1: Key YouTube Tactics for Effective Brand Promotion

YouTube is undoubtedly the most famous video sharing platform in the world. More than 5 billion videos are watched every single minute on YouTube. And the ever-growing user base has propelled YouTube to the status of 2nd most popular social media platform in the world, and the second most visited website after Google in 2021.

YouTube marketing is great for both businesses and individuals who want to make careers out of YouTube. Many businesses make use of YouTube ads to get their products to their customers and it’s really effective. However, you can make more organic traffic using YouTube video marketing. With a successful YouTube video marketing strategy, you can generate leads without any ad investments.

And in this guide, we will discuss some YouTube video marketing tips that will help you get more subscribers and build your brand outreach.

Tip #1: Create A Roadmap Leading To Your Main Goal

A roadmap is basically a level by level approach to your vision. Instead of just looking at the end plan, you are building your platform up through short attainable goals. There is immense power in setting short term goals. Some serious questions that you should ask yourself are:

Step 1: Start with the question of why you need a YouTube channel in the first place! Decide on what your channel should be about and how the viewers are going to benefit from it.

Step 2: The next step is to prepare a content plan. Here must decide the type of videos and how often it will be published on your channel.

Step 3: What is your target in terms of subscribers and traffic conversion. Do you plan to take the audience to a separate landing or are you planning on making money solely from YouTube?

Planning out such specifics will help you build your platform gradually to the main goal.

Tip #2: Do tests within your strategy

Understanding the audience preferences is paramount to the success of YouTube channels. There are some important tests that you can do to understand the genre that you are targeting.

a. Test video duration

Nobody likes to see a 2 hour long YouTube video unless it’s super interesting. Thankfully, there have been studies that have been conducted to measure the audience reaction to videos of different lengths.

By default, when you create a YouTube account, the maximum upload length is restricted to just 15 minutes. You can go past this limit by verifying your account on YouTube.

When you look at the most trending videos on YouTube, they generally fall within 10 minutes. The average video size on YouTube is 4.4 minutes .

For example, let us look at YouTube videos that explain the same concept, but with different video lengths and see if the audience engagement differs with the videos. we have ensured that both videos are from channels who have a similar subscriber count in order to eliminate disproportionality that arises from viewer base.

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

This video gives an excellent explanation of the string theory. The Video is From TED-Ed and you can see the audience response in the comments where they praise Physicist Brian Greene for his talk. Note that the video has 2.4 million views.

Now, look at the above video that explains String Theory in less than half the time from TED-Ed. Notice how the video has more than four times the views with an impressive 10 million views. It comes to show that if you can condense your content in such a way that you can get the maximum meaning across in minimum time, you will rack up more views!

b. Test different formats/scenarios

Having a monotonous nature throughout your videos can be quite tiring for the viewer after some time. Make sure to mix things up a bit by introducing new types of video formats or scenarios that keeps the users engaged.

Such a format change will also be invaluable in testing the audience reaction to the different types of videos that you make. These new formats can be in the form of a separate video series that is different from your main content. It can also be something that directly engages the viewers like a live video stream, Ask Me Anything or Q&A type of content, etc.

For example, let us take one among the most popular cooking channels on YouTube – Tasty. If you were to browse through their content, you can see how they got their fame with cookery videos that are short and sweet like the one below:

However, they do not just stick to that same format all the time. you can also see how they mix in lengthier videos of different format. For example:

And many videos that aren’t specifically cooking at all!

And it is evident that these new formats have also become crowd favorites. Now do all their videos hit the 1 million mark? No, that just shows they are constantly testing out the waters go ahead with what works and discard what doesn’t!

c. Try Giveaways and gifts

You can boost the viewership and subscriber count for your channel by setting up occasional giveaways or gifts to the viewers. Make sure that you set the winning criteria to have the viewers subscribe to the channel.

For example, let’s take another popular YouTube channel Unbox Therapy. On Jun 27, 2018, the channel did an announcement that they were giving 106 OnePlus 6 smartphones!

And the result of the announcement was evident in the subscribers count.

From June 23rd to June 27th, 2018, Unbox therapy had gained 12,583 subscribers. However, from the announcement date that is June 27th to June 30th, 2018, the channel saw an increase of a whopping 52,173 subscribers ! Till date, the video has over 14 million views

We do not advise you to try this out when you are just starting your YouTube career. Only venture out to such investments when you are stable when it comes to earnings.

Tip#3: Ask your audience for Feedback

All your videos must be created with the audience in mind. However, sometimes what you may think would work might not fit well with the audience. Hence, it is imperative that you understand their likes and dislikes.

And the best way to improve your videos is to take suggestions from the audience themselves. You can ask them specific questions on how to improve your videos or what they want to see in your future creations. Take notes on what they have to offer and start building your content taking in those suggestions.

There is also another facet to incorporating audience feedback as it projects your YouTube channel to be responsive to the audience, something that is vital to building a strong and loyal viewer base on YouTube.

Tip #4: Analyse your YouTube videos traffic sources

YouTube has made it easier for you to track the sources from which your videos are getting the views. Sign in to YouTube Studio Beta and the click Reach from the Analytics menu provided on the left panel. Now click on Traffic source types.

In this window, you can see the different sources that led viewers to your video. Generally, it can be a mix of websites, YouTube recommendation’s, YouTube search, etc. Metrics like Watch Time gives you an idea of how long viewers watch your videos and Audience Retention shows how consistent they are at watching them. These are just two of the many metrics you can use to your advantage.

Analyzing YouTube videos will help you structure your future videos in a way that it is more susceptible to being clicked.

Tip #5: Track the effectiveness of your videos

You must have an eye on the metrics that your videos garner over the days. While the number of views, likes, and dislikes are great indicators in determining the popularity of the videos, but there are many more factors at play.

Your video ranking is important as it determines the position of your videos when a keyword is typed into the search box. The ranks are calculated by the YouTube algorithm, but you have a certain degree of power in raising the ranks by leveraging the following parameters of the video;

Thumbnail: The first thing that the viewer is going it see when they are browsing through a list of videos is the thumbnail. Make sure that it is attractive and stands out!

Title: The next element that gets the most attention from both the user and the YouTube algorithm is the title. Ensure that the main keyword you are targeting is included in the title.

Description: This is where you can play a lot with keywords, both short and long tail. Be very descriptive about your video, but do not just use a big chunk of text. The description must be succinct and informative. It can also have links to your landing page or sponsors.

Tags: Tags are words or phrases that are used to help YouTube better understand the video. Make sure the tags that you are giving are related to the video that they represent.

Category: YouTube has some predefined categories and the videos that you upload must be put in the right one to get maximum reach.

Subtitles: Subtitles do not carry much weight in terms of SEO or ranking, but they are a much-appreciated addition in the audience point of view.

Yes, it can be quite meticulous but the results are worth the effort. Having a rank tracker like the one from SE Ranking or Tubebuddy can be quite handy at times like these. The software basically tracks everything about your videos and presents them in a neatly organized dashboard, which is cuts the effort significantly for YouTube marketers.

Do not leave the video by itself to garner views, it often fails to register any results because elements like the title, description and the keywords play an important role in getting the videos to the users.

You may also like: How to Convert YouTube to MP4 Safely? [Step by Step Guide] >>

Tip #6: Choose a suitable video creator

Creating attractive videos is a key to make success in Youtube video marketing. So you will need to have a suitable video editor to help you. There are quite a few choices in marketing now, such as Adobe Premiere Pro. However, there is a better choice for most average users - Filmora Video Editor , which provides powerful video editing features and huge transitions, effects, and filters resources.

To know more about Filmora Video Editor, visit its page: https://filmora.wondershare.com/video-editor/

Conclusion

YouTube marketing has evolved over the years to a point where you need a carefully crafted plan to have a successful YouTube career. In this guide, we have mentioned some useful YouTube marketing tips that will help you alo12ng the way.

The greatest takeaway from this guide should be that you must be patient and have persistence. Do not stop what you are doing just because you didn’t see any results on day one. Keep the fire burning and you will reach there in no time!

Grow Your Channelnode Through Joint Videography Endeavors

How to Make Collab Videos and Grow Your Channel?

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Richard Bennett

Oct 26, 2023• Proven solutions

0

The following post will teach you how to find and contact partners for YouTube collaborations, as well as provide advice for actually making the collab. We also did a post earlier this week about how to get other creators to collab with you,which includes videos from 4 different YouTubers on that subject.

• Choosing A Potential Partner
• How to Contact A Partner
• Types of collab videos
  • Shout outs
  • Guest spots
  • Long-distance collabs
• Getting the Most Out of Your Collaborations

1. Choosing A Potential Partner

Before you think about how you’re going to approach someone you need to decide who you want to approach.

A lot of people automatically want to approach their YouTube hero, and that can be a mistake. Liking your partner’s videos is a must – why would you want to refer your subscribers to someone whose channel you wouldn’t watch yourself? – but it can be really hard to get someone with a significantly bigger channel than yours to work with you.

Will Kitty get to collab with the big dog?

Larger YouTubers get a lot of collab requests, and they are really busy with their own channels. Even if they love your content, it can be hard to justify taking time away from working on their own channel to do videos that won’t help them grow too.

Collaborating with someone your own size means you both stand to gain equally in channel growth. Instead of approaching someone you love that’s huge, try finding someone you like just as much whose sub count is similar to yours.

There are exceptions to this, of course. The team at Mr.Kate managed to work with YouTubers who had millions of subs while they were still under 1 million. They got these high profile collabs because they had something additional to offer that made up for the subscriber gap – they were redesigning the apartments, offices, or studios of the YouTubers they did the collabs with. If you want to work with someone bigger than you, think about what you might be able to offer them in place of new subscribers.

Mr.Kate makes over **MyLifeAsEva **’s bedroom.

Also, try to find someone whose channel has something in common with yours thematically so you know your subscribers will be interested in them. They don’t have to do exactly what you do, but your topics should be related. For example: if you do quirky video game reviews and they do quirky movie reviews, you could team up to review a movie based on a game. That would make sense. But if you quirky video game reviews and they review do very serious ice cream reviews, that’ll make a lot less sense.

A good way to find potentially collab partners is to look at your list of subscribers. You already know everyone there likes your channel!

2. How to contact a partner

Sometimes people leave contact info in their video descriptions, but it might be easier to go to the About tab on their channel page and check for an email address. Look for a field that says for business inquiries, click on view email address, and use the CAPTCHA that appears to prove you aren’t a robot.

Reaching out more casually through Twitter DMs, YouTube comments, or Facebook is good too, but you should use those platforms more to build a relationship that could lead to a collab. If someone had never commented on a video of yours before and then commented once just to ask you to collab it’d be hard to believe they were really interested in your channel.

3. Popular Types of Collab Videos

Gabrielletalks about different types of collabs and how well they work.

In most cases when you do a collab, you’ll each want to have content to post to your own channels (unless you’re doing some type of interview). You don’t want to put a lot of effort into a video that won’t end up being ‘yours’. Here are a few different ways to collaborate:

#1. Shout outs

In this type of collab all you do is mention each other and, usually, use YouTube cards to link to each other’s channels. You make a video that is completely yours, and at some point in it you talk about your partner’s channel and why you like it. To make things fair, you should discuss how long the mentions will be and where in the videos they will happen. It wouldn’t feel good to gush about how great someone is for a full minute near the beginning of your video and have them spend two seconds mentioning you near the end of theirs.

I personally don’t check people out just because someone I like mentions them, so this might not be the best way to go if you’re hoping to bring in new subscribers. It is the easiest kind of collab to do, though.

2. Guest spots

This is my favorite kind of collab to watch, because each YouTuber has sole creative control over the video that goes on their channel. Instead of trying to blend your styles together, you each make videos that reflect your own personal styles.

For your video, you have the other vlogger on as a guest. In the video you do the same kinds of things your fans like watching you do, and you include the other person. If they’re alright with it, it can be fun to draw them a bit outside their comfort zone. If you like to dance on your channel, and they never dance on theirs, ask them to dance with you!

Matthias gets NateWantsToBattle – who does song parodies on his channel – to make balloon animals.

Turnabout is fair play, of course, so be prepared to step a bit outside of your own comfort zone when you appear as a guest in one of their videos.

Alternatively, you could just introduce your guest and then let them take over and then do the same thing in reverse on their channel.

3. Long distance collabs

Lauren is in Toronto and Aja is in LA, but that doesn’t mean they can’t cook together! Also: Lauren’s channel is about food and Aja’s is about healthy living – they aren’t exactly the same, but they’re related enough that the collab makes sense.

Sometimes you really want to work together, but geography just won’t bend to your wills. That doesn’t mean you can’t collab. You can always send each other some footage to cut to and make videos together that way. Or, you can do a Google Hangout or Skype chat and record it.

4. Getting the Most Out of Your Collaborations

Usually, you have two reasons for wanting to do a collab; having fun with another YouTuber, and growing your channel. The collab exposes you to their subscribers, who will hopefully decide they like you and subscribe to you too. There are ways of increasing the odds of this happening.

Commenting on each other’s videos, and responding to viewer comments, is one of the best. It will help you seem more like a person who is being introduced than a guest star in a video.

Kitty got the collab! They’re friends now – doesn’t that make you want to sub?

What have your experiences with YouTube collaborations been like?

Use Split-Screen Presets to Create Collab Videos in Filmora

Wondershare Filmora features lots of split-screen presets which allows you to put several videos together at the same time.

Richard Bennett

Richard Bennett is a writer and a lover of all things video.

Follow @Richard Bennett

Also read: