Achieving High Clickthrough Rates with YT Thumbnails

Best YouTube Thumbnail Size: How to Make a Thumbnail for YouTube in 2024

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.

---

In this article, we have 5 chapters for you：

• Best YouTube Thumbnail Size
• How Important is a Custom Thumbnail?
• Best Practices From Experiences
• How to Make a Fortnite Thumbnail
• How to Add a Custom Thumbnail to Your Video

---

Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

• To cover all the devices perfectly, set the thumbnail resolution to 1280x720
• Save the thumbnail in JPG, GIF, or PNG format
• Try not to cross the 2MB limit
• Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

---

How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

---

Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

---

How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

1. Place it into the timeline to start working on it.

1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

1. This effect will remove the background of your screenshot.

1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

---

How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.

---

In this article, we have 5 chapters for you：

• Best YouTube Thumbnail Size
• How Important is a Custom Thumbnail?
• Best Practices From Experiences
• How to Make a Fortnite Thumbnail
• How to Add a Custom Thumbnail to Your Video

---

Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

• To cover all the devices perfectly, set the thumbnail resolution to 1280x720
• Save the thumbnail in JPG, GIF, or PNG format
• Try not to cross the 2MB limit
• Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

---

How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

---

Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

---

How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

1. Place it into the timeline to start working on it.

1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

1. This effect will remove the background of your screenshot.

1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

---

How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.

---

In this article, we have 5 chapters for you：

• Best YouTube Thumbnail Size
• How Important is a Custom Thumbnail?
• Best Practices From Experiences
• How to Make a Fortnite Thumbnail
• How to Add a Custom Thumbnail to Your Video

---

Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

• To cover all the devices perfectly, set the thumbnail resolution to 1280x720
• Save the thumbnail in JPG, GIF, or PNG format
• Try not to cross the 2MB limit
• Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

---

How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

---

Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

---

How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

1. Place it into the timeline to start working on it.

1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

1. This effect will remove the background of your screenshot.

1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

---

How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Benjamin Arango

Mar 27, 2024• Proven solutions

You must have heard the phrase, Never judge a book by its cover. But actually, we do judge everything by its cover. The same is the case with Youtube videos. No matter how good the content of your video is if you are unable to convey that with the thumbnail of your video, it will not bring any good to your channel. If you are looking forward to growing your channel and attracting more viewers, then having an appealing and eye-catching thumbnail is one of the most important factors. There are several things to be considered while creating a custom thumbnail if you want to make your videos look stunning and engaging. By following all these points, you can increase the chances of your channel’s growth.

---

In this article, we have 5 chapters for you：

• Best YouTube Thumbnail Size
• How Important is a Custom Thumbnail?
• Best Practices From Experiences
• How to Make a Fortnite Thumbnail
• How to Add a Custom Thumbnail to Your Video

---

Best YouTube Thumbnail Size

Being a content creator, you never know which device is being used by the viewer to watch your videos. It can be a smartphone, laptop, pc, or smart TV. It is very important to keep all these devices in mind while choosing a Youtube thumbnail size. For the best possible results, consider the following points while making a thumbnail for your Youtube videos.

• To cover all the devices perfectly, set the thumbnail resolution to 1280x720
• Save the thumbnail in JPG, GIF, or PNG format
• Try not to cross the 2MB limit
• Make sure to use a 16:9 aspect ratio for perfect results throughout the devices

---

How Important is a Custom Thumbnail?

Custom Thumbnail is a tool through which the viewers can understand everything about a video. It tells the viewers what to expect from a video, what not to expect, and what the video is all about. no matter if you create amazing content, if the thumbnail is not good enough to covey that to the viewers, all your hard work will be of no use and will not bring any good to your channel and its growth. According to Google ,90% of best-performing videos have custom thumbnails. It shows the importance of custom thumbnails.

---

Best Practice From Experiences

Now, since we know the importance of having a custom thumbnail, it is important to know how to make a thumbnail for Youtube look perfect, appealing, and eye-catching at the same time. There are some points to be considered while creating a thumbnail for Youtube. We will provide you with the best practices that we have learned throughout our journey of using Youtube and growing it from zero.

7 best practices can help you make your Youtube thumbnail stand out from the crowd and make its way out.

1. Show your face

In a world full of machines and computers, people love to listen and interact with people instead of computer-generated voices and a voice without a face. Showing your face on a Youtube thumbnail makes it more appealing to users to click and listen to the person who is being shown in the thumbnail. Humans are more inclined towards faces. When there is a human element in a video, it increases its effectiveness. Check out the pics below, which one are you most likely to click through?

1. Use Simple Fonts

With your face, it is necessary to put some text on your Youtube thumbnail to let viewers know what this video is all about without clicking or watching it. Don’t use fancy fonts on Youtube thumbnail. It makes it hard for the viewers to read and understand what to expect in the video, especially for those watching YouTube on their 5 inches screen smartphone, ultimately decreasing the chances of your video being clicked and watched. I personally recommend you to use give these fonts a go while making YouTube thumbnail.

1. Use Phrases, not sentence

If you have ever noticed, Youtube thumbnails are very small in size, making it hard for viewers to notice any small elements. According to YouTube , more than 70% of Youtube watch time comes from mobile devices. While adding text in a thumbnail, instead of using sentences, make sure to use only words and make them large in size that can easily be noticed on small screens. Summurise your video in no more than 5 words.

1. Put every stuff on left side

When we navigate to a Youtube thumbnail and place the cursor on it, it shows us two icons, “Watch Later” and “Add to Queue,” located on its right size. Come on, you don’t want your beautiful thumbnail that cost you a few hours be covered. To avoid these icons from hiding your important stuff of thumbnail, make sure to put everything on the right side of your thumbnail.

1. Have a unique and Consistent style

Try to make all your thumbnails follow the same style. Following the same style for all your Youtube thumbnails will make your channel look unique and all your videos identical. It will be easy for viewers to identify your videos when they see them. It gives your channel a touch of its unique brand.

1. Use elements to grab the attention

To make your Youtube thumbnail more appealing to the viewers, add circles and arrows to grab viewers’ attention to something very important in the video. It will increase the curiosity in the viewers and make them click your videos to learn more.

1. Choose the right tool

This whole process seems to be very hectic and time taking, but do you know, you can do everything on just one software? There is no need to edit a video in a different software then make a thumbnail in another software. With Filmora X, you can perform all these tasks on a single platform with so many amazing features. Whether you want to remove the background of your image or add attractive titles to it, Filmora X has got you covered.

1. Avoid clickbait and irrelevant pics and title

It is one of the old tricks that so many people on Youtube use. It undoubtedly brings you clicks and more views, but once the viewer realizes that you have used irrelevant pictures or texts to attract them**. I**n reality, your video doesn’t contain any information related to it, you are going to lose their trust. They are never going to click on your videos again. Even if you don’t use such a trick anymore. Try to avoid such activities. Avoiding such activities can make your channel grow in the long term. Only use the text and images that are relevant to your content and stick to that.

1. Choose your preview window wisely

Do you know that Youtube can show a 3-second preview of your video when someone hovers the cursor over it? It is one of the best ways to show the viewers the content of your video even when they don’t click on your video. These three seconds will help them decide whether to click on your video or not. This preview is selected by the system from the first half of your video according to its relevance and similarity with the topic. That’s why it is very important to add related information in the first half of the video, otherwise, Youtube will choose it randomly. If the preview is not selected for two days, it means your video is not eligible for it.

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How to Make a Fortnite Thumbnail Super Fast and Free?

Many of you might be interested in how to make a fortnite thumbnail, so here it is. To make a Fortnite thumbnail for free, we are going to use Filmora X. Filmora X contains all kinds of features and elements that are required for a perfect and eye-catching thumbnail. To get started, make sure to download and install the latest version of Filmora X.

1. Before we start making Fortnite Thumbnails, we have to take a screenshot of the gameplay. Open Fortnite and go to the Career tab. Here you will find Replays.

1. It contains all your recent gameplays. We can use it to take a screenshot. If you are using a console, you will find 10 recent gameplays here. But if you are a PC user, you can find the last 100 gameplays. Select the gameplay you want to take a screenshot from.

1. For our preferred angle, choose “Drone Free Camera” mode from the bottom right corner of the screen. It will allow us to use our preferred angle without any restriction. Choose an angle and take a screenshot.

1. Open Filmora X, make sure to select the 16:9 screen ratio. Import the screenshot that you have taken from Fortnite.

1. Place it into the timeline to start working on it.

1. Now to separate the character from the background, go to the Effects. Under effects, you can find a tab named AI Portraits. Click on AI Portrait. Now drag the Human Segmentation and drop it on the screenshot in the timeline.

1. It will ask you to purchase it. But there is no need to do that. Just hit Try It.

1. This effect will remove the background of your screenshot.

1. Now you can add a background of your choice. You can upload an image or choose a simple color from Filmora’s Media tab and drag it below the screenshot in the timeline.

1. To add text to the screenshot, go to Titles. Here you can find a wide range of different and unique titles to choose from for your Fortnite Thumbnail. Choose any of the titles and place them accordingly.

1. To make it more attractive, we can add icons and other elements from Filmora’s Element tab. You can also download the stickers from the internet and use them.

1. After completing the thumbnail, click on the Snapshot icon located below the preview tab of Filmora. Or press “CTRL+ALT+S”. It will save a screenshot into the media panel of Filmora.

1. Right-click on the screenshot and navigate to “Reveal in Explorer”. It will open the folder that contains all the screenshots taken from Filmora. Now you can use it as a Fortnite Thumbnail.

---

How to Add a Custom YouTube Thumbnail to Your Video in YouTube

Once you have successfully created a custom thumbnail, you can use it in your videos on Youtube.

1. Open Youtube Studio and upload your video. While uploading the video, you can see a section named “Thumbnail”. Under this section, click on “Upload Thumbnail”.

1. Select the thumbnail that you have made. Just like the one Fortnite thumbnail that we have created using Filmora X.

1. The thumbnail will be uploaded and attached to the video. Now you can process all the settings and publish the video.

Conclusion

Thumbnail is the first thing that helps the viewer decide whether to click on a video or ignore it. Which increases the importance of having a well-structured and attractive thumbnail. By following the above guide, you can make an astonishing and clickable thumbnail in no time. For better and quick results, we recommend you using Filmora X. It allows you to perform all the tasks from video editing to thumbnail creation on a single platform.

Benjamin Arango

Benjamin Arango is a writer and a lover of all things video.

Follow @Benjamin Arango

Determinants of YouTube Video Prominence and Success

Create High Quality YouTube Video - Wondershare Filmora

An easy and powerful YouTube video editor

Numerous video and audio effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Try It Free Try It Free

Few social media mediums have grown more vital than YouTube. In certain instances, a good YouTube presence could make or break a business or budding entertainment sensation.

Those with high YouTube rankings typically yield more returns from the said venue. Luckily, users might increase these vital statistics by paying close attention to several factors that affect YouTube video ranking.

In this article

Factors that Affect YouTube Video Ranking

Top 8 YouTube Rank Tracker

Factors that Affect YouTube Video Ranking

If you are a YouTuber, you have to understand how videos rank higher. In turn, this will allow you to ensure your content appears in top search results more often. With that in mind, here are some factors that affect your YouTube ranking.

Video Title

YouTube videos number in the many millions. Therefore, users enjoy a significant deal of variety when choosing which ones to view. YouTubers may yield a more favorable ranking by creating a catchy title.

On-page YouTube ranking optimization is crucial if you want to get a higher video ranking. Metadata is one of the YouTube ranking factors; this includes your video title. Essentially, titles give the first impression of any video to end users, YouTube, and search engines.

A well-titled video attracts more traffic, which translates to more views. Experts recommend using short titles that immediately get to the meat and potatoes of what the video entails. Avoid long titles as some devices, browsers, and search engines can cut them off.

Video titles should have five words or less. Don’t forget to place keywords at the beginning of the title. The keywords should also be relevant to your video.

Video Description

When many videos on the same or similar topics exist, content can seem repetitive to prospective viewers. Therefore, YouTubers should offer a short but detailed description of the information contained within. And above all, address how their video stands out from similar content.

Because Google and YouTube cannot extract information from videos, they use text descriptions to define the content on videos. Therefore, if you do not include a description, search engines won’t know what your video is about: this might affect your ranking.

Make sure your video description is 250 words or more. Additionally, include relevant and suitable keywords.

When writing the description, you can place the main keyword in your first 25 words and then link to external URLs; for instance, you could link to related blog content or your social media channels.

Video Quality

Poor quality is an immediate buzz kill. Few people can bear to watch a video with poor sound or picture quality. In many instances, quality is one of the YouTube ranking factors. HD (high-definition) videos rank higher than lower-quality ones. YouTube often highlights HD videos in its top search results.

Filmora can help you improve the quality of your videos, which will make them rank higher. The software allows you to edit your video and change its hue, brightness, saturation, and contrast. You can also crop, cut, and trim your videos.

What’s more? Filmora allows you to adjust output volume, pitch, fade-in, and fade-out to make your video clear. Once you have finished creating your HD video, you can head to the Export tab and select Upload to YouTube to publish your video on your channel.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Watch Time

Watch Time is also among the YouTube ranking factors. According to YouTube, Watch Time is the total length of time people spend watching your videos.

YouTube’s algorithm prioritizes videos leading to longer viewing sessions over the ones with more views. You can use Audience Retention Report and YouTube Analytics Views Report to find out which videos have the worst and best view times. Doing this will allow you to plan for your future content accordingly

Using annotations and leaving links to other videos in your description box can help you increase the length of your viewing sessions.

Thumbnails

Thumbnails have a positive effect on click-through rates when used the right way. You can use them to maximize your views and YouTube video ranking.

YouTube generates thumbnails by taking screenshots from videos. However, you might want to go for customized thumbnails, as this will allow you to stand out from your competitors and outperform their videos.

Make sure the image you use as your thumbnail is aesthetically pleasing and grabs the attention of viewers. Also, it should be relevant to the content in your video. Keep in mind that thumbnails with a 16:9 aspect ratio and a 1280-by-20-pixel resolution generally perform best.

Number of Views

Views are a vital YouTube ranking factor, as people are more likely to watch videos with a high number of views. The more views your video has, the higher it will rank, especially for competitive keywords.

If you want to rank high for competitive keywords, ensure that your videos get loads of views. For this reason, you have to take steps and get your video content on other platforms. In turn, you will increase the visibility of your videos and view count.

You could embed your videos into your blog posts or share them on social media platforms to get more people to watch them.

Closed Captions and Subtitles

Adding captions to videos with spoken-word content can improve your YouTube video ranking. Essentially, it opens up your videos to a larger audience, including people who are deaf and anyone speaking a different language from the one in your videos. Search engines also crawl close captions, which can boost your rankings.

While YouTube offers automatic captioning, it is not perfect. So you may need to make some edits or upload the captions yourself.

How to Optimize Your YouTube Ranking

Focusing on User Engagement

One of the best YouTube ranking optimization practices that you can implement is asking users to leave comments, like your videos, and share them. YouTube analyzes these metrics to determine the quality of your content. Ergo, if YouTube sees your video is engaging users, it will rank higher than those with little or no engagement.

Using Video Hashtags

Hashtags help people to find content that provides answers to their questions across various platforms. Use related hashtags when creating your descriptions to ensure people find your videos when searching for specific hashtags.

Tags help drive search because they make main trends more visible. After adding a hashtag to the description, it will appear above the video title, and viewers will see it hyperlinked.

Categorizing Your Video

After uploading your video, you should categorize it by going to Advanced settings. By choosing a category, YouTube will group your videos with similar content. Viewers will find your quickly, as they will come in the right audience searches. In turn, this will help your videos to rank higher.

Conclusion

With 720,000 hours of video being uploaded every day to YouTube, getting your videos to rank high is challenging. But by paying attention to the above YouTube ranking factors, you can improve your video ranking.

Also read: