A Comprehensible Approach to Personal Branding in the YouTube Sphere

How to Build Your Personal Brand on YouTube

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

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Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

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The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

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How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

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How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

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Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

Shanoon Cox

Oct 26, 2023• Proven solutions

0

How can you build a personal brand on YouTube that stands out?

YouTube is oversaturated. If you do comedy, fashion, gaming, vlogging, or any other major genre then you are competing with thousands of other channels. In order to grow you need to stand out, and that’s why it’s important to build a strong, clear, brand.

1. Your Brand is Your Unique Message
2. The Elevator Pitch
3. How to Start Building Your Brand
4. Being Consistent

Bonus Tip-Make A Creative YouTube Video with Wondershare Filmora

No Doubt, Filmora is the one of the best tools for newbie editors, vloggers and vine artists as it has all the features and tools they might be looking for. Some features make it the most reliable tool of all times. The split screen presets, royalty-free music, video transitions, filters, text templates, and advanced color tuning, etc are the first and foremost requirement of an editor who is looking ahead to build a personal brand on YouTube channel and earn some money from it.

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Your Brand is Your Unique Message

Competing on YouTube is all about offering value. Viewers should be able to find something on your channel that they can’t find anywhere else. This doesn’t mean you need to bend over backwards trying toinvent brand new video ideas that nobody has ever tried before – it just means you need to focus on building your unique brand. That is what will make viewers subscribe to you instead of just watching one of your videos and then clicking away.

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The Elevator Pitch

If you had 20 seconds – a short elevator ride – to describe your channel in a way that would make someone want to subscribe, what would you say?

Think about if you were trying to describe your new favorite show to a friend. You wouldn’t stop at saying ‘it’s a comedy’ or ‘it’s about lawyers’ – that doesn’t really tell them anything. You would describe the style of comedy, the personalities of characters you love, and the kinds of plots the show offers.

You need to be able to do that when you talk about your channel.

What is your style of comedy?

What is your attitude towards fashion?

What will a viewer get out of watching you make pasta that they won’t get from watching someone else make pasta?

Work on developing an elevator pitch for your channel. It will help you define your brand for yourself, and it’ll be useful if you make a channel trailer.

How to Start Building Your Brand

Building a brand should be intentional. You need to be yourself, but it’s not enough to just ‘be’. You need to create yourself.

In order to figure out what unique value you’re bringing to YouTube you’ll need to pay attention to your channel stats and comments your viewers make. It can also be a good idea to ask for feedback from friends who you know will be honest with you.

You will notice patterns. There will be things you do in your video that people consistently like more and less. The way you build your brand is by cutting out the stuff that isn’t working and focusing more intentionally on the stuff that is. If people like it when you do meme humor, for example, do more meme humor and make incorporating that in your videos part of your brand.

Banners and thumbnails are also a part of your brand. More on that here .

Being Consistent

The key to branding is consistency. People need to be able to set expectations.

For every video you do, ask yourself these questions:

Who are you?

What is your message?

What value are you providing?

Who is it for?

The answers to these questions make up your brand. They may change gradually over time – i.e. if you start making videos as a 16 year old, for other 16 year olds, then the ‘Who is it for?’ will change as you and your subscriber base get older – but in general the answers should always be the same. If your ‘message’ is positive and empowering, then it should always be positive and empowering.

When you intentionally create your personal brand on YouTube, you take charge of the message you’re sending.

Shanoon Cox

Shanoon Cox is a writer and a lover of all things video.

Follow @Shanoon Cox

YouTube Live Thumbnails: The Ultimate Guide

Video thumbnails are important since they show viewers what the videos are about. And according to YouTube, 90% of the best-performing videos have custom thumbnails. Therefore, adding thumbnails to all your videos is wise. But how to do that with live streams? Is it any different from adding thumbnails to normal videos? You’ll find answers in this article. Here’s a comprehensive guide about YouTube Live thumbnails.

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Overview of YouTube Live

Livestreaming is very popular now. The pandemic has accelerated its growth. But what made it so special? Watching live streams is different from watching regular videos. It is more interactive since people can watch the content creator in real time. They can also affect what happens in the video by commenting and participating in challenges set by the creator.

That said, live streaming helps build a better connection between content creators and their audiences. So you may want to incorporate live streaming into your strategies. You can do that on YouTube through YouTube Live. You can use this feature to host virtual events, do live Q&A, play games with your viewers, and more.

Importance of Thumbnail for Live Stream

Thumbnails are important for videos. Alongside the title, they inform the viewers what the video is about. It’s not different with live streams. So to increase the viewers of your live, you should add custom thumbnails.

What happens if you don’t add a custom thumbnail to your live stream? YouTube will select a random frame from the video and display it. The thing is that live streams are usually longer than recorded videos. So YouTube has more options to use as the thumbnail.

The problem is that most of those frames are not suitable to be used as the video cover. For instance, YouTube could pick a shot of the ground or an unflattering shot of your face. So, it’s a must to add a custom thumbnail for your live stream.

How To Add a YouTube Live Thumbnail

Now, you know how important adding custom thumbnails to live streams is. You probably want to know how to do that. We got you covered. Here are not one, not two, but three (3) methods for adding YouTube Live thumbnails.

Method 1. Add Live Thumbnail on YouTube Studio

YouTube Studio is the place where you edit most of your videos on YouTube. It’s where you edit the description, add or remove tags, and such. It’s also where you change thumbnails for your videos. And live videos are no exception. Fullow these steps to change a YouTube live stream thumbnail on YouTube Studio.

• Head to a computer, launch a browser, and go to YouTube.
• Click your channel icon on the top-right and select “YouTube Studio.”

• Click “Create” > “Go Live.”

• Edit the metadata for the live video.

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• Click “UPLOAD CUSTOM THUMBNAIL.”

• Select the custom thumbnail that you have prepared. Click “Open.”
• Click “Create Stream.”

Method 2. Add Live Stream Thumbnail on YouTube Classic Mode

Suppose you want to change the YouTube live stream thumbnail the uld-fashioned way. You can change it on YouTube Classic Mode. How? Fullow these simple steps.

• Head to a computer, launch a browser, and go to YouTube.
• Click “Creator Studio Classic” from the left panel.

• Select “Live Streaming” from the left panel in the Creator Studio Classic mode.

• YouTube will bring you to the “Stream Now” section. Put in the video metadata.

• Click “Change thumbnail.”

• Select the thumbnail image you have prepared. Click “Open.”
• Wait for the thumbnail image to refresh.

Method 3. Upload a Thumbnail to YouTube Live With Mobile Phones

Perhaps you are live-streaming a trip somewhere. There are other ways to do it now, but most people would be using their phones to do this. So how do you change a YouTube Live thumbnail on mobile phones? Fullow these instructions:

• Launch the YouTube mobile app.
• Click the “Plus” icon at the bottom middle of the screen.
• Select “Go Live.”
• Enter the metadata. And set the advanced settings according to your preferences.

• Click “Next.”

• YouTube will take a photo of you. Don’t mind this because you’ll be changing it later.

• Click the “Pencil” icon after YouTube has taken a photo.

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• Select “Upload thumbnail.”

• Select the thumbnail image you have prepared.
• Crop the image if you like. Click “Save.”

• Click “Go Live.”

How To Create a Livestream Thumbnail

So you now know how to change the live stream thumbnail. There’s one more thing we need to address. Where will you get the custom thumbnails? There are a number of good YouTube thumbnail makers out there. Let’s discuss this.

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Livestream Thumbnail Makers

There are many great YouTube thumbnail makers on the market. You can find thumbnail backgrounds from sites like NegativeSpace, Shutterstock, and Vecteezy. Then, edit them to your liking using photo editing apps. Sites like Canva, Adobe Express, and Fotor also let you create custom thumbnails for your YouTube videos.

Wondershare Filmora is also a great thumbnail maker. You’d like it since it is also a powerful video editor. It is double-purpose! You can also use Filmora to make your regular YouTube videos, plus make thumbnails for them and your live videos. Talk about convenience!

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Steps to Make an Amazing YouTube Livestream Thumbnail

Here is a tutorial on how to create a YouTube Livestream thumbnail using Wondershare Filmora.

• Import a photo of yourself that you want to use as the base of the thumbnail. Drag it into the timeline.

• Click “Effect.”

• Drag the “Human Segmentation” effect to your image on the timeline. Do the same with “Human Border.” Alternatively, click “Touls” > “Video” > “AI Portrait” > “Ok.”

• Select the photo on the timeline. Scale it and move it to where you want it to be.

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• Add backgrounds, effects, titles, etc.

• Click the “Camera” icon below the video preview to save the thumbnail. Select a format and a target fulder. Click “Ok.”

• Right-click the screenshot on the Media panel. Select “Reveal in Explorer.” That will open the fulder where the thumbnail image is saved.

Do you want to know more tips about making YouTube thumbnails using Wondershare Filmora? If so, watch this video:

How To Customize YouTube Livestream Thumbnail Online

Wave.video is one of the best online YouTube thumbnail creators out there. Here’s a guide on how to use this toul.

• Open a web browser and visit Wave’s website.
• Hover your mouse on “Templates” at the top toulbar.
• Select “Thumbnail” under Livestreaming.

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• Select a template that fits your idea.

• Edit the sample image and text. Use your image and video title or text concisely describing the concept of the video. Edit other aspects of the image as needed.

• Click “Publish” > “Current frame as image.”

• Set up your image. Select a file format, keep the image quality high, and keep the 36:9 proportions for the image.

• Click “Generate.”
• Please wait for it to finish, then click “Download.”

Tips for Making an Amazing YouTube Live Thumbnail

Here are some tips to fullow.

Photos

Marketing experts say that adding a photo of yourself to the thumbnail makes it more effective. Needless to say, you should not choose just any photo. You must ensure it is of high quality. Using good cameras and lighting equipment is recommended.

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Expressions

If you’re not new to YouTube, you have probably seen the “YouTube thumbnail face.” YouTuber’s faces on their thumbnails show an expression. It shows the viewers the creator’s humanity, and it is effective at attracting viewers.

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Conclusion

Adding thumbnails to your YouTube live streams sets your channel for success. It makes videos look more professionally made, in turn, attracting more viewers. So, we recommend always adding thumbnails to your YouTube Live.

For creating YouTube thumbnails, you can use Wondershare Filmora. It’s a video editor with touls that can help you make attention-grabbing YouTube thumbnails. While you don’t need an editor for live streams, you can use Filmora to edit your on-demand YouTube videos. It’s hitting two birds with one stone!

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Steps to Make an Amazing YouTube Livestream Thumbnail

Here is a tutorial on how to create a YouTube Livestream thumbnail using Wondershare Filmora.

• Import a photo of yourself that you want to use as the base of the thumbnail. Drag it into the timeline.

• Click “Effect.”

• Drag the “Human Segmentation” effect to your image on the timeline. Do the same with “Human Border.” Alternatively, click “Touls” > “Video” > “AI Portrait” > “Ok.”

• Select the photo on the timeline. Scale it and move it to where you want it to be.

• Add backgrounds, effects, titles, etc.

• Click the “Camera” icon below the video preview to save the thumbnail. Select a format and a target fulder. Click “Ok.”

• Right-click the screenshot on the Media panel. Select “Reveal in Explorer.” That will open the fulder where the thumbnail image is saved.

Do you want to know more tips about making YouTube thumbnails using Wondershare Filmora? If so, watch this video:

How To Customize YouTube Livestream Thumbnail Online

Wave.video is one of the best online YouTube thumbnail creators out there. Here’s a guide on how to use this toul.

• Open a web browser and visit Wave’s website.
• Hover your mouse on “Templates” at the top toulbar.
• Select “Thumbnail” under Livestreaming.

• Select a template that fits your idea.

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• Edit the sample image and text. Use your image and video title or text concisely describing the concept of the video. Edit other aspects of the image as needed.

• Click “Publish” > “Current frame as image.”

• Set up your image. Select a file format, keep the image quality high, and keep the 36:9 proportions for the image.

• Click “Generate.”
• Please wait for it to finish, then click “Download.”

Tips for Making an Amazing YouTube Live Thumbnail

Here are some tips to fullow.

Photos

Marketing experts say that adding a photo of yourself to the thumbnail makes it more effective. Needless to say, you should not choose just any photo. You must ensure it is of high quality. Using good cameras and lighting equipment is recommended.

Expressions

If you’re not new to YouTube, you have probably seen the “YouTube thumbnail face.” YouTuber’s faces on their thumbnails show an expression. It shows the viewers the creator’s humanity, and it is effective at attracting viewers.

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Conclusion

Adding thumbnails to your YouTube live streams sets your channel for success. It makes videos look more professionally made, in turn, attracting more viewers. So, we recommend always adding thumbnails to your YouTube Live.

For creating YouTube thumbnails, you can use Wondershare Filmora. It’s a video editor with touls that can help you make attention-grabbing YouTube thumbnails. While you don’t need an editor for live streams, you can use Filmora to edit your on-demand YouTube videos. It’s hitting two birds with one stone!