All-Time Highest Chart: YouTube’s Premier Video List

Top 10 Most Viewed Videos on YouTube of All Time

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Making an incredibly successful YouTube video is the holy grail for any digital marketer. Gaining a place in the most-watched YouTube videos list is a great ambition to have, but you’ll be up against some stiff competition. Below, let’ take a look at the most viewed YouTube music video worldwide in 2021 and see what the secret to their success is.

Interested in the richest YouTubers? Check our pick of Top 10 Richest YouTubers in 2021

What is the Most Viewed YouTube Video?

Over the past couple of years, Despacito music video is undoubtedly been the most viewed video on YouTube. However, the list had changed after 2020 due to the rise of a catchy kid song - Baby Shark Dance. This child song video has reached more than 9 billion views worldwide (still growing) and led to an online dancing fever - Body Shark Challenge.

Top 10 Most Watched YouTube Videos in 2021

You may have expected this, but the majority of the most popular YouTube videos are actually music videos. Most, but not all. Here’s our list based on the latest statistics about the most viewed youtube video ever available right now. If you want to know more about the channels or the YouTubers, you can use InflueNex to get the details of them.

Here is a full list of the most viewed videos on YouTube except for Body Shark Dance.

• Despacito - Luis Fonsi ft. Daddy Yankee
• See You Again - Wiz Khalifa ft. Charlie Puth
• Shape of You - Ed Sheeran
• Gangnam Style - Psy
• Masha and the Bear: Recipe for Disaster - Get Movies
• Uptown Funk - Mark Ronson ft. Bruno Mars
• Sorry - Justin Bieber
• Sugar - Maroon 5
• Shake It Off - Taylor Swift
• Roar - Katy Perry

1. Despacito - Luis Fonsi ft. Daddy Yankee

Views:5.4B

Despacito, the Spanish word for ‘slowly’, has broken all records in terms of the most viewed YouTube videos, reaching the milestone of two billion views faster than any other video, ever. It went on to reach 2.5 billion views faster than any other and now boasts more than five billion views, making it the most-watched YouTube video of all time.

As a song that’s almost completely sung in Spanish, the immense popularity of this video surprised everyone. Although hugely popular in Hispanic countries, Despacito was also top of the charts in 45 different countries, from Uruguay to Japan to Italy, so what made it so popular? Experts have speculated that its mix of Caribbean, Latin, pop, and rap gave it a broad appeal. Its earwormish nature, danceable beat, and perfectly summery vibe have propelled this fairly mediocre video to the heights of YouTube stardom that the rest of us can only dream about.

2. See You Again - Wiz Khalifa ft. Charlie Puth

Views:3.7B

See You Again is a pretty cool song but is it really cool enough to be number two of the most-watched YouTube videos? Sure, the tune is catchy, and the video production is probably better than that of Despacito, but its rapid rise to YouTube stardom was still rather unexpected. Over 800 days after release, the video had clocked up almost three billion views, unseating the reigning champion of YouTube views, Psy and his K-Pop masterpiece, Gangnam Style, and today it’s sitting comfortably in the number two spot with 3.6 billion watches.

So, why did this tune go so viral? Was it the loyal Fast and the Furious fan base craving more time with the Furious 7 soundtrack, or was it the tributary nature of the video paying homage to the late Paul Walker that was bringing in the views? In truth, it was probably both and also neither. The main influencer here was simply that a lot more people were using YouTube. Between 2015 and 2016, YouTube experienced a 17 percent increase in music video viewers and a total 25 percent increase in video streams. See You Again was simply in the right place at the right time.

3. Shape of You - Ed Sheeran

Views:3.7B

If there’s one artist who has rocked the music scene more than any other in recent years, Mr. Sheeran is it. His double lead single from his latest album ÷ (divide) has been his most successful to date, racking up 3.5 billion views on YouTube to date with millions more added each day. It is Spotify’s most popular song ever with 1.5 billion streams and currently holds the record for the most number of weeks spent in the Billboard top 10. It’s was nominated for best single at the Brit Awards 2021 but was pipped at the post by Rag’n’Bone Man with Human.

But why does everyone love Shape of You so much? It’s a pretty simple song, with four basic chords and fairly boring romantic lyrics; what makes it so special? Some of its success is down to the physical construction of the music itself, with a pentatonic scale offering a tried and tested catchiness that’s impossible to resist. Even if you’re not a Sheeran fan, exposure has made this song familiar to you, being popular in clubs, pubs, restaurants and with buskers on street corners (not to mention certain Christmas adverts, right?). Add to all this the rise in general popularity of music videos, it’s clear to see how it’s become one of the most viewed YouTube videos of all time.

4. Gangnam Style - Psy

Views:3.2B

We’d be surprised if you could honestly say you’d never heard of Gangnam Style (and perhaps secretly tried a few horse dance moves), and Psy himself was undoubtedly pretty surprised too when he rocketed to internet fame in 2013. At its peak, this K-Pop legend was racking up 72 views per second and averaged 33 views a second for two whole years. Today, he’s fourth on the list with a total of 3.2 billion views (and yes, people are still watching).

Although it might seem Psy was inherently lucky when his song became such a huge hit, actually what he did was very clever. As well as combining a catchy tune with a ridiculously funny video, he intentionally left copyright off the video itself, almost inviting others to create their own parodies of the video, which they did in their droves. The dance he created was nothing short of genius, easily replicable by others all over the world. Despite being ‘K-Pop’, Psy’s own look is a world away from the polished pretty boy image of other artists in this genre, offering more of an anti-pop image from a guy who is clearly comfortable in his own skin. The result is the full package of measures, and deservedly places Gangnam Style in the top 10 most-watched YouTube videos of all time.

5. Masha and the Bear: Recipe for Disaster - Get Movies

Views:3.2B

A rather unusual entry for our number five slot, Masha and the Bear, as you might have guessed, is not a music video at all. It’s not even an official video, and to top it off it’s in Russian! Masha and the Bear is incredibly popular in Russia and is based loosely on an old Russian folk story, and since all 68 episodes have been uploaded to YouTube, three have surpassed the one billion view mark.

This particular episode is the crowning glory, having racked up 3.1 billion views over the years. The reason for this particular episode’s incredibly popularity is not entirely clear, although it is thought that perhaps the way Masha herself is portrayed has helped its success. Dressed in a folk costume with no legs on show and a headscarf makes the video acceptable to Muslim audiences around the world, which may have helped to spread its popularity.

6. Uptown Funk - Mark Ronson ft. Bruno Mars

Views:3.2B

Also with 3.1 billion views, the inimitably catchy Uptown Funk by Mark Ronson has been his biggest hit to date. Boasting chart-topping success in the US, Australia, New Zealand, Canada, and many other locations around the world, the single won two Grammys, record of the year, and spent 14 weeks at number one in the US. So, what was it that got people watching, singing, and dancing along with Ronson and Mars?

Part of the success is undoubtedly down to the amazing lyrics of the song. From repeating how hot he is to namechecking Michelle Pfeiffer and Saint Laurent, these are feel-good power lyrics at their very best. The simple four-chord structure and effortlessly funky beat help its appeal bridge the generations, and the video itself just screams fun, fun, fun! Don’t believe us, just watch (the YouTube video, of course)!

7. Sorry - Justin Bieber

Views:3 B

It’s no surprise that the young person’s sensation that is Justin Bieber had to make an appearance in our top 10 most-watched YouTube videos. He is, after all, the epitome of the YouTube generation, and has plenty of other well-watched videos in his archives. Selling 10 million copies in 2016 alone and topping the charts in 13 countries, Sorry has racked up, to date, 2.9 billion hits on YouTube, making it his most successful music video ever. So, what was the secret to this hit’s success?

Actually, we think that the reason for the success of this particular Bieber creation is due in part to the mismatch between the visuals and the audio. A languishing video requesting redemption from a lover would typically be shot in gritty black and white and feature the singer moping about feeling sorry for themselves. Instead, Bieber opted to recruit lively dancers from New Zealand’s ReQuest Dance Crew and furnish them with eye-popping outfits and lively dance moves to make up for the potentially depressing lyrics.

8. Sugar - Maroon 5

Views:2.7B

Maroon 5 had enjoyed a somewhat tumultuous career, achieving fame in the noughties, disappearing for a while, and then returning with outstanding hits such as ‘moves like Jagger’ and ‘One more night’. But this song, Sugar, has been their biggest video hit to date. Why? Well, the proof is in the pudding as they say.

This was a completely new concept video, shot in a variety of locations around Los Angeles and featuring Maroon 5 crashing numerous weddings. The reality is that the band did arrange things somewhat with the groom, although the bride and her guests had no idea. The resulting video is a joy to watch, as the assembled wedding parties express their shock, surprise, fear, and even anger as Levine and his crew pitch up and start singing.

Looking for the best wedding video songs? Check our top lists of the best songs for your wedding video .

9. Shake It Off - Taylor Swift

Views:2.6B

After a long drought of almost a year, devoted fans of Taylor Swift were sick to death of hearing ‘I Knew you were Trouble’ on the radio five hundred times a day, so Shake it Off was almost guaranteed to be a big hit. Going straight into number one on the charts and staying in the Hot 100 for 50 consecutive weeks, its success on YouTube was even greater, boasting 2.5 billion views to date and making it the 9th most-watched video on YouTube. But how?

Swift is a master of generating internet attention. With over 100 million Instagram followers, Taylor set about whipping her ‘Little Monsters’ into a frenzy about the forthcoming release of her new single. As a result, Shake it Off was pretty much all the internet cared about for a full 24 hours. The lyrics tread a thin line between playful mockery of Swift and self-aware empowerment but are also super easy to memories and sing along with. Well played madam, well played.

10. Roar - Katy Perry

Views:2.6B

In 2013, Katy Perry took a short break out of kissing girls and liking it, as well as marrying (and divorcing) Russell Brand in order to release this banging new single. By the end of the year, Roar had sold almost 10 million copies and had topped the charts in 12 different countries. Its success on the radio was only surpassed by the success of the colorful music video on YouTube, where it has secured 2.5 billion views to date.

What’s not to love about this particular video, we ask? The lyrics are super empowering, you can run to it, dance to it, or just belt out your own roar alongside Katy. The visuals are awesome too, in particular the CGI animals and skimpy leopard print bikini, which undoubtedly helped its popularity. In a year that was tough personally for Perry, she hit back and produced this powerful song, showing once again that she is indeed a champion.

Conclusion

All the videos listed above have billions of views after it is on YouTube, however, Rome wasn’t built in a day. If you want to get more views on your YouTube videos, do not miss our guide about How to get more views on YouTube . The most viewed videos on YouTube are constantly changing, and as more and more people choose to consume their visual content in this way, we’ll undoubtedly see more records broken, more changes to this top 10, and more exciting content being produced. Were you surprised by our list? Who did you think should have made the top 10? Let us know!

How to empower your YouTube video? Whether you are targeted in YouTube music video, gameplay video, beauty & fashion, comedy, how-to video, education, or entertainment video, you always need good video editing software to edit the YouTube video. Check our pickups of the best video editing software for YouTube in the below video.

Want to know more statistics about YouTube Reds, check our Infographic about YouTube Facts, Figures here .

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Crafting Spectacular Unboxing Content Step-by-Step

Versatile Video Editor - Wondershare Filmora

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Try It Free Try It Free

Unboxing videos are a bizarre trend. However, these videos are getting the highest traction, and more videos are getting onboard about various products.

And, if you haven’t already checked one, an unboxing video is what it sounds like. At its core, “unboxing” is the procedure of recording the moment when a particular product is removed and opened from the packaging sold in.

Again, you’re probably thinking:

‘Why would anybody gaze at other folks opening their product packaging?’

More than 90,000 people type ‘unboxing’ into YouTube each month, and that’s quite interesting as well as strange. Also, these are just a few of the insane statistics about the eCommerce trend of unboxing videos.

In this article, you’ll see the science behind such unboxing videos and learn how to create an attractive one by taking inspiration from others.

So whether you’re not sure why we admire unboxing videos or you wish to know how to use them to your benefit, you’re in the right place!

In this article

01 What is an Unboxing Video?

02 5 Best YouTube Unboxing Channels

03 How to Create a Killer Unboxing Video

04 FAQs about Unboxing Videos

Part 1: What is an Unboxing Video?

Within the unboxing videos, people open boxes and narrate their actions. Unboxing videos are incredibly famous with kids, grabbing up tons of millions of subscribers as well as millions of views. Such videos are also usually great for kids to watch (with a few caveats). But the matter of the subject of some unboxing videos is not age-appropriate. And, there are niche-specific videos as well on different channels.

Are unboxers paid by the companies whose services or products they consider opening on YouTube? Companies don’t generally pay the YouTuber directly for featuring their products in a video. When an unboxer becomes super popular (with subscribers and tens of millions of views), companies may send the products for free, but not always. Sometimes hosts disclose this, sometimes not. However, companies do sponsor highly famous and influential YouTubers in other areas. For instance, they may pay the YouTuber to make a personal appearance at a toy store or convention.

Part 2: 5 Best YouTube Unboxing Channels

There are considerable merits to offering your customers a branded and personalized unboxing experience.

Even if you decide to get your products featured in a YouTuber’s unboxing videos, you can help promote your brand and improve brand awareness. So which is the perfect or ideal YouTube channel for unboxing videos for you to try to get featured on? The answer is: “It depends!”

Not every YouTuber is the best for every eCommerce business—and a YouTube channel simply being huge and influential doesn’t make it relevant for your brand. So it’s essential to consider brand suitability while trying looking for a YouTuber to create unboxing videos.

This means considering whether they use harsh language or if their target audience has some overlap with your target audience.

Keeping it in mind, here are some of the top YouTube unboxing channels for inspiration:

1. Unbox Therapy

With around 17 million-plus subscribers, Unbox Therapy is a great channel with a ten-year history of sharing various videos presenting the hottest and most excellent products on the planet. According to their YouTube stats, tech gadgets are a regular feature on the channel, and they have amassed four billion-plus views.

2. Ryan’s World

This titan of teeny the unboxing video world is one of the immensely paid YouTubers for a reason. This channel features fun animation and unboxing videos, simple science experiments for kids, and other educational content. Those interested in doing the best unboxing videos for a younger audience could learn a lot from this platform.

3. Tech Unboxing

At 700k plus subscribers, Tech Unboxing may not be the most significant content creator on this list, but it’s no slouch. The channel mentions everything about the high-tech gadgets and isn’t afraid to brag about the products reviewed. The track also hosts frequent giveaways of tech products and unboxing videos that the host likes that other tech enthusiasts may look at it with fun.

4. Dr. DeBox

DrDebox looks at tech, gadgets, and other products ordered from online sites and offers viewers rundowns of their functions and how they operate. With 590k plus subscribers and billions of video views, DrDebox has a prominent audience and presence on YouTube that can help improve awareness for the products he reviews.

5. UNBOXING Fashion & Sports

Unboxing Fashion & Sports is a channel specializing in well unboxing videos for a range of sports and fashion apparel (frequently shoe brands like Nike or Adidas). Its content generally features a close-up of the reviewer taking products out of the box and moving them around. At the same time, text highlights relevant product features—all set to catchy music without being disturbing. With 17k plus subscribers and a strong focus on sports apparel, this YouTuber knows how to attract a target market.

Part 3: How to Create a Killer Unboxing Video

Firstly, you have to take note of the following points to create the best unboxing videos.

1. Select an Unboxing Niche

2. Practice Speaking Clearly and Slowly

3. Use the Best Unboxing Set-Up

4. Make Sure to Timely Unbox the Products

5. Don’t Delay the Unboxing in Your Video

6. Show the Product in Use

One of the prominent factors about unboxing videos is that anyone can make them. You don’t need to be uniquely talented but go with the products that have broad appeal. Once you create such videos, you can share them on your social media networks or personal website.

Do you want to create your creative unboxing videos for others to find? Do you like to introduce your customers to your products in your own YouTube Channel, so you have total control over the content and messaging of each video?

Here is a step by step guide to help you revamp the creation of your unboxing video:

1. Use a Good Camera & Video Editing Software

While you probably don’t require that high-tech camera that professional Hollywood filmmakers would consider shooting or filming 8k+ ultra-HD movies, you need a good camera that can capture HD footage (preferably at least 1080p). This allows providing your unboxing videos just enough of a professional look to not deactivate or disable the interest of potential viewers.

In addition to a camera, ensure that you have a stand or a decent tripod for it. This way, you don’t have to hold onto your camera by yourself (or have an assistant hold it) while you’re filming. In addition, this minimizes camera shake, which assists in making easy-to-watch videos.

On the other hand, video editing software is a must for taking all of your video compiling and recording into a cohesive video that will be attractive for viewers to watch. There are tons of accessible video editing tools to choose from and some paid options that may have helpful features. However, our favorite pick is Wondershare Filmora due to its beginner-friendly yet professional editing elements. Let us know what you can’t do with this software! It’s a combination of professionalism and reliability you can consider for all your video editing needs.

The hottest feature of Wondershare Filmora for making attractive unboxing videos is audio ducking. With this feature, you can effectively lower the background vocals while adding your voiceovers. And, that’s extremely valuable in making these kinds of videos.

Wondershare Filmora

Get started easily with Filmora’s powerful performance, intuitive interface, and countless effects!

Try It Free Try It Free Try It Free Learn More >

2. Prepare Your Stage/Photo Lightbox

If you look at some famous unboxing channels listed above, you’ll notice that much of their content is shot in a well-framed space where there isn’t much in the background to disturb them from the product being viewed.

Often, this is a “photo lightbox” or an empty table (a small container with a smooth white backdrop that enhances lighting while reducing shadows for making photos look greater). Lightboxes can also be helpful when you’re taking snapshots of your products to put up on your eCommerce website, so it’s a great idea to make (or buy) one that can fit your products.

3. Practice Making Videos

Before uploading videos to YouTube, take some time to practice making your unboxing videos using random items or already-opened products. This way, you can work upon setting up your stage and camera, keeping the product within an aim, narrating your unboxing video, editing footage to reduce the “dead air” where nothing is being done or said, and more!

When you’re over making your first test video, play it back and look for issues like excessive “ums, ahs,” or things that are out of focus and other sentence fillers. Don’t worry if your first video isn’t that great—that’s what practice (and your video editing software) are for!

4. Don’t Waste Your Viewers’ Time

If you want to make the best unboxing videos, ensure that you get to the “unboxing” section quite instantly! As indicated by the Expert Voice: “remember that you compete for viewers’ attention with lots of other video content. Keep your introductions brief and quickly get to the unboxing.” If you take too much time to get to the section of unboxing video, you risk losing your audience’s interest and them going away from your content before you can introduce your product.

5. Compile Things Up Once in a While

If you unbox your products, you might instantly run out of content ideas to make. You may look up your YouTube channel losing traction without the new content. So, try to compile things up once in a while—as the Ryan’s World channel discussed earlier.

Creating other kinds of content, such as how-to videos and advice videos for specific products, product updates, and simple news, or even short promotional bits, can help keep your publishing frequency top-notch.

Just remember: everything you publish or post should still be related to your brand and your channel’s core content!

6. Promote Your YouTube Video or Channel on Social Media

There are specific odds that your eCommerce business is active on other social media channels, such as LinkedIn, Facebook, Twitter, etc. Taking benefit of your audience on other social media platforms to promote your YouTube channel can assist you promptly earning some easy subscribers and allow you better promote your products for the current followers.

Part 4: FAQs about Unboxing Videos

1 - What should be included in the unboxing video?

As discussed earlier, you can include products related to your channel’s niche in your unboxing videos.

2 - How long should an unboxing video be?

Time will vary depending on the actual unboxing product, but try to keep it below 5 minutes.

3 - Can you monetize unboxing videos?

No. Text-based commentary isn’t acceptable for monetization. It must be vocal, and for you to show your face as well would be even better.

Conclusion

Unboxing videos are a bang on that; hate them or love them, they are here to stay. Whether you’re a brand owner, a consumer, or both, you’ve probably considered one or two while purposelessly browsing.

You can use the above tips or strategies to create a compelling unboxing experience for small brands to get the most out of a best unboxing video.

What are some of your favorite unboxing videos? Comment down below!

Also read: