Dissecting Top-Viewed Video Dynamics on YouTube

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Streamlining Shoots with Smart Camera Tech Choices

YouTube Video Shooting Equipment List: What You Need to Start Recording Videos

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Shooting a video has never been easier because there are so many different cameras you can use to capture the footage for your YouTube video. In the past, professional video equipment has been expensive and difficult to operate, but all of this has changed with the invention of digital cameras.

On the other hand, buying the most expensive microphones, lighting equipment or cameras doesn’t guarantee that your videos will be a major success once you post them on YouTube. Instead, you should look for the equipment that is best suited for the type of videos you want to create. Let’s explore the equipment that is necessary for running a successful YouTube channel.

What Equipment Will You Need to Start Your New YouTube Channel?

The process of creating a video can be divided into three different stages, the pre-production, production, and post-production. Each stage has its own tools, without which completing a video would be impossible. In this article, we will be covering the equipment that will make the production stage of the process much smoother, and it will also help you to go through post-production much faster.

Equipment 1: Camera

You can’t shoot a video without a camera, but which camera you’re going to use depends on the type of the video you want to produce. Sometimes the camera that offers the most shooting options is not the best choice, and different factors like size or the weight of the camera can be much more important than the sheer quality of the footage.

1. Cellphone Cameras

If you own a smartphone , you already have a camera you can use to create a YouTube video. Mobile phone cameras are easy to operate and they are perfect for shooting videos while you are on the go. However, most phones are incredibly light and holding the device in your hand while shooting may produce camera shakes that ruin the video. You’ll also need a third-party app in order to control all of the camera settings manually.

You can also make YouTube videos with just your phone , check this video for more details.

2. Action Cameras

If you are a fan of outdoor activities and you want to shoot your YouTube videos while you’re having an adventure action cam may be your best choice. The GoPro and all similar types of cameras are small, lightweight, and they can produce videos in high resolution. Most of these cameras come with mounts and accessories that enable you to shoot perfectly stable footage while you are climbing, running or walking.

We have composed some useful tips and trick of buying and using action camera, in cast that you want to buy an action camera for shooting videos, do check out this ultimate action camera guide .

3. Camcorders

YouTubers that often shoot videos on different locations, can hardly go wrong if they decide to capture their videos with a camcorder. The best models on the market enable you to shoot 4K videos, even in less than perfect light conditions and you can also adjust the camera settings manually. Camcorders are a great choice if you want to make sure that your footage always looks great, regardless of the location on which you recorded it.

If you want to buy a camcorder to shoot your YouTube vlog video, please do check this list of best 4k camcorders that you can buy.

4. Mirrorless Cameras

Besides offering superb image quality, mirrorless cameras also let you change lenses so you get the best shot in every scene you want to include in your video. These types of cameras are a popular choice for vlogging or capturing footage for all types of YouTube videos because they feature professional video recording options while remaining relatively lightweight and easy to carry around. However, the best mirrorless cameras on the market can be quite expensive, and you must be prepared to invest money in lenses and other equipment.

If you want to buy a mirrorless camera to shoot your YouTube vlog video, please do check this list of best 4k mirrorless cameras.

5. DSLR Cameras

Seasoned professionals, as well as the newcomers to the world of video production, can benefit from using a DSLR camera for shooting the content for their YouTube channel. These types of cameras allow you to change lenses, pull focus manually, shoot at different frame rates or capture the footage in 4K and Full HD quality. What’s more, you can use a DSLR camera even in challenging light conditions, because most models support ISO sensitivity values that enable the camera to produce remarkable image quality even when the amount of light in a shot is far from perfect.

With a DSLR camera, you can also use it a webcam for recording your face and your desktop screen at the same time, check how to use a DSLR camera as a webcam .

Equipment 2: Microphones

Moving images are less effective without sound, which is the reason why you should pay close attention to this aspect of the video making process. All cameras have built-in microphones, but the audio quality they produce is often not good enough to actually use it in a YouTube video. That’s why recording sound with an external microphone is a common practice among the most successful YouTubers.

The location at which you’re shooting the video will help you determine which microphone you should use for that project. If you are recording your YouTube video in the exterior an omnidirectional microphone is your best choice because it will eliminate the wind noise. Furthermore, as their name suggests these microphones can pick up sounds from all directions so people in your videos don’t have to speak directly into the microphone.

Shotgun or unidirectional mics are frequently used in studio conditions when you want to eliminate all other sounds except the narrator’s voice. Gamers, tutorial makers and all other YouTube content creators that rely heavily on narration in their videos use shotgun mics because they produce great audio quality. Even though it is easy to overlook the importance of sound for the overall quality of the video you’re working on, a video with great audio quality may actually help you attract more followers on YouTube.

Check: best microphones for YouTube vloggers.

Equipment 3: Video Stabilization Equipment

Holding a camera in your hand while shooting a video is often not the best idea, because even breathing may cause the camera to move and produce camera shakes. That’s where tripods , steadicams, gimbals , rigs and other video stabilization equipment comes in. As a matter of fact, you should only shoot handheld videos when you want to achieve this effect, while all another camera movement should be avoided without the use of appropriate equipment.

Shaky videos are not very pleasant to watch and they can reduce your chances of attracting more followers on YouTube. The video stabilization equipment offers a great solution, and you can get a professional tripod or gimbal at a very reasonable price. However, which video stabilization equipment you are going to use depends on the camera you have and the type of shot you want to get.

Check our list of best camera stabilizer for YouTubers in 2018 .

Equipment 4: Lighting Equipment

Instead of struggling with natural light sources and having to deal with shadows, you can simply use the lighting equipment to equalize the light values in a shot. Of course, whether or not you will use artificial light in your video depends on a number of factors, including the location and the visual style you’re trying to achieve.

Whether you will use an on-camera LED light, ring light or softbox video lights is yet another creative decision you will have to make during the process of shooting your YouTube video. The great majority of video lighting equipment produces the best results in controlled, studio-like conditions, so before you go ahead and buy an on-camera light or a softbox make sure that you know how the equipment will perform on the interior and exterior locations.

Conclusion

Producing YouTube videos on a constant basis requires you to have the right equipment for the job. You don’t have to shoot your videos with the most expensive camera out there or have the best microphone on the market in order to create a great YouTube video, but having the equipment capable of delivering a professional level of video and audio quality won’t hurt your chances of becoming a successful YouTuber.

We’d love to hear all about the gear you’re using to capture your videos, so leave a comment and let us know.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: