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Elevate Video Branding: Incorporating Watermarks Into YouTube Media
How to Add Logo or Watermark to YouTube Video
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
A watermark is a still image that is usually plugged in the videos, for the purpose of claiming copyrights or publicity purpose. YouTube generally carries a “branding” option where you can brand your video with your channel. This doesn’t provide a stable watermark. Therefore, when someone downloads that video using a second party (YouTube downloader) it gets removed. For this purpose the legal author will have to put a Channel watemark on their YouTube videos. In this guide, we will show you how to add watermark to your YouTube videos, existing or new.
You May Also Like:
Best Watermark Apps for iPhone - How to Watermark Photos on iPhone >>
Wondershare AniEraser Seamless, Effortless, Intuitive.
AniEraser makes it easy to perfect any photo or video; no matter the device or platform - experience a smooth, effortless transformation of your image and maximize its potential with just one click.
Make your moment perfect.
Free Download Free Download Edit online
How to Add a Watermark to Your YouTube Videos
- Part 1: How to add logo or watermark to in existing YouTube videos
- Part 2: Add logos or watermarks to your videos before uploading
Part 1: How to add logo or watermark to in existing YouTube videos
To add a watermark to your previously uploaded videos you will need to have created and saved your watermark outside of your video editing program.
- Sign in to your YouTube account. Click on the thumbnail image of your account at the top right corner. This will give you a drop down menu. Then Click on the small gear (indicating settings)
- This will lead you to setting center. Click on “view additional features”
- To the left of the window, Click the third option of “branding”
- Click on “add watermark”. Then you can choose an image from your computer. After your image is uploaded, click save.
Notes
YouTube watermark size: Your watermark should be transparent, square, and larger than 50x50 pixels, which is the size it will be shrunk down to when it appears in the corner of your videos.
YouTube watermark starting time: you will have the option of choosing a start time for your watermark, making it appear only at the end of your video, or having it there for the entire length of your video. Once that is done click ‘Update’ and your watermark will be applied to your videos.
YouTube watermark color: Youtube suggests that your watermark have only one color. The point is that you should not use anything flashy that will take attention away from your video, so having two or three colors is not necessarily wrong if your design is subtle.
Here is a tutorial video for how to add watermark to Your YouTube videos:
Part 2: Add logos or watermarks to your videos before uploading
1. Wondershare Filmora
Wondershare Filmora which is one of the ideal video editing tools especially when it comes to watermarking your videos . It helps you in adding static and video watermarks over the video. The basic theme of the video watermarking is the concept of picture-in-picture .
The following steps have to be taken to add a watermark:
- Add the video and watermarking data by drag dropping it into the workspace
- Drag the required video on the timeline and the watermark on it as well
- Adjust the watermark and add pre-made special effects to it
- Mask the watermark in the shape you like
- Save the video
Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )
2. Windows movie maker
Windows movie maker is free default windows software that can easily add watermark to your videos to secure your copyrights. It can cater two types of watermarks; images and text. For images, it just supports PNG and GIF format files and generally doesn’t support transparency. Moreover, an external file, Windows Logo Locator is needed for placing the logo at different positions.
How to add watermark to video with Windows Movie Maker
Adding Text watermark:
- Open windows movie maker
- Click on ‘videos’ under the title of import.
- Import your video to the timeline.
- Right beneath imports under the category of edit you will find ‘titles and credits’. Click.
- Enter the text for watermark.
- Choose the title positioning, font and transparency.
- Add title. You will find it along the length of timeline. You may drag to expand it, for viewing it during the entire videos length. Select file and click publish video.
Adding image watermark:
The image should be in .PNG or .GIF format.
- Save the image in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Download a logo Locator as per your installed windows from FX archives.
- Select the location of the logo in your video where you want it to appear.
- Choose the screen size and the logo size
- Type the name of the file of the logo you had already saved with the extension. For e.g. logo.png
- Copy the text that appears underneath and paste it on the notepad and save the typed file in >C:\Program Files\Movie Maker\Shared\AddOnTFX\.
- Open windows movie maker again.
- Choose title and credits underneath the edit category.
- Press space bar once and then click ‘change the title animation’.
- You will see your image there. Click on ad title and press Ctrl+p to publish.
Part 3: How to Create a Transparent logo for Youtube Channel
Do you want to make a transparent image as logo for your YouTube? If you want to brand your YouTube channel, we believe it is a must to add transparent logo for YouTube branding. Actually, you can do this in Filmora just with a green screen image. Check the steps below to know the secret.
Step 1: Import video and image to Filmora
Open Filmora. Choose Create New Project. Click import media files here in Media library. Select your video and a green screen image. In fact, a green screen video is also accessable, but usually brand logo is image. Now drag them onto timeline.
Step 2: Import video and image to Filmora
Right click on the image clip in the timeline. Choose Green Screen. You will see the image is transparent in the preview window. Now, you need to adjust some details. You can adjust edge thickness and edge feather to better edge. If the green screen background is not totally removed, drag tolerance to adjust it.
Step 3: Scale the logo
You can clip the image clip first and go to preview window to scale it down or up by dragging the green dot. You can put the YouTube logo at corner.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Unlock Audience Favorites: 3 Powerful Tales
The Best Storytelling Techniques to Grow Your YouTube Channel
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
In the distracting world, we live in, you need to be a good storyteller to grow your YouTube channel. Your audience is not going to stick around to watch your whole video if your content isn’t enticing or relatable. If you want to get people to watch all your videos, you need to get them emotionally invested with your stories.
Here are 3 methods for creating an awesome story:
1. Create Suspense
The hero has an objective, but the plan might fail.
The likelihood of something going wrong is what makes a story suspenseful. When you tell a suspenseful story, your audience will have a heightened focus and a strong motivation to continue listening. They want to know if the hero succeeds. Keep the audience waiting and expecting. Don’t give away the ending right away.
What Does a Suspenseful Story Sound Like?
When we talk about a story that is dragging on, it is because there is no suspense. There is nothing at stake, there are no obstacles, there is no problem and, with no problem, there is no promise of resolution.
Here are a few examples you can use to pump more suspense into your story:
- Address a fear (example: being alone for the prom)
- An objective (example: asking the crush out to the dance)
- Consequences of failing (example: being embarrassed in front of the whole school)
- Limited time (example: prom is next week)
- Obstacles (example: the crush has an aggressive ex.)
You can feel your heart rate speeding up simply thinking about the character’s story in the example. Does it have a happy ending or not? We want to know!
Raise Questions After Questions
A good storyteller knows that as soon as they answer a question for their audience, they need to present another one. The audience will always need to have a puzzle in their mind, one that needs to be solved. That is what will keep their interest.
For example: If the hero ends up going to the prom with his crush, the next big question can be: Will they kiss at the last dance?
This continues building on the tension and increasing the stakes evermore.
Check out the suspenseful story from YouTuber, MissRemiAshten . The way she tells the story, we discover more and about her psycho neighbor and the incident gradually. A little bit of information about the neighbor is revealed at a time… not all at once.
Include a Cliffhanger
We’ve all had those moments at the end of an intense television show where we are shouting at the screen because it suddenly cut to black as the main characters were left in a precarious position. That emotional outburst is brought to us by a good cliffhanger, and a good cliffhanger can assure us that the audience will return for more.
But there needs to be more! A cliffhanger is a promise to the viewer that eventually they will be rewarded for their patience and it will be satisfying.
In this cliffhanger from Casey Neistat, he simply asks us a question, “Was that good?” This calls upon us to recall all the awesome YouTube videos we have seen created by filmmakers that aren’t considered “prestigious.” A cliffhanger does not have to end with an epic reveal; it can wrap up with loose ends and allow the audience to tie it up themselves.
How to Deliver a Good Cliffhanger
Applying good cliffhangers to your YouTube videos is a balancing act. You want to draw your audience in, but you also need to have a payoff that is worth the wait.
Done well, a cliffhanger will leave your audience wanting more. Done poorly, a cliffhanger will leave your audience feeling to mislead and a little ripped off, hesitant to listen to more stories from you.
A good cliffhanger does not have to be life or death, but it does have to be the moment the story has been leading up to.
Before you start telling your story, consider the key details that are most impactful.
Once you have the points you want to hit, plan out the reveal. Weave the story together, but withhold the pivotal details until the cliffhanger. Thendeliver it on camera confidently .
Here are two ways you can present your cliffhanger for amplified effect:
1. Slow Down and Have Pauses
As your story intensifies, bring the pace down — or stop completely. The silence becomes the cliffhanger. It can last a second or more, depending on how confident you are in the tension you have built.
Your next words or shots can be the reveal. If you are skilled enough, you can lead into another story one that connects to the previous. If you are trying this, make sure that in the end, the payoff has double the impact. The reveal needs to be twice as powerful if you are going to take the audience on another journey before wrapping up and answering the long-awaited questions.
2. Use Repetition
Whether you want to misdirect your audience or hammer home a point, using repetition throughout your story will help you build the tension you need to establish the cliffhanger.
In this example, we see YouTuber, A little bit of Monika uses both pace and repetition in her storytelling method.
The video starts off at a speedy pace, all the way until the last scene where the confrontation occurs. That’s her slowing down the story so that we are all anticipating the reveal. Is she or is she not actor, Saoirse Ronan?
Through this short video, the repetition of the name is used to show her confidence that her roommate is not who she said it is. The more affirming she becomes, the more likely we as the viewers are going to side with her. This is a simple example of misdirection.
The more you say something or show something, the more important it becomes for the audience — at least, you want it to appear important.
2. Use Empathy
A storyteller must be empathetic.
If your audience cannot empathize with what you are communicating, it would not have the intended effect. Storytelling is all about taking people out of their bodies and putting them in someone else’s.
If you are telling a story about the time your car broke down, you want people to empathize and feel the helplessness of being stuck on a highway, waving cars down to help.
Empathy makes people feel more human. Telling a story people can relate to, even if it didn’t happen to them, is a sign of a quality storyteller.
Don’t Use Too Many Facts and Figures
If you began your story by saying that 1/1,000 cars on the highway break down, that doesn’t evoke any major emotion. There is nothing human about it.
It’s an interesting stat, sure, but the audience is unsure how they should respond. Is that a lot? Is that because of the highway? Is it because of the drivers? Nobody knows… it’s numbered with no context.
However, if you told the story about that time you had to abandon your vehicle and walk down the highway in order to make your important appointment. Suddenly, the audience can empathize with the tribulations you have gone through.
Facts and figures are useful in reports, but not as much in compelling stories.
Evoke the Senses
If I talk about hot melting chocolate, standing in the rain, or the smell of your grandmother’s bedroom, your senses are activated. From all your life experiences, your brain is able to form familiar sensations without any physical changes to your surrounding. That’s the power of storytelling.
Good storytellers use these sensory details and descriptive imagery to spice up a story. This draws the audience in and gives them a more immersive experience when listening to your stories.
Ask yourself these questions:
- What does it smell like?
- What can you hear?
- What do you see?
- What can you physically feel?
This example from YouTuber, Kiril Dobrev perfectly exemplifies what sensory igniting storytelling can do. He illustrates the sensation of being in Hong Kong, not simply through visuals but physical motions and audio effects.
Use Metaphors
As a YouTube storyteller, sometimes you will have to communicate complex ideas. When that happens, use a metaphor to increase the impact.
If you are telling a story about how much you dislike your teacher, you can list off all the ways she is unlikable or you can sum it up with a line like this: “My teacher makes the school a prison.”
That is a metaphor comparing school to prison. Most people haven’t been to prison, but understand what the metaphor is insinuating. School is not a fun place to be because of that teacher.
By connecting two different things, you allow the audience to paint the image in their mind quickly. It doesn’t take a lot of words to create a memorable metaphor. I encourage you to use metaphors anytime you need to address something complicated.
3. Take the Audience on a Meaningful Journey
Perhaps the most important element of a good story is that the journey is meaningful.
- Is it educational?
- Is it entertaining?
- Is it motivational or inspiring?
Knowing how you want to leave your audience feeling is foresight that will improve your YouTube storytelling abilities. Before you start telling your tale, ask: How do I want to change my audience?
YouTuber, Jamie Windsor tells a few stories connected to creativity and plagiarism. Anyone who has ever created anything can relate to his story and thus his audience can empathize.
It is also clear as a viewer that at the end of this 15-minute long video, his audience will have gone on a meaningful journey with him.
His story is a cautionary tale. He wants to educate us so that we can avoid making the same mistakes he did. He used his real-life experience to teach us and that makes it a meaningful video to watch. That was a good story.
Are there any YouTubers that you consider to be fantastic storytellers? Please share it in the comments box below.
Select a Versatile Video Editing Software to Stand Up from Numerous YouTubers
Users worldwide highly recommend Filmora because it comes loaded with various features, which helps to discover the editing skills, add an image to the imagination, and empower creativity.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: "2024 Approved Elevate Video Branding Incorporating Watermarks Into YouTube Media"
- Author: Kevin
- Created at : 2024-05-25 14:30:16
- Updated at : 2024-05-26 14:30:16
- Link: https://youtube-videos.techidaily.com/2024-approved-elevate-video-branding-incorporating-watermarks-into-youtube-media/
- License: This work is licensed under CC BY-NC-SA 4.0.