A New Era of Creativity: Pinpointing the Best 10 Budget-Friendly Video Art Communities on YouTube

10 Best Free YouTube Channel Art Makers

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art Makers You Should Try This Year

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art Makers You Should Try This Year

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art Makers You Should Try This Year

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

There are tons of free YouTube channel art makers online, so it’s easy for anyone to make their channel page look great without purchasing an expensive program like Photoshop. Let’s have a look at some of the best free YouTube channel art makers.

1. Wondershare PixStudio
2. BeFunky
3. Canva
4. Crello
5. Fotojet
6. Fotor
7. Snappa
8. Adobe Spark
9. Picmonkey
10. Adobe PhotoShop

YouTube Channel Art Makers You Should Try This Year

1. Wondershare PixStudio

Wondershare PixStudio is an all-in-one and powerful online graphic design maker for everyone. This online platform provides a wonderful creative design solution for you. Just trough drag and drop templates, and then use photos/text/elements to design. After the simple and fast design, One-Click to download your creations, and share to your Facebook, Instagram Story, and YouTube Thumbnails, etc. immediately.

2. BeFunky

This online platform for photo editing features Photo Editor, Design, and Collage Maker modes. Each mode can be used for the production of images you can use on your YouTube channel. The editor’s Design mode contains hundreds of templates that can be used to create banners and other types of visual content.

- The BeFunky online editor also has a Pro version that costs $2.91 per month.

- You can share your photos on Facebook, Twitter, or Pinterest directly from the editor.

- Some YouTube banner templates are only available if you upgrade to the Pro version of the software.

3. Canva

Despite the fact that Canva offers some photo editing tools, it is mostly a platform for graphic designers who need an easy way to collaborate with big teams on different projects. This online image editor enables you to design social media posts, marketing materials, and YouTube channel art.

- In order to use Canva, you must first open an account.

- Saves time on creating YouTube channel art.

- Incredibly easy to use.

4. Crello

With a photo library that contains over 3500 free images and more than 10,000 templates, Crello is one of the best online tools you can use to design your YouTube banners. YouTube channel art can be created with Crello in just 4 simple steps.

- Free, but additional designed elements may cost you as much as $0.99.

- Countless YouTube channel art templates.

- Rich font library.

5. Fotojet

Like most online photo editors, Fotojet has three different modes and its Design mode is frequently used as a tool for things like YouTube channel art and video thumbnails. However, Fotojet isn’t a free platform, even though the free trial period is available (we include it on this list because the trial period would be enough for a lot of people to get their channel art done). The pricing plans vary from $3.33 per month to $6.99, depending on the plan.

- Features a large collection of YouTube banner templates.

- Fast, simple, and easy to use.

- Some options may not be available during the trial period.

6. Fotor

Besides being one of the best online photo editors, Fotor is also a very decent design tool that functions well as a YouTube channel art maker. Fotor’s banner maker feature lets you choose a preset design and insert new text within seconds, and it also allows you to add multiple layers to your images.

- Outstanding photo editing capabilities.

- Functional design.

- Free, but a Pro version is also available.

7 . Snappa

Everyone loves beautiful images, but we often don’t have the time to create them. Snappa is designed to save you time in each step of the process of creating stunning YouTube channel art. Furthermore, this online tool features thousands of high-resolution images, and it allows you to easily add text or graphics to your designs.

- Free and Paid versions of Snappa are available.

- Powerful resizing

- Pro and Team pricing plans provide unlimited downloads.

8. Adobe Spark

Turning your ideas into compelling visual stories is easy with Adobe Spark because it provides all the graphic design tools you’ll ever need to create art for your YouTube channel. With more than 50.000 royalty-free photos, 3500 templates, and over 200 fonts Adobe Spark seems to be the ultimate tool for designing YouTube banners, thumbnails, and even pictures you feature in your videos.

- Free, although a Premium option is available for $9 per month.

- Remarkable sharing capabilities.

- Provides an endless source of inspiration through artwork shared by the Adobe Spark community members.

9. PicMonkey

PicMonkey was once a free online design tool but now you’ll have to pay for it. You’re definitely getting a lot more with this paid online design tool. Unlike most of the online design tools that we have previously mentioned, in PicMonkey, you can toggle between layers like you can in PhotoShop, select from a variety of blending options, and you also have the ability to draw and erase. In this entire list, it’s the closest tool you’ll get to PhotoShop.

10. Adobe PhotoShop

Last and definitely not the least on our list is Adobe PhotoShop, professional design software that you will have to install onto your computer. You can design your own channel art from scratch or customize pre-made templates to fit your brand.

Do you have a free YouTube channel art maker to recommend?

Touch Up Your YouTube Videos with Filmora

As one of the most widely used YouTube video editing software , Filmora allows YouTubers to create videos with plentiful effects, templates, and presets. Download the free trial version to have a try.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Navigating the Complexity of YouTube Thumbnail Psychology

The Ultimate Guide to YouTube Thumbnails that Get Views

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

Touch Up YouTube Videos with Effects & Elements in Filmora

As one of the most widely used video editing software in YouTube video editing, Filmora provides lots of templates and effects with an intuitive interface. Download the free trial version and get started now.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

Search for any topic on YouTube and you’ll find thousands of videos. How do you decide which of them to watch? Thumbnails play a major role in what viewers decide to click on. They’re often more important than video titles.

Viewers click on thumbnails that both standout and feel relevant to their search. Your task when it comes to creating YouTube thumbnails is to make something that does both of those things while also maintaining your personal style.

1. How to Make a YouTube Thumbnail
2. How to Upload a YouTube Thumbnail
3. YouTube Thumbnail Makers
4. How to Make Thumbnails that Get Clicks (Without Clickbait!)
5. Animated YouTube Thumbnails

Part 1: How to Make a YouTube Thumbnail

In order to create a custom video thumbnail, you’ll need a program to put it together in. You can use an image editing program like Photoshop if you have one, but if you don’t you can check out these free thumbnail makers.

Here are some examples of popular thumbnail styles.

1. The Classic Thumbnail (Photo or Screenshot)

A photo that shows what happens in your video – whether that means the finished ‘look’ from your makeup tutorial or you posing in front of the landmark you shot your travel vlog in front of – is a great way to let viewers know what to expect. While curiosity can be a big motive behind clicking on a video thumbnail (or anything online), when people have searched for a specific topic they want to be convinced that your video has what they’re looking for.

#1. Choose Your Photo

To start off, either choose a still frame from your video or take a photograph while you’re still set up from your video. A separate photograph is usually a better idea because your video editor might not be able to export a high-quality snapshot, and also because you’re able to choose your facial expression.

Aim to make this shot a close-up or medium close-up and make sure you’re either in the center of the screen or off to one side, as per the ‘rule of thirds’. Many cameras allow you to bring an optional grid up onto your viewfinder. This will divide your screen into three equal segments both vertically and horizontally. Try to make sure your eyes line up with the top line, and if you’re going to be off to one side then make sure you’re on one of the vertical lines. This will ensure your image is visually appealing.

If you want to add text later, it’s a good idea to be off to one side.

Including your face is important for most types of YouTube videos. People are attracted to eye contact and are more likely to click on thumbnails that feature a face. Gamers might choose to use a picture of a video game character instead and it will have the same effect.

Some situations where it isn’t essential to include your face include tech reviews, where viewers will be more interested in seeing the product, and cooking videos where people are looking to be tempted by a yummy food pic.

#2. Add Text and/or Images

This part isn’t essential – in some cases, a photo is enough – but a lot of the thumbnails for the videos ranked highest in YouTube’s search results include either a couple of words of text, a simple graphic (i.e. an emoji), or both.

In some cases you might use text to make it clear what type of video you’ve made, i.e. ‘review’ or ‘tutorial’. It’s best to keep any text you use brief, but you could get a bit more descriptive and write something like ‘fall makeup tutorial’. Three words is probably the most you can get away with. Remember that your text will be shrunk down with the rest of your image; you need to make it big enough to read easily once it’s shrunk, and that means you don’t have a ton of room for text.

You should also avoid fonts that are harder to read. Fonts with a lot of curves can be harder to read, and you want to make sure you choose a color that stands out from your background. Yellow might work against black, but it probably won’t work against the beige wall of your sunny bedroom. Sans serif fonts tend to be best.

Another tactic used in successful thumbnails is to add small graphics, like emojis or small images (i.e. pumpkins for a Halloween video), which are related to your video’s content. As with text, you don’t want to overload your thumbnail with images, but they’re a great way to add something eye-catching that’s a bit different from competing thumbnails.

2. The Emotional Laser (Background + Face Reacting)

One increasingly popular style of YouTube thumbnail is what we’re going to call the ‘Emotional Laser’. It’s bright (like, blindingly bright), it communicates a clear feeling, and it creates high expectations for how exciting the video’s content is going to be.

The three main elements of the Emotional Laser thumbnail are a background (usually bright), your face on the right wearing an over-pronounced expression, and either the thing your expression is in reaction to (i.e. food, a product, the topic of your video in text) or reinforcement of your emotion (i.e an emoji or question marks) on the left.

#1. Ham It Up (Take Your Reaction Photo)

Take a high-quality photograph of yourself conveying strong emotion. Generally, you want to look extremely excited, disgusted, angry, or shocked depending on the theme of the video.

If there’s an object you want to include in your thumbnail, like a product you’ll be talking about, then it’s a good idea to hold it for this photo. Hold it to one side of your head, turn towards it slightly (but not so much that the camera can only see the side of your face) and put on the expression that’s supposed to be a reaction to the object.

It can be a good idea to take this photo in front of a solid color so you can remove the background easily with chroma key.

#2. Choose Your Background

Your background might be scenery, a solid color, or even the room you filmed the video in. Light or bright colors are popular. Make sure there’s nothing that will distract from your expression. If your background is a room, or anything else where there could be things like pictures hanging, you may want to add a blur effect in the next step.

#3. Put It Together

In your thumbnail maker or a program like Photoshop, you’ll need to put your photo and your background together. This will work differently depending on what program you use. If your program has a chroma key tool and your reaction photo was taken against a solid color then you can make that solid color transparent.

What if I don’t have a separate background? If you don’t have a background you want to use, but you still want your reaction to stand out the same way it would if you did, then you can use your photo editor’s blur tool to turn the normal background of your photo into something you can pop-out from.

#4. Add Extras (Text, Emojis, etc.)

If instead of an object you plan to fill the other side of your thumbnail with text, question marks, emojis, or some other graphic element then now is the time to add it.

Part 2: How to Upload a YouTube Thumbnail

When you upload a new video to YouTube, you will see a Custom thumbnail option under Video thumbnails after your upload is complete.

If you want to add a custom thumbnail to a video that’s already up, that’s easy too.

1. Go to your Video Manager in the Creator Studio.
2. Find the video you want to change the thumbnail for and click Edit next to it.
3. Click Custom thumbnail on the right of the preview screen.
4. Upload your thumbnail and click Save changes.

Remember when you’re uploading custom thumbnails that you need to use a .JPG, .GIF, .BMP, or .PNG image with an aspect ratio of 16:9 and that your file size has to be under 2MB.

YouTube recommends that thumbnail images have a resolution of 1280x720px, and you cannot upload an image with a width of less than 640 pixels.

Make sure that all of your thumbnails adhere to YouTube’s Community guidelines. Anything sexually suggestive, violent, or otherwise graphic could result in your video being age-restricted.

Part 3: YouTube Thumbnail Makers

You don’t have to go out and buy a photo editor like Photoshop to make custom video thumbnails (although it’s a good thing to use if you already have it). Here are two free online programs you can use instead:

Canva is an intuitive option with templates for Thumbnails, Channel Art, and other social media graphics. There are stock photos and graphics provided, but not all of them are free (paid options cost $1 each). Canva’s templates do tend to include paid resources, so you may want to use them mostly for their layouts or as inspiration and replace everything they provide with your own images.

Generally, using Canva is as easy as dragging and dropping things where you want them. You’ll be able to set the dimensions for your project so the image you export is a perfect size. Adding text and changing the size, font, or color is easy too.

Adobe Spark also has templates for channel art, and it’s also very easy to use. The first time you use it helpful notes will pop up to guide you through the process. Using templates is especially simple because you just click on the elements in the pre-made thumbnail and replace them with your own photos/text.

You can make changes to the colors in your Spark thumbnail easily by selecting a new color scheme or filter. You can even toggle through layouts easily. When you choose a new layout, Spark will rearrange all the pieces of your current thumbnail to align with the new layout so you can quickly see what it looks like instead of having to rebuild.

Click to check more YouTube thumbnail makers

Part 4: How to Make Thumbnails That Get Clicks (Without Clickbait!)

Here are the top 10 best practices for creating effective YouTube thumbnails:

#1. Show What Your Video Is About

Being mysterious and clickbaity can get you views, if you’re already big. For small YouTubers, it pays off to be clear about your video’s topic. You want people to click who want to watch the actual content of your video. Even if you manage to get some clicks by being mysterious, you’ll probably end up with low viewer retention because people are clicking away when they realize your video isn’t what they were looking for. That will make YouTube’s algorithm rank your video lower, and then even fewer people will find it.

If your video is a product review, show the product in the thumbnail and maybe even write ‘review’ on it. If your video is a makeup tutorial, show your face with the finished makeup and maybe even include pictures of the products you used. People want to know what they’re clicking on before they click.

#2. Use a Consistent Layout

As you grow, you’ll want people to be able to see one of your thumbnails and instantly know it’s yours. Building a recognizable brand is about consistency. Try to stick with one basic layout for all of your videos. You can still customize every individual thumbnail by using different facial expressions and different graphics, but try to use similar backgrounds, fonts, and general layouts (i.e. you to the right of the thumbnails, text to the left) over and over.

#3. Use Your Face

Why should people want to watch your videos? If the answer is ‘because I can teach them to create delicious food’ or ‘because they want to learn about the latest iPhone’ then your thumbnail should include that food or that iPhone.

If part of the reason people want to watch your videos is you – your personality and your sense of humor – then you should be in your thumbnail.

Viewers who are on YouTube because they like seeing a creator’s personality like to feel the presence of that personality in the video thumbnail, and eye contact naturally draws attention and clicks.

#4. Add Small Graphics

Adding small graphics, like emojis or hearts, to your thumbnail can help you stand out in a couple different ways. First, if they’re being compared to thumbnails that are just screenshots from the video, your thumbnails will look a lot more polished. Second, they’ll add a splash of color which can draw eyes to your video in a search where other thumbnails are not using those same colors.

#5. Your Text Should Be Huge

Your thumbnail will end up being a fraction of the size it is while you’re creating it in your thumbnail maker, and that means that any text you use will end up being shrunk down. You could probably type a six-word sentence in a size 18 font and have it look fine while you’re making your thumbnail, but after you upload it there’s no way people will be able to read it at a glance.

Aim for a huge font size, and 3 words or less (so your thumbnail doesn’t end up looking crowded).

#6. Check Out The Competition

Type your video’s title or topic into the search engine on YouTube and look at the thumbnails for the videos that come up. These are your competition. You want to make a thumbnail that is similar enough to what comes up that viewers know it’s on the same topic, but different enough that it stands out.

Generally, if most of the thumbnails have the same layout, you’ll want to mimic that layout. Where you can break from the crowd is in the colors, fonts, and graphics you use.

Part 5: Animated YouTube Thumbnails

Whether or not you upload a custom thumbnail to YouTube, YouTube’s A.I will choose what it thinks are the 3 juiciest seconds of your video (you cannot choose for yourself) and play them as a GIF-like animation when people mouseover your video thumbnails.

As of now, this only works in the Google Chrome desktop browser. Videos have to be at least 30 seconds long to get moving thumbnails.

Alright, now that you know everything about YouTube thumbnails, go make one! Tell us in the comments what you’re going to do to make your video thumbnails stand out.

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Richard Bennett

Richard Bennett is a writer and a lover of all things video.

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