Creative Content Concepts for Vlogs

Daily Vlogging Ideas: What to Talk about While Vlogging?

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Every genre on YouTube has its own unique challenges, but daily vlogging is probably the hardest thing you could take on. Firstly because it means you have to do all the work of shooting and editing every day and secondly because it means you need to have something to talk about every single day. Even vlogging once or twice a week is tough.

How do you know what you should talk about in your vlog ? Some people are so comfortable in front of the camera they can just turn it on and start talking about whatever’s on their mind, but they’re in the minority.

Before starting your daily vlogging, you have to figure out one important thing ahead of time.

Do you have a niche?

You should have a niche. In a genre as broad as vlogging it is important to have some kind of hook that sets you apart from other vloggers. This can be an interest that you have, an industry you work in, or even a field of study you’re involved in at school. If you’re into technology, for example, you’ll always have a wealth of subjects to vlog about because all you’ll have to do is look at the day’s tech news and make a video reporting and commenting on it.

The other reason it’s good to have a niche is that you’ll be able to use keywords related to that niche in your video titles and tags. It’s hard to make it with a vlogging channel because nobody is searching for your content unless you are covering a specific topic like the technology they want to hear about.

• What are you watching/reading?
• Snapshots of Your Day
• Whatever You Need to Get Out
• What did you learn today?

Here are 4 things to talk about in your daily vlog:

What are you watching/reading?

If you’re really into a book or tv show, or if you saw a movie recently, then those are all good things to talk about (warn people if you’re going to spoil anything!). You do recaps, reviews, or just share a few thoughts you had. If you’re worried about alienating people who don’t watch/read the same stuff as you then you can keep it more general and just react to a few things from the media you’re consuming while also talking about your day. It’ll give you an anchor to build the rest of your video around, even if it’s not all you talk about.

By commenting on what you’re watching/reading you have a better chance of capitalizing on a trending topic people are searching for. You could also find yourself an audience by becoming involved in fan communities.

Snapshots of Your Day

Casey Neistat is the master of this. He is always ready with a camera on hand so that, when something interesting happens, he can capture it and build his daily vlog around it.

Carrying a camera around like Casey may or may not suit your lifestyle, but you can still pick out one story from your day to tell. It doesn’t have to be a major event, and you shouldn’t worry that it won’t be interesting to other people. It’s your personality they’re tuning in for, so even if you’re just talking about a funny thing your cat did it will keep your audience interested because a) it’s you talking about it and b) it gives them a bit of insight into your life.

Whatever You Need to Get Out

Flula is frequently puzzled by English expressions, like ‘Party Pooper’, and needs to get his confusion off his chest at odd hours of the day.

Ranting about people you know can get messy when people from your offline life see it, so maybe avoid that. However, if you’re angry about something in general – or really happy about something – then whatever it is you’re feeling strongly about is probably the thing you should be vlogging about.

It does not matter what it is that is making you have this strong reaction (unless, again, it’s an actual person who might see your video and cause problems for you). If you’re mad about a real injustice in the world then that’s a great thing to talk about – you might even raise some awareness for the issue – but you can also rant about your favorite flavor of yogurt being cut and that’ll be engaging to viewers too.

Alternatively: you could do a vlog about how happy you are to have gotten engaged or a vlog about how happy you are that it was sunny today, and your enthusiasm will carry your audience through either video with you.

What did you learn today?

Fun fact: The original lyrics Paul McCartney imagined for ‘Yesterday’ were ‘Scrambled eggs, oh my baby how I love your legs’.

You learn something new every day, right? Why not share that factoid with your viewers. Here a few facts to get you started:

Whales evolved from a land-based animal called a pakicetus.

The hagfish hunt by swimming into the mouth of a larger fish and eating it from the inside.

Crows live in family units, visit their aging parents, and have funerals for dead crows.

The puya chilensis is a plant that ‘eats’ sheep (sheep get stuck to it, starve, and end up as fertilizer).

Sea monkeys can survive in space.

EVERYTHING

You could also just flick the camera on and tell the full story of your day like you’d do in a traditional daily blog. What did you have for breakfast, how was school/work, did you talk to any friends, how was the weather – anything and everything. Generally, these videos can run a bit long and don’t have a lot of snappy editing. They’re faster to make, which is good if you’re doing them every day, but the unpolished nature of them won’t appeal to everyone. It will be exactly what appeals to some people, though.

Customize Your Vlog Stories with Powerful Video Editor

We’ve got a new eBook out!

It’s got strategies that have worked for other YouTubers, boiled down to simple action steps.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Proactive Strategies in Building an Irresistible Online Identity on YouTube

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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