Deciphering YouTube’s New Earning Standards

YouTube monetization policy has been improved in recent times. Small creators can now find joy in learning that YouTube is making it easier for them to monetize their content. The game-changing updates on YouTube’s new monetization policy in 2023 make the platform friendly for budding content creators. Anyone who has been discouraged from starting a YouTube because of the lofty thresholds can now breathe a sigh of relief. This guide to YouTube monetization policy and requirements provides information and guidance on the latest changes creators need to be aware of.

YouTube Monetization Editor A cross-platform for making shorts using top YouTuber’s strategies!

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Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

Free Download Free Download Learn More

Part 1. Introduction to YouTube Monetization: What You Need to Know

YouTube monetization refers to earning money from the content uploaded on the platform. It is the ability to derive income from the videos you have uploaded on your YouTube channels. The YouTube policies for monetization clearly stipulate what you need to start making money on the platform.

After passing the YouTube requirement for monetization, your channel can generate revenue in several ways:

• YouTube Ads: The most common way of earning money from YouTube. After passing the eligibility criteria, YouTube displays ads on your videos. You then earn income every time a viewer watches it for a certain amount of time or clicks on it.
• Channel Memberships: Viewers to pay a monthly fee to support your channel. In exchange, they get unique perks like early access to new videos
• Merchandise Shelf: YouTubers with more than 10,000 subscribers can enable a merch shelf. It allows them to sell merchandise on videos.
• Super Chat: You can also earn money from YouTube through Super Chat and Super Stickers. They allow viewers to pay for their messages to be highlighted in the live chat. They can also pay for the animated images that appear on the screen.
• Brand Deals: YouTubers partner with brands to promote products or services. Brand deals can also include sponsorships and product placement.

Part 2. YouTube New Monetization Policies 2023: Key Updates

The YouTube monetization policies update on June 13th, 2023 provided a new opportunity for creators to earn money on the platforms. With the new updates, it is now easier for beginners to generate revenue on YouTube. The YouTube new monetization policy 2023 makes monetization more accessible to creators. It adds earlier access to the YouTube Partner Program.

YouTube New Policy for Monetization

The new eligibility criteria are more inclusive and require your channel to have:

• At least 500 subscribers
• At least 3 valid public video uploads within the last 90 days
• Either 3,000 public watch hours on long videos in the last 365 days or 3M public views on shorts videos in the last 90 days

With the new YouTube monetization policy 2023, creators enjoy the following benefits:

• Product promotion through YouTube Shopping
• Fan funding through channel memberships, super chats, super thanks, and super stickers
• Access to Creator Support

Applicability of the Old Standards

While the new YouTube monetization criteria create more opportunities for smaller creators to earn fan funding, the old standards are still applicable. The YouTube policy for monetization through ad revenue will remain the same. Channels are still required to have at least 1,000 subscribers with more than 4,000 public watch hours for long videos in the past 365 days or 10M public views for Shorts videos in the past 90 days.

That said, the 2023 new YouTube monetization requirements are a great addition to creators’ journey. Creators who have applied for early access to fun funding are not required to reapply after qualifying for full monetization.

Additional Policies and Guidelines

Apart from the new monetization rules for YouTube 2023, other policies and guidelines remain the same. Youtubers are required to adhere to the following YouTube channel monetization policies:

• Content Guidelines: Content must not violate YouTube’s Community Guideline. YouTubers are prohibited from uploading violent or harmful content.
• Copyright Guidelines: Content must not infringe on the copyright of others, including music or videos without permission.
• Monetization Policies: Content must not be designed to manipulate viewers into clicking on ads or performing other actions intended to generate revenue for the creator.

Part 3. How YouTube’s New Monetization Policy Will Impact Creators

The new monetization rules for YouTube 2023 create a unique opportunity for creators to make money. The requirements to get monetized on YouTube are now relaxed. This implies that more creators can monetize their channels. By attaining YouTube monetization eligibility quickly, small YouTubers will now be motivated to create content with more value.

Who Benefits the Most from YouTube Monetization Rules 2023

Ad revenue is the most sustainable form of monetization. Creators don’t have to ask the community to support them financially. They only create good quality content and build a large following. The new YouTube policies for monetization will mostly benefit creators who create Shorts or stream on YouTube.

Streamers usually have a higher watch time than the number of subscribers they have. So, the new policy will allow YouTubers will a low following to earn from streaming their content. Short creators will benefit from the high number of views shorts tend to generate.

New Policies Make YouTube More Competitive

The new YouTube channel monetization rules will not only benefit creators. By making it easier for creators to earn on the platform, YouTube is becoming more competitive amongst other platforms. These policies will make YouTube dominate the traditional long-form videos, as well as the emerging shirt-form content. More creators find the new policies more friendly and are more willing to put their content on the platform.

Advertisers to Benefit

The new YouTube channel monetization rules will be great for advertisers. They will no longer have to worry about their ads showing up on videos that are inappropriate or fly-by-night. The quality of channels where the ads show will be much better. This means that advertiser will have their ads placed on channels of nano- and micro-influencers. These are more likely to have a loyal following and are more likely to act on the adverts.

Creators Ability to Monetize their Channels

The new policies make it easier for more creators to monetize their channels. Since this is the goal of every creator, it will be an opportunity for more people to start committing to their YouTube career. With the new ways of making money being introduced, more YouTubers will be able to generate revenues from their channels.

It’s interesting that watch hours from shorts will not count along the standard 4,000 public watch hours. This is a plus for many creators. You will find that many creators who post shorts on their channels have more views than their long views. With the new policies, it means that they can monetize their channels based only on the short’s figures.

Part 4. Editing YouTube Videos For Monetization with Wondershare Filmora

Wondershare Filmora is a versatile video editing software that helps creators remain relevant. With specific editing features for various aspects of your video project, this software ensures that your videos will stand out on YouTube. It is also a great tool for making shorts using top YouTuber’s strategies.

Free Download For Win 7 or later(64-bit)

Free Download For macOS 10.14 or later

Filmora has all the features in one place, which makes it easy and quick to edit videos. From improving the quality of your audio to enhancing your visuals, here are 5 features you need to explore:

1. Preset Templates

Filmora gives you a quick and easy start to your creative video editing journey. Select from the readily available templates or save your own video templates for future use.

2. Add Text to Video

Quickly add relevant texts to your videos. You can include captions or subtitles, choosing the font style and other formatting as desired.

3. AI Smart Cutout

The AI Smart Cutout features allow you to easily edit out any unwanted background or objects in your clips. The AI-powered features help you edit your clips faster and finish your projects quickly.

4. Adjustment Layer

The adjustment layer is a great feature on Filmora that allows you to add effects to multiple video clips at once. No need to keep going back and forth when making your edits.

5. Text to Speech

The Text to Speech (TTS) feature on Filmora allows you to convert your text files to voiceovers. A great feature to bring more elements that enrich your video experience.

Conclusion

The new YouTube monetization policy 2023 has created more opportunities for creators to make money on the platform. Creators of Shorts or those who love to stream on the platform now have an easier way to monetize their channels. To get the best out of this opportunity, we recommend using Wondershare Filmora for your video editing projects. Explore the available features, and create long- or short-form videos that will stand out on YouTube.

Top Females in YouTube: A List of Leading Creators

Top 10 Female YouTubers [Lastest]

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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