of your YouTube app. This will automatically load all kinds of short videos that you can browse on YouTube.

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Part 2: Top 10 Trending Background Music for YouTube Shorts

While there are thousands of options to YouTube Shorts songs, I would recommend going through the following picks for your next videos:

1. Fun Background Mix

This is one of the most popular songs for YouTube Shorts that you might have come across in the past, too. Since it is a copyright-free track, you can use any part of it in your Shorts videos without any issue. In most cases, this YouTube Shorts music is recommended to add a funny or relaxing appeal to your videos.

2. Tropical Mix

If you want to add all kinds of unique music for YouTube Shorts, then you can explore this mix of 15+ different tracks. All these background songs are based on a fun and light tropical feel, letting you add a chill and relaxed appeal to your Shorts videos for sure.

3. Upbeat Music for Shorts

Are you a fitness blogger on YouTube or would like to come up with some motivational content? In this case, you can explore this YouTube Shorts background music that has an upbeat and uplifting appeal. It would be best suited for motivational and fitness videos and can be used for free.

4. Motivational and Uplifting Score

This is another recommended choice of YouTube Shorts BGM for motivational or inspirational videos. The track starts with a soothing appeal and gradually grows to an uplifting rhythm with the help of drums and guitars. You can simply clip its best parts while using it on your YouTube Shorts video.

5. Soothing No Copyright Music

This is one of the best YouTube Shorts songs that can go flawlessly with almost every kind of video. From a romantic to an inspirational charm, the track has different lows and highs that would compliment all kinds of content for sure. After loading it on YouTube Shorts, just make sure you clip out the best segments according to the type of video you are posting

6. Dreamer by Hazy Ambient Music

For all those who post emotional or romantic content on YouTube Shorts, this would be an ideal background score. The ambient music has soft rhythms that would add a soothing appeal to your videos, letting your audience focus on other important things.

7. Ethnic Hip Hop Music

Having a blend of ethnic and retro appeal, this would be an ideal YouTube Shorts copyright music that you can add to your videos. It has tons of musical instruments (both old and new) mixed flawlessly. It will certainly grab the attention of your audience and will make your Shorts stand out.

8. City Calm Track

From fashion bloggers to lifestyle influencers, everyone can take the assistance of these YouTube Shorts songs. It has a calming yet modern appeal that would make your videos sound unique for sure. You can explore this music for YouTube shorts and simply clip out the best segment for your video.

9. Peaceful Piano Music

This is a copyright-free YouTube Shorts music that would let you add a peaceful effect to your videos. The best part is that this is a royalty-free track, which means you can seamlessly add it to your videos without any hassle. It is a highly recommended track for those who create inspirational and emotional content for their audience.

10. Catwalk Funny Music

Lastly, you can also explore these YouTube Shorts trending songs as a background score for funny and cute videos. The track is often used for video content related to pets, slow dances, makeup tutorials, and so on. You can use this royalty-free music directly on YouTube Shorts without any conflicts.

Part 3: How to Add Background Music to YouTube Shorts Videos?

I’m sure that after going through these YouTube Shorts songs, you can easily find the perfect background music for your videos. Though, if you want to add music for YouTube Shorts, then you can do it via its native recording and editing feature. To add or edit YouTube Shorts BGM, you can just follow these steps:

Step 1: Record a Video on YouTube Shorts and Select the Clip

You can start by launching the YouTube application on your device and visiting the Shorts section. Now, tap on the red (recording) icon to shoot a video and let go of it to stop the recording. As the video would be recorded, you can go to its dedicated section from the top and select it.

Step 2: Search for Songs for YouTube Shorts

Great! Once you have selected the video segment, you can just tap on the “Add Music” button from the top panel. This will automatically load all the trending music in different categories that you can preview in advance.

If you want, you can just enter the name of the song, genre, artist, or any other keyword on the search bar to look for anything specific.

Step 3: Add Music to YouTube Shorts

After finding the right track for the video clip, you can tap on it, and it will automatically be loaded on the interface. You can further tap on the “Adjust” button on the side to make changes to the added music.

This will let you clip out the specific part of the song that you want to add to your video on YouTube. Once you have found the right segment of the track, you can preview it, and tap on the “Done” button to clip it.

That’s it! This will automatically add the selected music for YouTube Shorts, letting you post it on the app. If you want to make any changes, then you can tap on the track’s icon from the top. This will let you delete the added track for your video or change it with any other background music.

Bonus Tip: Add Stunning Edits to Your Videos with Filmora

Now, when you know how to add YouTube Shorts music to any video, you can easily come up with some great content for your channel. Though, if you want to make better edits and make your videos even more interesting, then you can use Wondershare Filmora.

The desktop application has tons of editing features to add transitions, captions, filters, overlays, and so much to your videos. There are also inbuilt AI-integrated features to automatically remove the background from your videos and implement other effects.

Besides that, some other features in Filmora are animation keyframing, auto reframing, audio ducking, silence detection, speed controls, and more.

Conclusion

I’m sure that after going through these suggestions, you can pick some of the best YouTube Shorts music tracks for your videos. Since YouTube Shorts has a wide range of music, you can find all kinds of background tracks for your funny, inspirational, romantic, or any other videos.

Besides that, if you want to make better edits to your videos, then you can also try Wondershare Filmora. It is an ultra-smart and user-friendly editing tool that would let you come up with some of the most visually appealing videos in no time.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Gaining Traction: Effective SEO Techniques for YouTube Videos

YouTube SEO Guide: How to Improve Search Rankings For Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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Richard Bennett

Mar 27, 2024• Proven solutions

If there exists searches, there exists SEO. YouTube now is the second largest search engine which processes more than 3 billion searches in a single month. Besides making sure that each video you upload to YouTube offers thought-provoking content, you can also optimize the video in accordance with the rules of SEO to stand out from the 500 hours of videos uploaded per minutes.

If you are trying to learn more about the SEO optimization of YouTube videos, you’ve landed on the right page, because in this guide we are going to take you through the process of improving the search rankings for each video you upload to YouTube.

YouTube SEO Guide

Quick Jump Menu:

The guide covers these five aspects of YouTube SEO optimization:

• The Basics - Five Main Traffic Sources
• How to Come Up With SEO Topics?
• The Metadata Process
• Promoting Videos Using Off-Channel Marketing
• How to Monitor a Video’s Data?

The Basics - Five Main Traffic Sources

Producing a video and posting it on your YouTube channel is simply not enough to guarantee its success. You have to know where the video’s traffic will come from, because over 500 hours of video content are being uploaded each minute, and there are over 50 million content creators on the platform.

That’s the reason why you have to develop a strategy that will attract the traffic to your videos and place them high in the YouTube’s search rankings. Let’s have a look at five traffic sources that will boost the number of views and comments videos are getting.

YouTube Search

A great deal of traffic for your videos can come from the search results, which makes the title of a video one of the most important aspects of SEO optimization on YouTube.

Don’t use long titles, strive to use short and catchy titles that also contain keywords which accurately describe the contents of the video in order to appear higher in the YouTube’s search results.

Suggested Videos

The platform offers video suggestions that cover topics similar to those of the videos you already watched. Once more, the title and the description you provided will play a crucial role in driving more traffic to your videos, so make sure that each video you post on YouTube has an effective title that will spark interest in a potential viewer to take action and actually watch the video.

Suggested videos that appear next to the video

Suggested videos that appear after the video

Suggested videos that appear from links in a video description.

YouTube Advertising

Investing in the promotion of the content you’re posting on your channel can help you to generate more views, but different types of YouTube ads produce different results. Non-skippable ads never count as a view, while a skippable ad that lasts more than ten seconds must be viewed for at least thirty seconds in order to qualify as a view. All other types of YouTube ads require the viewer to click on them and play them so the YouTube Analytics can recognize the action as a view.

Channel Pages, Browse Features, Playlists

Channel Pages - This method of generating traffic includes views created by other channel owners as well as Topic Channels that are automatically created using the platform’s video discovery system. In either case, your videos are discovered through search results or video suggestions.

Browse Features - The homepage of your YouTube channel as well as the subscription feed and all other browse features can be a potential source of views for your videos. The YouTube users who watch a video on your channel can be either signed-in or signed-out, but the YouTube Analytics tool will still recognize their action as a view.

Playlists - Producing content other YouTubers will want to include in their playlists is one of the best ways to attract more traffic and increase the amount of views videos you upload to your YouTube channel are getting.

External Traffic Sources

Even though YouTube is the second largest search engine in the world, sharing a link to a video on social media such as Twitter or Facebook or embedding it on your website can significantly increase the number of views the video is getting.

Sources of traffic mentioned above are not equally effective, because the intent to actually watch the video varies greatly for each source. That’s why you’ll be able to achieve the best results if you combine several, if not all sources of traffic described in this guide.

How to Come Up With SEO Topics

Videos are a form of communication, and like with all forms of communication, you must know who you are addressing in order to know what to say. Defining the target audience before you start creating a video will make the SEO optimization process much simpler and much faster.

Let’s say that you want to become a successful beauty vlogger and your aim is to produce makeup tutorials. Your first step should be to determine which market is the most relevant for you. Assuming you’d like to target the Asian market, it becomes obvious that the audience you’ll be addressing will consist of women in need of practical makeup advice and your colleagues who offer similar types of tutorials.

Now that you’ve defined your target audience you can proceed to develop the content strategy. People search videos for many different reasons, but their motivation can be approximately divided into four micro-moments. These are:

I want to know, I want to go, I want to do and I want to buy moments and some or all can be applied to all types of YouTube videos.

I want to know moments refer to YouTube users who want to learn more about a certain topic and often ask how to perform a certain action. In the beauty niche, the search terms may include questions like ‘Is makeup bad for your skin?’ or ‘What is contouring?’.

I want to do moments reflect a certain need the potential viewer of your videos has, and your video should provide a straightforward answer. Most common I want to do search patterns for beauty vloggers are ‘How to apply mascara, eyeliner, etc..’

If you know quite a bit about beauty products, then producing videos that rely on I want to buy moments is a sure way to attract a lot of traffic to your videos. These include product reviews, top ten videos or comparison videos that offer the reasons for and against buying a certain product.

Furthermore, you should try to think of a way to create a makeup video that makes the viewer feel involved, so even if you are just explaining the basic terms or tools in the video, viewers should have the feeling that they are learning something.

After defining your target audience and determining what you have to offer, you can choose the topic based on keywords. Here’s how you can easily come up with keyword ideas for your YouTube videos.

How to find the right keywords ideas?

YouTube Search Suggestions:

This is by far the easiest and fastest way to come up with an SEO friendly topic for a video. The best part is that the keywords you come up with will work without a doubt since all suggestions are based on search terms actual people have already used.

Copy the Keywords From a Video in Your Niche that Already Has a Lot of Views:

Study the competition and find a few channels with hundreds of thousands of subscribers that cover the same topics as you. These channels probably have a significant number of videos so just sort them out using the ‘Most Popular’ option.

Click on a video that has the most views and that also has a topic that isn’t far removed from what you want to do. When the video is open, look for the keyword around which it is centered, in the title, description or tags and just find a creative way to incorporate it into your video.

Use YouTube’s Traffic Sources and Search Report:

If you would like to find out which keywords YouTubers have used to find your videos this is your best option. Even though the chances are you’ll know most keywords in the report since you already used them for SEO optimization of your videos, you might come up with a few unexpected entries that might be useful.

Look for low-competition keywords, because frequently used keywords are already used by videos featured on channels that have a lot of followers. Low-competition keywords can be particularly helpful if you are trying to grow your channel since they might attract more viewers than the most obvious keyword choices.

YouTube keyword tools:

https://filmora.wondershare.com/vlogger/youtube-keyword-tools.html

The Metadata Process

Now that you’ve found the best keywords for a video you’d like to upload to your YouTube channel, you should do everything in your power to maximize its SEO value. The following YouTube Ranking factors all play a part in the success your video will enjoy:

• On Video (Metadata)
• Recommendations
• Channel
• User Action

As you can see, metadata is directly related to the search rankings performance of your videos. So what is metadata exactly?

Video file name: The SEO optimization of a YouTube video starts even before you upload the file to your channel. When naming a video file, make sure that the name contains a keyword, because the platform’s algorithm will analyze it and use it to determine how high it should be ranked in the search results.

Video title: The title of a YouTube video is added after the upload is complete. So, in order to increase the video’s chances of appearing high in the search results, you should place the keyword at its begging and avoid using titles longer than 70 characters as much as you can.

Description: The more words you use to describe a video, the better. YouTube descriptions can have up to 5000 characters, which gives you quite a lot of room to use the keywords you’ve selected.

Tags: You can hardly use too many tags, as a matter of fact, you should use as many tags as you can think of. Channel name, brand name, related keywords are all great choices for tags, just keep in mind that they can’t be longer than 127 characters.

YouTube tag generator:

http://www.betterwaytoweb.com/tag-generator-for-youtube

Transcript: Chances are that the keyword around which your video is based appears quite a lot in the narration and dialogue. YouTube lets you create transcripts of all your videos in just a few simple clicks, which enables you to take the SEO optimization a step further.

Promoting Videos Using Off-Channel Marketing

One of the greatest advantages YouTube offers is how easy it is to share the links to your videos on social media or anywhere else on the Internet. These off-channel marketing methods can help you drive more traffic to the videos you upload to YouTube:

Embedding the Link: Articles covering topics similar to the topic your video is covering are a perfect place to embed a link to the video featured on your channel. What’s more, you can embed a link in your blog posts, on your website, or on a website of a partner company.

Backlinks: A backlink is a link from some other website to the particular web resource, in this case, your video. You can insert links that offer additional information about the topic and by doing so increase the traffic.

Third-party Website Promotion: Share links to videos you upload to YouTube on websites like Quora or forums such as Filmora.io.

Team up with Other YouTube Creators: Looking for cooperation on Fiverr, or just send them private messages to ask for recommendation/follow. Add your video in their playlist, or in Related Channel, End-screen card, etc.

How to Monitor a Video’s Data?

YouTube Analytics is a tool that will enable you to find out more about the people who are watching your videos. How many of your subscribers have watched a video you added to your channel? How many viewers found a video you uploaded through search results? The answer to these questions can be easily found with this tool.

YouTube Analytics also provides insight into subscriber conversion rates, so you can know exactly which videos attracted the most subscribers. This feature is particularly important if you are still developing your channel since it can help you understand which type of videos inspired a viewer to take action and hit the Subscribe button

Combining the information supplied by the YouTube Analytics with the data Google Analytics can offer will allow you to get to know the viewers of your videos better, which can be useful when planning the topics of the videos you’d like to upload to your YouTube channel in the future. If you’d like to gain access to more advanced statistics, there are a lot of free and paid YouTube analytics tools that enable you to keep track of the number of video comments, rankings, dislikes, likes, video replies or favorites.

Each of these metrics serves as a building block of a successful YouTube channel because uploading a video during a weekend or during the working days may not produce the same results. The YouTube analytics tools can assist you in staying one step ahead of your competition and increasing the number of subscribers to your YouTube channel.

A Few Final Thoughts

Just keep these fundamental things into your mind when you’re doing YouTube SEO:

YouTube will do anything they can to keep viewer watch longer

So what’s relevant to the content? YouTube

Always suggest videos from the same creator (so you should use brand, channel name tags)

Evaluated what people watch next and which video they ignore.

Displays video with the similar titles and keywords/tags

So what’s relevant to the viewers? YouTube

Learns your preferences, style, tasted

Considers what content might be interesting to an individual viewer: analyze viewing history, channel subscriptions, search history, viewing choices.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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