Boost Your Blogging Bravery: Following YouTuber Leaders

8 Tips on How to Vlog Confidently Like Popular YouTubers

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

For most people, vlogging is not something that comes naturally. Like any skill, it takes practice to improve. When someone is good at vlogging, they make it look easy.

When we watch the most popular YouTubers, the traits that make them successful are often invisible, because we are so consumed by their vlog. In this article, I’ll highlight 8 tips from the most accomplished vloggers on the Internet, so that you can vlog confidently and make the best YouTube videos.

1. Be Authentic

People opt to watch vlogs because they want to see something real.

Vlogging is about honesty, telling a story that is truthful and showing your personality. The most popular vloggers are likable because they don’t deceive the audience, they befriend them. Vloggers treat their audience with respect and that comes from being honest.

There will be an urge for you to mimic other vloggers, talking and acting the way they do, but savvy YouTube viewers will be able to see your faux personality pretty quickly.

Don’t focus on your image, but instead focus on your voice. What makes you different? That is how you will build a proper reputation.

2. Tell A Story

A vlog is not an assortment of footage haphazardly put together. A successful vlog must have a story: a conflict told with a beginning, middle, and end.

When you are casually telling a story to a friend, you are not thinking about the structure or the plot. You are focused on what happened and you want to communicate it as accurately as you can. While vlogging, you should approach it much the same way. Ad-libbing is fine. Stumbling is fine. Going back and repeating a part of the story is fine. By simply getting your story on camera, you now have all the pieces.

Once all the pieces of the story are captured — including your storytelling, b-roll, and other supportive footage — you must now cut out all the irrelevant or repetitive parts and edit it so it can be enjoyed as one cohesive tale.

Take a look at this example from Tiffany Alvord and notice how there are jump cuts both to skip information that can be assumed by the audience and add the tension to the story she’s telling.

3. Surprise and Delight Your Audience

There is a saying that a great ending to a story is that it is surprising, yet inevitable .

The ending needs to be justified even if there is a twist. Everything before that had worked to build up the tension and when it concludes it needs to be logical. However, the ending cannot be something that the audience can guess. Remember those mystery movies where you know who the murderer is after the first few scenes? Yeah… those aren’t satisfying. A good story ends with a surprise, and with everything prior leading up to it.

The gold standard example of a surprising, yet inevitable end is Casey Neistat’s bike lane video. Everything in the video is leading up to the end, but when you watch it the first time it’s unexpected, and that’s why it’s so good.

4. Be Inviting

A common trait of successful vloggers is that they are welcoming. They share their passion and encourage others to join in. Vlogging is about being a guide. It doesn’t matter if you are leading a tour of your home or showing your viewer an interesting new skill, it is important for you to approach the whole process with open arms.

Unlike being invited to a party, there is no obligation when it comes to YouTube. Your viewers can continue to live vicariously through you or they may be inspired by your experience and dare to try it themselves.

The opposite of inviting is rejecting, and when you are a vlogger, you don’t want to reject anyone from enjoying your videos.

5. Compose the Shot

Vlogging is a visual medium, and while the story is important, what is captured in the frame will play an impactful role in the video as well.

In a way, every vlogger needs to have a director’s eye for cinematography. I’m not saying that you need to be Wes Anderson to be an awesome vlogger, but knowing what is in the frame with you, the angle of the shot, the movement of the camera, and the quality of light will help the product look better.

The great thing about vlogging is that you will get a lot of practice framing shots, so I encourage you to learn the basics of video editing .

Check out this example from Rosanna Pansino , where she gives a tour of her bedroom.

The camera follows her fluidly throughout the video, but it is her eyes that guide both the camera moves and what she wants our attention to be directed to. Don’t hesitate to let the viewer know what you want them to see.

6. Be Prepared

While you can pick up a camera and start vlogging on the fly, being prepared enables you to produce the best video possible. Take a few minutes before you hit record simply to outline the key points you want to talk about and how the video will end, ensuring that after filming you haven’t forgotten a crucial part.

Additionally, knowing what to say makes you a better host for your vlog. Watch your favorite vlogger, I bet when they are speaking on camera, their speech is not littered with umms and ahhs…

Good preparation includes having all your gear ready for filming when you need it. There is nothing worse than being set to shoot and running out of battery or memory.

Take a look at Ashley Nichole in this vlog and notice that although she sounds spontaneous, it is also evident that she knows what she is going to talk about next.

7. Be Expressive

Remember those teachers that drone on and on, without adding any expression or passion to what they are lecturing? While they might have been perfectly suitable as teachers, they wouldn’t make good vloggers.

If you speak on camera in a monotone voice, you are not being expressive. Your facial and body language will match your lackluster performance. Even if you are talking about something you are excited about, if your demeanor doesn’t match that, then the video is going to be lifeless. Vlogging is a presentation, a performance. There needs to be energy.

Consider your audience: they are coming home from school or work, where there were classes and meetings, and the last thing they want to watch is a video of your speaking without energy.

Want to see a vlogger that is awesome at being expressive on camera? Check out Emma Chamberlain , if you haven’t already. Every word she says in her video is layered with emotion. We know exactly how she feels.

8. Stay Organized

The same way you should prepare before filming, it’s also important to be organized comes the editing phase. Editing is arguably the most time-consuming part of the vlogging process, so have a system for categorizing and finding your footages.

This is especially important when you have multiple video and audio files and if you are capturing footage over a number of days or in different locations.

Additionally, while filming your vlog, you are going to mess up. It’s also helpful to add a cue after you messed up, this can be a sound cue that causes the levels to spike (clapping or snapping your fingers work) or a video cue such as a dramatic gesture to the camera. When skipping through your footage to find the part where you messed up, later on, it’s easier to have a mark to help you locate it.

Vlogging is hard, so don’t make more work for yourself. Learn little tricks to make life easier for yourself at every step.

The more organized you are the more attention you can put into the creative aspect of vlogging, and less time finding a video file or syncing audio to video.

There you have it, 8 tips to help you vlog like the pros. Anyone can vlog. But only until you point a camera at yourself in public for the first time, do you realize how uncomfortable vlogging can be.

Even filming yourself in your room with the door closed — and nobody is in the house with you — can be a challenge for beginning vloggers. If you find watching your first few videos to be cringy, don’t be discouraged. There are fears of vlogging, but you can overcome them .

Take a look at some of the first videos from popular YouTubers and you can see that everyone had a starting point.

Do you have any vlogging tricks of your own? Leave a comment below.

If you want to find a video editing solution that empowers your imagination and creativity yet takes less effort, please try this robust and user-friendly video editing software Wondershare Filmora, which will definitely enhance your productivity and helps you to make money by making videos much easier.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Essentials of Stylistic Self-Discovery [High Impact]

How to Find Your Niche and Style - a Starter’s Guide

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

---

Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

---

Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

---

Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

---

Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

---

Best YouTube Video Editor for Beginners

Make your first YouTube video effortlessly with a versatile video editor Filmora.

---

Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.

If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.

It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.

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Quick Jump Menu:

• How to Find Your YouTube Niche [5 Tips]
• Best 14 Trending Niches on YouTube [High CPM Niches]

Is There an Audience for This Niche?

If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?

The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?

This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.

Why Is It Important to Find Your Niche?

Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?

The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.

From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.

Narrowing Down Your YouTube Niche

The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.

By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.

How to Find Your Niche [5 Tips]

If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:

• What are you good at? What are you passionate about?

Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.

An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.

You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.

Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.

• Is there an audience for your potential niche?

Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.

You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.

For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.

If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.

• What will you do differently to other channels?

With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.

There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.

• Can you make money in this niche?

The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:

1. Will a company be likely to sponsor you to use their products?
2. Can you create a ‘side business’ alongside your channel?

Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.

Check out the most profitable niches for monetizing your YouTube channel below.

• Can you generate enough content in this niche?

How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.

You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.

Best 14 Trending Niches on YouTube [High CPM Niches]

There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.

#1 Makeup

By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.

#2 Gaming

Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.

#3 Food

If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.

#4 Tech review

We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.

#5 Travel

Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.

#6 Fashion

Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.

#7 Sports

You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.

#8 Animals

It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.

#9 Photography

Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.

#10 Movies

If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.

#11 How-to tutorials

Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.

# 12 Music

You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.

#13 ASMR

One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.

#14 Lifestyle

Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

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