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Building a Solid Foundation for Authenticity in Design
How to Find Your Niche and Style - a Starter’s Guide
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
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Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Mastering the Art of Try-On Content for Online Audiences
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You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.
Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.
In this article
02 Why is Haul Videos Popular?
03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
04 How to Make a Catchy Haul Video?
Part 1: What is a Haul Video?
Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.
Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.
Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.
Part 2: Why is Haul Videos Popular?
Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.
They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.
So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.
On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.
It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.
And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:
Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!
1. Tanya Burr
Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.
2. Heli Ved
With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.
3. Debasree Banerjee
This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.
4. Kathleen Lights
Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.
5. Alexandra Garza
Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.
Part 4: How to Make a Catchy Haul Video?
Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.
1. Create a good setup
Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.
2. Do a test video first with your shooting equipment
Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.
You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.
3. Speak clearly and perform better
Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.
Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.
Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.
4. Clearly show off the products you bought
Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.
5. Don’t forget to use an ideal video editor
Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.
If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.
Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.
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6. Share among social network
If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!
Conclusion
Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.
You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.
Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.
In this article
02 Why is Haul Videos Popular?
03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
04 How to Make a Catchy Haul Video?
Part 1: What is a Haul Video?
Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.
Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.
Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.
Part 2: Why is Haul Videos Popular?
Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.
They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.
So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.
On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.
It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.
And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:
Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!
1. Tanya Burr
Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.
2. Heli Ved
With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.
3. Debasree Banerjee
This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.
4. Kathleen Lights
Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.
5. Alexandra Garza
Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.
Part 4: How to Make a Catchy Haul Video?
Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.
1. Create a good setup
Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.
2. Do a test video first with your shooting equipment
Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.
You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.
3. Speak clearly and perform better
Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.
Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.
Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.
4. Clearly show off the products you bought
Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.
5. Don’t forget to use an ideal video editor
Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.
If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.
Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
6. Share among social network
If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!
Conclusion
Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.
You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.
Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.
In this article
02 Why is Haul Videos Popular?
03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
04 How to Make a Catchy Haul Video?
Part 1: What is a Haul Video?
Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.
Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.
Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.
Part 2: Why is Haul Videos Popular?
Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.
They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.
So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.
On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.
It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.
And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:
Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!
1. Tanya Burr
Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.
2. Heli Ved
With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.
3. Debasree Banerjee
This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.
4. Kathleen Lights
Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.
5. Alexandra Garza
Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.
Part 4: How to Make a Catchy Haul Video?
Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.
1. Create a good setup
Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.
2. Do a test video first with your shooting equipment
Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.
You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.
3. Speak clearly and perform better
Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.
Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.
Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.
4. Clearly show off the products you bought
Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.
5. Don’t forget to use an ideal video editor
Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.
If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.
Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
6. Share among social network
If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!
Conclusion
Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.
You’re probably familiar with haul videos if you’re highly familiar with YouTube in recent years. This type of content can offer immense benefits to both influencers and small retail businesses.
Though they may not be quite as existent as they once were, it’s still essential to know the potential effect of these try-on-haul videos. They are valuable to spread the word about your brand and attract helpful content for your target audience. Here’s a quick guide to learn the ins and outs of haul videos.
In this article
02 Why is Haul Videos Popular?
03 Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
04 How to Make a Catchy Haul Video?
Part 1: What is a Haul Video?
Generally, a haul video is a recording of someone showcasing a collection of purchases. They may go into depth about what each product is, their shopping experience, and their initial impressions as a whole. A haul generally consists of products from a single retailer, a specific collection of shops, or at least a particular category. The products can be confined to one niche or brand, or type.
Such haul videos initially gained importance or hype around 2006/2007 through the community of beauty vloggers on YouTube as YouTube try-on-haul videos. And since the market for them isn’t that saturated, it could be an exciting time for businesses to dive in.
Haul videos generally contain products that the influencer has selected to define why they liked each item promptly. In certain sections or niches like makeup or clothing haul videos, the person may even try to offer the viewer an honest whole first impression.
Part 2: Why is Haul Videos Popular?
Having YouTube as a source of everyone’s daily dose of entertainment, we can’t help but wonder why haul videos tend to be so famous. Most YouTubers create at least one haul video regardless of their niche. They could be grocery hauls; underwear hauls, weird candy hauls, face mask hauls, candle hauls, and more. And the list goes on and on.
They are popular because they can help you connect to potential consumers via influencers as a small retail business. Generally, viewers watch and subscribe to YouTube videos of influencers or creators they trust or share similar preferences in products.
So when that influencer shares a collection of their favorite products, the viewers might decide to purchase one as well.
On the influencer side, haul videos can offer a way to share valuable content with your audience. If you have a YouTube channel, Instagram account, Facebook page, or blog, providing insights on the products you love can help your audience shape their own purchasing decisions.
It also creates a natural way to infuse some brand-related content into your content creation strategy. This can lead to profitable connections for your business in the future.
And since we’re very much intrigued by the glorifying fast fashion, excessive materialism, and hoarding, I’m getting my hands dirty with information. So, here’s what I’ve gathered:
Part 3: Get Inspired from Fashion YouTubers to Find Out the Point of Try on Hauls
Admit it; we gather most of our fashion inspiration from celebrities or YouTubers who know what’s cooking in the fashion scenes. They’ve become trendsetters, and thus we follow in their footsteps as all of us want to look great, which is why we’ve culled up a shortlist of YouTubers who you can follow for your seasonal or daily fashion or beauty inspiration! So, read on and put your glam on!
1. Tanya Burr
Tanya is a UK-based influencer who continuously posts all you need to know about fashion and makeup. Her sense of style, comfy outfits, and easy-going personality will surely attract you and give you a good idea of some unique international brands as well.
2. Heli Ved
With her tons of try-on-haul videos and vlogs, she will entertain you like no other. A lively diva who preaches fashion, style, shopping, and much more.
3. Debasree Banerjee
This YouTuber can be your long-distance shopping and makeup partner by showing you a diverse range of products that’ll suit you best, from high-end styles to skincare basics.
4. Kathleen Lights
Kathleen is a 22-year-old beauty Youtuber who discusses everything from comparisons to product reviews to collection videos and entire product hauls.
5. Alexandra Garza
Alex Garza is a licensed cosmetologist, and she also works as a makeup artist for Benefit Cosmetics. Her channel features a cornucopia of reviews, haul videos, tutorials, and even wedding advice.
Part 4: How to Make a Catchy Haul Video?
Haul videos are easy and fun to shoot. It’s a great way of showcasing your followers and subscribers your personal style, how you shop and what your favorite stores are. Keeping in mind the mantras used by famous haul video creators, we’ve gathered a step-by-step guide below using which you can instantly create a catchy try-on haul video.
1. Create a good setup
Have ideal filming set up or area. Make sure that the lighting is accurate – not enough light will make the video dark. It is often best to film such haul videos during the day, using natural sunlight. However, you can also use desk lamps to help enhance the lighting situation.
2. Do a test video first with your shooting equipment
Put your camera on a flat surface if available. You can also use your computer’s webcam to shoot your haul video, once it is of excellent quality. You can sit on a chair or desk while facing the camera or even on the floor.
You can even take someone else to film the video for you! Try filming some test videos to check if the camera position is fine and the microphone is working. You’re ready to film once you’re satisfied.
3. Speak clearly and perform better
Speak in a clear voice, and gaze directly at the camera. You need to crack a few jokes or smile often throughout the video – you don’t want to come across as a serious or boring person to your viewers! Make sure that you’re comfortable presenting in front of a camera.
Begin by greeting the viewers (a simple “Hello, everyone!”), then you can offer a prompt description of your shopping trip. You can tell them the stores you visited or in-store events that occurred while there, like giveaways.
Act as if you’re directly conversing with one of your friends – it’s one of the comfy tricks you can follow. You can write some keywords if you think it would help and pin it somewhere where you can look through it quickly, such as the camera tripod or on the wall surface behind the camera or computer.
4. Clearly show off the products you bought
Show off the products you got! Hold the camera and show them to the audience in depth. You can also describe why you purchased each item, the price, plus any special discounts. Moreover, it is a great idea to keep all of your receipts and bills.
5. Don’t forget to use an ideal video editor
Use a video editing program to revamp your raw footage and make it look more professional. In excitement, you’d want to upload it as quickly as you can, but it’s better to invest a little time editing it so that you can publish a video with superb quality.
If there are any sections in your video that you don’t look for in the finished product, you can remove them. Plus, you can add special effects such as floating text and captions. All of this can be instantly done with the beginner-friendly and popular video editing program by Wondershare Filmora.
Within the new era of Filmora! Wondershare Filmora X is here with features like keyframing, motion tracking, audio ducking, and more. The audio ducking element is reliable for haul videos, notably as it lowers the background volume when a voiceover appears. And, this can be implemented in different ways while editing the video.
Wondershare Filmora
Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!
Try It Free Try It Free Try It Free Learn More >
6. Share among social network
If you have a social network page or a blog that you would like your YouTube viewers to consider worth checking, you can create short-form content either at the beginning or end of the video, with the short message and a URL. They’ll indeed check out your blog if your subscribers enjoy your content! And, it’s a friendly manner to build an audience and get traffic to your other pages!
Conclusion
Our final verdict is that haul videos are just entertaining to make and fun to watch with all the discussion above! Such videos can manipulate consumer trends and shape the meaning-making of individuals. They allow you to explore fun even just by living vicariously and shopping all the way long! Also, it’s equally important to consider further beautifying video through the most accessible yet professional editing programs like the Wondershare Filmora. What’s your favorite haul video to watch? Comment them down below.
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- Title: "2024 Approved Building a Solid Foundation for Authenticity in Design"
- Author: Kevin
- Created at : 2024-05-25 14:21:15
- Updated at : 2024-05-26 14:21:15
- Link: https://youtube-videos.techidaily.com/2024-approved-building-a-solid-foundation-for-authenticity-in-design/
- License: This work is licensed under CC BY-NC-SA 4.0.
