Crafting Effective Ads: A Cost-Free Guide to YouTube Videos

How to Create Video Ads for Free in YouTube Video Builder

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Many people find it challenging to create compelling video advertisements for their brand promotions. While some of the creative tools might be expensive, the easy ones have a steep learning curve, and engaging a professional designer wouldn’t be something you might be ready for. YouTube Video Builder is a great solution for any such situation.

With that being said, the following sections talk about what YouTube Video Builder is, how is it useful, what advantages does it offer, and how can you create professional video adverts using the tool.

• Part 1: What Is YouTube Video Builder?
• Part 2: How Does YouTube Video Builder Work?
• Part 3: How to Get YouTube Video Builder?
• Part 4: How to Make Video Ads for Free with YouTube Video Builder?
• Part 5: Tips for Making Good Video Ads with YouTube Video Builder

---

Part 1: What Is YouTube Video Builder?

YouTube recently came up with an online tool, YouTube Video Builder, that, as the name suggests, enables you as an organization to prepare videos for free. These videos could be anywhere from 6 to 15 seconds long and are most appropriate for advertisements. Once created, the films can be used in the campaigns to promote your brand and/or products online.

However, you must keep the following few things handy before starting with YouTube Video Builder to prepare a video advertisement:

• Logo

You must have a good-quality photo of your brand logo that you want to add to the video as a watermark. This gives your organization online recognition.

• HD Images

At the time of this writing, YouTube Video Builder only allows you to add still images. The tool compiles these photos using a theme that you select, and enables you to add background music to make the advert more engaging. Therefore, it is imperative to have high-definition images of your product(s) that you want to create a promotional video for.

• Google Chrome Browser

You must have the latest version of the Google Chrome web browser installed on your computer.

• YouTube Channel

Because YouTube Video Builder will publish your video advertisements on YouTube itself, you must have your own YouTube Channel created , configured, and properly functioning so the posting process remains smooth and seamless.

• Availability of the Tool and Features

YouTube Video Builder is still in the Beta phase, and therefore you may not have access to all the features that the tool has to offer. However, this majorly depends on the region of your residence. As of now, the utility is not even available in some countries of the world.

Part 2: How Does YouTube Video Builder Work?

As explained earlier, YouTube Video Builder is an online tool that works on the latest version of the Google Chrome browser. The web interface of the utility has separate blocks (or placeholders if you want to call them) for different types of images. For instance, there is a placeholder for your logo, and a couple of other blank slots where you can import the photos from your computer.

There are some text input fields that you can populate with the relevant information such as the name of the video, the product’s name that you wish to promote, and many other things. There is a storyboard at the bottom of the interface that helps give your video a theme and the alignment of the ingredients that you have imported from your computer.

Finally, you can add background music to the video from the royalty-free tracks that can be accessed from the built-in library, and you are all set to go.

Part 3: How Can I Get YouTube Video Builder?

Because YouTube Video Builder is in its Beta phase, at the time of this writing you are required to send an access request to Google using your account that you want to use to create the videos from. You can send your requests to: https://services.google.com/fb/forms/videobuilderbeta/ .

Once your request is approved, you can then use the same Google account to sign in to the YouTube Video Builder portal, and start preparing your video advertisements. Here, it is important to understand that the Google account that you use to send an access request and prepare the videos must be the same ID that has your active and functional YouTube Channel.

Part 4: How to Make Video Ads for Free with YouTube Video Builder?

Once you have access to the Beta version of YouTube Video Builder, you can start creating the video ads for free. You can learn the process of how this can be done by following the simple instructions given below:

Step 1: Prepare a Console

After signing in to your YouTube Video Builder account, on the main interface, click Select Layout from the navigation bar at the right if not already selected, pick a layout that best suits your needs, and click Use Layout.

Next, from the Color & Logo section, choose the base (background) and text colors using their corresponding tools from under the Brand colors section.

After this, insert an image of your brand logo in the block under the Logos category.

Step 2: Add the Ingredients

When you are on the Images & Text section of the navigation bar, pick the high-definition photos from the Storyboard at the bottom, and add them to the Image 1, Image 2, and Image 3 boxes accordingly.

Now, scroll down to the Text section, and add the relevant content in the available text input fields. Make sure to add a compelling Call to action text to give the viewers a free passage to connect with you.

Step 3: Make Cosmetic Manipulations

From the Pick a Font section of the navigation bar, click the Google Fonts catalog link to search for a unique font, and once found, type its name in the available field to use that font.

Alternatively, you can leave the default one selected. When on the Select Music section, choose your preferred background music from the drop-down list that is present under the section.

Finally, click Create video, and wait while YouTube Video Builder takes you to the Preview, Save, Share section, and generates your video.

Step 4: Save the Video and Begin Promotion

After the video is generated, play to preview the film. If everything looks good, click Save video.

On the next page, click Copy to copy the video link, and share it with your friends, colleagues, and family members for their feedback.

Next, scroll down to get to the Create Campaign section of the navigation bar, and from the left screen, click Create campaign to begin a campaign to promote your brand and/or product(s).

Part 5: Tips for Making Good Video Ads with YouTube Video Builder

The whole point here is to prepare your video adverts with the least investment and almost no effort. The following few tips would help you achieve this with ease:

• Make sure to gather all the ingredients such as the photos of the products, brand logo, etc. before starting with the video creation process
• Set a layout, font, theme color, and background music that compliments the product(s) you wish to promote
• Remain consistent with the theme color, fonts, etc. throughout the video
• Make sure to include a catchy ‘Call for action’ text in your video ad
• Make as many modifications as you want before publishing the ad on your YouTube Channel. Avoid doing any amendments after the ad has been posted
• Share the link of your video with as many people as you possibly can to make your product(s) and brand visible and popular
• Make sure to use the ad in your campaigns to make people aware of your brand/product(s)

Conclusion

The bitter truth is, producing videos, especially for brand promotions requires expert creators, expensive tools, and a good amount of work experience. Although all these can be managed if you have some spare funds, YouTube Video Builder helps you create advertising videos of up to 15 seconds with ease and for free. All you need is access to YouTube Video Builder, your own YouTube Channel, your brand logo, and high-definition photos of your product(s).

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Cultivating Your Persona in the World of Gamers

How To Be a YouTube Gamer

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

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Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

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<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

---

Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

---

Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

From hardcore gamers to anybody who likes watching adults freak out about zombies, a lot of people really enjoy gaming vlogs. YouTube gamers are among some of the most popular vloggers on YouTube. To be a successful YouTube gamer you need have both gaming skills and a great vlogging presence.

Posting a cool gaming videos once in a while for your friends is fun, and if that is all you want to do then the first tip on this list should help you out. If you are hoping to build a popular YouTube channel centered on gaming then you will want to read further. Gaming vlogs are more than just hobbies for successful YouTube gamers. They put a lot of work into them.

The first thing you need to know about being a gaming vlogger is that gameplay footage is protected by copyright. Some game creators will allow for the use of this footage in gaming vlogs because it helps promote their games, but others see these videos as competition for their games. There will usually be information on the manufacturer’s website, often in the ‘Terms of Use’ section, which explains their policy. If you have questions about it, or want permission to use footage from a game you are not allowed to, you should ask. There are YouTube gamers posting videos of games the copyright does not allow them to who have gotten special permission, although this is more likely to be given if your channel is already popular.

---

Looking for a good video editor for your gaming video? Wondershare Filmora is recommended. It is not just a video editor which allows you to cut, split, add text, apply background sound to your video clips, but also a screen recorder which helps you record videos from PC screem webcam, and voice over. What’s more, you can find lots of special effects for gaming in this software.

Download Mac Version ](https://tools.techidaily.com/wondershare/filmora/download/ )

---

<2> Four tips for YouTube gamers:

1. Equipment

For some types of vlogs, beauty vlogs for example, the camera is the most important piece of equipment. For a YouTube gamer the most important piece of equipment is a game recorder, such as the Elgato Game Capture featured above. The Elgato Game Capture costs about $150 online, which is a typical price for a quality game recorder. Most of the footage you record is going to be from inside your games, so a game recorder is a must. Nobody wants to watch footage recorded from a camera pointing at your tv screen.

You will need a camera if you want to record reaction videos, which you probably will if you are going to be playing horror games where your reactions enhance the viewing experience. You do not need to record a reaction video for every game you play, though. So, it is not necessary for you to pay upwards of $1000 on a DSLR for your gaming channel. A good webcam will do, or you could even use your phone’s camera.

Aside from your game play the most important thing you will be recording is audio. It is worth investing in an external microphone. Since you do not need to worry about the range of your microphone for a gaming vlog something like the Blue Snowball USB mic is a great choice. These cost about $50 online. LAV mics are also popular among vloggers because they can be clipped onto your shirt while you record. An entire Lavalier system can cost over $100, sometimes around $600, but it is less expensive to buy a single LAV mic that plugs into the audio jack of your phone or computer.

If you cannot afford to invest in an external microphone then you should download a free audio editing program called Audacity from Audacityteam.org . You can use Audacity to improve the quality of the sound you record using your computer or camera.

2. Developing Your Voice

The reason a lot of people will want to watch your gaming videos while they could be watching someone else’s is not because you are a great gamer. It is because you are a great entertainer. Your vlogging voice should be a lot like a DJ’s radio voice; clear, confident, and louder than you would ever be at the dinner table. People do not tend to actually talk in the same voice they vlog in and YouTube gamers are no exception.

Forcing yourself into a fake voice is awkward, though, and while your vlogging voice is something you will need to develop it should not be fake. Remember to speak up and focus on your games. Some of your best commentary will happen while you are completely absorbed in what you are doing. Talking while you game and sounding natural will not happen right away, but it will with practice. When you start getting comments on your videos keep that feedback in mind and try to work the kinds of things your viewers like into your gaming voiceovers more often.

3. Time Management

Recording a gaming video you are happy with takes time. Editing that video can also take up a lot of time, depending on the style of video you want to post. These are the time commitments that most people expect to have when starting a gaming channel, but they are not the only ones.

Initially, you will need to spend a lot of time thinking about what kind of gaming channel you want to run. Are you more focused on game reviews, or on comedy? You will also need to consider whether your target audience consists of serious gamers who are looking for something informative or casual gamers – perhaps even non-gamers – who just want to watch entertaining YouTube videos. The answers to these questions will lead you to building your brand, which can also be time consuming. You will need channel art – like an icon and a banner – as well as intro and outro sequences. Plan to think about and create these things early or you will end up getting busy and rushing through them.

The other things related to your gaming channel which will be taking up your time are: researching gaming trends, networking with other YouTube gamers, and promoting your channel. You need to plan out times for these activities, as well as time limits. These are the things that can eat up all of your personal time if you let them.

4. Channel Promotion

In order to start getting more views and subscribers you will need to promote your channel. Part of this is having searchable video titles and descriptions, but you also need to get involved with the communities surrounding the games you are playing. These communities are more likely to want to watch your videos if you are a part of them.

Besides creating your own gaming videos you will need to watch other people’s and reach out to these gamers through comments. If you find another YouTube gamer with close to your same number of subscribers then you may even want to approach them about collaboration. This is one way you can promote your channel; by introducing yourself to the other gamer’s subscribers and allowing them to be introduced to yours. You will also need to put time into being active in gaming forums and communities in order to show people you know what you are doing and tell them about your channel.

You should not use the comments sections of other people’s videos, or gaming forums, just to promote your own channel. You can and should promote your channel through these mediums, it just cannot seem like self-interest is the only reason you are bothering. When you comment on another gamer’s video actually say something that gamer might want to respond to, not just ‘I did a video like this too, check it out!’. It is the same when you start getting involved with gaming forums. You need to participate in conversations and take an interest in people if you want them to take an interest in you and your work.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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