Earning Big on Youtube Shorts: What You Need & How Much Can You Make?

YouTube Shorts have grown in popularity since the launch of the platform in 2021. At first, they offered a way for creators to share their content in a vertical format. However, YouTube Shorts monetization is also a great way for creators to earn money. When you monetize YouTube shorts, you increase the potential of earning more income on the platform. In this article, we explore what entails monetized YouTube shorts and how to increase your YT shorts earnings.

YouTube Shorts Monetization A cross-platform offers useful features for making your YouTube videos stand out to earn more revenue!

Free Download Free Download Learn More

Part 1. YouTube Shorts Monetization: Eligibility Criteria

With short monetization options, you can monetize your short-firm content by joining the YouTube Partner Program (YPP). Being a member of this program gives you access to all tools for making money on YouTube. This includes the ability to place ads on your videos or make money directly from your audience through fan funding.

Eligibility Requirements for Monetizing Shorts

The easiest way to monetize Shorts on YouTube is to access the fan-funding program. This program gives you access to special tools that you can use to generate revenue by interacting with views. This is a great option for creators who primarily make short-form videos. The requirements for this option are as follows:

• At least 500 subscribers to your channels
• At least 3 public video uploads in the last 90 days
• At least 3,000 public watch hours in the last 365 days, or
• At least 3 million public Shorts views in the last 90 days

Eligibility for Monetizing Shorts and Videos

The other way you can monetize shorts is by accessing ad revenue and fan-funding. With this option, you will generate income from ads that appear between Shorts in addition to interacting with viewers. This is a great option for creators who make long and short videos. The requirements for this include:

• At least 1,000 subscribers to your channels
• At least 4,000 public watch hours in the last 365 days, or
• At least 10 million valid public Shorts views in the last 90 days

Additional Guidelines for Creators

Once you meet the eligibility criteria, you will be required to follow certain guidelines or policies to continue earning. The additional guidelines include:

• Follow YouTube’s Advertiser-Friendly Content Guidelines
• Make sure your channel does not have active Community Guidelines Strikes
• Live in a region where the program is available
• Avoid uploading another creator’s content by transforming the content or adding a new perspective to it
• Avoid using unedited clips from TV shows or movies that you don’t have rights to
• Don’t pay for fake or automated views
• Turn on 2-Step verification for your Google Account
• Have an active AdSense account
• Have access to advanced YouTube features by verifying your identity

Part 2. Monetizing YouTube Shorts: Step-by-Step Guide

Can you monetize YouTube shorts? Yes, in more than one way. The easiest is through the ad-revenue sharing model. Follow these steps to become part of the YPP and start monetizing your Shorts on YouTube:

Step 1Sign in to YouTube

Step 2Select YouTube Studio

In the top right of the YouTube page, click on your profile picture. From the pop-up menu that appears, select YouTube Studio.

Step 3In the left menu, Click on Earn

Step 4

If you are eligible for the YPP, you will see an Apply Click on it to go to the next step. If you are not yet eligible, click the Get Notified button to be notified once your channel becomes eligible. That’s when you will have the opportunity to finish the application process.

Step 5

Click Start to review and accept YouTube’s Base terms.

Step 6

Link your existing AdSense account if you have one. If not. Click Start to set up a new one.

Step 7

Wait for YouTube to review and approve your application. The process will normally take a month. Once you are approved for the YPP, go to the Earn section in YouTube Studio. Then accept the Shorts Monetization Module. This will allow you to access ads and other money-making tools on YouTube.

The instructions shared above are for applying for the YPP using a computer or desktop. You will still follow the same steps when using a mobile device, but you will do so using the YouTube Studio app.

The money-making feature monetizes Shorts in exciting ways. To start monetizing with Super Thanks fan funding, click Supers on the Earn tab in YouTube Studio. Then click Get Started, and follow the presented prompts. The same process is applicable for Channel Memberships, and other fan-funding options.

Part 3. YouTube Shorts Monetization: A Realistic Look at Earnings Potential

Monetizing YouTube Shorts has the potential to make decent earnings. Although the amount is not as much as a long-form videos, it is a great way of making money on YouTube quickly. Most YouTube Shorts creators agree that the revenue per thousand views (RPM) for short-form content is currently around $0.05 - $0.07. This means that for a million Shorts views, you will make $50 - $70.

Factors That Influence Earnings

The amount of money you make on YouTube Shorts is not fixed. It will depend on several factors, including the revenue channel and your interactions with viewers

• Ad revenue: A higher view count on Shorts increases ad revenue from the ads that are between Shorts on the platform.
• Viewer engagement: Viewer engagement brings in additional revenue through features like Super Thanks.
• Number of monetized Shorts: Monetizing most of your short-form videos will increase the revenue generated.
• Shopping Revenue: How well you promote your products and the set price point of the products will determine the shopping revenue generated.

Examples of Creators Who Have Earned from Shorts

The revenue-sharing program is the easiest way for creators to earn money on YouTube. Since monetizing their Shorts, these creators earned some decent bonus amounts:

• Hassan Khadair (2.1 million subscribers) - Earned $872.14 in ads from 22 million Shorts views
• Riley Lemon (84,000 subscribers) - Earned $76.23 in ads from 1.9 million Shorts views
• James Seo (573,000 subscribers) - Earned $445.09 in ads from 10.3 million Shorts views
• Matthew King (212,000 subscribers) - Earned $163.73 in ads from 4.2 million Shorts views

Part 4. Editing YouTube Shorts with WonderShare to Boost Revenue Potential

The best way to reap big from Shorts YouTube monetization is to make quality videos that will go viral easily. Videos that generate more views will earn you more revenue and increase the number of subscribers within a short time. With Wondershare Filmora, making such videos is easy. The video editing software offers useful features for making your videos stand out. From jaw-dropping sports videos to cinema-like production, the choice of options is endless.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The choice of Filmora features you use on your editing projects will depend on your goals. Here are a few favorites to get you started:

1. Auto Reframe

Before uploading a short-form video on YouTube, you want to make sure it is of the right resolution. The Auto Reframe feature on Filmora allows you to instantly resize your videos while keeping all the important details. You only need to record one video for all platforms, and edit to fit with auto reframe.

2. Text to Speech

Narration is an important aspect of YouTube Shorts. You can tell what is happening in the clip in the simplest way for your audience to understand. The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voice-over. This makes your Shorts video more entertaining and enriched with more elements.

3. AI Portrait

Just like other vertical social media videos, Shorts require some bit of personalization. You may want to add a bit of elements or filters. The AI Portrait feature automatically removes background with high accuracy to further enhance your videos. It also comes with over 70 portrait and sticker effects to bring out the mood you are going after. Automatically recognize the faces of your subjects and add AR stickers on the go.

Conclusion

YouTube Shorts have become immensely popular. They tend to have a higher ROI and receive more engagement compared to long-form video content. This makes vertical short-form videos more important and lucrative for content creators. When it comes to YouTube short video monetization, posting quality videos is the key ingredient. We recommend using Wondershare FIlmora to edit your videos. This will make sure they are more entertaining and keep more people engaged.

Free Download Free Download Learn More

Part 1. YouTube Shorts Monetization: Eligibility Criteria

With short monetization options, you can monetize your short-firm content by joining the YouTube Partner Program (YPP). Being a member of this program gives you access to all tools for making money on YouTube. This includes the ability to place ads on your videos or make money directly from your audience through fan funding.

Eligibility Requirements for Monetizing Shorts

The easiest way to monetize Shorts on YouTube is to access the fan-funding program. This program gives you access to special tools that you can use to generate revenue by interacting with views. This is a great option for creators who primarily make short-form videos. The requirements for this option are as follows:

• At least 500 subscribers to your channels
• At least 3 public video uploads in the last 90 days
• At least 3,000 public watch hours in the last 365 days, or
• At least 3 million public Shorts views in the last 90 days

Eligibility for Monetizing Shorts and Videos

The other way you can monetize shorts is by accessing ad revenue and fan-funding. With this option, you will generate income from ads that appear between Shorts in addition to interacting with viewers. This is a great option for creators who make long and short videos. The requirements for this include:

• At least 1,000 subscribers to your channels
• At least 4,000 public watch hours in the last 365 days, or
• At least 10 million valid public Shorts views in the last 90 days

Additional Guidelines for Creators

Once you meet the eligibility criteria, you will be required to follow certain guidelines or policies to continue earning. The additional guidelines include:

• Follow YouTube’s Advertiser-Friendly Content Guidelines
• Make sure your channel does not have active Community Guidelines Strikes
• Live in a region where the program is available
• Avoid uploading another creator’s content by transforming the content or adding a new perspective to it
• Avoid using unedited clips from TV shows or movies that you don’t have rights to
• Don’t pay for fake or automated views
• Turn on 2-Step verification for your Google Account
• Have an active AdSense account
• Have access to advanced YouTube features by verifying your identity

Part 2. Monetizing YouTube Shorts: Step-by-Step Guide

Can you monetize YouTube shorts? Yes, in more than one way. The easiest is through the ad-revenue sharing model. Follow these steps to become part of the YPP and start monetizing your Shorts on YouTube:

Step 1Sign in to YouTube

Step 2Select YouTube Studio

In the top right of the YouTube page, click on your profile picture. From the pop-up menu that appears, select YouTube Studio.

Step 3In the left menu, Click on Earn

Step 4

If you are eligible for the YPP, you will see an Apply Click on it to go to the next step. If you are not yet eligible, click the Get Notified button to be notified once your channel becomes eligible. That’s when you will have the opportunity to finish the application process.

Step 5

Click Start to review and accept YouTube’s Base terms.

Step 6

Link your existing AdSense account if you have one. If not. Click Start to set up a new one.

Step 7

Wait for YouTube to review and approve your application. The process will normally take a month. Once you are approved for the YPP, go to the Earn section in YouTube Studio. Then accept the Shorts Monetization Module. This will allow you to access ads and other money-making tools on YouTube.

The instructions shared above are for applying for the YPP using a computer or desktop. You will still follow the same steps when using a mobile device, but you will do so using the YouTube Studio app.

The money-making feature monetizes Shorts in exciting ways. To start monetizing with Super Thanks fan funding, click Supers on the Earn tab in YouTube Studio. Then click Get Started, and follow the presented prompts. The same process is applicable for Channel Memberships, and other fan-funding options.

Part 3. YouTube Shorts Monetization: A Realistic Look at Earnings Potential

Monetizing YouTube Shorts has the potential to make decent earnings. Although the amount is not as much as a long-form videos, it is a great way of making money on YouTube quickly. Most YouTube Shorts creators agree that the revenue per thousand views (RPM) for short-form content is currently around $0.05 - $0.07. This means that for a million Shorts views, you will make $50 - $70.

Factors That Influence Earnings

The amount of money you make on YouTube Shorts is not fixed. It will depend on several factors, including the revenue channel and your interactions with viewers

• Ad revenue: A higher view count on Shorts increases ad revenue from the ads that are between Shorts on the platform.
• Viewer engagement: Viewer engagement brings in additional revenue through features like Super Thanks.
• Number of monetized Shorts: Monetizing most of your short-form videos will increase the revenue generated.
• Shopping Revenue: How well you promote your products and the set price point of the products will determine the shopping revenue generated.

Examples of Creators Who Have Earned from Shorts

The revenue-sharing program is the easiest way for creators to earn money on YouTube. Since monetizing their Shorts, these creators earned some decent bonus amounts:

• Hassan Khadair (2.1 million subscribers) - Earned $872.14 in ads from 22 million Shorts views
• Riley Lemon (84,000 subscribers) - Earned $76.23 in ads from 1.9 million Shorts views
• James Seo (573,000 subscribers) - Earned $445.09 in ads from 10.3 million Shorts views
• Matthew King (212,000 subscribers) - Earned $163.73 in ads from 4.2 million Shorts views

Part 4. Editing YouTube Shorts with WonderShare to Boost Revenue Potential

The best way to reap big from Shorts YouTube monetization is to make quality videos that will go viral easily. Videos that generate more views will earn you more revenue and increase the number of subscribers within a short time. With Wondershare Filmora, making such videos is easy. The video editing software offers useful features for making your videos stand out. From jaw-dropping sports videos to cinema-like production, the choice of options is endless.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

The choice of Filmora features you use on your editing projects will depend on your goals. Here are a few favorites to get you started:

1. Auto Reframe

Before uploading a short-form video on YouTube, you want to make sure it is of the right resolution. The Auto Reframe feature on Filmora allows you to instantly resize your videos while keeping all the important details. You only need to record one video for all platforms, and edit to fit with auto reframe.

2. Text to Speech

Narration is an important aspect of YouTube Shorts. You can tell what is happening in the clip in the simplest way for your audience to understand. The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voice-over. This makes your Shorts video more entertaining and enriched with more elements.

3. AI Portrait

Just like other vertical social media videos, Shorts require some bit of personalization. You may want to add a bit of elements or filters. The AI Portrait feature automatically removes background with high accuracy to further enhance your videos. It also comes with over 70 portrait and sticker effects to bring out the mood you are going after. Automatically recognize the faces of your subjects and add AR stickers on the go.

Conclusion

YouTube Shorts have become immensely popular. They tend to have a higher ROI and receive more engagement compared to long-form video content. This makes vertical short-form videos more important and lucrative for content creators. When it comes to YouTube short video monetization, posting quality videos is the key ingredient. We recommend using Wondershare FIlmora to edit your videos. This will make sure they are more entertaining and keep more people engaged.

Jake Paul’s YouTube Success Story - All You Need to Know

Jake Paul’s YouTube Success Story - All You Need to Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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