Detailed Tips for Adequate Lighting in YouTube Video Production

How To Light Your YouTube Video

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

When it comes to sensitivity to light, no consumer-level camera sensor comes close in performance to the human eye. Many newbies to videography, though, don’t think about this when they use their camera indoors and discover that their recorded footage appears too dark.

If you want to use your camera indoors as many YouTubers do, you’ll need to have extra light. But the solution is not as simple as surrounding yourself with lamps that are all randomly placed.

Below, I’ll go into detail on how you can set up your lighting equipment to make your YouTube videos look good.

Table of Contents Using Light You Already Have Window LightingHome Lighting Home Studio Lighting Light Control3-Point Lighting4-Point Lighting

Part 1: Using Light You Already Have

Most beginner YouTubers light their videos with what they already have. That’s what I did to start as well. In the past, my video recording space consisted of natural sunlight coming from my window and ceiling light for times when the sunlight wasn’t strong enough.

1. Window Lighting

The best thing about window lighting is that it’s free. The worst thing about it is that it’s uncontrollable. The amount of light you get in your video can vary with all the changes in the weather.

Window lighting for me was especially difficult to work with because I live in a very rainy and cloudy city, Vancouver, Canada, where we pretty much just get three months of good sun.

Above are two freeze frames from one of Daniel’s past window-lit vlogs. Although these two frames are both from the same vlog, you can see that the image on the right looks brighter due to clearer skies at that moment. These varying amounts of light is what you will have to deal with if you choose to light your YouTube video with window lighting.

2. Home Lighting

Home lighting is another source of light that many new YouTubers use. In the past, when my window light wasn’t strong enough to light my video recording space, I would turn on the ceiling light.

Notice how the color of Daniel’s skin looks much more orange here (above) than the color of the skin in the two side-by-side window lighting examples? The side of the face also appears to look bluer. This all happened because he mixed up different color temperatures shining out of the two lights (cooler window light and warmer ceiling light).

Most home lighting is warmer in its color temperature. If you want to use your home lights without everything being orange-tinted, you’ll need to switch out your light bulbs for daytime LED light bulbs.

Ceiling lights are also typically situated in the center of a room in order to light an entire room evenly. This is not likely to be the best location for your filming video. Since the ceiling light was directly above the face in the above example, you can see harder shadows beneath his cheeks.

Part 2: Home Studio Lighting

If you rather not deal with all the window and home lighting challenges, you can set up studio lighting in your home.

1. Light Control

The first thing you’ll want to do to set up studio lighting in your home is to pick a room to film in and eliminate as much external lighting as you can. Use blinds, curtains, towels, or any thick fabric to block sunlight from shining into your room.

2. 3-Point Lighting

The most common setup for studio lighting is 3-point lighting. For this kind of lighting you’ll need three lights: a key light, a fill light, and a back light (also called a hair light).

Out of the three lights, the key light should be the brightest. When it is positioned to the left of you (as shown in the diagram above) your right side will have shadows.

To minimize the shadows on your right side, use a weaker light as a fill light. You don’t want your fill light to completely eliminate all your shadows or else your shot will look flat.

Lastly, a backlight positioned behind you can give an appealing highlight to the ends of your head and even help to separate your hair from blending into your background if both happen to be dark.

3. 4-Point Lighting

As a YouTuber, you may not only want yourself to be seen optimally with proper lighting, but you may also want your background to be seen optimally, especially if you’ve taken the time to decorate it for your audience.

What you’ll need to ensure that your background is sufficiently lit is 4-point lighting setup. The 4-point lighting setup is the same as a 3-point lighting setup, but with an additional light shining at your background.

For more information on lighting equipment, check out my Top 17 Video Lighting Equipment For YouTubers .

Touch Up YouTube Videos with Filmora

Filmora is one of the best video editing software for YouTube beginners to start the YouTube channel. So, if you find the lighting isn’t perfect after recording, you can use the Auto Color Enhancement feature in Filmora to adjust the color with one-click. Or, you can change the white balance, Light, color, and HSL manually. Filmora also features some presets and LUTs templates , which allows you to apply pre-programmed effects to video for color correction faster.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Navigating YouTube Cards and Tags

How to Use YouTube Cards and Annotations?

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

YouTube Annotations and Cards are both tools for linking viewers to your other videos or to off-YouTube webpages. Two of the major differences between them are:

Annotations are not clickable on mobile devices.

You cannot choose the size or positioning of Cards.

This article will teach you about both Cards and Annotations and discuss the best uses for each of them.

Part 1: Annotations

Annotations are messages that float overtop of your videos in the YouTube player. Usually, annotations are clickable and take users to other content created by you.

Section 1: Types of Annotations

There are five types of YouTube annotations:

Notes are colored boxes placed over the top of your videos.

Speech Bubbles look like dialogue boxes in a comic strip. They have tails that you can adjust so it looks like one of the people in your video is saying what is written in the annotation.

Spotlights have a subtle border and are completely clear inside. Your text only appears when a viewer’s cursor hovers over top of these annotations.

Labels are like spotlights except that viewers do not have to hover over them for your text to be visible.

Any of these annotations can be used to link viewers to other videos, or as subscribe links. You can also add a simple Title to your video through the Annotations menu.

Section 2: How to Use Annotations

*Note: the above video mentions Pause annotations, which are no longer available.

Here are two of the best uses for annotations:

Clickable End Cards / Outros

One of the best ways you can use spotlight annotations is to create clickable end cards for your videos.

When your video finishes playing the YouTube player will display a selection of suggested videos that might direct viewers away from your channel. You can keep more of these viewers watching your content by creating your own ‘suggested videos’ card and putting it at the end of your videos.

Put thumbnails of two or three of your other videos on your end card, or use ‘picture-in-picture’ to actually imbed footage from them. Then, after you upload your video, go in and place clickable spotlight annotations over top of your video thumbnails.

This is one use for annotations that cannot be duplicated with cards.

Promoting Your Videos

You should not wait until the end of your video to start linking viewers to other content. Many viewers will click away before they see your end card because your video is not exactly what they were looking for. By placing note or speech bubble annotations occasionally throughout your videos you can catch some of these people before they click off of your channel.

This works especially well if you link to videos on similar subjects to the one you are annotating.

Instead of just linking to another video of yours, try to link to that video on a playlist. Once a viewer is on a playlist your videos will auto-play after each other, which is good for both your view count and watch time.

You can also use the newer YouTube Cards for this, but Annotations might still be a better choice because viewers only need to click once vs. twice for Cards.

Try both and see which performs best for your channel. It might be in your best interest to keep on using both as they target different audiences – Cards are clickable on mobile devices, for example, but Annotations are not.

Part 2: YouTube Cards

YouTube Cards are newer than annotations and a lot of people believe they will one day replace Annotations. While there are benefits to Cards – like embedding images to represent your links – you cannot choose the shape, size, or placement of them. This means they have limited uses.

When viewers click on a Card they are shown additional information and a thumbnail representing the page they will be taken to if they choose to click again. This extra step could be either help viewers decide to click your links or give them a second chance to decide they would rather not.

Section 1: When to Use Cards

A linked Annotation is simply a call to action viewers can click on. A Card is a call to action as well, but instead of taking the viewer directly to where its link leads when it is clicked a Card opens up into a larger version of itself with a thumbnail image.

Crowdfunding pages (Patreon is a great choice for video creators), charity fundraising pages, and merchandise stores are all examples of links that benefit from the format of YouTube Cards.

When you link a viewer to a non-YouTube page you break up their session time, which negatively impacts your watch time and SEO ranking. You want to make sure that the viewers you are directing away from YouTube are the ones most likely to convert after they leave. By ‘convert’ we mean to contribute to your Patreon campaign, donate to the charity you are promoting, or buy some of your merchandise.

Giving viewers more information and a thumbnail through a Card can help ensure the most interested viewers are the ones clicking your links.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Filmora, which is equipped with its own footage stock Wondershare Filmstock and will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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