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Top 10 Richest YouTubers in 2024 [Updated]
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
A cross-platform for making videos anywhere for all creators
Why your video editing isn’t good enough? How about some creative inspo?
- 100 Million+ Users
- 150+ Countries and Regions
- 4 Million+ Social Media Followers
- 5 Million+ Stock Media for Use
* Secure Download
5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With 1,300,000,000 daily users, YouTube offers instant access to one of the largest audiences on the Internet to all video content producers. The best part is, that you can create your own channel for free and start uploading videos today.
However, it is worth noting that success doesn’t come overnight and all of the highest-paid YouTubers had to work hard to get to where they are now. Another fascinating fact is that most of the people frequently mentioned in these discussions are under 30 years old. So let’s have a look at the top ten richest YouTubers..
Do you also want to share your life with videos on YouTube? Wondershare Filmora is thebest video editing software for YouTubers . With its intuitive interface and powerful features, you can just make wonderful videos without having to put a lot of time into editing. What’s more, Wondershare Filmora offers lots of preset effects for almost all niches, like Beauty, Makeup, Gaming, Travel, Education, etc. Check this video to know more about Wondershare Filmora, Or learn more from Wondershare Video Community:
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
Learn more details about How to Make YouTube Video >>
Top 10 Richest YouTubers
Who is the richest YouTuber? Well, we’ve done some research and found some of the highest-paid YouTubers on the market. Things change but we’ll try our best efforts to keep the info up to date.
- Ryan Kaji (YouTube Channel: Ryan’s World)
- Mr. Beast (Jimmy Donaldson)
- Dude Perfect
- Mark Edward Fischbach (YouTube Channel: Markiplier)
- Logan Paul
- Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
- Jake Paul
- Daniel Middleton (YouTube Channel: DanTDM)
- Smosh
- Lilly Singh (YouTube Channel: IISuperwomanII)
1. Ryan Kaji (YouTube Channel: Ryan’s World)
Earnings: $29.5 million
Subscribers: 41.7 million
Is it unbelievable that the richest YouTubers in 2024 is a nine-year-old boy?
Ryan Kaji, whose YouTube channel name is Ryan’s world, managed to get 30 million subscribers in over five years and is one of the most successful kid YouTubers. Just as he wrote in his bio - Ryan is crazy about doing lots of funny things like pretend play, science experiments, music videos, skits, challenges, DIY arts and crafts, and more! Ryan turned his hobbies into creative educational videos, which inspired millions of children.
2. Mr. Beast (Jimmy Donaldson)
Earnings: $24 million
Subscribers: 47.8 million
Despite having 7 million more subscribers than the Ryan’s World channel, Donaldson’s fortune is currently 5.5 million short of being the largest among YouTubers. As YouTube’s biggest new star, it is still stunning enough for almost 50 million subscribers. As a matter of fact, his ambition is far more than that - 100 million subscribers and 3 billion views during 2021.
His videos combine stunts and humor. In the past half a year, Jimmy experienced prison life, built the largest Lego Tower in the world, sit in a tub of snakes for $10,000, etc. No one would deny all these incredible videos.
3. Dude Perfect
Earnings: $14 million
Subscribers: 43 million
The Dude Perfect group has 5 members, and the Cotton twins Cory and Coby are the core of this team, but their three high school friends have been a part of the project from the beginning. Besides running one of the most subscribed channels on YouTube the Dude Perfect crew also has their own mobile app just named Dude Perfect which is available on iOS and Android. And they have built a partnership with Nickelodeon and have a TV show called The Dude Perfect Show.
Most of their YouTube videos are centered around sports activities and they all contain elements of comedy that have significantly contributed to the popularity of the Dude Perfect YouTube channel, and most of their videos are sponsored. The fact that their videos often feature professional athletes and celebrities such as Tyreke Evans, Johnny Manziel, or Tim McGraw also contributed to the swift success of the crew.
4. Mark Edward Fischbach (YouTube Channel: Markiplier)
Earnings: $12.5 million
Subscribers: 23 million
Yet another gaming video producer made his way to the list of top ten richest YouTube superstars. Mark Fischbach mostly produces LetsPlay videos and is known for his over-the-top commentary style that often involves yelling or cursing.
Mark likes indie and horror video games and for that reason most videos on his Markiplier YouTube channel cover games such as Amnesia: The Dark Descent or Slender: The Eight Pages. In addition to being one of the most popular YouTubers in 2021, Mark is also a voice actor who appeared on several TV shows.
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5. Logan Paul
Earnings: $12.5 million
Subscribers: 19 million
The vlogger who caught the public eye with the recent Japanese suicide incident hasn’t lost much of his YouTube subscribers despite his controversial behavior. As a matter of fact, his popularity seems to be on the rise at the moment since his videos got over 3 billion views in the three years since he started his YouTube channel. However, this may only be a fluke and his popularity may plummet if he continues to produce shocking but mediocre videos.
His daredevil style has launched this 22-year old to YouTube stardom, but as time passes it will be hard for Logan to maintain this level of success.
6. Felix Arvid Ulf Kjellberg (YouTube Channel: PewDiePie)
Earnings: $12.5 million
Subscribers: 96 million
Felix Kjellberg is the owner of the most subscribed channel on YouTube and he is only 28 years old. The Swedish gaming commentator is probably one of the richest Internet celebrities because his net worth is estimated at between $30 and $50 million.
However, he seems to be past his prime, and for the second straight year, Felix’s annual income is declining. Aside from the work he’s done in the realm of gaming, the world’s most popular YouTuber has also published a book that sold more than 112,00 copies and he hosted a web series on YouTube Red titled Scare PewDiePie.
7. Jake Paul
Earnings: $11.5 million
Subscribers: 19 million
Jake Paul is Logan Paul’s younger brother, who is an actor, a musician, and a YouTube video producer who first gained recognition on Vine. He’s been on YouTube since 2013, and in the subsequent years, videos on his channel collected over 4 billion views.
His song ‘It’s Everyday Bro’ was released on May 30. 2017 had 70 million views in a single month, but it later went on to become the third most disliked video on YouTube. Jake is only 22 and if he manages to avoid scandals and controversy he may stay among the richest YouTubers for the years to come.
8. Daniel Middleton (YouTube Channel: DanTDM)
Earnings: $11 million
Subscribers: 19 million
Who said that gaming is a waste of time? Currently, the richest man on YouTube gaming channel has made his fortune on Minecraft videos, although Daniel Middleton, the owner of the most profitable channel on YouTube has also had quite a bit of success outside of the platform.
Daniel is from the United Kingdom and this British guy who was born in 1991 has published several comic books and starred in a number of TV shows (such as Skylanders Academy) and a YouTube Red Series, but the majority of his income still comes from the views he gets on his Minecraft videos, including gaming sponsorships and merchandise. He even has a second channel called MoreTDM though which was not active in recent years.
9. Smosh
Earnings: $11 million
Subscribers: 24 million
This is by far the oldest YouTube channel on this list since the duo of slapstick comedians Ian Hecox and Anthony Padilla joined the platform back in 2005. Over the years they have produced some iconic video-game music videos and parodies.
Smosh also has a number of ongoing web series that have attracted nearly 7 billion views and they have won numerous awards. In 2015 Smoosh: The Movie, was released, featuring Hecox and Padilla as themselves, but the film received only mild critical acclaim. Anthony Padilla stopped working on Smosh videos and started his own YouTube channel in 2017.
10. Lilly Singh (YouTube Channel: IISuperwomanII)
Earnings: $10.5 million
Subscribers: 14 million
The Canadian vlogger, comedy video producer, and singer Lilly Singh is the face behind an enormously popular YouTube channel called Superwoman. There is very little doubt that Lilly is indeed a superwoman because in 2021 her estimated earnings will surpass the $10 million mark.
This incredibly talented and beautiful Canadian has been producing YouTube videos since 2010, her videos have collected over 2 billion views. In addition to being a YouTube superstar, Lilly has also made appearances in feature films like Dr. Cabbie, Fahrenheit 451, or Bad Moms., to mention a few. Hopefully, her acting career will be as successful as her YouTube videos.
Conclusion:
Young stars are born every day, but reaching the heights of the top ten highest-paid YouTubers requires patience, hard work, and most of all a stroke of luck. The world’s largest video-sharing platform offers great opportunities for young people who want to share their skills, thoughts, and ideas with the rest of the world, but it also demands a lot of creativity and dedication. Interested in making money on YouTube? Check our tips and trick about How to Make Money on YouTube . Have started your YouTube channel already? Use our YouTube Money Calculator to estate how much money can you earn on YouTube.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Crafting a Non-Ad Revenue Stream on YouTube: The Self-Sustaining Creator’s Tale
How to Make Money on YouTube Without Ads
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Nov 01, 2022• Proven solutions
In this article, we are going to look at 4 different types of ways to make money on YouTube that doesn’t involve ads.
But why should there be any other way? What’s wrong with simply focusing on ads?
More and more people are making a living by creating videos on YouTube. According to the YouTube Partner Program , YouTube has seen a 40% year-over-year of channels making 6 figures from viewer ads engagements.
Best YouTube Video Editor–Wondershare Filmora
Over thousands of hours of content are uploaded on YouTube every day and people are going crazy to earn money with video monetization. There should be a minimum time gap between your video shoot, editing, and uploading it to your channel. Wondershare Filmora Video Editor can help you get your videos edited faster. Not only the interface is simple and intuitive, it has both the basic and professional editing tools such as cutting, trimming, crop&zoom, a large collection of video effects and royalty-free music, and you can also upload the video directly on YouTube after editing. All of these make Filmora stand out in the queue and become a favorite tool to edit YouTube videos.
What is the YouTube Partner Program (YPP)?
YPP enables YouTubers to make money from an advertisement that appears before or during their videos.
How Much Money Can YouTubers Make from Ads?
The answer to this question varies depending on the channel and the audience, as YouTubers don’t make money for views but rather from how often people engage with the ads. If a viewer watches more than 30 seconds of the ad or clicks it, then the YouTuber will make money.
This is a general estimate of how much a YouTuber can make from ads once they qualify:
- 68% of advertisers ad spend goes to the video creator. If advertisers spend $100, creators get $68.
- $0.18 is the average rate per ad view.
- 1000 ad views will equal approximately $18
- 1000 video views will equal between $2-$5
Why It’s So Hard for YouTubers to Make Money From Ads
For new YouTubers, it is getting harder and harder to get to that point where their sole income can be from YouTube ads. Before they can make a penny, they must first qualify.
Monetization Rules (as of January 2018):
- Creators need 1,000 subscribers and 4,000 hours of view time in 12 months before they can turn on monetization
- YouTube pays in $100 increments
Once they have monetization turned on, it’s only the beginning. YouTubers need to create good content consistently. In order to earn $100 for the initial payout, they need an average of 50,000 views. That’s just $100! A lot of views and not a big payout. Hardly enough to quit your day job.
That is why it is essential to have alternative ways to make money on YouTube, and not rely on the ads shown on your videos. So, without further ado, here are 4 other ways to make money on YouTube:
1. Sell Your Product or Service:
YouTube is one of the most effective means of marketing and selling your products and services if you are able to use it effectively and drive people to click and buy.
Here are some examples of products and services you can offer:
Products:
- eBooks
- Artwork
- Licensed content
- Online course
- Channel/brand merchandise
YouTuber, Jake Paul uses eCommerce platform Fanjoyto sell his merch.
Services:
- Consulting work (strategy planner, financial advisor, etc.)
- Contracting work (designer, developer, etc.)
- Education (tutor, trainer, etc.)
- Performance/Speaking Opportunities (motivational speaker, musician, etc.)
YouTuber and entrepreneur, Sunny Lenarduzzi uses YouTube as a platform to get clients for her consulting business.
How to Sell a Product or Service on YouTube
YouTube is a vast platform and if you don’t have a clear direction for what you are selling, you might be making videos for an audience that isn’t interested in buying what you are selling.
Here is how you should go about selling your product or service on YouTube:
1. Your content must be discovered by the right people: If the wrong people find your content, then you aren’t going to make any sales. To get the right eyes on your videos, you’ll need to do some research on your target audience and what keywords they use when searching for your product or services.
If you are selling a meditation eBook and guided meditation services, type in some possible keywords in the YouTube search bar. What appears will be some popular searches:
From there, take your possible keywords and put them into a tool such as Ubersuggest to find other related keywords. This will help you create discoverable content that will catch the interest of those who will buy what you are selling.
2. Your content must have value: You cannot start with the Call to Action or try selling to your audience right away. You must first build trust and prove that what you are selling has value.
Take this example from Modern Health Monk , a weight loss coach.
In the video, he offers tips on how journaling can help the viewer reach their goal. The way he intends to make money is through people signing up for his course. The course is the product he is selling, but he doesn’t say that. He knows the viewers are not there to enroll in a course. They are there to learn about what he is offering.
The video is over 9 minutes long and not once does he tell his audience to buy anything. However, he does encourage the viewer at the end to download a free eBook. Selling is about focusing on the long game.
3. Your content must lead the audience to a place where they can buy: You don’t want to force people through a door, but you do want the signs to be visible. You will need to direct the viewer to a place where they can make the purchase. YouTube has a few ways to point your viewers in that direction.
Link in the description box:
The YouTube Card:
You can add one or multiple cards to direct viewers to your website or to another related video.
Call to action button:
Once the viewer is on your website, make sure the path is apparent as well. Have a clear call to action somewhere on your website. This is where your viewers become customers.
But What if You Don’t Have a Product Or Service to Sell Yet?
While some YouTubers certainly start with their product and service in mind and find their customers to sell through YouTube, many others go the opposite way and discover their audience first.
Lilly Singh did not start a YouTube channel to sell her book, How to Be a Bawse: A Guide to Conquering Life. Her YouTube channel gave her an audience and proved to publishers that there was enough demand for her to write a book that people will read.
As you grow your audience you will find that there will be a demand for certain products or services that don’t already exist. This is where you put on your entrepreneur hat and think of something that your audience will pay money for and make it happen. Odds are, when it happens, it wouldn’t even be a mystery, your audience will tell you to make or supply it.
For example, Remi Cruz , a YouTuber with over 2.2 million subscribers. Remi created a beauty brand and DIY face mask, Honey Pop , which could only have happened after taking the time to understand her supportive audience.
2. Affiliate Marketing:
Businesses know that there are more eyes watching YouTube than ever — behind Google, YouTube is the second most popular place for people researching what to buy — and influencers and reviews are an effective method of getting sales. You can leverage that by participating in affiliate marketing as a YouTuber.
How Does Affiliate Marketing Work On YouTube?
As a YouTuber, you can share your thoughts on products or services, and if there are products that you recommend, by simply adding a personalized link to the product page, you can get a commission for every sale of that product that came through your link.
The average affiliate commission rate is between 5% to 30%, with a lot of variables. Some low price range items will have a higher commission, while higher-priced items will have lower commissions.
Travel YouTuber, Sorelle Amore’s affiliate links to her vlogging gears.
Keep in mind that people are most likely going to take recommendations from people they trust. You wouldn’t buy a computer from a nutritionist and you wouldn’t buy vitamins from a gamer, so consider what you are an expert in and what products you have the most authority to speak about.
What Videos Are Best for Affiliate Marketing?
There are no restrictions on what will make a good affiliate marketing video, but there are best practices.
What’s important is understanding the purpose of the video. If the video is about vlogging microphones, then it makes complete sense to have an affiliate link to your favorite microphone. Odds are the people who are watching the video may be considering buying a new microphone, so the link is helpful for them.
Here are a few types of videos that make for good affiliate marketing opportunities:
- Product reviews
- Top 10
- How-tos
- Cheap vs expensive
- What to pack for…
How to Get an Affiliate Marketing Link for YouTube?
Which affiliate marketing program you choose to sign up with will depend on the products you want to link to through your content. Do some research on what each network has to offer in regards to your niche.
Here is the list of 4 popular affiliate marketing networks:
- Rakuten
- PeerFly
You can also partner with brands directly as many of them, such as Sephora and Canon , will have their own affiliate program.
3. Brand Deal or Sponsorships:
Selling out, that is often the thought when we hear creators getting brand deals and sponsorships, but that stigma is unfounded if the brand and the content are properly aligned. As your channel grows, you will begin to recognize brands that match your values — and the values of your viewers — and those that don’t.
Today, more and more brands are collaborating with YouTube creators, because creators are 4x more effective in earning brand familiarity than collaborations with traditional celebrities.
In an ad for Beats by Dre’s #BuiltForBosses campaign, YouTuber Liza Koshy outperformed the likes of Tom Brady and DJ Khaled.
While it does take significant effort on YouTube to acquire a following, it is possible for a YouTube channel with 1,000 subscribers to get a brand deal. Getting the buy-in from brands is a numbers game, and according to Video Creators , the minimal number of views per video shouldn’t be lower than 2,000 if this is the path you want to head in.
How to Get Discovered By Brands
The decision-makers behind brands might not be aware of influencers with a smaller following — those who have just cracked the 5,000 subscriber mark. The odds of a brand reaching out to you, as a small creator, is unlikely to happen.
If you want to get a brand deal and become an influencer on YouTube, then you will have to put yourself out there to be discovered and that is on an Influencer Marketing Network, such as Famebit .
How Influencer Marketing Platforms Like Famebit Works
When you sign up for Famebit or other influencer marketing platforms you have an opportunity to get in front of brands who are seeking influencers to share their product or service.
Steps to getting a brand deal:
- Find brands and campaigns that match your audience.
- Pitch your creative ideas and present the proposal to the brand within their parameters (product review, 30-60 shoutout, etc.)
- If accepted, you are hired and will begin collaboration with the brand to produce the project.
- Build our content.
- Receive approval from the brand.
- Get Paid!
Unlike celebrity marketing, YouTube creators have shown brands over the years that they are inventive and clever with how they can present the brand to the audience to drive the best results. This type of independence is what makes YouTube influencer marketing special.
4. Crowdfunding:
If you are creating valuable content and have a loyal following, you can start thinking about crowdfunding. It doesn’t take stardom to start asking for donations, pledge, or support from your fans. There is a demand for quality content and if you are creating something of value, even on a free service like YouTube, people will happily pay to support it.
But how can you approach crowdfunding so it doesn’t look like you are begging?
3 Popular Types of Crowdfunding:
- Tiered Rewards: You can give incentives for your patrons in different tiers. Example: a donation of $2-$10 gives them a shoutout in your next video, a donation of $20-$100 gets them an exclusive spot in a live stream, and more extravagant offerings as the donations increase.
- Membership: This method of crowdfunding allows your fans to donate on a recurring basis. Treat your channel like it’s HBO and deliver higher-value content. Your members will be the first to see the increase of quality in and frequency of your work.
- Project-based: Is there a special project you have in mind, get support for it. A longer-form video or one that your fans have been wanting for a while, by highlighting this anticipated project, you can get more backing behind it financially.
From Sept-Oct 2011, the YouTube channel Freddiew (aka RocketJump) went on Kickstarter to crowdfund so they can produce a web series called Video Game High School. In 30 days, they were able to surpass their goal of $75,000 with $273,725 and 5,661 backers. The result is a multiple season web series, the first one published onto YouTube in May 2012.
Without crowdfunding, the project would unlikely have been produced and published for viewers in such a short amount of time.
Set Crowdfunding Goals to Encourage Donations
Have you ever gone up to a friend and ask for $5? What did they say?
“What do you need it for?”
We are more willing to give money if we know where it is going. Let your audience know exactly what you are planning to spend the funds on and how it will benefit them. One way to really encourage them is to have a goal, for example, a trip to a conference, and a special video will be produced to highlight the event.
Set a $ Target
If you have a pie in the sky goal, you aren’t going to fully leverage the message to your audience. Understand how much money you need to produce a video or to pursue a more ambitious project. What do you need in order to grow and make the best channel you can.
How Does Patreon Work for YouTubers?
When it comes to crowdfunding for YouTubers, Patreon is the platform of choice. While other platforms such as Kickstarter or GoFundMe are focused on entrepreneurial pursuits, large projects, or charitable causes, Patreon is designed to support creatives and reward and incentivize donors.
Key Takeaways:
There are many ways to make money off of YouTube, I encourage you to try a few of these different strategies and see how they perform and which one suits your channel and your audience the best.
- Directing your viewers to your website where they can pay for a product or service that you offer.
- Sign up with an affiliate program such as Amazon Associates and create content about interesting products.
- Find brands that match your channel’s values and propose ideas via influencer marketing platforms such as Famebit.
- Set up a Patreon page and encourage viewers to donate to get incentives or to support a bigger better project.
Got questions about making money on YouTube? Leave a comment below. We love to help you get paid for the videos you create.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: "2024 Approved Elite Influencer Economy Leaders"
- Author: Kevin
- Created at : 2024-05-25 14:31:29
- Updated at : 2024-05-26 14:31:29
- Link: https://youtube-videos.techidaily.com/2024-approved-elite-influencer-economy-leaders/
- License: This work is licensed under CC BY-NC-SA 4.0.
