Breaking the Screens: Top 10 Most Popular Female YouTubers

Top 10 Female YouTubers [Lastest]

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Even though statistics show that only 38% of YouTube users are female, there is no shortage of ladies who continually post videos that harvest millions of views. Women mostly cover fashion, cooking, or makeup niches, but you can also find comedians and gamers among the most successful YouTube personalities.

In its relatively short history, YouTube has launched quite a few stars of the new generation, and it is safe to assume that the platform is going to continue to serve as a launchpad for young and creative people, regardless of their gender. If you were wondering who are the most popular female YouTubers, you’ve come to the right place. Scroll down to learn more.

---

A cross-platform for making videos anywhere for all creators

Why your video editing isn’t good enough? How about some creative inspo?

• 100 Million+ Users
• 150+ Countries and Regions
• 4 Million+ Social Media Followers
• 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

Want to be a superstar on the YouTube platform? Just use our newly released version 11 of Filmora. There are so many filters, overlays, effects and transitions, and cool effects and elements built-in, and you can empower your imagination with some advanced features such as green screen composition (chroma-keying), video speed changing, color grading, and audio keyframing. What’s more, the speed ramping, auto montage maker, and collaboration with NewBlue and Boris will definitely help you make your video more eye-catching. Click the Free Download button below to begin your journey to the YouTube superstar today.

---

Top 10 Female YouTubers

We’ve comprised this list based on the number of subscribers a channel has, and we excluded the VEVO channels. So let’s see who are the top 10 female YouTubers in 2021

1. JennaMarbles
2. Liza Koshy
3. RCLBeauty101
4. IISuperwomanII
5. Zoella
6. Wengie
7. Bethany Mota
8. Lindsey Stirling
9. Rosanna Pansino
10. Miranda Sings

1. JennaMarbles

Subscribers: 18 million

Back in 2010, Jenna’s video ‘How to Trick People Into Thinking You’re Good Looking’ collected 5.3 million views in a single week. The type of humor that made her famous continues to be her signature mark eight years later.

Today, Jenna Nicole Mourey is the owner of the most popular channel on YouTube operated by a woman, and she is also the first social media star that has her wax figure in the Madame Tussauds museum. She made appearances on a number of TV shows and full feature movies, but their success can’t be compared with the popularity of Jenna’s YouTube videos.

2. Liza Koshy

Subscribers: 15 million

The charming and incredibly funny YouTuber Liza Koshy has become one of the platform’s biggest stars in a relatively short period of time. She started her YouTube channel in 2013, and just a few years later, she interviewed the ex-US President Barack Obama.

Currently, Liza’s channel has more than 1.5 billion views, and her videos frequently attract millions of viewers. Liza also has an acting career, and she is working on a new YouTube series called Liza on Demand. She is only 21, and it seems she is going to be one of the most popular female YouTubers for a long time.

3. RCLBeauty101

Subscribers: 13 million

This young and talented YouTuber produces several different genres of videos. You can find beauty, comedy, DIY, or challenge videos on her channel, which has nearly 3 billion total views. Rachel Levin has been posting videos to her YouTube channel since 2010, and her most popular video up to date has 221 million views.

Beauty and fashion videos made Rachel famous, as she has been mentioned on more than one occasion in the articles published in Cosmopolitan and Forbes magazines. The 23-year old beauty guru continues to be one of YouTube’s most influential ladies, and there is no reason to believe that this is going to change soon.

4. IISuperwomanII

Subscribers: 13 million

In addition to being one of the most influential women on YouTube, Lily Singh is also an actress, a singer, a writer, and a philanthropist. Lily posts vlogs on her second YouTube channel called SuperwomanVlogs , which has more than 2.2 million subscribers.

She frequently collaborates with superstars such as James Franco, Seth Rogen, Selena Gomez, or Steve Aoki. Lily’s acting career is almost as successful as her YouTube channel because she starred in HBO’s adaptation of ‘Fahrenheit 451’ and several TV shows. The IISuperwomanII channel has more than 2.6 billion views, and in 2017 Lilly landed 10th place on Forbes’ list of highest-paid YouTube stars.

5. Zoella

Subscribers: 12 million

Zoe Elizabeth Sugg started her online career as a blogger in 2009, and the initial success of her blog inspired her to start her own YouTube channel that same year. Zoe mostly produces fashion and beauty videos, although you can find titles such as ‘Ultimate Pizza Taste Challenge With Mark’ or ‘Draw My Life’ on her channel as well.

In November 2014, Zoe released her first novel titled ‘Girl Online’ that sold a record number of copies in a single week. She won Cosmopolitan Blog Award, Nickelodeon Kids’ Choice Award, Teen Choice Award, and in 2016, she was nominated for the YouTuber of The Year Shorty Award.

6. Wengie

Subscribers: 11 million

Australia’s most popular YouTuber is famous for fashion and beauty videos, although you can find DIY videos or pranks on her channel as well. The title of the track is inspired by her real name Wen Jie Huang, and she posts videos to Wengie Vlogs and Wengie Music channels.

In 2017 Wen released a single ‘Baby Believe Me’ in China, which was followed by another track, ‘Oh I Do’, that gathered 7 million views. She works as a voice actress, and she was the voice of Blisstina’s Bliss Utonium in Australian and New Zealand versions of The Power Puff Girls.

7. Bethany Mota

Subscribers: 10 million

Bethany’s signature mark is the haul video. She has been producing them since the early 2010s. Her first video was uploaded to YouTube in 2009, and by 2015 her channel already had over 9 million subscribers. Mota’s videos are mostly about fashion, and she often offers tips on how to look great for different occasions.

Her clothing, perfume, and accessories line was launched in collaboration with Aeropostale, and it is still a major success. Bethany appeared on several episodes of ‘Dancing With The Stars’ and she released a couple of singles that received a moderate amount of praise from the critics.

8. Lindsey Stirling

Subscribers: 10 million

The world-famous violinist who started as a YouTuber in 2007 is one of the most influential women on the platform. You can find everything related to her music on her channel, including numerous collaborations with other artists.

She plays classical, electronic, pop, and rock music, and so far, she has released four studio albums. Lindsey has won the Billboard Music Award, YouTube Award as well as Shorty Award for her artistry, and at the age of 31, she remains to be one of YouTube’s brightest stars.

9. Rosanna Pansino

Subscribers: 10 million

Pansino started her channel because she wanted to get more comfortable in front of a camera while she was pursuing a career in acting. Eight years later, she is one of the most respected food YouTubers in the world and the author of the award-winning series Nerdy Nummies.

The series is a baking show dedicated to showing the viewers how to prepare nerdy-themed food. A bunch of YouTube celebrities appeared on the show, including Michelle Phan, Bethany Mota, and Lindsey Stirling. Pansino’s YouTube channel has more than 75 million views per month, which makes her one of the most popular YouTubers in 2021.

10. Miranda Sings

Subscribers: 8.9 million

Colleen Ballinger is an actress, a comedian, and most importantly, the creator of the fictional character Miranda Sings. Her videos are a satirical portrayal of musicians and singers who post videos to YouTube in the hope that they will be recognized by major record companies. Miranda lives with her mother and her uncle, and she is relentlessly ambitious, but her singing talents are next to non-existent.

Ballinger’s character has almost a cult following as most of her videos have millions of views. Miranda is also the main protagonist of a Netflix series titled ‘Haters Back Off’ that was developed by Colleen and her brother Christopher.

Conclusion:

Some of the best videos on YouTube are produced by women, and it is hardly surprising that quite a few female YouTubers have over 10 million subscribers. The ladies we included in this article are famous for a reason, but there are many more we couldn’t feature here. Who is your favorite female YouTuber? Leave a comment and let us know.

Bonus Tip: Edit Your Own Videos with Instant Mode

Filmora released a new mode - Instant Mode, which helps you save time and effort in video editing . All you need to do is gather your footage, audio, or other media resources and import them to your Filmora Instant Mode. Then the Instant Mode will take care everything for you! Why not get rid of editing videos in a timeline and use video templates instead?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Steps for Inspirational Daily Living Visual Stories

How to Create a Lifestyle Video to Inspire Your Audience

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Do you wish to show your brand or product to inspire your audience with the lifestyle that they aspire to have? Are you on the lookout for innovative ways to earn intensely loyal and interactive followers for your business? Creating a lifestyle video that appeals to a niche demographic and helps your audience visualize how your products fit into their way of life is the ideal way to motivate them to take action and become your customer.

Whether you are a lifestyle brand or not, you need to offer content that educates and informs your audience and stands out amongst the best in the industry. Videos are an excellent way to connect with the audience, especially for brands that wish to engage their customers with meaningful content.

Today, businesses of every size tend to favor lifestyle videos that better appeal to the audience and communicate the brand’s values. Creating an attractive lifestyle video can thus be the ticket to reach a wider audience and upgrade the digital presence of every business.

• Part 1: What is Lifestyle Video?
• Part 2: 6 Key Benefits of Creating a Lifestyle Video
• Part 3: How to Create a Lifestyle Video?
• Part 4: How to Promote Your Lifestyle Video?

What is Lifestyle Video?

Lifestyle content exemplifies the ‘lifestyle’ behind a product or service and appeals to the demographic that you are trying to reach. It is a form of video marketing that pushes products and services to customers by showing the quality of life associated with a particular brand.

The principal objective of lifestyle content is appealing to a specific demographic, culture, or subculture. With these videos, you can focus on your products and services, using stunning visuals and action shots to portray a beautiful picture of what your brand’s potential customers’ lives will be like if they become the consumer of your product and services.

6 Key Benefits of Creating a Lifestyle Video

1. Informing & Educating

One of the most significant benefits of lifestyle content is that it helps customers understand products. With a plethora of choices out there, marketers today are no longer taking the pitching kind of approach. They want to approach their audience with a value-based offer instead of sales. And with lifestyle videos, you can excel at giving customers a close-up look at your products and services.

2. Caters to Your Audience’s Interests

Lifestyle content caters to the target audience. Since these videos define your market and your brand, it carries a specific style that’s based on your aesthetics or looks. What makes video marketing so effective is that they can introduce your story and brand in an interesting way to potential customers.

3. Search Engine Optimization

Search engines love high-quality content like videos. Using lifestyle videos in your web pages and other types of content can thus work wonders for search engine optimization. As long as your lifestyle video is well-optimized with the right keywords, a solid title, and a good meta description, your video content can increase your web traffic.

4. Great Promotional Tool

Brands can distribute lifestyle content on different channels for reaching your target audience right away. Once you post the video on your website, you can share it on your social networking platforms or promote it with paid ads. This way, you can get customers excited about what you are offering them.

5. Taps into Emotions

Emotions are a significant component of the purchasing decision of consumers. Studies have found that ad campaigns with only emotional content perform about twice as well compared to those with only rational content. So, creating lifestyle video content that makes your audience feel good can put your business in a positive light.

6. Boosts Conversions

Lifestyle videos are excellent for conversions on websites as they influence visitors by promoting the lifestyle a customer can achieve if they patronize the product or service. What makes such content more compelling is that they excite customers about what you offer them.

How to Create a Lifestyle Video?

The most stunning lifestyle videos are polished, sleek, and visually appealing. Developing a lifestyle video content that exceeds your target audience’s expectations is vital to appeal to your customer’s perfect lifestyle. Creating these videos is easy if you follow the step-by-step guide.

Step 1: Pre-Production

The pre-production stage is when the planning happens for a video. From creative brainstorming to innovative storyboarding, everything happens here. Pre-production begins with experts getting a feel of your product, who it appeals to, and how it works. Next, is the stage of scripting out your video, writing down the visual ideas, and the product features and dialogue that go alongside it. Finally, you need to round up talents like actors, voice-actors, locations, and extras needed to film.

Step 2: Production

Once your lifestyle video is meticulously planned out, your next step is to film it. While shooting an average video takes eight hours, some videos with several locations can require two full shooting days or more. The exact shooting schedule depends on what the script demands.

Since these videos are meant to capture a particular way of life for appealing to a specific kind of person, you should not cut corners in terms of quality. Remember, the better the quality of the footage, the more appealing the end product will be.

Step 3: Post-Production

It is the stage where you need to gather the footage you have shot so far and put them along with voice-over or music depending on your script demands. The main goal in this stage is to put the visuals together in a captivating way to promote your service and product. Here, using a powerful video editing tool seems necessary because you need to make your lifestyle video stand out from the crowd.

How to Promote Your Lifestyle Video?

A lifestyle video is one of the popular marketing tools for businesses of every size today. These videos are more memorable, more engaging, and much more popular than any other kinds of content among consumers. But, are you curious as to how to promote your lifestyle content to gain maximum exposure? All you need to do is distribute your lifestyle content on the proper channels to grab your audience’s attention and engage with new consumers.

Social Media

Lifestyle videos are aspirational, enlightening in nature, and made to appeal to specific demographics. It makes them great content for sharing on social networking platforms – an active digital marketing channel. Share your lifestyle content across various social media accounts. Ensure you attach a call-to-action for your friends and followers to share.

Your Company’s Website

Hosting your promotional videos on your website, particularly your homepage is an excellent way to immediately introduce incoming web traffic to your products and services, thus increasing your site’s SEO ranking. Besides the homepage, sharing the video content on your blogs is another unique way of re-purposing your content.

Media Outlets

Find out related media outlets that your potential customers read and follow daily. It would help if you also pitched journalists who take an interest in your brand or consider purchasing advertising space on their website. Since there are both correct and incorrect ways to do so, ensure you conduct thorough research on how to pitch media outlets beforehand.

Paid Advertising

You can also pay for featuring your lifestyle video on popular blogs and social networking sites. This way, you can take advantage of hyper-specific tools for reaching your target audience. Advertising on social media platforms like YouTube, Twitter, Facebook, and LinkedIn is an excellent way to reach the right demographic.

Niche Groups & Forums

When targeting a particular demographic, you will want to reach out to where your audience hangs out online. Do research on the industry chat rooms your target demographic frequently uses. While sharing your video content on these channels, just ensure that they are relevant to your potential customer-base, regularly updated, and also includes active users.

Conclusion

Lifestyle videos allow brands to connect with their consumers better. Whether you are a start-up, an SME, or an established company, lifestyle videos may be just what you need to create a unique brand statement or get people excited about your product or service. So what are you still waiting for? It’s time to create content that resonates with your target market and establish your business as a top choice!

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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