Behind the Screen: Essential Post-VidCon Gatherings

Beyond VidCon - A Guide to the Most Important YouTube Events

Richard Bennett

Dec 30, 2022• Proven solutions

0

Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:

1. VidCon (US/Europe/Australia)
2. PlayList Live (US)
3. Beautycon (US/UK)
4. YouTube Fanfest (Various international locations)
5. RTX (US/UK/Australia)
6. Amplify Live (Australia)
7. Summer in the City (UK)

The Most Important YouTube Events

Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.

1. VidCon

VidCon US: June (Anaheim, California)

VidCon Europe (Amsterdam): March/April

VidCon Australia: August/September

In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.

VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.

Passes:

There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.

The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.

The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.

The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.

*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.

You have a two-week window (usually the first half of May) to submit your choices.

2. PlayList Live

Orlando, Florida: April/May

Tri-State (Secaucus, New Jersey): September

Washington DC: September

Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.

Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.

Passes:

Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.

The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.

The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.

The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.

The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.

The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.

The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.

The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.

There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.

3. Beautycon Festivals

Los Angeles: July

New York: April

London, UK: November

Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.

In 2017, 30,000 people attended Beautycon festivals internationally.

Passes:

Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.

You can also get a One-Day General Admission to pass for $49.

The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.

General Admission and Hauler passes do not include access to programmed meetups.

Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.

The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).

4. YouTube FanFest

These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.

There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.

5. RTX

Austin, Texas: August

London: September

Sydney, Australia: February

Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.

Passes:

It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.

The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.

A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.

The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.

6. Amplify Live

Sydney, Australia: April

Melbourne, Australia: April

These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.

Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.

For VIP access, you can buy a Deluxe pass for $125-$150 AUD.

Meet and Greet tickets must be purchased separately from your event ticket.

Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.

Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).

Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.

7. Summer in the City

London, UK: August

This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.

Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.

There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.

Passes:

If you buy your tickets during early bird pricing, the prices will look like this:

Saturday OR Sunday: £30.00

Saturday AND Sunday: £45.00

Creator Day: £30.00

Creator Day + Weekend: £60.00

Industry Ticket: £100.00

Have you ever attended an offline YouTube event? Which one, and how did you like it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:

1. VidCon (US/Europe/Australia)
2. PlayList Live (US)
3. Beautycon (US/UK)
4. YouTube Fanfest (Various international locations)
5. RTX (US/UK/Australia)
6. Amplify Live (Australia)
7. Summer in the City (UK)

The Most Important YouTube Events

Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.

1. VidCon

VidCon US: June (Anaheim, California)

VidCon Europe (Amsterdam): March/April

VidCon Australia: August/September

In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.

VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.

Passes:

There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.

The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.

The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.

The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.

*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.

You have a two-week window (usually the first half of May) to submit your choices.

2. PlayList Live

Orlando, Florida: April/May

Tri-State (Secaucus, New Jersey): September

Washington DC: September

Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.

Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.

Passes:

Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.

The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.

The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.

The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.

The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.

The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.

The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.

The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.

There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.

3. Beautycon Festivals

Los Angeles: July

New York: April

London, UK: November

Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.

In 2017, 30,000 people attended Beautycon festivals internationally.

Passes:

Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.

You can also get a One-Day General Admission to pass for $49.

The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.

General Admission and Hauler passes do not include access to programmed meetups.

Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.

The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).

4. YouTube FanFest

These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.

There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.

5. RTX

Austin, Texas: August

London: September

Sydney, Australia: February

Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.

Passes:

It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.

The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.

A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.

The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.

6. Amplify Live

Sydney, Australia: April

Melbourne, Australia: April

These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.

Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.

For VIP access, you can buy a Deluxe pass for $125-$150 AUD.

Meet and Greet tickets must be purchased separately from your event ticket.

Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.

Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).

Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.

7. Summer in the City

London, UK: August

This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.

Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.

There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.

Passes:

If you buy your tickets during early bird pricing, the prices will look like this:

Saturday OR Sunday: £30.00

Saturday AND Sunday: £45.00

Creator Day: £30.00

Creator Day + Weekend: £60.00

Industry Ticket: £100.00

Have you ever attended an offline YouTube event? Which one, and how did you like it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:

1. VidCon (US/Europe/Australia)
2. PlayList Live (US)
3. Beautycon (US/UK)
4. YouTube Fanfest (Various international locations)
5. RTX (US/UK/Australia)
6. Amplify Live (Australia)
7. Summer in the City (UK)

The Most Important YouTube Events

Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.

1. VidCon

VidCon US: June (Anaheim, California)

VidCon Europe (Amsterdam): March/April

VidCon Australia: August/September

In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.

VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.

Passes:

There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.

The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.

The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.

The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.

*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.

You have a two-week window (usually the first half of May) to submit your choices.

2. PlayList Live

Orlando, Florida: April/May

Tri-State (Secaucus, New Jersey): September

Washington DC: September

Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.

Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.

Passes:

Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.

The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.

The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.

The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.

The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.

The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.

The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.

The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.

There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.

3. Beautycon Festivals

Los Angeles: July

New York: April

London, UK: November

Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.

In 2017, 30,000 people attended Beautycon festivals internationally.

Passes:

Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.

You can also get a One-Day General Admission to pass for $49.

The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.

General Admission and Hauler passes do not include access to programmed meetups.

Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.

The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).

4. YouTube FanFest

These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.

There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.

5. RTX

Austin, Texas: August

London: September

Sydney, Australia: February

Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.

Passes:

It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.

The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.

A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.

The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.

6. Amplify Live

Sydney, Australia: April

Melbourne, Australia: April

These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.

Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.

For VIP access, you can buy a Deluxe pass for $125-$150 AUD.

Meet and Greet tickets must be purchased separately from your event ticket.

Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.

Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).

Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.

7. Summer in the City

London, UK: August

This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.

Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.

There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.

Passes:

If you buy your tickets during early bird pricing, the prices will look like this:

Saturday OR Sunday: £30.00

Saturday AND Sunday: £45.00

Creator Day: £30.00

Creator Day + Weekend: £60.00

Industry Ticket: £100.00

Have you ever attended an offline YouTube event? Which one, and how did you like it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Dec 30, 2022• Proven solutions

0

Want to meet your favorite creators? Or, do you want to become a better creator yourself? There are huge conventions you can go to where you can both indulge in fandom and work on your skills. Here are the 7 largest and most well-known:

1. VidCon (US/Europe/Australia)
2. PlayList Live (US)
3. Beautycon (US/UK)
4. YouTube Fanfest (Various international locations)
5. RTX (US/UK/Australia)
6. Amplify Live (Australia)
7. Summer in the City (UK)

The Most Important YouTube Events

Want to be a youtube creator too? Go and get Wondershare Filmora, the video editing software for all creators.

1. VidCon

VidCon US: June (Anaheim, California)

VidCon Europe (Amsterdam): March/April

VidCon Australia: August/September

In 2017 over 30,000 YouTube enthusiasts – from fans to A-list creators – attended VidCon US, and that was thousands of more people than attended in 2016. It’s hard to imagine that this event – the biggest convention for YouTube and online video – will do anything but grow over the next few years.

VidCon was founded by the Vlogbrothers in 2010 as a place for internet friends to meet in real life.

Passes:

There are three different types of passes for VidCon – the Community Track, the Creator Track, and the Industry Track.

The Community Track is for anyone who loves YouTube and wants a chance to see their favorite creators and meet other fans. Pricing ranges from $100 to $180, depending on how early you buy your ticket.

The Creator Track gets you to access to all the same events as the Community badges (except for the Meet & Greet Lottery*), plus even more panels and workshops that will help you become a better creator. Pricing ranges from $150 to $250 depending on how early you buy your ticket.

The Industry Track is for anyone working in online video or video-adjacent industries, like advertising, branding, or talent management. There are panels on online marketing and working with influencers. Pricing ranges from $550 to $850, depending on when you buy your ticket.

*The Meet and Greet Lottery is a chance for anyone attending with a Community or Industry pass to meet their favorite creator. You rank the 15 creators you’d most like to meet according to how much you want to meet them. A computerized system will determine who gets into which Meet & Greet.

You have a two-week window (usually the first half of May) to submit your choices.

2. PlayList Live

Orlando, Florida: April/May

Tri-State (Secaucus, New Jersey): September

Washington DC: September

Playlist Live is a YouTube event for creators and their supporters that has a particular focus on music. Where VidCon is advertised using images of sunshine, crowded convention halls, and speakers, Playlist Live is advertised with images of city skylines, concerts, and fireworks.

Playlist Live prides itself on having ‘non-stop interactive activities.’ These include chances to meet your favorite creators on the Saturday and Sunday of the event. Which meetups you get to attend are determined by first-come-first-serve online signup.

Passes:

Pricing may vary depending on which event you are attending and how early you purchase your ticket. The following ranges are an estimate. Not all pass types are available for all events.

The Standard Pass ($75 - $130) is the basic pass for fans of the online video who want to meet their favorite creators, play games, and have a great time.

The Standard Pass + Merch ($100-$155) gets you into the same events as the standard pass plus a t-shirt and a wristband.

The Standard Deluxe ($120 - $205) comes with a hoodie, sunglasses, and a commemorative ticket.

The Parent Pass/Parent + Merch/Parent Deluxe ($75-$200) is for parents who want to chaperone their kids around Playlist Live and includes access to everything the Standard Pass can access.

The Insight Pass ($150-$205) is for anyone who wants to learn more about being a digital creator. You get Standard access as well as workshops and panels for successful creators and industry professionals designed to help you on your path.

The Insight + Merch/Insight Deluxe Passes ($175-$280) you get the same access as an Insight Pass plus goodies like shirts, wristbands, commemorative tickets, and sunglasses.

The Premium Pass ($250-$404) grants you standard access plus early access for meetup registration and a special VIP meetup.

There is also business Passes with Merch and Deluxe (Business Deluxe can cost up to $330) options for people working in marketing, publicity, production, etc. These passes include access to an extra day of business and industry-specific programming.

3. Beautycon Festivals

Los Angeles: July

New York: April

London, UK: November

Beautycon is an event meant to highlight innovators in the fields of Beauty, Makeup, and Lifestyle. They bring together online creators, fans, celebrities, and brands for two-day festivals full of fun, panel discussions, shopping, and free samples.

In 2017, 30,000 people attended Beautycon festivals internationally.

Passes:

Two-Day General Admission ($69) gets you in for the whole weekend, and you’ll also get a fabric wristband and other goodies.

You can also get a One-Day General Admission to pass for $49.

The Two-Day Hauler pass ($199) gets you in the doors 2 hours before the General Admission passes, plus a VIP swag bag.

General Admission and Hauler passes do not include access to programmed meetups.

Two-Day All Access passes ($999) include early entry as well as reserved seating in the front row at the Min Stage, photo opportunities in the Halo Room, a tour of the Creator Gifting Suite, custom merch, credit at the Beautycon Shop online, plus everything from the General and Hauler packs.

The final type of pass, the Two-Day Beauty Insider ($1999) pass, has everything the All-Access pass has plus a 2-night stay at a hotel downtown (for the LA festival).

4. YouTube FanFest

These events are customized to the wherever festival is visiting, so you’re always sure to see the big and rising YouTube stars from your region. Generally, these events include performances and activities as well as a Meet & Greet.

There is not a steady annual schedule for FanFests, but it has visited these cities in the past: Manila, Mumbai, Seoul, Toronto, Sao Paulo, Jakarta, Tokyo, Jeddah, Bangkok, Ho Chi Minh City, Hong Kong, and Washington, DC.

5. RTX

Austin, Texas: August

London: September

Sydney, Australia: February

Brought to you by the creators behind Rooster Teeth, RTX is a celebration of internet culture and gaming. It includes exhibitors, live events, panels, and activities targeting gamers. Partners include Twitch and multiple gaming companies.

Passes:

It costs $50 for a Friday or Sunday pass, and $55 for just Saturday. You’ll get an attendee bag and lanyard with your pass.

The Weekend pass costs $110, and you get access to all 3 days plus the bag/lanyard and 1 autograph code.

A Weekend Plus ($335) pass gets you everything the Weekend pass gets you plus 2 autograph codes, early access to the Expo hall on Friday, lounge access, and reserved seating at the stage.

The Platinum pass is the most expensive at $729, and it includes everything the Weekend Plus pass does plus a priority line for panels, priority seating, and an exclusive party.

6. Amplify Live

Sydney, Australia: April

Melbourne, Australia: April

These events showcase the biggest social medial talent and musical acts in Australia and New Zealand. In 2017 the headliners of the Cool for Summer tour were Lindsey Stirling, Dan & Phil, and Nash Grier.

Tickets for the Cool for Summer tour cost $65 or $75 AUD depending on how early you buy them.

For VIP access, you can buy a Deluxe pass for $125-$150 AUD.

Meet and Greet tickets must be purchased separately from your event ticket.

Silver Meet and Greet, $80 AUD: access to the ‘Cool for Summer Celebrity Zone’ featuring non-headliner talent.

Gold Meet and Greet, $189 AUD: access to the ‘Cool for Summer Celebrity Zone’ plus a guaranteed meeting with one of the headliners (you choose which when you purchase).

Platinum Meet & Greet, $450 AUD: meet all the headliners and get access to an exclusive VIP area, merch pack, and special entry.

7. Summer in the City

London, UK: August

This is the largest online video festival in the UK. It features discussion panels, workshops, and live performances targeted at creators, fans of online video, and industry professionals. YouTubers might hang out on the show floor meeting fans, and there are also Meet and Greet sessions for top creators. All ticket holders can submit online ballots for a chance at Meet and Greet access.

Summer in the City even has its own awards show, SitC, to honor the best in online content. Previous winners include Dodie, Tomska, Jack & Dean, and Nathan Zed.

There is one day of Summer in the City called ‘Creator Day’ (generally on Friday), which features educational workshops for creators and industry professionals.

Passes:

If you buy your tickets during early bird pricing, the prices will look like this:

Saturday OR Sunday: £30.00

Saturday AND Sunday: £45.00

Creator Day: £30.00

Creator Day + Weekend: £60.00

Industry Ticket: £100.00

Have you ever attended an offline YouTube event? Which one, and how did you like it?

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Jake Paul’s YouTube Odyssey: A Tale of Growth

Jake Paul’s YouTube Success Story - All You Need to Know

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There is a lot to learn about YouTube success from Jake Paul. With more than 300 hours of video uploaded onto YouTube every minute by more than ten million content creators, standing out from the competition and becoming a YouTube star can seem impossible. But, Jake Paul managed to achieve that in a short amount of time.

How Old Is Jake Paul?

Twenty-three-year-old Jake Joseph Paul was born in Cleveland, Ohio, the U.S. on January 17, 1997, to realtor father Greg Paul and nurse mother, Pam Stepnick.

Logan Paul and Jake Paul

He and his older brother, Logan, grew up in Westlake, Ohio, and played a lot of football together growing up. Jake’s childhood dream was to play for the NFL. Thinking they might enjoy filming themselves playing football, their father got them a camera. With this camera, Jake and his brother began filming themselves doing skits, pranks, and scripted videos.

Jake’s favorite YouTube channel at the time was “Smosh,” featuring the comedic duo Ian Hecox and Anthony Padilla. Smosh was such an inspiration to them that the two Paul brothers started their own channel, “Zoosh” (notice the similar-sounding channel name?) - their old Zoosh channel and videos are still publicly available on YouTube.

For the majority of his years in school, Jake was the class clown. As he got older, though, he focused on football and wrestling and made it into his school’s varsity wrestling team. Around this time, Jake also began to contemplate what he would do after high school. Figuring he wanted to join the U.S. Navy SEALs, Jake started training for recruitment.

But before Jake fully invested his energy into training for the U.S. Navy SEALS, his brother, Logan, convinced him to make videos with him again (by this time, Logan had already built up a large following on Vine, the short-form video hosting service).

Image resource: BBC NEWS

Together with his older brother Logan, Jake also amassed a large following and eventually began receiving paid sponsorships, at which point Jake realized that he could make a career out of video content creation.

Curious, young, and adventurous, at the age of seventeen, after discussing with his mother, Jake dropped out of high school, put aside his pursuit to join the Navy SEALs, and moved to Los Angeles without much of a plan.

Jake Paul and Disney

Not wasting a single day in L.A., Jake went straight to taking acting and improv classes, growing his social media, and networking with everyone he could meet in the entertainment industry. In 2015, Jake auditioned for Disney Channel’s comedy series “Bizaardvark” and successfully landed the role of “Dirk.” However, the Disney Channel grew more and more uncomfortable with Jake’s growing image as an outrageous teenager. After Jake made it onto the KTLA 5 news for the noise complaints around his mansion, the Disney Channel fired him from Bizaardvark.


Image resource:tubefilter.com

Team 10

In 2016, with all of his many exciting experiences, Jake put together a humorous and motivational memoir titled “You Gotta Want It.” As his own social media channels kept on growing rapidly, Jake launched “Team 10,” his own influencer management agency comprised of other teen social media influencers. In order to collaborate with one another more easily, they all moved in together to a Beverly Grove mansion that rents for $17,000 USD a month. After Jake publicized his address, the mansion attracted so many fans that neighbors filed multiple noise complaints and even contemplated filing a class-action public nuisance lawsuit against Jake.

More than a home, the mansion became a film set. The teenage tenants filmed themselves pranking one another and being as outrageous as teenagers can possibly be.

Image resource:venturebeat.com

On May 30, 2017, Jake uploaded a rap music video with Team 10 titled “It’s Everyday Bro.” While Jake is no stranger to making popular videos, the number of views this music video garnered was on another level. The stark difference between the high production quality of the video and the unimpressive lyrical content may have been the perfect combination that catapulted the video’s success.

As it always happens with all videos that go viral, many YouTubers jumped on the bandwagon and made their own reaction videos to “It’s Everyday Bro,” mostly making fun of Jake. Some big-name YouTubers, including his own brother, even went as far as producing their own “diss track” music video. This drama created even more heavy traffic around Jake, which he cleverly responded with more video content.

Despite all of these oppositions in his life, Jake continues to work hard to build his social media empire. Looking at all the many strategies he has already successfully executed from such a young age, and I have no doubts that Jake will continue to push the boundaries of social media and content creation in the years to come.

What About Social Media Success Can We Learn From Jake Paul?

Quick Follower Growth Through First-Mover Advantage

When a new social media service pops up, there’s so much opportunity to quickly rack up a huge number of followers simply by being one of the early content creators on that platform. This was the case for the Paul brothers on Vine. After the fall of Vine, the Paul brothers were able to migrate their Vine fans over to YouTube.

Know Your Audience

Jake has a very good understanding of who his audience is. He knows that his audience is young. By knowing the age group that the majority of his audience falls under, Jake is then able to tailor his content in a way that captures his audience’s attention most effectively. Through high-energy prank videos and daring stunts, Jake is able to supply his audience with the content that they want. As a YouTuber, you can get an idea of who your main audience is by accessing your channel’s analytics.

Commitment To Consistent Delivery of Audience-Centered Content

Jake made a serious commitment to delivering audience-centered content. Jake moved into a house full of other teenagers also committed to content creation, and they all filmed themselves doing pranks and stunts every day.

Get the ultimate guide to growing your YouTube subscribers

Do you want to be a YouTuber? If you desire to be a YouTuber yet not knowing how to edit a video, please try this robust and user-friendly video editing software Wondershare Filmora. It provides special effects, stock photo & video, sound library, etc., which will definitely enhance your productivity and helps to make money by making videos much accessible.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: