Access Royalty-Free Beats for Your Vlog & More

How To Get Royalty Free Music for Your YouTube Videos

Richard Bennett

Mar 27, 2024• Proven solutions

Are you an online video creator searching for royalty free music for videos? It is evident that a video must have a perfect soundtrack for video masterpieces, but ensuring it is copyright free music is a must.

It is because you would never want YouTube to remove your video due to copyright violation after working so hard on it. Fortunately, there are a few trusted resources that offer perfect royalty free music for youtube videos.

Here is a list of 10 best royalty free music for videos.

• Part1: What Does ‘Royalty Free’ Mean
• Part2: 10 Best Royalty Free Music for YouTube Videos

Part 1: What Does ‘Royalty Free’ Mean?

‘Royalty free’ does not mean that the artist has given up ownership of their music, just that they have licensed it for others to use. Licenses have conditions, but they should not affect your ability to use royalty free music in your vlog. The most common condition for using royalty free music is that you need to credit the artist, which can be as simple as including a ‘music by’ note in your video’s description.

Because royalty free music still has a copyright claim on it YouTube may occasionally flag your video even though you are only using music you are allowed to use. YouTube’s flagging system is automated and prone to error. If your video is incorrectly flagged you can dispute it with YouTube and get your video cleared again.

Part 2: 10 Best Royalty Free Music for YouTube Videos

1. YouTube Audio Library

YouTube’s inbuilt audio library is one of the best ways to get soundtracks and copyright free music to use it in your videos. It is a channel committed to search the catalog and publish royalty free music for videos used commercially. It is ideal for the content creators and filmmakers.

The features of YouTube Audio Library include:

• High-quality 320kbps audio tracks
• Royalty free soundtracks
• Over 900 free songs
• Sorted by mood, music genre, and artists
• If attribution required, credit the artist in the description of the video

2. FreePD

The collection of FreePD includes collected music from the public domain and a range of other music and soundtracks from the composer of Incompetech, Kevin MacLeod. McLeod has donated his work to this site’s public domain, thus, crediting him for the music is not required.

• Download any Mp3
• Use them the way you want
• Other benefits like downloading 800+ mp3’s are available at a nominal rate

3. AudioJungle

AudioJungle offers soundtracks and royalty free music for videos handpicked by the expert quality team of AudioJungle. AudioJungle offers some of the finest quality copyright free music and soundtracks. Being a part of Envato Market, there are 35,000 professional designers, developers, and music makers who are responsible for creating all the assets in the upcoming projects. The features are-

• Heavy metals to pop and vocal music
• Music kits and sound effects available
• Top-quality royalty free music tracks
• Weekly shuffle of the music tracks

4. AudioBlocks

AudioBlocks is a premium company that offers unlimited access to the audio media library with over 100,000 tracks. You can just download and use royalty free music for youtube videos as much as you want. The features of AudioBlocks include-

• Commercial and personal use of the royalty free music for videos
• No hidden fees
• Continuous addition of new content to AudioBlocks
• Find loops, sound effects, as well as music

5. SoundCloud

SoundCloud is the global music and audio streaming platform with over 135 million tracks. From emerging artists to new and big names in the industry, SoundCloud offers a substantial collection of diverse content. The features of SoundCloud include-

• Create, connect and share music
• Build a playlist completely free
• Access to an expanded catalog of content like jazz, electronic, pop, rock, etc.
• Ad-free listening experience

6. Incompetech

First created by Kevin McLeod, Incompetech is a house of tons of copyright free music. It is categorized by feel and genre. From polka to horror soundtracks, rock to pop and all in between, Incompetech has it all. The features are-

• Easy filter and search
• Mp3 files of hundreds of music tracks available
• A good audio size library
• New music updated on a regular basis
• Special attribution feature in between the video

7. Machinima Sound

Created by Jens Killstofte and Per Killstofte, Machinima Sound offers royalty free music for videos. As long as you give attribution, you can use or download music for both commercial and personal purposes. The features include-

• An assortment of genres and tracks
• Available in MP3 format
• Look for those marked as Legacy
• Credit is required under a precise format of the license

8. CCMixter

A community site for music tracks, CCMixter offers tons of music under a common creative license. You may create sample mashups, music, listen to music and more. The features are-

• Use copyright free music for videos
• Perfect soundtrack or theme music for your video
• Thousands of hours of free music when you offer credit
• Eclectic, eccentric, experimental genres

9. Free Music Archive

The Free Music Archive offers royalty free music for youtube videos. WFMU radio station curates the music collection.

• Search music by genres and charts
• Copyright free music
• Uploaded with CC license
• Curated music tracks

10. Bensound

It is named after a musician and composer Bensound living in France. He has his music featured with several projects and has been writing for over 10years. Bensound offers a collection of royalty free music for YouTube videos which can be downloaded from the site with an accreditation to the writer. The features are-

• Listen to the music tracks online
• Download music without registration
• Large collection of music
• Range of genres of music

Conclusion

Have you ever tried any of these royalty free music for videos? If you are a video creator looking for copyright free music, do not miss trying out any of the above options to avoid any kind of violations.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you an online video creator searching for royalty free music for videos? It is evident that a video must have a perfect soundtrack for video masterpieces, but ensuring it is copyright free music is a must.

It is because you would never want YouTube to remove your video due to copyright violation after working so hard on it. Fortunately, there are a few trusted resources that offer perfect royalty free music for youtube videos.

Here is a list of 10 best royalty free music for videos.

• Part1: What Does ‘Royalty Free’ Mean
• Part2: 10 Best Royalty Free Music for YouTube Videos

Part 1: What Does ‘Royalty Free’ Mean?

‘Royalty free’ does not mean that the artist has given up ownership of their music, just that they have licensed it for others to use. Licenses have conditions, but they should not affect your ability to use royalty free music in your vlog. The most common condition for using royalty free music is that you need to credit the artist, which can be as simple as including a ‘music by’ note in your video’s description.

Because royalty free music still has a copyright claim on it YouTube may occasionally flag your video even though you are only using music you are allowed to use. YouTube’s flagging system is automated and prone to error. If your video is incorrectly flagged you can dispute it with YouTube and get your video cleared again.

Part 2: 10 Best Royalty Free Music for YouTube Videos

1. YouTube Audio Library

YouTube’s inbuilt audio library is one of the best ways to get soundtracks and copyright free music to use it in your videos. It is a channel committed to search the catalog and publish royalty free music for videos used commercially. It is ideal for the content creators and filmmakers.

The features of YouTube Audio Library include:

• High-quality 320kbps audio tracks
• Royalty free soundtracks
• Over 900 free songs
• Sorted by mood, music genre, and artists
• If attribution required, credit the artist in the description of the video

2. FreePD

The collection of FreePD includes collected music from the public domain and a range of other music and soundtracks from the composer of Incompetech, Kevin MacLeod. McLeod has donated his work to this site’s public domain, thus, crediting him for the music is not required.

• Download any Mp3
• Use them the way you want
• Other benefits like downloading 800+ mp3’s are available at a nominal rate

3. AudioJungle

AudioJungle offers soundtracks and royalty free music for videos handpicked by the expert quality team of AudioJungle. AudioJungle offers some of the finest quality copyright free music and soundtracks. Being a part of Envato Market, there are 35,000 professional designers, developers, and music makers who are responsible for creating all the assets in the upcoming projects. The features are-

• Heavy metals to pop and vocal music
• Music kits and sound effects available
• Top-quality royalty free music tracks
• Weekly shuffle of the music tracks

4. AudioBlocks

AudioBlocks is a premium company that offers unlimited access to the audio media library with over 100,000 tracks. You can just download and use royalty free music for youtube videos as much as you want. The features of AudioBlocks include-

• Commercial and personal use of the royalty free music for videos
• No hidden fees
• Continuous addition of new content to AudioBlocks
• Find loops, sound effects, as well as music

5. SoundCloud

SoundCloud is the global music and audio streaming platform with over 135 million tracks. From emerging artists to new and big names in the industry, SoundCloud offers a substantial collection of diverse content. The features of SoundCloud include-

• Create, connect and share music
• Build a playlist completely free
• Access to an expanded catalog of content like jazz, electronic, pop, rock, etc.
• Ad-free listening experience

6. Incompetech

First created by Kevin McLeod, Incompetech is a house of tons of copyright free music. It is categorized by feel and genre. From polka to horror soundtracks, rock to pop and all in between, Incompetech has it all. The features are-

• Easy filter and search
• Mp3 files of hundreds of music tracks available
• A good audio size library
• New music updated on a regular basis
• Special attribution feature in between the video

7. Machinima Sound

Created by Jens Killstofte and Per Killstofte, Machinima Sound offers royalty free music for videos. As long as you give attribution, you can use or download music for both commercial and personal purposes. The features include-

• An assortment of genres and tracks
• Available in MP3 format
• Look for those marked as Legacy
• Credit is required under a precise format of the license

8. CCMixter

A community site for music tracks, CCMixter offers tons of music under a common creative license. You may create sample mashups, music, listen to music and more. The features are-

• Use copyright free music for videos
• Perfect soundtrack or theme music for your video
• Thousands of hours of free music when you offer credit
• Eclectic, eccentric, experimental genres

9. Free Music Archive

The Free Music Archive offers royalty free music for youtube videos. WFMU radio station curates the music collection.

• Search music by genres and charts
• Copyright free music
• Uploaded with CC license
• Curated music tracks

10. Bensound

It is named after a musician and composer Bensound living in France. He has his music featured with several projects and has been writing for over 10years. Bensound offers a collection of royalty free music for YouTube videos which can be downloaded from the site with an accreditation to the writer. The features are-

• Listen to the music tracks online
• Download music without registration
• Large collection of music
• Range of genres of music

Conclusion

Have you ever tried any of these royalty free music for videos? If you are a video creator looking for copyright free music, do not miss trying out any of the above options to avoid any kind of violations.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you an online video creator searching for royalty free music for videos? It is evident that a video must have a perfect soundtrack for video masterpieces, but ensuring it is copyright free music is a must.

It is because you would never want YouTube to remove your video due to copyright violation after working so hard on it. Fortunately, there are a few trusted resources that offer perfect royalty free music for youtube videos.

Here is a list of 10 best royalty free music for videos.

• Part1: What Does ‘Royalty Free’ Mean
• Part2: 10 Best Royalty Free Music for YouTube Videos

Part 1: What Does ‘Royalty Free’ Mean?

‘Royalty free’ does not mean that the artist has given up ownership of their music, just that they have licensed it for others to use. Licenses have conditions, but they should not affect your ability to use royalty free music in your vlog. The most common condition for using royalty free music is that you need to credit the artist, which can be as simple as including a ‘music by’ note in your video’s description.

Because royalty free music still has a copyright claim on it YouTube may occasionally flag your video even though you are only using music you are allowed to use. YouTube’s flagging system is automated and prone to error. If your video is incorrectly flagged you can dispute it with YouTube and get your video cleared again.

Part 2: 10 Best Royalty Free Music for YouTube Videos

1. YouTube Audio Library

YouTube’s inbuilt audio library is one of the best ways to get soundtracks and copyright free music to use it in your videos. It is a channel committed to search the catalog and publish royalty free music for videos used commercially. It is ideal for the content creators and filmmakers.

The features of YouTube Audio Library include:

• High-quality 320kbps audio tracks
• Royalty free soundtracks
• Over 900 free songs
• Sorted by mood, music genre, and artists
• If attribution required, credit the artist in the description of the video

2. FreePD

The collection of FreePD includes collected music from the public domain and a range of other music and soundtracks from the composer of Incompetech, Kevin MacLeod. McLeod has donated his work to this site’s public domain, thus, crediting him for the music is not required.

• Download any Mp3
• Use them the way you want
• Other benefits like downloading 800+ mp3’s are available at a nominal rate

3. AudioJungle

AudioJungle offers soundtracks and royalty free music for videos handpicked by the expert quality team of AudioJungle. AudioJungle offers some of the finest quality copyright free music and soundtracks. Being a part of Envato Market, there are 35,000 professional designers, developers, and music makers who are responsible for creating all the assets in the upcoming projects. The features are-

• Heavy metals to pop and vocal music
• Music kits and sound effects available
• Top-quality royalty free music tracks
• Weekly shuffle of the music tracks

4. AudioBlocks

AudioBlocks is a premium company that offers unlimited access to the audio media library with over 100,000 tracks. You can just download and use royalty free music for youtube videos as much as you want. The features of AudioBlocks include-

• Commercial and personal use of the royalty free music for videos
• No hidden fees
• Continuous addition of new content to AudioBlocks
• Find loops, sound effects, as well as music

5. SoundCloud

SoundCloud is the global music and audio streaming platform with over 135 million tracks. From emerging artists to new and big names in the industry, SoundCloud offers a substantial collection of diverse content. The features of SoundCloud include-

• Create, connect and share music
• Build a playlist completely free
• Access to an expanded catalog of content like jazz, electronic, pop, rock, etc.
• Ad-free listening experience

6. Incompetech

First created by Kevin McLeod, Incompetech is a house of tons of copyright free music. It is categorized by feel and genre. From polka to horror soundtracks, rock to pop and all in between, Incompetech has it all. The features are-

• Easy filter and search
• Mp3 files of hundreds of music tracks available
• A good audio size library
• New music updated on a regular basis
• Special attribution feature in between the video

7. Machinima Sound

Created by Jens Killstofte and Per Killstofte, Machinima Sound offers royalty free music for videos. As long as you give attribution, you can use or download music for both commercial and personal purposes. The features include-

• An assortment of genres and tracks
• Available in MP3 format
• Look for those marked as Legacy
• Credit is required under a precise format of the license

8. CCMixter

A community site for music tracks, CCMixter offers tons of music under a common creative license. You may create sample mashups, music, listen to music and more. The features are-

• Use copyright free music for videos
• Perfect soundtrack or theme music for your video
• Thousands of hours of free music when you offer credit
• Eclectic, eccentric, experimental genres

9. Free Music Archive

The Free Music Archive offers royalty free music for youtube videos. WFMU radio station curates the music collection.

• Search music by genres and charts
• Copyright free music
• Uploaded with CC license
• Curated music tracks

10. Bensound

It is named after a musician and composer Bensound living in France. He has his music featured with several projects and has been writing for over 10years. Bensound offers a collection of royalty free music for YouTube videos which can be downloaded from the site with an accreditation to the writer. The features are-

• Listen to the music tracks online
• Download music without registration
• Large collection of music
• Range of genres of music

Conclusion

Have you ever tried any of these royalty free music for videos? If you are a video creator looking for copyright free music, do not miss trying out any of the above options to avoid any kind of violations.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Mar 27, 2024• Proven solutions

Are you an online video creator searching for royalty free music for videos? It is evident that a video must have a perfect soundtrack for video masterpieces, but ensuring it is copyright free music is a must.

It is because you would never want YouTube to remove your video due to copyright violation after working so hard on it. Fortunately, there are a few trusted resources that offer perfect royalty free music for youtube videos.

Here is a list of 10 best royalty free music for videos.

• Part1: What Does ‘Royalty Free’ Mean
• Part2: 10 Best Royalty Free Music for YouTube Videos

Part 1: What Does ‘Royalty Free’ Mean?

‘Royalty free’ does not mean that the artist has given up ownership of their music, just that they have licensed it for others to use. Licenses have conditions, but they should not affect your ability to use royalty free music in your vlog. The most common condition for using royalty free music is that you need to credit the artist, which can be as simple as including a ‘music by’ note in your video’s description.

Because royalty free music still has a copyright claim on it YouTube may occasionally flag your video even though you are only using music you are allowed to use. YouTube’s flagging system is automated and prone to error. If your video is incorrectly flagged you can dispute it with YouTube and get your video cleared again.

Part 2: 10 Best Royalty Free Music for YouTube Videos

1. YouTube Audio Library

YouTube’s inbuilt audio library is one of the best ways to get soundtracks and copyright free music to use it in your videos. It is a channel committed to search the catalog and publish royalty free music for videos used commercially. It is ideal for the content creators and filmmakers.

The features of YouTube Audio Library include:

• High-quality 320kbps audio tracks
• Royalty free soundtracks
• Over 900 free songs
• Sorted by mood, music genre, and artists
• If attribution required, credit the artist in the description of the video

2. FreePD

The collection of FreePD includes collected music from the public domain and a range of other music and soundtracks from the composer of Incompetech, Kevin MacLeod. McLeod has donated his work to this site’s public domain, thus, crediting him for the music is not required.

• Download any Mp3
• Use them the way you want
• Other benefits like downloading 800+ mp3’s are available at a nominal rate

3. AudioJungle

AudioJungle offers soundtracks and royalty free music for videos handpicked by the expert quality team of AudioJungle. AudioJungle offers some of the finest quality copyright free music and soundtracks. Being a part of Envato Market, there are 35,000 professional designers, developers, and music makers who are responsible for creating all the assets in the upcoming projects. The features are-

• Heavy metals to pop and vocal music
• Music kits and sound effects available
• Top-quality royalty free music tracks
• Weekly shuffle of the music tracks

4. AudioBlocks

AudioBlocks is a premium company that offers unlimited access to the audio media library with over 100,000 tracks. You can just download and use royalty free music for youtube videos as much as you want. The features of AudioBlocks include-

• Commercial and personal use of the royalty free music for videos
• No hidden fees
• Continuous addition of new content to AudioBlocks
• Find loops, sound effects, as well as music

5. SoundCloud

SoundCloud is the global music and audio streaming platform with over 135 million tracks. From emerging artists to new and big names in the industry, SoundCloud offers a substantial collection of diverse content. The features of SoundCloud include-

• Create, connect and share music
• Build a playlist completely free
• Access to an expanded catalog of content like jazz, electronic, pop, rock, etc.
• Ad-free listening experience

6. Incompetech

First created by Kevin McLeod, Incompetech is a house of tons of copyright free music. It is categorized by feel and genre. From polka to horror soundtracks, rock to pop and all in between, Incompetech has it all. The features are-

• Easy filter and search
• Mp3 files of hundreds of music tracks available
• A good audio size library
• New music updated on a regular basis
• Special attribution feature in between the video

7. Machinima Sound

Created by Jens Killstofte and Per Killstofte, Machinima Sound offers royalty free music for videos. As long as you give attribution, you can use or download music for both commercial and personal purposes. The features include-

• An assortment of genres and tracks
• Available in MP3 format
• Look for those marked as Legacy
• Credit is required under a precise format of the license

8. CCMixter

A community site for music tracks, CCMixter offers tons of music under a common creative license. You may create sample mashups, music, listen to music and more. The features are-

• Use copyright free music for videos
• Perfect soundtrack or theme music for your video
• Thousands of hours of free music when you offer credit
• Eclectic, eccentric, experimental genres

9. Free Music Archive

The Free Music Archive offers royalty free music for youtube videos. WFMU radio station curates the music collection.

• Search music by genres and charts
• Copyright free music
• Uploaded with CC license
• Curated music tracks

10. Bensound

It is named after a musician and composer Bensound living in France. He has his music featured with several projects and has been writing for over 10years. Bensound offers a collection of royalty free music for YouTube videos which can be downloaded from the site with an accreditation to the writer. The features are-

• Listen to the music tracks online
• Download music without registration
• Large collection of music
• Range of genres of music

Conclusion

Have you ever tried any of these royalty free music for videos? If you are a video creator looking for copyright free music, do not miss trying out any of the above options to avoid any kind of violations.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

The Art of YouTube Channels: Crafting Brands That Attract Viewers

How to Brand Your YouTube Channel to Get More Subscribers

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Nov 01, 2022• Proven solutions

0

Epic Meal Time. Michelle Phan. Peter McKinnon. When you think of each of these YouTube creators, what comes to mind? The feelings and thoughts you have are vastly different because each one of these channels has its own unique branding.

Epic Meal Time’s YouTube brand is in-your-face and intense. It pumps you full of adrenaline and increases your heart rate.

Michelle Phan’s YouTube brand is calm, whimsical, and aspirational.

The color palette she chose is pleasing to the eyes and doesn’t evoke any of the stress we get from Epic Meal Time.

They have different branding because they want to reflect different feelings for different audiences.

Bad Branding Causes Mistrust

When a branding element does not align with the message or the tone does not match with the material, then the audience is not going to trust what you offer. Without trust, you won’t be able to get the advocacy that is essential for a YouTube channel to grow.

Imagine Michelle Phan using the aggressive colors of Epic Meal Time or vice versa. Pretty weird, huh?

What is YouTube Branding?

You might think that branding simply comes together while making videos, but that’s not true. Branding takes a bit of preparation and foresight.

YouTube branding is the idea your viewers have in mind and the emotion they get when they think about your channel.

Here are notable elements of your channel’s branding:

- Channel name

- Channel art

- Video thumbnail

- Video title

- Icon

- Watermark

- Catchphrase

- Style of video

How to Start Branding Your YouTube Channel?

Before you start designing thumbnails and coming up with a catchphrase, the first step in branding is understanding the purpose of your channel. Once you have a purpose, you will know how you want your viewers to feel.

Here is a quick exercise to find your channel’s purpose:

Draw a 3 circle Venn diagram.

In circle 1, write down everything you consider yourself an expert in.

- What do your friends know you for?

- What can you give advice on?

- What did you go to school to learn?

In circle 2, write down all the topics you are passionate about.

- What can you talk effortlessly about for hours?

- At a party, where do you lead conversations towards?

In circle 3, write down everything that people will pay for that you can supply. Here is where you find the demand of the audience.

- Can you give me travel advice?

- Can you make people forget about their stressful day?

- Do you have experience in a specialized field?

Understanding what people will pay money for will help guide you in creating content that has true value.

In the center, come up with all the ideas that can be associated with all three circles. This will be the ideal purpose for your YouTube channel as it harnesses your expertise, your passion, and the demand of a viewership.

Examples:

Epic Meal Time

Expertise = Eating

Passion = Fast Food Culture

Demand = Unique Meals

PURPOSE: Showcase a unique combination of fast food people won’t make at home.

Michelle Phan

Expertise = Beauty Products

Passion = Makeup and Fashion

Demand = Beauty School

PURPOSE: Give people more confidence in beauty products.

How Is Your Channel Different From the Others?

Now that you have your purpose, it’s time to separate you from others with similar purposes. YouTube is a crowded space for content creators. If your channel is mimicking another more successful channel, you will be in the shadows.

Good branding allows you to differentiate from others .

Pick a Unique and Memorable Name

If your name is Michelle Phan, and you are not the Michelle Phan, I’m sorry, but you will need to pick another name for your YouTube channel:

If you do have to pick another name or if your channel is an ensemble with multiple members, make sure the name you choose is original, memorable, and short (4 words max).

Picking an Icon

Not every YouTuber needs to design an original logo for their brand. In fact, if the channel is about you — the YouTuber — you are the brand, so using a high-quality picture of yourself as the icon is okay.

However, if your channel has a specific theme or topic and you want your branding to convey it so it sticks in the viewers’ heads, especially if it’s their first time viewing your channel. A clear logo will help in amplifying your message:

Create Video Thumbnails That Stand Out

The power of good branding is that your viewers will be able to spot your brand in a crowded space. On YouTube, the crowded space is the suggested video section.

Epic Meal Time thumbnails standing out amongst other loud thumbnails.

Once you have the feeling you want to evoke, test out different thumbnails. Go incognito, search up your videos, and see how the visuals appear beside your competitions. Do they all have the same style or is your far more impressive?

Good branding doesn’t happen in the first try so keep experimenting.

Designing Your Icon, Thumbnail, and Channel Art

There is a lot to consider when designing all the visual elements for your channel. I won’t get into all of it, but here are some tips that you should always keep in mind.

- Less is more: Don’t clutter your icons, thumbnails, or banner.

- Have a single focus: A channel and a video can have a lot of different topics, but the image can’t show everything a video can. Pick one important area and highlight that in the image.

- Quality matters: Your audience is savvier than ever. If they see a pixelated image, they will judge your channel poorly. That’s bad branding. Always use high-quality pictures.

- Make sure the color pops and the text is visible: Use eye-catching colors and visible text. This is a billboard, you have milliseconds to get people’s attention as they scroll past.

Want more resources for creating your channel’s visual elements? Yes? Well, we made this for you:

- How to Make YouTube Video Thumbnail

- How to Make YouTube Icons

- Free Youtube Banners

How to Make Your Visuals Consistent?

When a viewer finds your video and considers it pretty interesting, they will then go into your channel page to learn more. Here is where they make their decision: subscribe or not subscribe?

Consistent branding affirms the viewer that they are in the right place. Peter McKinnon’s brand is built upon his amazing photography, it only makes sense that his visual elements are awesome.

Peter McKinnon is best known for his photography and cinematography, and his branding amplifies that.

But Branding Is Not Designing, It’s A Feeling

Don’t get too caught up with a design.

Look at PewDiePie’s branding. You can argue that it is inconsistent and the design is not professional, but actually, his branding is spot on, because he is making you feel a certain way.

PewDiePie’s brand highlights its upbeat and unpredictable personality.

PewDiePie wants you to laugh. He is not branding his expertise like Peter McKinnon is, he’s branding his personality.

Consistent branding is about making the elements of your channel: channel art, logo, thumbnails, titles, etc. all harmonize together to evoke a sensation.

The humor in PewDiePie’s brand is consistent, even though his thumbnails don’t look like Philip DeFranco’s. It is up to you how you define consistency, and that will happen over time.

Philip DeFranco supplies commentary on current events with a satirical flair. Like a news broadcast, his branding and video format are consistent, while the daily news is different.

Inserting A Watermark

The main point of a watermark is to let the viewers know when they are watching your video that it is in fact your video.

Let’s be honest, YouTube content can all look the same, especially if you are making content that is quite general (like beauty or tech), so a watermark helps differentiate, so when viewers are ready to subscribe, they have an extra branding element connecting them to your channel.

Improvement Pill is a YouTube channel focused on inspiring and motivating its viewer to live a better life.

Above we see an example of a watermark from the YouTube channel Improvement Pill. You can see the watermark in the lower right-hand corner.

Improvement Pill is not the only channel that uses whiteboard animation to illustrate their story, and because of that, they need to set themselves apart. A watermark helps do that.

When a viewer lands on their video, the watermark gives the viewer another way to get more familiar with the channel, and if they are to scroll over the watermark a subscription button pops up.

Want to set up your subscription watermark? Here is a quick tutorial:

Coming Up With A Catchphrase

A catchphrase can be your greeting or sign off, but it doesn’t have to be an original line, it can simply be the way you say “hello.”

Check out some of the popular YouTuber’s catchphrases:

When coming up with a catchphrase that is connected to your channel’s branding remember how you want the viewer to feel. Do you want to leave them with a smile? Or do you want them to take action?

Final Thoughts On YouTube Branding

As you build and grow your YouTube channel, you can expand your purpose while still sticking within the overall theme. You might have started a channel that focused on the topic of nutrition, but as you grow, you will discover that your audience may also be interested in fitness tips or workout accessories as well. Take it slowly and grow with purpose.

Your branding doesn’t dictate the content you create, but it does affect how you go about making it.

Got more questions about branding your YouTube channel? Let us know in the comments below.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

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