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"2024 Approved Beyond Mainstream A List of 6 Exclusive Icon & Logo Providers"
Beyond Mainstream: A List of 6 Exclusive Icon & Logo Providers
6 Completely Different Places to Get Icons and Logos for YouTube Videos
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Oct 26, 2023• Proven solutions
Whether you need YouTube icons and logos to use as pop-up graphics in your videos, to serve as your channel icon, to use as watermarks, or to liven up your channel art or video thumbnails – don’t worry. There are lots of places to get them.
We’ve made a list of 6 sites where you can download icons and logos for free for YouTub videos, and explained how they work.
You might also want to check out these YouTube channels offering free profile picture templates .
1. Flaticon.com
Key Points:
- Great selection of icons/logos
- It’s easy to change the colors before you download
I’m putting Flaticon.com right at the top of this list because it has something that really sets it apart from the other sites on this list – it lets you edit pre-made icons before you download them.
You start out on Flaticon by searching for a theme like beauty, gaming, flowers, or emojis. I searched for ‘birds’ and found these cuties.
These aren’t all the birds on Flaticon, just a few. They had a huge selection in all the different searches I tried.
I clicked on the brown bird to open up the download screen, and then clicked into ‘Edit icon’. There may be a pop up that tells you editing tools are only available to registered users, but it’s wrong. Just close it and keep going, unless you want to register.
You can edit the colors in your icon just by clicking on the color you want to replace, and then clicking on the color in the color selector you want to replace it with. I made my birdie FLY.
I never apologize for puns.
Once you like the look of your icon, just click Download. You will be prompted to choose a format. PNG is the most popular because it is supported the most places (including on YouTube), and because it allows for a transparent background.
After clicking on a format you will also be prompted to choose a size for your image. It’s always best to go with the largest image you can – its way easier to shrink things and keep them looking good than it is to have to enlarge them.
Flaticon has a great selection, it’s free, and they make it really easy to edit your creations. I would strongly recommend this site to anyone in the market for an icon or logo.
Flaticon asks that you include an “Icon made by [author link] from <www.flaticon.com> ” somewhere (i.e. video description, channel ‘about’ section) when you use their icons for free.
2. Freepik.com
Key Points:
- Good selection of icons.
- No way to customise them on the site.
- Attribution requried.
On freepik, you start off by searching for a theme (like the genre of your YouTube title or the topic of a video, i.e. ‘makeup’ or ‘music’). I searched for ‘cat’.
A few of the sets available on freepik. The crown icon means you need to be a paying Premium member, but most things are free.
You can’t edit on freepik, and in order to download for free you need to include an attribution/credit to freepik where you use the images.
You do not choose what format to download your images in on freepik. When you hit ‘Free Download’ it will automatically download a zip file which will contain both a .jpg and a .eps. The EPS is editable in any ‘vector graphics editor’, like Adobe Illustrator, and YouTube supports .jpg files.
3. Seeklogo.net
Key Points:
- Logos from major brands
- Great for channels that do product reviews
Seeklogo.net has a slightly more corporate slant than some of the other sites on this list. It has logos for a lot of major companies and brands available for download.
In the ‘search’ on Seeklogo.net, you can type in the name of a brand or industry and see if the well-known logo you’re looking for is available. This may be especially useful for people with sports related channels since they have a lot of logos for major teams.
I searched for YouTube – you never know when you might need the YouTube logo.
Although the site does not advertise PNG in the list of formats on their front page, downloads do include PNG versions (which is useful if you need transparency and don’t have a program which can edit vector files, like .eps).
4. IconArchive.com
Key Points:
- Site has an office/business slant.
- Detailed search tool lets you sort by color, theme, etc.
IconArchive has a huge selection of icons with somewhat of an office/business slant. I searched for ‘flower’ and half the results were of file-folders with flowers on them.
Could be cool for a lifestyle video about school or work?
My favorite thing about IconArchive is its search features. It allows you to filter results by color, size (down to the specific resolution), category, background color, style, and a lot more.
Color is under ‘Display’, meaning that it won’t filter out results that have different colors it’ll just list the color you select first.
The ‘Category’ filter is useful because there are some genres you probably recognize there, like ‘Lifestyle’. However, you should be careful not to over-filter. This site is pretty literal in how it categorizes. For example – there are no ‘flower’ images under ‘Lifestyle’.
Downloads are available in different sizes and formats including PNG. PNG is always a good option because it is supported by YouTube and includes transparent backgrounds.
Note that all of your different download buttons will be located underneath your image. They favor those ads that look like ‘download’ or ‘start now’ buttons, and the ads sit right next to the images on the right, so it’s easy to get confused and click on the ad.
5. Logaster.com
Key Points:
- You’ll have to pay for larger images.
- Focused more on businesses.
- Incorporates your channel name.
Logaster is really a service for businesses – they make and sell business cards, letterheads, and other office-y things like that. However, they are still a good choice for YouTubers because they have a free logo creator. Sort of.
You actually have to pay $9.99 to get larger images and remove the watermark, but the process is free.
When you arrive on Logaster there’s a button right on their home page that says ‘Create a logo for free’. Click on it.
In Step 1 it’ll ask for your company name and an activity type. You just need to put in your channel name and choose something from the activity drop down that you focus on in your videos.
My heart burns with the secret desire to be YouTube’s Neil Degrasse Tyson (it doesn’t really, but he is super cool) so I tried ‘Katie Does Science’ and ‘Science, Studies, Education’. Here’s what it came up with:
There are 10 pages of suggestions!
You can see how, unless you have a short channel name, you’re probably not going to be able to use any of these as an icon, but a lot of them would look cool on a banner. There’s an ‘Edit Logo Concept’ button which allows you to make changes to the layout, but you can still only choose from preset layouts. For example, some logo concepts allow you to choose whether the icon is above your text or next to it.
After you click ‘save’ in the last step you’ll be prompted to provide an email address and password. Once you sign in, you’ll be able to download a small logo for free, or purchase the higher resolution image.
I personally wouldn’t recommend buying an image from here unless your channel is for your small business and you need things like branded business cards and letterhead. This site might be better for gathering inspiration than actually downloading a logo from.
6. Icons8.com
Key Points:
- You need to link back to them to use their icons.
- You can edit the colors on the site and even add details.
- There’s a size limit on the free service (100x100px)
At Icons8 they have free and paid services. If you download an icon for free it will be a PNG file (which should be fine, YouTube supports PNG and it’s good for transparency) that is no larger than 100x100px. This is not ideal since YouTube recommends 800x800px for profile pictures, but it’s not necessarily a deal breaker either. Profile pictures render down to much smaller than that.
You will also need to link to Icons8 if you use their icons for free (i.e. in the ‘about’ section of your channel page).
To get started on Icons8, type something into the search bar on the home page that you think might work as an icon or as part of whatever graphics you have planned. I typed in ‘game’ for this one, since gaming is the biggest genre on YouTube. Here are a few of the results that came up:
Lower down in the results there were different kinds of sports balls, hand-held gaming systems, playing cards, joy sticks, baseball caps and more.
After you find an icon you like, click on it and it will appear on the right side of your screen where you’ll be able to make a few changes (an editing screen will pop up once you start clicking on things). You can edit your colors, overlay small decals, add text, and add a border, change your background and adjust your size. Here’s the editing screen:
You can give your icon a pretty different look from its default. Check this out:
You cannot download your icon from the editing screen. You need to click Save, and then download it from the main display screen here:
You can change the size with that drop down menu, but you’ll be limited in your options if you don’t want to pay.
I downloaded my image and tried to see how it would look as an icon/profile picture. As you can see, it was pretty blurry in the preview:
However, the preview is larger than the actual profile picture. Once I set it, it looked alright.
Looking for somewhere you can build your own icon/logo from scratch? Check out this list of logo makers .
After downloading the icons or logos, it is time to add them to your YouTube video. Here I recommend our Wondershare Filmora video editor . Below is a video tutorial about how to add a logo to video in Filmora . Remember to download the free trial version to test.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Defining Your Visual and Stylistic Identity [High Relevance]
How to Find Your Niche and Style - a Starter’s Guide
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
Richard Bennett
Mar 27, 2024• Proven solutions
With over 300 hours of video uploaded to YouTube every minute, it’s no longer enough just to make a great video. If you want to be found and to be able to monetize your YouTube channel, you’re going to need to find your niche.
If you’re serious about turning your YouTube hobby into a lucrative career, you’re going to need a niche that not only lets you do the things you’re passionate about but which also gets you the views you need. The perfect niche will be something that your audience is already looking for, not ridiculously competitive, and which still allows you to demonstrate your passion and knowledge.
It’s not easy finding a perfect niche on YouTube. You’re going to need some creativity, self-awareness, directed intention, and a good deal of thought, so be prepared to invest some time and energy into this process. If you don’t get it right the first time, take a moment to figure out where you went wrong and just try again. Or you can try some influencer marketing platform such as InflueNex to help you find your niche. You’ll also be able to use the platform to learn more about the niche of your similar channels. Let’s take a look at how you can start looking for your ideal niche on YouTube.
Best YouTube Video Editor for Beginners
Make your first YouTube video effortlessly with a versatile video editor Filmora.
Quick Jump Menu:
Is There an Audience for This Niche?
If you’re ready to start hunting down your niche, there are a few ways to go about it. You could start by listing your hobbies and looking for trends with those, or by thinking about what types of videos you like to make the most. How could what you do for a living inspire your channel or your knowledge of a particular topic?
The key is to discover where you can bring something unique or interesting to YouTube, hopefully by combining your passions, hobbies, and knowledge into one big ball of brilliance. For example, if you’re keen to do cooking tutorials but spent a year traveling Asia, why not do Asian-inspired cooking? Or if you have a passion for fashion but work as a recruitment consultant, why not offer content about dressing for work and interviews?
This sweet spot where your passion and talents meet with your video genre is where you’ll find your ultimate niche lurking.
Why Is It Important to Find Your Niche?
Finding a niche is all about giving your viewers what they want to see. Imagine you travel and upload vlogs about your travels every day. Almost all of your content is about travel, but then one day, randomly, you upload a video about cooking food. Your video was popular, you got more than 30k views, but only five people subscribed to your channel; why?
The answer is simple. If those who viewed the cooking video considered subscribing, they would have clicked onto your channel and seen that none of your other videos were about this topic. Despite uploading a good video, you seemed irrelevant to them, so they didn’t bother.
From the point of view of your subscribers, they want to know what you’re all about. They need to feel confident that, when they subscribe to you, they’ll be getting lots of quality content about the things they are most interested in. Having a clear and focused niche will allow you to do this for them.
Narrowing Down Your YouTube Niche
The smaller and more specific your focus, the easier you’ll find it to get and hold onto subscribers. For example, if you’re niche is about dog training, why not focus on even more about doing it about training pugs? If you’re doing a parenting vlog, make it more specific by doing a parenting vlog for mums of boys, or twins, or toddlers.
By narrowing down your focus, your audience will be much easier to market to and to appeal to. When someone from your target audience finds your channel, they’re going to think ‘wow, this is just what I’ve been looking for’, and they’ll watch, like, share and interact with your videos way more than someone who is just a little bit interested.
How to Find Your Niche [5 Tips]
If you’re still at a loss of how to identify the best niche for your YouTube channel, let us help. Here are some key things to think about when looking for your niche which will help you get where you need to be:
- What are you good at? What are you passionate about?
Make a list of things you’re good at. Don’t be modest now, this isn’t the time. Think about what other people would ask for your help with, and what you’re most confident with. Getting to grips with what you have a talent for is a great place to start.
An example of this is PONY Syndrome, a makeup artist renowned for her Taylor Swift transformation. She found that people would often come to her for makeup advice, so she started making videos of her techniques. Fast forward a couple of years and she’s got four million subscribers and a profitable YouTube channel.
You might not think you’re an ‘expert’ in an area, but often it’s the interesting combination of your talents and passions that makes you unique. Coach Tulin is a wonderful lady who is of a plus size but who is also passionate about fitness. She’s made a popular channel that demonstrates how to modify popular exercises to make them accessible for plus-size people, as well as showing just how to fit plus-size people can be! Her fan base is smaller, at 89k subscribers, but she’s still a big influencer in her field.
Subscribers who get help from you are more likely to come back to you time and again. Although we all have a good laugh watching cat videos and other entertaining clips, the YouTube channels that tend to make the most money are those which genuinely help people.
- Is there an audience for your potential niche?
Once you’ve got an idea about your potential niche, you’ll need to make sure there are actually people out there who want to watch it. To test this out, think about a video you could make for your niche and try looking it up on YouTube. If there are a ton of results, your niche is probably not focused enough. If there are zero results, probably nobody is looking for that type of video.
You’re looking for somewhere in between the two extremes. If a couple of well-established channels have made a video or two on your topic, but haven’t really focused on it, you can be confident that there is an audience out there but not too much competition. You could also look for something that there are a lot of blog posts or websites about and be the first to migrate the content to YouTube.
For example, if you were to search ‘makeup tutorial’, you’ll find around 23 million results. Most of these are from established influencers who have already pretty much cornered the market, so getting a foot in the door as a new YouTuber here is going to be tough. That’s not to say you shouldn’t do it, but you’ll have to work hard to make your channel stand out. Be original, put your own spin on the genre and you’ll get there eventually.
If you were to start drilling down into that niche, you’ll start to see where the opportunities exist. For example, if you narrow down your makeup search for ‘makeup tutorial for Asian male’, the results are in the region of 496k videos, a good deal less than the high-level outcome. If this was your passion, your talent and you could make great videos about it, you stand a good chance of breaking into this niche relatively easily.
- What will you do differently to other channels?
With so much content out there to view, you’re not going to make your millions on YouTube if you’re boring. Viewers know that fun, quality content is out there, and will seek to find someone better than you if you’re too ‘run of the mill’ for their taste. People come to YouTube for information, but stick around for personality, so inject some of yours into everything you do.
There are loads of ways you can bring excitement and engagement to your YouTube channel. Think about the way you look, the way you talk, how your introduction is made, the effects used in your video, the overall concept, the direction of the camera work… the possibilities for making unique and exciting videos are pretty much limitless, but you’ll need to get creative if you want to stand out from the crowd.
- Can you make money in this niche?
The majority of people start YouTube channels with big dreams of making millions from their work. However, if you’re in the wrong niche to start with, you could fall flat on your face before you even start. Researching whether it’s possible to monetize your YouTube niche is crucial; here’s how to find out:
- Will a company be likely to sponsor you to use their products?
- Can you create a ‘side business’ alongside your channel?
Sponsorship can be super lucrative, but very difficult to secure. Is there a company out there that has products you could use in your videos? If so, do they already have preferred YouTubers that they sponsor? As for a side business, you could look to doing anything from offering one-to-one consultancy to selling products via Amazon on an affiliate deal. The important thing is that you need to have a plan from the start.
Check out the most profitable niches for monetizing your YouTube channel below.
- Can you generate enough content in this niche?
How many topics can you think of to make videos about for your channel? If you can’t think of at least 10 off the top of your head, that’s not a good sign. You’re going to need lots of ideas and inspiration for your YouTube videos, and if you’re already struggling to think of things to do, imagine how much you’ll be struggling two, three or four years down the line.
You need to absolutely love and be inspired by your niche because chances are you’ll be making videos on this topic for many years to come. Are you completely sure that you’ll be as enthusiastic about this topic next year? Will your passion for the content stand the test of time? Try to project how your life will change over the coming years and whether your niche will be suited to you as time goes on.
Best 14 Trending Niches on YouTube [High CPM Niches]
There are some YouTube niches that are easier to monetize than others. That’s not to say you should restrict yourself to only these niches, but if you’re stuck for inspiration, you’ll find these focused areas are a good place to start your search.
#1 Makeup
By far and away one of the most popular YouTube niches, makeup can be a great place to start. Although you’ll find lots of competition here, there is a massive audience too.
#2 Gaming
Gaming YouTubers are probably the most well-known; who hasn’t heard of PewDiePie? And they’re making money doing the thing they love most: gaming. It’s tough to stand out in this crowded niche, but if you can be fresh and different, you could start building your own fan base.
#3 Food
If you love to cook (or even just to eat!) food channels can be fab. Showing off recipes is a tried and tested moneymaker, as is showing how to use gadgets and tools in the kitchen.
#4 Tech review
We’re all using technology at home, at work, and in our pockets, and want to know that we’re buying the right stuff and using it the right way. People are hungry for this type of content, whether it’s apps and software or physical hardware.
#5 Travel
Travel channels have some of the sexiest content on the web, and people love to see what the world is like out there. Invest in a good action camera and find an angle to the places your visit, such as the best places to eat, hidden gems, etc.
#6 Fashion
Fashion can be great for YouTube, from reviewing clothing items to keeping your audience updated on the latest trends. It’s a great niche for getting sponsors and earning from affiliate marketing too.
#7 Sports
You’ll never run out of content if you’re busy keeping people up to date with their favorite sports teams. Just be careful not to show copyrighted material as you could find your hard work being taken down.
#8 Animals
It was cat video’s that birthed the notion of a viral video, and even today hilarious animal clips can garner a huge audience. As well as animals doing funny things, you could also make videos about animal care, training, and reviews of pet products.
#9 Photography
Thousands of budding photographers look to YouTube for good advice on how to take better shots. Photography channels can also review equipment and can benefit from affiliate links for these.
#10 Movies
If you’re a movie buff, why not take your opinions of the big screen to the small (and often tiny) screen? Post reviews, do top tens, or even create parodies of movies yourself. Just watch out for that copyright issue again.
#11 How-to tutorials
Everyone needs to know something in their life, whether it’s how to tie their shoelaces or how to change a spark plug on a car. Answering these ‘how to…’ questions could get you ranking highly and gathering millions of views.
# 12 Music
You have to be careful when doing a music channel, as you’re unlikely to get permission to play actual tracks. However, you could do commentaries on music news, give advice on instrument care or even teach people how to play. If you’re a musician yourself, this is a great way to get more exposure for your band.
#13 ASMR
One of the fastest-growing niches on YouTube, ASMR, or Autonomous Sensory Meridian Response to give it its full name, is all about the experience. Using soothing sounds and imagery to relax viewers, ASMR YouTubers look to create a physical response in the viewer to something happening in the video.
#14 Lifestyle
Lifestyle vloggers are those who don’t really fit into a particular niche. They tend to be highly immersed in the YouTube community, disclosing personal information about themselves and sharing their interests with their audience.
Richard Bennett
Richard Bennett is a writer and a lover of all things video.
Follow @Richard Bennett
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- Title: "2024 Approved Beyond Mainstream A List of 6 Exclusive Icon & Logo Providers"
- Author: Kevin
- Created at : 2024-05-25 14:19:48
- Updated at : 2024-05-26 14:19:48
- Link: https://youtube-videos.techidaily.com/2024-approved-beyond-mainstream-a-list-of-6-exclusive-icon-and-logo-providers/
- License: This work is licensed under CC BY-NC-SA 4.0.
